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Hamstur · 20 July 2018, 06:39 PM

PRESS RELEASE

Geneva, Friday 20 June 2018 - Rolex would like to explain the recent worldwide shortage of stainless steel sport models. In the last two years, we have diligently conducted market research to develop models that precisely mirror the actual needs of our clients. This re-launch will start with four distinguishing models.

1. The Always My Time (AMT) Master II. Designed for the weary traveler who goes from home to office then back home with exciting delays in rush hour traffic. As you never need to leave your time zone, the traditional hour and 24 hour hands are fused to always show the same hour. When posting on forum threads about what time the 24 hour hand is set to, trust knowing the answer is "Always My Time."

2. The Yard-Master. Why wear the same watch all day? Once home, change into this handsome watch equipped with a luxurious bi-directional platinum bezel and perform mundane tasks in style. Take life by the horns and be the stylish canine fecal collector and grass mower in the neighborhood.

3. The Seat-Dweller. After a long afternoon, retreat to your porcelain throne with this aptly named marvel. Designed with 4000 feet water resistance, it is only capable of withstanding over 66 times the basic scuba certification depth. What does that mean? After you finish pooping, absolutely take it off before you shower. But worry not, you can put it back on before planting yourself on your couch and taking pictures of it with your beverage or pet.

4. The Justdate. Designed specifically for youthful urban thirty-thousandaire who vicariously lives beyond his means, drives a BMW 3-series, lives in a two bedroom apartment that smells like beer and vomit with five other guys who also drive entry-level luxury sports sedans. To make the piece attainable, we designed a new technology called "Pseudochrom" - this piece has no movement and the hands will be permanently fixed to the same time the client must custom specify at time of order. Rolex recommends 10:10, but we expect to most popular configuration to be 5:00. This model is equipped with one complication: a manually adjustable date wheel, hence the name Justdate.

ENDS

Official Website
www.rolex.com

Quamby · 20 July 2018, 06:43 PM

Hahahahahaha

tig00s1783 · 20 July 2018, 06:51 PM

Love it!

rudestew · 20 July 2018, 07:12 PM

Lol great :-)

Wools · 20 July 2018, 07:14 PM

Love it! :)

Tomas Eriksson · 20 July 2018, 07:15 PM

Thank you for brightening my day.

Notepad12 · 20 July 2018, 07:33 PM

Brilliant!

Socomo · 20 July 2018, 07:37 PM

Perfect.

Kenny Powers · 20 July 2018, 07:36 PM

Just been into my AD: already an 8 year waiting list on the seat dweller. He did say it might come down if I buy a couple of just dates first.

celticjohn · 20 July 2018, 07:41 PM

Quote:

Originally Posted by Kenny Powers

Just been into my AD: already an 8 year waiting list on the seat dweller. He did say it might come down if I buy a couple of just dates first.

lapince · 24 July 2018, 03:01 AM

Quote:

Originally Posted by Kenny Powers

Just been into my AD: already an 8 year waiting list on the seat dweller. He did say it might come down if I buy a couple of just dates first.

8 years??? Seriously??? :banged:

Andad · 20 July 2018, 07:55 PM

Should be a grey with some stock soon.

At a premium.

brandrea · 20 July 2018, 08:59 PM

Quote:

Originally Posted by directioneng

Should be a grey with some stock soon.

At a premium.

Scapegoat · 20 July 2018, 08:57 PM

You must have had a lot of time on your hands! But nonetheless, well bloody done sir!

AK797 · 20 July 2018, 09:20 PM

Nice wordplay, good stuff!

Don't forget the Dom-mariner for those of an aggressive nature.

Etschell · 20 July 2018, 09:40 PM

i really think next year we get the ultimate rolex, the static time 10:10:31. for those who wish to be on rolex time all the time. wait list will be immense.

Chiboy · 20 July 2018, 09:48 PM

Awesome! Any chance of getting the Just Date set to 4:20 with green hands? I think that would sell well.

Chronomatic · 21 July 2018, 07:56 AM

Quote:

Originally Posted by Chiboy

Awesome! Any chance of getting the Just Date set to 4:20 with green hands? I think that would sell well.

The "Snoop"??

Chiboy · 21 July 2018, 08:12 AM

Quote:

Originally Posted by Chronomatic

The "Snoop"??

enjoythemusic · 21 July 2018, 08:35 AM

Quote:

Originally Posted by Chronomatic

The "Snoop"??

Jtime · 20 July 2018, 09:53 PM

Oh this is amazing stuff

Sent from my iPhone using Tapatalk Pro

SeaDweller50 · 20 July 2018, 09:58 PM

Brilliant.

nvrp813 · 20 July 2018, 10:01 PM

Tremendous!

soran · 20 July 2018, 10:02 PM

Hahaha great!

benlee · 20 July 2018, 10:46 PM

Hilarious. I enjoyed reading it.

enjoythemusic · 21 July 2018, 12:10 AM

Brilliant!

Chadridv · 21 July 2018, 12:12 AM

haha the ATM and the Seat-master really speak to me. The Yard-master has me lol though.

jcdeng · 21 July 2018, 12:22 AM

I need that yard master!

SG56 · 21 July 2018, 12:23 AM

Hahahahahahahaha!!! Love it!

enjoythemusic · 21 July 2018, 12:27 AM

~~~ ERROR ERROR ~~~

Found the original (internal) Rolex corporate press release and there seems to be a small bit in error.
Note correction below as this more accurately reflects today's youthful urban Rolex customers.

The Justdate. Designed specifically for youthful urban thirty-thousandaire who vicario "Truly lives beyond his means, drives a BMW 3-series, lives in a two bedroom apartment that smells like beer and vomit with five other guys who also drive entry-level luxury sports sedans. To make the piece attainable, we designed a new technology called "Pseudochrom" - this piece has no movement and the hands will be permanently fixed to the same time the client must custom specify at time of order. Rolex recommends 10:10, but we expect to most popular configuration to be 4:20. This model is equipped with one complication: a manually adjustable date wheel, hence the name Justdate.

20 July 2018, 06:39 PM	#1
Hamstur "TRF" Member Join Date: Nov 2017 Location: Arizona Posts: 114	New SS Models Confirmed! PRESS RELEASE Geneva, Friday 20 June 2018 - Rolex would like to explain the recent worldwide shortage of stainless steel sport models. In the last two years, we have diligently conducted market research to develop models that precisely mirror the actual needs of our clients. This re-launch will start with four distinguishing models. 1. The Always My Time (AMT) Master II. Designed for the weary traveler who goes from home to office then back home with exciting delays in rush hour traffic. As you never need to leave your time zone, the traditional hour and 24 hour hands are fused to always show the same hour. When posting on forum threads about what time the 24 hour hand is set to, trust knowing the answer is "Always My Time." 2. The Yard-Master. Why wear the same watch all day? Once home, change into this handsome watch equipped with a luxurious bi-directional platinum bezel and perform mundane tasks in style. Take life by the horns and be the stylish canine fecal collector and grass mower in the neighborhood. 3. The Seat-Dweller. After a long afternoon, retreat to your porcelain throne with this aptly named marvel. Designed with 4000 feet water resistance, it is only capable of withstanding over 66 times the basic scuba certification depth. What does that mean? After you finish pooping, absolutely take it off before you shower. But worry not, you can put it back on before planting yourself on your couch and taking pictures of it with your beverage or pet. 4. The Justdate. Designed specifically for youthful urban thirty-thousandaire who vicariously lives beyond his means, drives a BMW 3-series, lives in a two bedroom apartment that smells like beer and vomit with five other guys who also drive entry-level luxury sports sedans. To make the piece attainable, we designed a new technology called "Pseudochrom" - this piece has no movement and the hands will be permanently fixed to the same time the client must custom specify at time of order. Rolex recommends 10:10, but we expect to most popular configuration to be 5:00. This model is equipped with one complication: a manually adjustable date wheel, hence the name Justdate. ENDS Official Website www.rolex.com

20 July 2018, 07:15 PM	#6
Tomas Eriksson "TRF" Member Join Date: Apr 2015 Location: Stockholm Watch: 15707CE Posts: 2,027	Thank you for brightening my day. __________________ State of the union: 5066A,15400ST,15707CE,116610LN,26470OR and a few other…

20 July 2018, 07:55 PM	#12
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,526	Should be a grey with some stock soon. At a premium. __________________ E

20 July 2018, 09:40 PM	#16
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	i really think next year we get the ultimate rolex, the static time 10:10:31. for those who wish to be on rolex time all the time. wait list will be immense. __________________ If you wind it, they will run. 25 or 6 to 4.

20 July 2018, 09:48 PM	#17
Chiboy "TRF" Member Join Date: Aug 2016 Location: Chicago Watch: Daytona Posts: 5,572	Awesome! Any chance of getting the Just Date set to 4:20 with green hands? I think that would sell well. __________________ Datejust w/black Tapestry dial (1985) / Daytona (2016)

20 July 2018, 06:43 PM	#2
Quamby "TRF" Member Join Date: Feb 2018 Location: Hong Kong Posts: 307	Hahahahahaha

20 July 2018, 06:51 PM	#3
tig00s1783 Banned Join Date: Jul 2016 Location: USA Watch: Rolex 116710BLNR Posts: 477	Love it!

20 July 2018, 07:12 PM	#4
rudestew "TRF" Member Join Date: Jun 2015 Location: UK Bristol Watch: DSSD SD43 Mk1 50TH Posts: 1,247	Lol great :-)

20 July 2018, 07:14 PM	#5
Wools "TRF" Member Join Date: Feb 2017 Location: United Kingdom Posts: 374	Love it! :)

20 July 2018, 07:33 PM	#7
Notepad12 "TRF" Member Join Date: Jul 2018 Location: United Kingdom Posts: 847	Brilliant!

20 July 2018, 07:37 PM	#8
Socomo "TRF" Member Join Date: Nov 2017 Location: NY Posts: 79	Perfect.

20 July 2018, 07:36 PM	#9
Kenny Powers Banned Join Date: Jun 2018 Location: Cardiff Posts: 181	Just been into my AD: already an 8 year waiting list on the seat dweller. He did say it might come down if I buy a couple of just dates first.

20 July 2018, 08:57 PM	#14
Scapegoat "TRF" Member Join Date: Jun 2016 Real Name: Lee Location: South East Asia Watch: Tudor Pro Posts: 1,798	You must have had a lot of time on your hands! But nonetheless, well bloody done sir!

20 July 2018, 09:20 PM	#15
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	Nice wordplay, good stuff! Don't forget the Dom-mariner for those of an aggressive nature.

20 July 2018, 09:53 PM	#21
Jtime "TRF" Member Join Date: Oct 2017 Location: Northeast Posts: 191	Oh this is amazing stuff Sent from my iPhone using Tapatalk Pro

20 July 2018, 09:58 PM	#22
SeaDweller50 "TRF" Member Join Date: Feb 2012 Real Name: Sandy Location: England. Watch: 14060M 2 liner Posts: 3,204	Brilliant.

20 July 2018, 10:01 PM	#23
nvrp813 "TRF" Member Join Date: Sep 2015 Location: USA Posts: 152	Tremendous!

20 July 2018, 10:02 PM	#24
soran "TRF" Member Join Date: May 2014 Location: wait list Watch: Daytona Posts: 551	Hahaha great!

20 July 2018, 10:46 PM	#25
benlee "TRF" Member Join Date: Dec 2012 Real Name: Ben Location: SIN & JKT Watch: Rolex, AP, PP Posts: 9,874	Hilarious. I enjoyed reading it. __________________ Follow me on Instagram : benlee789

21 July 2018, 12:10 AM	#26
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 21,169	Brilliant! __________________ __________________ ----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <---- https://www.rolexforums.com/showthread.php?t=968133 Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory.

21 July 2018, 12:12 AM	#27
Chadridv 2024 Pledge Member Join Date: Oct 2014 Real Name: Chadri Location: LI, NY Watch: 116610LV Posts: 11,357	haha the ATM and the Seat-master really speak to me. The Yard-master has me lol though. __________________ - i͞n͟s͞t͟a͞g͞r͟a͞m͞ @ⓒⓄⓁⒹⓒⒶⓈⒺⓦⒶⒶⓉⒸⒽⒺⓈ

21 July 2018, 12:22 AM	#28
jcdeng "TRF" Member Join Date: Jun 2015 Location: NYC Watch: BLNR, SD43, Bluesy Posts: 179	I need that yard master!

21 July 2018, 12:23 AM	#29
SG56 2024 SubLV41 Pledge Member Join Date: Aug 2017 Location: Tampa Watch: SD4K Posts: 2,674	Hahahahahahahaha!!! Love it! __________________ Sea-Dweller 116600 - the manly one GMT II 16710 - the manly one Daytona 116500 - the manly-womanly one Yacht-Master 268622 - the chick version Speedy Mitsukoshi <3 Tag Heuer Aquaracer WAF141C.BA0824 - the chick version Thank you logan5tx!!! Have to link it. Too long for the signature. https://www.rolexforums.com/showpost...0&postcount=14

21 July 2018, 12:27 AM	#30
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 21,169	~~~ ERROR ERROR ~~~ Found the original (internal) Rolex corporate press release and there seems to be a small bit in error. Note correction below as this more accurately reflects today's youthful urban Rolex customers. The Justdate. Designed specifically for youthful urban thirty-thousandaire who vicario "Truly lives beyond his means, drives a BMW 3-series, lives in a two bedroom apartment that smells like beer and vomit with five other guys who also drive entry-level luxury sports sedans. To make the piece attainable, we designed a new technology called "Pseudochrom" - this piece has no movement and the hands will be permanently fixed to the same time the client must custom specify at time of order. Rolex recommends 10:10, but we expect to most popular configuration to be 4:20. This model is equipped with one complication: a manually adjustable date wheel, hence the name Justdate. __________________ __________________ ----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <---- https://www.rolexforums.com/showthread.php?t=968133 Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory.

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