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Old 20 August 2019, 01:51 AM   #1
Foxiness
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AD selling above MSRP

How do you report that to Rolex?
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Old 20 August 2019, 01:57 AM   #2
liverpool23
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are they listing them as used ? also it depends on the country as some it's just seggusted retail pricing....
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Old 20 August 2019, 01:58 AM   #3
tyler1980
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no idea but when you find out let me know so i can report all the discounts happening too.

i would rather my watch have an inflated price than a devalued one

or is the price fixed only in one direction? going below is fine but above isn't? its either a fixed price, or its not. It cant be to your advantage both ways as i suspect considerably more watches go out the door with a discount than ones that dont. If you want to talk about a real problem, i would start there.
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Old 20 August 2019, 05:18 AM   #4
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i would rather my watch have an inflated price than a devalued one
Yes but then you have all your grails. Think of the poor schmuck trying to buy his first nice watch
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Old 20 August 2019, 07:10 AM   #5
tyler1980
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Yes but then you have all your grails. Think of the poor schmuck trying to buy his first nice watch
doesnt matter what the watch is, if it carries a 15-20% discount its the opposite of luxury. That is far more harmful to brand image than a hot watch

If you get it at 20% off retail, the secondary market is at least another 20% hit or more when you move on. people dont like watches worth 1/2 of retail

In say it all the time, but if Rolex was going to do anything it makes more sense to clamp down on discounts but no one complains about those AD's. This cycle of hot watches has had a positive effect on those other Rolex references that use to carry a hefty discount, those are quite a bit less these days
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Old 20 August 2019, 02:01 AM   #6
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What does the S in MSRP stand for?
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Old 20 August 2019, 02:01 AM   #7
psv
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MSRP = Manufacturer Suggested Retail Price

I don't think there is any law/policy preventing them from selling over it. As someone said: you would never report getting a discount.

Supply & Demand and all that.
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Old 20 August 2019, 02:04 AM   #8
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MSRP = Manufacturer Suggested Retail Price

I don't think there is any law/policy preventing them from selling over it.
Thats correct its only a suggested price nothing more.
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Old 20 August 2019, 02:04 AM   #9
Zakalwe
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I concur with Mr Merseyside's suspicion.

It's probably a used watch.

Though it seems to be easier to get in touch with the Almighty than it does to get a line to Rolex.
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Old 20 August 2019, 02:25 AM   #10
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How do you report that to Rolex?
I don't think they care if he's outside the US or EU
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Old 20 August 2019, 02:31 AM   #11
77T
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AD selling above MSRP

First, get out a pen and paper. You can’t do the next steps via email.
.
.
.
Next write down all the details. Enclose paper copies of all your evidence. Make sure to add the name(s) of the AD personnel, their phone numbers, email addresses, age, and employee ID numbers.
.
.
.
Do not fold the papers...
.
.
.
Roll them all tightly in a ball no greater than 80mm...
.
.
.
Throw with maximum force into the closest trash bin. It accomplishes the same thing as paying the postage to Geneva only to have the Rolex complaint department do the same.






Look, what’s the issue? Try buying a C8 or a Supra from a car dealer....


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Old 20 August 2019, 06:27 AM   #12
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Look, what’s the issue? Try buying a C8 or a Supra from a car dealer....


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You can also add the new mid-engine Corvette and the Ford F150 Raptor to that list as well!!
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Old 20 August 2019, 09:00 AM   #13
77T
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You can also add the new mid-engine Corvette and the Ford F150 Raptor to that list as well!!


A C8 is the new Corvette...


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Old 20 August 2019, 07:01 PM   #14
Jamie1111
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Quote:
Originally Posted by 77T View Post
First, get out a pen and paper. You can’t do the next steps via email.
.
.
.
Next write down all the details. Enclose paper copies of all your evidence. Make sure to add the name(s) of the AD personnel, their phone numbers, email addresses, age, and employee ID numbers.
.
.
.
Do not fold the papers...
.
.
.
Roll them all tightly in a ball no greater than 80mm...
.
.
.
Throw with maximum force into the closest trash bin. It accomplishes the same thing as paying the postage to Geneva only to have the Rolex complaint department do the same.






Look, what’s the issue? Try buying a C8 or a Supra from a car dealer....


Sent from my iPhone using Tapatalk Pro





Sent from my iPhone using Tapatalk
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Old 20 August 2019, 02:42 AM   #15
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How do you report that to Rolex?
Rolex Head Office
Rue François-Dussaud, 3-5-7
1211 Genève 26 – Suisse
Phone: +41 22 302 22 00
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Old 20 August 2019, 05:28 AM   #16
2th_doc
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Rolex Head Office

Rue François-Dussaud, 3-5-7

1211 Genève 26 – Suisse

Phone: +41 22 302 22 00


How that phone call to Rolex would go. (German is one of the national languages of Switzerland.)


https://youtu.be/Zk2K2cNb9Ig


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Old 20 August 2019, 05:37 AM   #17
TswaneNguni
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My country ADs are NOT allowed to sell above MRSP .Several local ADs have told me that.
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Old 20 August 2019, 02:58 AM   #18
Robtayham
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Hmmmm...selling their ‘can’t keep it in stock’ product for a premium. I’d be worried that Rolex would use this AD as a case study to roll out internal training across the other ADs to teach them how to do the same thing.
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Old 20 August 2019, 04:20 AM   #19
TK-710
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If you go to the Rolex website and click on the circled “i” next to the price you can read Rolex’s pricing policy.


Below is the policy:

“Rolex pricing policies
Rolex's suggested retail price before applicable taxes.

Rolex reserves the right to change prices at any time without notice.

Models availability
All Rolex watches are assembled by hand with utmost care to ensure exceptional quality. It is natural that such high standards should restrict our production capacity.

Rolex makes regular deliveries to the official distribution network. However, due to high demand, the availability of certain models may be limited.

Official Rolex Retailers are at your service should you need any advice. Only they are authorized to sell new Rolex watches, and independently manage the allocation and sales to their customers.

I read the bolded part to say if you have a problem with an AD take it up with the AD.
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Old 20 August 2019, 04:25 AM   #20
tyler1980
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Originally Posted by TK-710 View Post
If you go to the Rolex website and click on the circled “i” next to the price you can read Rolex’s pricing policy.


Below is the policy:

“Rolex pricing policies
Rolex's suggested retail price before applicable taxes.

Rolex reserves the right to change prices at any time without notice.

Models availability
All Rolex watches are assembled by hand with utmost care to ensure exceptional quality. It is natural that such high standards should restrict our production capacity.

Rolex makes regular deliveries to the official distribution network. However, due to high demand, the availability of certain models may be limited.

Official Rolex Retailers are at your service should you need any advice. Only they are authorized to sell new Rolex watches, and independently manage the allocation and sales to their customers.

I read the bolded part to say if you have a problem with an AD take it up with the AD.
+1


i always thought that Rolex's business model was specifically to avoid dealing with end customers. They are a wholesaler and seem to have no interest in customer facing anything
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Old 20 August 2019, 04:33 AM   #21
lamnyc
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Are you sure they are real Rolex AD?
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Old 20 August 2019, 04:50 AM   #22
blada4life
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its not illegal to do this but i thought i heard Rolex USA had a policy of not allowing their ADs to do this for new watches. i may be wrong but might be worth looking into. do a search on this forum.
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Old 20 August 2019, 04:53 AM   #23
Shdrolex
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How do you report that to Rolex?
Why dont you disclose the name of the AD here on the forum?
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Old 20 August 2019, 05:09 AM   #24
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Some unexpected posts here.

The reason there is an msrp is to protect the consumer. Without it the seller could just throw out a price and hope. The msrp is on the product by way of a tag. Before the internet, and until a few years ago, a price list was available that accompanied the catalog. The website lists the price today.

The goal is continuity of pricing that is fully disclosed to the buyer in advance, to protect the consumer from unscrupulous practices. Selling below msrp is not equivalent then, as the consumer is advantaged rather than compromised.
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Old 20 August 2019, 05:31 AM   #25
Nairn1980
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How do you report that to Rolex?
Realllllyyyyy?
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Old 20 August 2019, 06:17 AM   #26
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Realllllyyyyy?


So many snitches about these days
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Old 20 August 2019, 05:38 AM   #27
AJMarcus
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I just checked. My USA AD says they are not permitted to sell new above MSRP.
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Old 20 August 2019, 05:42 AM   #28
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Old 20 August 2019, 06:32 AM   #29
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Old 20 August 2019, 05:47 AM   #30
zengineer
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Harley Davidson completely avoided most grey market "issues" back when they were hot and hard to come by in certain regions. Dealers simply added a line called "market adjustment" and that was what you had to pay. I live in less of a HD hotbed where we have an off season and never had to overpay...but many did.

I don't think it is illegal although it appears it may be against Rolex USA policy.
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