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London Gent · 31 December 2010, 09:08 AM

...about 11 minutes past 10 on the 28th day of the month?

All Rolex watches on their website show this time and date.

Aesthetically pleasing or some global mechanical watch conspiracy?

Nicko · 31 December 2010, 09:14 AM

Aesthetically pleasing for Rolex.

The GMT Master · 31 December 2010, 09:15 AM

You'll see a lot of watch manufacturers set the watch to 11 minutes past 10, apparently it's supposed to make the watch "smile", as well as show off most of the dial. Rolex uses the 28th for their date window as it fills it up the most

JBat · 31 December 2010, 09:55 AM

Looks balanced, shows off most of the writing on the dial, and is aesthetically pleasing. Like Chris said, most manufacturers do it this way.

esm · 31 December 2010, 09:58 AM

what about the GMT hand pointing at 25 mins past...?

Speed · 31 December 2010, 11:27 AM

Interesting that Rolex uses 11 past - and not precisely 10 past 10.

I start at 10 past 10 when taking watch photos. It sometimes takes me a minute or more to get a "keeper" ;-)

therolexguy · 31 December 2010, 11:29 AM

Quote:

Originally Posted by Speed

Interesting that Rolex uses 11 past - and not precisely 10 past 10.

I start at 10 past 10 when taking watch photos. It sometimes takes me a minute or more to get a "keeper" ;-)

Well, it actually is 10:10 and 31 seconds...but who's counting.

London Gent · 31 December 2010, 11:38 AM

Quote:

Originally Posted by therolexguy

Well, it actually is 10:10 and 31 seconds...but who's counting.

That right there is why I love this forum!

therolexguy · 31 December 2010, 11:41 AM

Quote:

Originally Posted by London Gent

That right there is why I love this forum!

Oh, and if it's a day/date it's always Monday the 28th.

BarkMaster · 31 December 2010, 11:37 AM

It's when the world ends in 2012... just not sure if it is AM / PM or what time zone.

Art 1 · 31 December 2010, 12:03 PM

The watch is smiling at ya.

Z-Dweller · 31 December 2010, 12:18 PM

Reminds me of the old Timex commercial. They explained that the hands positioned at 10:09 framed the dial's brand name/logo nicely. Also, by having the same time on all their pictures, no one will think they watch they see on the TV is running fast or late if they happen to see it at a similar time as shown on screen. Even their digital watches show 10:09!

GradyPhilpott · 31 December 2010, 02:04 PM

Here's an interesting side note:

http://watchmakingblog.com/synchronize-watches-day/

jamesbondOO7 · 31 December 2010, 02:09 PM

Quote:

Originally Posted by London Gent

...about 11 minutes past 10 on the 28th day of the month?

All Rolex watches on their website show this time and date.

Aesthetically pleasing or some global mechanical watch conspiracy?

I bought my Explorer on the 28th, but not at 10:10. At least, I did not have to change the date.

Speed · 31 December 2010, 02:49 PM

Who's counting indeed!

London Gent · 31 December 2010, 11:31 PM

Quote:

Originally Posted by Speed

Who's counting indeed!

8 seconds to slow with the camera on this shot, try harder next time!

Gagebuilder · 1 January 2011, 12:04 AM

Can't have this!!

The date must be broken!

Maybe try a new battery.

rolexertion · 1 January 2011, 12:19 AM

It's the exact time and date, (Greenwich time), that an asteroid the size of Texas...

Just kidding, it's the standard position of the hands that watchmakers have displayed their wares since time out of mind. 28 seems to be the default date to show.

Speed · 1 January 2011, 01:16 AM

Ii actually intended for the seconds hand to "clear" the text on the dial...so the photo is pretty bang on from my perspective!!

London Gent · 1 January 2011, 01:55 AM

[QUOTE=Speed;2248246]Ii actually intended for the seconds hand to "clear" the text on the dial...so the photo is pretty bang on from my perspective!![/QUOTE

Fair enough - you've called me out and won on that one!

Speed · 1 January 2011, 02:43 AM

No worries Squire!

However, I shall be more mindful for the next batch of photos I take! ;-)

31 December 2010, 09:08 AM	#1
London Gent "TRF" Member Join Date: Apr 2010 Location: London Posts: 196	What is so special... ...about 11 minutes past 10 on the 28th day of the month? All Rolex watches on their website show this time and date. Aesthetically pleasing or some global mechanical watch conspiracy?

31 December 2010, 11:37 AM	#10
BarkMaster "TRF" Member Join Date: Jul 2009 Location: Texas Watch: 18078 YG DD Posts: 7,962	It's when the world ends in 2012... just not sure if it is AM / PM or what time zone. __________________ BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK

31 December 2010, 12:18 PM	#12
Z-Dweller "TRF" Member Join Date: Aug 2010 Real Name: Bill Location: In my man-cave Watch: All my children. Posts: 359	Reminds me of the old Timex commercial. They explained that the hands positioned at 10:09 framed the dial's brand name/logo nicely. Also, by having the same time on all their pictures, no one will think they watch they see on the TV is running fast or late if they happen to see it at a similar time as shown on screen. Even their digital watches show 10:09! __________________ A Lange & Sohne, IWC, Jaeger-Le-Coultre, Officine Panerai, Rolex, Tudor, Omega, Breitling, Hamilton, Laco.

31 December 2010, 02:04 PM	#13
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK047 Posts: 34,460	Here's an interesting side note: http://watchmakingblog.com/synchronize-watches-day/ __________________ JJ Inaugural TRF $50 Watch Challenge Winner

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31 December 2010, 09:14 AM	#2
Nicko Banned Join Date: Aug 2009 Location: Not here anymore Posts: 4,787	Aesthetically pleasing for Rolex.

31 December 2010, 09:15 AM	#3
The GMT Master "TRF" Member Join Date: Jul 2008 Real Name: Chris Location: England Posts: 8,150	You'll see a lot of watch manufacturers set the watch to 11 minutes past 10, apparently it's supposed to make the watch "smile", as well as show off most of the dial. Rolex uses the 28th for their date window as it fills it up the most

31 December 2010, 09:55 AM	#4
JBat "TRF" Member Join Date: Dec 2007 Real Name: John Location: Washington Watch: 16710, 16610, DJ Posts: 7,329	Looks balanced, shows off most of the writing on the dial, and is aesthetically pleasing. Like Chris said, most manufacturers do it this way.

31 December 2010, 09:58 AM	#5
esm "TRF" Member Join Date: Jul 2008 Real Name: Eric Location: Location,Location Watch: this, bro... Posts: 15,340	what about the GMT hand pointing at 25 mins past...?

31 December 2010, 11:27 AM	#6
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	Interesting that Rolex uses 11 past - and not precisely 10 past 10. I start at 10 past 10 when taking watch photos. It sometimes takes me a minute or more to get a "keeper" ;-)

31 December 2010, 12:03 PM	#11
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	The watch is smiling at ya.

31 December 2010, 02:49 PM	#15
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	Who's counting indeed!

1 January 2011, 12:04 AM	#17
Gagebuilder "TRF" Member Join Date: Aug 2009 Real Name: Doug Location: Detroit Area Watch: out for yelow snow Posts: 1,067	Can't have this!! The date must be broken! Maybe try a new battery.

1 January 2011, 12:19 AM	#18
rolexertion Member Join Date: Dec 2010 Location: Montreal, PQ Posts: 722	It's the exact time and date, (Greenwich time), that an asteroid the size of Texas... Just kidding, it's the standard position of the hands that watchmakers have displayed their wares since time out of mind. 28 seems to be the default date to show.

1 January 2011, 01:16 AM	#19
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	Ii actually intended for the seconds hand to "clear" the text on the dial...so the photo is pretty bang on from my perspective!!

1 January 2011, 01:55 AM	#20
London Gent "TRF" Member Join Date: Apr 2010 Location: London Posts: 196	[QUOTE=Speed;2248246]Ii actually intended for the seconds hand to "clear" the text on the dial...so the photo is pretty bang on from my perspective!![/QUOTE Fair enough - you've called me out and won on that one!

1 January 2011, 02:43 AM	#21
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	No worries Squire! However, I shall be more mindful for the next batch of photos I take! ;-)

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