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Old 23 January 2018, 10:54 PM   #1
jacobster
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International Rolex Prices

I made a web site containing international Rolex prices: Compare international list prices of Rolex watches at planetaryprice.com

The site contains all current Rolex (this is about 2500) models in 21 markets, and prices can be converted to a range of currencies. The prices listed are Rolex MSRP as stated on their website.

If you want to leave any positive or negative feedback in this thread, I would be most grateful. For example

- Is the site's information useful?
- Are there any errors?
- How can it be improved? (Usability issues? Tax rates? Alerts?)

For me, who recently bought my first Rolex, a site like this would have helped me to research prices. I found some useful international prices here on TRF but thought I could improve on this great idea. Personally, I wanted a new watch from a AD to get full guarantee, and I do travel now and then, so buying in a different country could be an option.

Many thanks in advance!
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Old 24 January 2018, 08:31 PM   #2
jw0n
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Hi Jacob, this is great! I need some time to play some more with the website, but one quick suggestion is: instead of having to type in the reference number, how about a drop down type selection? Filter criteria (Brand, Model, Reference, etc). Historical (i.e. 14060), would it be possible to get the exchange rates for country against the USD? Anyway, just some quick thoughts. I've bookmarked and will most certainly be referring to this more.
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Old 25 January 2018, 06:52 PM   #3
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Hi @jw0n, thanks for feedback! I know it is a bit odd to use Rolex references. I found that being the most precise way of identifying a certain watch without being ambiguous.

There are 2579 current Rolex models. I suspect it would be overwhelming as a dropdown. There is however a crude search built in, try 'submariner' or 'daytona'.

Historical models I cannot do, but it would be possible to do this going forward as data is accumulated.
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Old 25 January 2018, 07:03 PM   #4
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Rolex lists suggested retail prices, SRP. These are quoted without sales tax/VAT in Canada and USA, and with local sales tax in other countries. This makes for an apple to oranges comparison.

Which one is a better default?
Display SRP prices as listed by Rolex (current)
Display net prices, without sales tax
Display gross prices, assuming for example 12% typical tax for Canada and 8.5% for the US.
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Old 25 January 2018, 08:26 PM   #5
jw0n
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Perhaps lump in Submariner with all the various references, or first filter as model, then second filter as reference? Does that make sense?

With regards to prices- I think net price without tax would make more sense; but this is only my opinion. Not every country have the same amount of sales tax, so would make it difficult to gauge.
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Old 7 June 2018, 12:46 AM   #6
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Quote:
Originally Posted by jw0n View Post
Perhaps lump in Submariner with all the various references, or first filter as model, then second filter as reference? Does that make sense?

With regards to prices- I think net price without tax would make more sense; but this is only my opinion. Not every country have the same amount of sales tax, so would make it difficult to gauge.
Yeah, if I can offer some advice, this makes no sense to list it as you currently do. You're listing US price excluding tax, but the price in say the EU, with tax. Those aren't true comparisons and is slightly misleading. One one would think, based on those prices, the US is cheaper, but it's not.

Either list everything without tax, or list everything with the local tax.
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Old 8 June 2018, 01:35 PM   #7
VintageVagabound
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Quote:
Originally Posted by dmash View Post
Yeah, if I can offer some advice, this makes no sense to list it as you currently do. You're listing US price excluding tax, but the price in say the EU, with tax. Those aren't true comparisons and is slightly misleading. One one would think, based on those prices, the US is cheaper, but it's not.

Either list everything without tax, or list everything with the local tax.
Yeah but some US states have no sales tax. I’m not sure that’s an option in the EU. Although conceivably an American could buy a Rolex in the EU and request a VAT refund upon departure which could make the watch even cheaper than a tax free state purchase.
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Old 8 June 2018, 10:38 PM   #8
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Originally Posted by VintageVagabound View Post
Yeah but some US states have no sales tax. I’m not sure that’s an option in the EU. Although conceivably an American could buy a Rolex in the EU and request a VAT refund upon departure which could make the watch even cheaper than a tax free state purchase.
....so like I said....list everything prior to tax.....then one can add the applicable tax himself. Then you will have a comparison of all the 'base' tax free prices and one can do the tiny bit of work to draw an accurate conclusion regarding pricing.

There's too much variability with tax rates (even within countries, as sjg22 pointed out and you point out with USA) to try and create an accurate calculator taking this into account.
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Old 26 January 2018, 02:44 AM   #9
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Seems Canada is always with the lowest price, isn't it ?

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Old 27 January 2018, 09:04 AM   #10
BlackBay
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Amazing site!

How is it possible that a watch in Canada is cheaper than in Switzerland itself???

/edit: ah it's without tax.
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Old 30 May 2018, 09:46 PM   #11
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canada is dumping the prices
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Old 30 May 2018, 11:57 PM   #12
Tomas Eriksson
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Looks like Canada prices is missing VAT.
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Old 29 June 2018, 02:16 AM   #13
af_schulten
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Quote:
Originally Posted by Tomas Eriksson View Post
Looks like Canada prices is missing VAT.
Trust me...we have our own tax. With the exception of Alberta at 5% (to my knowledge), the rest of Canada has 13% (at minimum) for HST. My $10,200 CAD paid for my BLNR came to $11,526 CAD. Whatever that converts currency-wise to for you is one thing, but there may be a significant difference to paying CAD plus Cdn taxes, and requesting a refund and paying your nation's own tariffs. The difference may be even worth a trip to Canada
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Old 31 May 2018, 03:04 AM   #14
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Wow. Looks like it’s very useful. Thanks for all the hard work!
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Old 1 June 2018, 11:36 PM   #15
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I'm actually surprised that Australia has the lowest prices when the GST is factored in .
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Old 9 October 2018, 09:39 PM   #16
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Quote:
Originally Posted by praha335ci View Post
I'm actually surprised that Australia has the lowest prices when the GST is factored in .

Rolex feels for us since we get ripped off on everything else

Nice site on a side note, any chance you can add HK pricing as well so we can see what their biggest market pricing is like?
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Old 7 June 2018, 12:47 AM   #17
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Also, this wording is quite demanding and needs to be changed

"Before you make any decisions you'd better call a local Rolex dealer to make sure price and availability."

i'd change that to

"Prior to any purchase, please contact your local Rolex authorized dealer to ensure pricing accuracy and availability".
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Old 8 June 2018, 05:22 AM   #18
sjg22
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The sales tax in Canada varies considerably across provinces.

Newfoundland: 15%
Ontario: 13%
BC: 12%
Alberta: 5%

So it makes a significant difference buying a Rolex in Calgary (5%) vs. Toronto (13%).
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Old 29 June 2018, 02:31 AM   #19
SpeakWithMichael
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Nice work. It's a helpful tool! Does Switzerland have VAT included?
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Old 17 July 2018, 04:02 AM   #20
Deanwillie
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great job on the website
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Old 22 July 2018, 04:26 AM   #21
BradTrinh24
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Planning to visit Edmonton in mid August. Looking to buy a 126331. Currently its $12,400 in US. What would be the best way to purchase this when I'm visiting? I appreciate any help. I went to the AD at West Edmonton mall a couple years ago and they were very friendly and even offered to ship the box back for me on a BLNR, although I can't recall if they wanted to ship the watch back as well or not.
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Old 9 October 2018, 09:29 PM   #22
TonyYu
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Interesting. Can the user add the missing ref in the country they live?
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Old 2 November 2018, 05:07 AM   #23
Manny9x
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Great resource for a quick comparison. From the comments it looks like it's not final but it is still useful. Thank you
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