SS Sky Dweller will go to $18,400 in Feb with newUS price increase?

[SteelSubmarinerGuy]

Was told today that Rolex will increase the US markets pricing and the SS SD’s will go to $18K... Your thoughts?


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[ZOOK]

Dumbstruck

[Fleetlord]

There should be a price increase.

Rolex is the hottest brand in the industry by a light year and the Rolex buyer is already paying big money on the grey market, so why not?

Other brands are contracting, struggling or just staying around, but Rolex is absolutely thriving.

Time for Rolex to cash in.

[HogwldFLTR]

Originally Posted by bdex75

Hope they do it to the Daytona too. Will fix the flipping problem.

....


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Originally Posted by Fleetlord

There should be a price increase.

Rolex is the hottest brand in the industry by a light year and the Rolex buyer is already paying big money on the grey market, so why not?

Other brands are contracting, struggling or just staying around, but Rolex is absolutely thriving.

Time for Rolex to cash in.

What fraction buys watches in the grey market? A couple percent I'd guess at a maximum. That is likely outside the normal distribution. If I were Rolex I wouldn't base a decision on the grey market; it could well backfire. I must say I'm glad to have placed my order when I did before all the hoopla developed for the watch. For me it was an obvious highly desirable model from the get to.

[bdex75]

Originally Posted by HogwldFLTR

What fraction buys watches in the grey market? A couple percent I'd guess at a maximum. That is likely outside the normal distribution. If I were Rolex I wouldn't base a decision on the grey market; it could well backfire. I must say I'm glad to have placed my order when I did before all the hoopla developed for the watch. For me it was an obvious highly desirable model from the get to.

Very low percentage buy in the gray market, no doubt. But with these high demand models (allocation pieces) I guarantee Rolex is 100% aware of what is happening in the gray market.

My opinion, Rolex really doesn’t care that it is there. But I would not put it past them to take advantage of it to adjust their pricing on high demand models. I have wondered for years why they let someone else make the profit on a piece that has the demand the Daytona does. Only other option to make the bottom line as healthy is to make more watches. And they have proven (much to the approval of current Daytona owners) that they have no intentions of doing that.

I have no idea if they will have any increase at all. But I do know that for what you get the SkyD is one of the best values in the Rolex lineup at current pricing.


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[joli160]

Everyday their is a new price increase, just regular AD politics

[Investr]

Here we go again.......

[GradyPhilpott]

[enjoythemusic]

How much will that be in bitcoin?

[GMT Aviator]

Originally Posted by enjoythemusic

How much will that be in bitcoin?

It doesn’t matter....buy one Bitcoin now and by Feb it will have increased enough to buy the SD for free.

Bargain!

[HogwldFLTR]

Originally Posted by SteelSubmarinerGuy

Was told today that Rolex will increase the US markets pricing and the SS SD’s will go to $18K... Your thoughts?


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[kdphan]

From $14,400 to $18,400?

That’s a steep increase

[Naples09]

Originally Posted by kdphan

From $14,400 to $18,400?

That’s a steep increase

Agreed. I think the highest increase in the past was around 8%? Could be wrong but somewhere in that range. Not 20%+

[Mystro]

Nobody knows anything about what or when a price increase will be. What is the purpose of this thread??

[AK797]

Any details on who told you?

[Uppersouth]

I would be very surprised if they made that large an increase. I could see as much as 10% if we’re going to speculate.

[SteelSubmarinerGuy]

Originally Posted by Uppersouth

I would be very surprised if they made that large an increase. I could see as much as 10% if we’re going to speculate.

I personally think they made a mistake in pricing that watch, why is the flag ship and most complicated movement cheaper than the SS Yachtmaster 2?


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[Chadridv]

Originally Posted by SteelSubmarinerGuy

I personally think they made a mistake in pricing that watch, why is the flag ship and most complicated movement cheaper than the SS Yachtmaster 2?


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I agree. Was just telling my wife the same thing, although she was just starting blankly at me and clearly didn’t care lol.

Yeah, I was shocked when they announced the MSRP. It’d make more sense for it to be at least the same price as the YM2

[Uppersouth]

Originally Posted by Chadridv

I agree. Was just telling my wife the same thing, although she was just starting blankly at me and clearly didn’t care lol.

Yeah, I was shocked when they announced the MSRP. It’d make more sense for it to be at least the same price as the YM2

That’s too funny. My wife gives me that look every time I begin watch speak.


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[HK Islandboy]

Originally Posted by SteelSubmarinerGuy

I personally think they made a mistake in pricing that watch, why is the flag ship and most complicated movement cheaper than the SS Yachtmaster 2?


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Fully agree. Rolex underpriced the SS SkyD.

Pricing this at a slight premium to the YMII would make sense - and would clearly be much closer to the price the market ascribes to this reference.

[Xerxes77]

Originally Posted by HK Islandboy

Fully agree. Rolex underpriced the SS SkyD.

Pricing this at a slight premium to the YMII would make sense - and would clearly be much closer to the price the market ascribes to this reference.

I am agree with you but the rise it’s too much

[RXAPPP]

This isn't true. I know someone who is related to a guy who rents a store to another guy who sublets to the AD. He also knows the cleaner there and by sheer coincidence she knows someone who works for Rolex in Geneva

The price will increase to $32k - FACT - You heard it hear first

[Jimbogigolo]

Originally Posted by SteelSubmarinerGuy

I personally think they made a mistake in pricing that watch, why is the flag ship and most complicated movement cheaper than the SS Yachtmaster 2?


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While I somewhat agree with this, I doubt a company such as Rolex will make sloppy mistakes like that. I would speculate that they are strategic about this; create a hype, limit production then do a price increase.

[Greenp]

They should increase the price of the Daytona to $18k. :)

[semi-ambivalent]

Originally Posted by Uppersouth

I would be very surprised if they made that large an increase. I could see as much as 10% if we’re going to speculate.

Nooobody expects the Rolex Inquisition...

[SteelSubmarinerGuy]

Originally Posted by AK797

Any details on who told you?

Sales manager at my AD, states that the rep advised of it, he had no watch to sell me so I don’t think he was trying to make me pull the trigger on something that was not even available... But you never know.


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[Old Geezer]

They will likely increase prices just because they can. US econmy and many others are thriving and lots of money to spend on luxury goods. It appears when times get tough, the ADs take it on the chin and Rolex just lives on.

[Wing Zero]

Went to the 2 ADs near me and they were both out of all subs, green and black. When I asked about the white Daytona, they just laughed. What’s going on? Is Rolex not suppling the ADs?


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[The Argonaut]

Well, if that's true it's good news in one sense: it'll be quite easier to buy a SS SD in 2018. One of the reasons the watch is popular is because after tax, its just over $15k. Yes, that's expensive, but its quite a lot of watch for the money However, if the price goes to $18,400, that's pushing the watch to the $19.5k range (and higher in some states), putting it beyond reach of many. $20k is a distinct threshold, and many who would pay $15k for the watch, will not pay $20k for it.

In my view, raising the price this much could backfire for Rolex. The demand is there for the watch at $15k. I don't know if that demand would remain if the watch is a tad under $20k. After all, the original precious metal Sky Dwellers didn't sell in big numbers because everyone liked the watch, but no-one wanted to pay the high cost.

[jhunter3]

Originally Posted by The Argonaut

Well, if that's true it's good news in one sense: it'll be quite easier to buy a SS SD in 2018. One of the reasons the watch is popular is because after tax, its just over $15k. Yes, that's expensive, but its quite a lot of watch for the money However, if the price goes to $18,400, that's pushing the watch to the $19.5k range (and higher in some states), putting it beyond reach of many. $20k is a distinct threshold, and many who would pay $15k for the watch, will not pay $20k for it.

In my view, raising the price this much could backfire for Rolex. The demand is there for the watch at $15k. I don't know if that demand would remain if the watch is a tad under $20k. After all, the original precious metal Sky Dwellers didn't sell in big numbers because everyone liked the watch, but no-one wanted to pay the high cost.

Makes sense, but I guess it depends on how many they're putting out there, because apparently there are some people out there willing... Rolex's challenge would just be to figure out exactly how many.

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