Rolex is on fire. It's the hottest watch brand on the planet right now.

[SubMarine]

No other brand even comes close: Patek, Omega, AP, etc. Everyone wants a Rolex! When Rolex speaks, the world listens very attentively!

[tyler1980]

mass market i absolutely agree. Thats the genius of Rolex. It is the biggest aspirational brand for anyone who just wants a "nice watch". Its not a bad thing and there are many, many brands above their level but they have that market cornered.

[Eric-London]

Originally Posted by tyler1980

mass market i absolutely agree. Thats the genius of Rolex. It is the biggest aspirational brand for anyone who just wants a "nice watch". Its not a bad thing and there are many, many brands above their level but they have that market cornered.

Weird but as soon as I hear the phrase 'nice watch' it reminds me of a spiv opening up his jacket and showing 3-4 rows of watches pinned to the inside of the jacket.

Wanna buy a nice watch

[Yobber76]

Originally Posted by Eric-London

Weird but as soon as I hear the phrase 'nice watch' it reminds me of a spiv opening up his jacket and showing 3-4 rows of watches pinned to the inside of the jacket.

Wanna buy a nice watch

Not to stray from this topic, but this looks like Tom Georgeson as a young man.

Oh well, carry on.

[cdmorenot]

Certainly some truth to your post but as much I love Rolex, I'm over it for now. Nothing is greater than Patek to me right now.

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[jackcarls0n]

Not everyone wants Rolex. They are certainly other watch brands and most do a pretty good job. Rolex only holds its vue pretty well, that is all.

[Onikage]

Originally Posted by jackcarls0n

Not everyone wants Rolex. They are certainly other watch brands and most do a pretty good job. Rolex only holds its vue pretty well, that is all.

...

[Bartlette]

I think i have simple, middle tier, watch tastes. I like Rolex and own sonne. I do not like the appearance of either a PP or other much more expensive watches. Cost is, of course, an issue. I wouldn't be able to reasonably buy a PP.

[GradyPhilpott]

Originally Posted by SubMarine

Rolex is on fire. It's the hottest watch brand on the planet right now.

It's hard to argue with that observation given the frenzy of late.

[kauffee]

PP and AP are equally hot but they are playing in different leagues. You can buy a Submariner for $7500 and it’s a no-compromise watch. AP and PP don’t compete at that price point, but at the price point they compete at they are extremely hot.

[Uggi]

Brands are purely subjective things.
Ferrari is arguably the world's greatest brand but neither the brand nor the cars have any emotional impact on me at all. Same goes for Pagani. And Patek too. I can acknowledge their greatness but they mean nothing to me.
On the other hand some other brands have a real emotional grab on me. Porsche, Rolex, Adidas, HP, MUFC.
Can't be rationalised.

[Racerdj]

No emotional impact?
20180303-DSC_8849 by racerdj, on Flickr

Originally Posted by Uggi

Brands are purely subjective things.
Ferrari is arguably the world's greatest brand but neither the brand nor the cars have any emotional impact on me at all. Same goes for Pagani. And Patek too. I can acknowledge their greatness but they mean nothing to me.
On the other hand some other brands have a real emotional grab on me. Porsche, Rolex, Adidas, HP, MUFC.
Can't be rationalised.

[garethevans]

Originally Posted by Racerdj

No emotional impact?

20180303-DSC_8849 by racerdj, on Flickr

That’s branding. It’s all about emotion and relevance rather than logic, it affects everyone differently. I like the look of that car but I have 4 kids, so it’s not relevant enough for me to build up any emotional feelings towards it, hence I drive a 7 seat 4x4 and wouldn’t even consider this Italian beauty!


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[singe89]

Originally Posted by kauffee

PP and AP are equally hot but they are playing in different leagues. You can buy a Submariner for $7500 and it’s a no-compromise watch. AP and PP don’t compete at that price point, but at the price point they compete at they are extremely hot.

Agree 100% was at the AP boutique on rodeo today because my buddy wanted to buy a ROC. They only had 1 SS RO in stock and it was a silver dial PC. Everything else was a wait. 6 months for the blue ROC and had to buy another AP before you went on the list. In the 30-40 min we were there they sold multiple RG ROs.

I bought my 15400 for around $11k...those days are long gone and lucky if you can find one at an AD or boutique.

Also went to goyard after to buy some gifts for the wives. There was a wait to get in. The high end luxury market is at a high again.

[AK797]

Originally Posted by singe89

Agree 100% was at the AP boutique on rodeo today because my buddy wanted to buy a ROC. They only had 1 SS RO in stock and it was a silver dial PC. Everything else was a wait. 6 months for the blue ROC and had to buy another AP before you went on the list. In the 30-40 min we were there they sold multiple RG ROs.

I bought my 15400 for around $11k...those days are long gone and lucky if you can find one at an AD or boutique.

Also went to goyard after to buy some gifts for the wives. There was a wait to get in. The high end luxury market is at a high again.

Indeed, we've heard there is a 200 waiting list in Geneva for the new Nautilus PC which costs £80K / $120K! There is certainly a lot of money around at the moment, so Rolex SS prices even at stiff grey premiums are still good value looking at the market as a whole.

[MrWeha]

All steel sports watches are hot right now.

[Yodel]

Originally Posted by MrWeha

All steel sports watches are hot right now.

Not true at all - Tudor have many and they’re hardly hot

[masyv6]

Originally Posted by MrWeha

All steel sports watches are hot right now.

Can't believe just how hot they are. No signs of slowing down either.

[HL65]

Ok thanks I will try and listen to hear what my watches say more attentively.

[tyler1980]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

[c41006]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

Every time I try to listen to what my watches have to say it just sounds like I’m fast forwarding through a 60 minutes intro

[travisb]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

[sensui]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

[Speedbird-1]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

I'm gettin: ting,ting,ting,ting,ting,ting,ting....
What's it saying?

Probably, "get that great big fat ear, outa my face"!

[TheVTCGuy]

Originally Posted by Lt Virgil Hilts

I'm gettin: ting,ting,ting,ting,ting,ting,ting....
What's it saying?

Probably, "get that great big fat ear, outa my face"!

Ting? Virgil, you must have bought yours in a different country, not speaking the same language as mine.

[Speedbird-1]

Originally Posted by TheVTCGuy

Ting? Virgil, you must have bought yours in a different country, not speaking the same language as mine.

Haha!
Oh yes, in Scandinavian, it's: tingy,tingy,tingy.....

Or in San Diego: tang,tang,tang...... with perhaps an occasional, Yeeha!

I pride m'self on my multilinguality.

[Speedbird-1]

I'm not totally convinced that the popularity, some might say, 'worldwide dominance' of Rolex, is necessarily a good thing.
I'm an old geezer, but, not too long ago very few people knew what my GMT
was. In the last 6 months, I have had more comments (from complete strangers) than in the last 40+ years.
Man, noticing my GMT, " thas one of them Rolex DeepSea's, innit, mate. Wossit werf"?
I used to be able to wear my watch almost, anywhere on this planet and not even think about getting 'turned over'
for it, and that includes East London!
But today, I pull my sleeve down, more than I used too.

The atmosphere on this great forum has changed too.
Our favourite brand, seems to me at least, to have become a badge of 'Honour' for certain groups and a source of self aggrandisement and boastfulness.

Some OP's show photo's of, theirs, or someone else's pride and joy, and of course,
in doing so are requesting, approval and comment. Then, get all defensive and semi-aggresive when the opinions don't coincide with theirs.

We are all proud of our Rolexes, I hope. Not too much wrong with that, but
I'm getting the feeling that some of them are being worn in the same fashion
as the giant VW or Mercedes and Audi 'necklaces' in the 80's? and by association, the Rolex, hard fought for, image of a relatively understated, high quality product, is being tarnished, and will/has become known more for it's
BLING BLING than any other of its attributes.

I worry about Rolex and whether, as a very long time wearer I want to
be associated with what it's becoming. A brand for slimey dealers, investors, show offs,
film stars, wannabe film stars, sports stars, pop stars, and all the other
accompanying celebrity wannabe's.

There was a time when any 'good' magazine had a full page Rolex ad that would
often include, what are called 'Ambassadors'. Great people, ranging from arctic explorers, mountaineers
and racing drivers, champion golfers, aeronautics pioneers and tennis champions.
Given Rolex's apparent target market, who will be the next line of 'Ambassadors'? St. Roger can't go on much longer can he.

Maybe Rolex are just makin' hay, while the sun shines, for a younger buyer and ever advancing technology, and a suddenly shrinking mechanical watch market are surely on the horizon......

Nobody give a jot, what my opinion is. The profits will keep rolling into
Geneva, and that's the main thing, isn't it......well,it is, isn't it?

[casadecamporolex]

[QUOTE=Lt Virgil Hilts;8641032]I'm not totally convinced that the popularity, some might say, 'worldwide dominance' of Rolex, is necessarily a good thing.
I'm an old geezer, but, not too long ago very few people knew what my GMT
was. In the last 6 months, I have had more comments (from complete strangers) than in the last 40+ years.


The atmosphere on this great forum has changed too.
Our favourite brand, seems to me at least, to have become a badge of 'Honour' for certain groups and a source of self aggrandisement and boastfulness.

Some OP's show photo's of, theirs, or someone else's pride and joy, and of course,
in doing so are requesting, approval and comment. Then, get all defensive and semi-aggresive when the opinions don't coincide with theirs.

We are all proud of our Rolexes, I hope. Not too much wrong with that, but
I'm getting the feeling that some of them are being worn in the same fashion
as the giant VW or Mercedes and Audi 'necklaces' in the 80's? and by association, the Rolex, hard fought for, image of a relatively understated, high quality product, is being tarnished, and will/has become known more for it's
BLING BLING than any other of its attributes.

I worry about Rolex and whether, as a very long time wearer I want to
be associated with what it's becoming. A brand for slimey dealers, investors, show offs,
film stars, wannabe film stars, sports stars, pop stars, and all the other
accompanying celebrity wannabe's.


I tend to agree.
Lots of clowns and posers now bringing a “Beeny Baby” hysteria to the brand.
As a Rolex owner for nearly 45 years, I’m amused but saddened when someone brags about paying $5000 over list for a SS Daytona.
And don’t get me started on the topic of day flippers.

[lovetherolex]

[QUOTE=casadecamporolex;8641371]

Originally Posted by Lt Virgil Hilts

I tend to agree.
Lots of clowns and posers now bringing a “Beeny Baby” hysteria to the brand.
As a Rolex owner for nearly 45 years, I’m amused but saddened when someone brags about paying $5000 over list for a SS Daytona.
And don’t get me started on the topic of day flippers.

Who has been bragging about this??

[TheVTCGuy]

Originally Posted by HL65

Ok thanks I will try and listen to hear what my watches say more attentively.

Mine says: “tick tick tick tick tick tick tick tick.....”