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Old 25 March 2018, 07:57 AM   #1
Maxy
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Daytona yearly production count is....

Okay I've visited my AD recently and he was pissed with no SS stock to sell. He recently spoke to Rolex executive and they assured that SS pieces will slowly trickle back to stores albeit at conservative rate. He mentioned that they discussed possibility about increasing Daytona production possibility but it was shot down and they want to stick to current number of 14,000 per year for the whole world. The executive gave reasons that number is decided after numerous meetings with marketing, production and only involves leadership and that number will continue to be same for a long time.

So, there it is both versions of Daytona has 14K production count per year!

Personally it looks very plausible number and not a stupid number thrown at my face!!

Believe if you care or ignore but just wanted to share it here.

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Old 25 March 2018, 08:16 AM   #2
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Plausible, based on what???? I'm not saying its not true but you saying its plausible is based on what other production facts?
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Old 25 March 2018, 08:18 AM   #3
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Plausible, based on what???? I'm not saying its not true but you saying its plausible is based on what other production facts?
If yearly Rolex production for all models and variations is around 800K then 14K for 1 model is good (which is still low) is good estimate.

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Old 25 March 2018, 08:20 AM   #4
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Oh boy, this is guna get good! Pass the popcorn!
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Old 25 March 2018, 08:27 AM   #5
Maxy
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Oh boy, this is guna get good! Pass the popcorn!
Do you find anything controversial in my post?
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Old 25 March 2018, 09:06 AM   #6
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Do you find anything controversial in my post?
Not controversial really...its just that these conversations, and letters, heard at ADs about the inner workings of Rolex, I like many others around here, take with a grain of salt.
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Old 28 March 2018, 12:03 PM   #7
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Do you find anything controversial in my post?
You are passing along information you heard. Some people here get offended by that.
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Old 25 March 2018, 09:14 AM   #8
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Oh boy, this is guna get good! Pass the popcorn!
Lol, literally visualized this and imagined myself getting popcorn.
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Old 6 April 2018, 04:14 AM   #9
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Oh boy, this is guna get good! Pass the popcorn!

Here you go!


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Old 6 April 2018, 05:00 AM   #10
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Wow.....14k per year.

I'm staggered there's that many people in the world every year that want to buy such an ugly watch
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Old 25 March 2018, 08:21 AM   #11
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Producing is good.
Sending them to ADs now would be better!
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Old 25 March 2018, 08:22 AM   #12
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Not nearly enough
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Old 25 March 2018, 08:29 AM   #13
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Old 25 March 2018, 08:48 AM   #14
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If true that would be 1.75% of total production if they produce 800,000 watches annually. Who knows.
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Old 25 March 2018, 09:02 AM   #15
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So on a list 100 long. Only 1 or 2 will get the call.
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Old 25 March 2018, 09:35 AM   #16
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Seems about right. I know one of my ADs said they got 6 all last year. Another said they got 3. One of those AD’s has not gotten any since last fall. This would be a middle-market type of location. So 6 Daytona’s is about 1/2% of the annual production. I bet those numbers are not too far off


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Old 25 March 2018, 09:38 AM   #17
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TBH sounds like a reasonable number to me.
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Old 25 March 2018, 04:53 PM   #18
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My AD told me they used to have 7 per year.
But not sure they will get 7 this year.
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Old 26 March 2018, 10:50 AM   #19
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So based on two years of availability (est.), there are around only 28,000 to 30,000 SS ceramic Daytonas sold / distributed in the world? Wow, I’m lucky to have one.
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Old 26 March 2018, 10:58 AM   #20
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Sounds like nautilus scarcity
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Old 24 June 2019, 04:36 PM   #21
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Sounds like nautilus scarcity
5711A production is estimated at around 1000 pieces per year, 5712A around 1200-1500.that is still a factor of 10.
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Old 26 March 2018, 11:02 AM   #22
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ridiculous insanity
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Old 26 March 2018, 11:02 AM   #23
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I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!
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Old 26 March 2018, 11:37 AM   #24
Maxy
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I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!
white and black both versions together is 14k per year, Not 28k.

Based on that number, my personal estimates would be Hulk around 50K, SD43 around 25K, BLNR around 45k, just Submariner around 100K.
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Old 26 March 2018, 12:42 PM   #25
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white and black both versions together is 14k per year, Not 28k.

Based on that number, my personal estimates would be Hulk around 50K, SD43 around 25K, BLNR around 45k, just Submariner around 100K.
Seems logical!
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Old 5 April 2018, 10:20 PM   #26
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Quote:
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white and black both versions together is 14k per year, Not 28k.

Based on that number, my personal estimates would be

Hulk around 50K,
SD43 around 25K,
BLNR around 45k,
Submariner around 100K.
This sounds like it could be realistic.
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Old 28 March 2018, 01:57 AM   #27
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I wonder how total of 28K per year for Daytona compares to some of the other popular ones such as SD43!
I have had a dealer tell me that they get more Daytonas than SD43

In 2017 they received (8) Daytona and (2) SD43.

But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...

So...it's hard to say.
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Old 28 March 2018, 08:28 AM   #28
Maxy
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But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...
what?? Is this for real?? SD43 in cases unsold? don't believe at all


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Old 28 March 2018, 04:30 PM   #29
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what?? Is this for real?? SD43 in cases unsold? don't believe at all


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Yes, there were reports on here of some in cases in upstate NY and Florida among others. Just in the case.
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Old 28 March 2018, 08:54 AM   #30
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I have had a dealer tell me that they get more Daytonas than SD43

In 2017 they received (8) Daytona and (2) SD43.

But then there have been reports of SD43 sitting in display cases unsold. Not sure if that is because of excessive supply or lower demand...

So...it's hard to say.
Wouldn’t this be driven by the SD43’s later release date? DaytonaC was released in March 16 versus the March 17 release of the SD43.
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