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Old 22 October 2019, 12:34 AM   #1
blada4life
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Recent Rolex trademark: "MILSUB"

wondering....

can anyone look into it further?

Mark Image
Word Mark MILSUB
Goods and Services IC 014. US 002 027 028 050. G & S: Watches and parts thereof
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88408841
Filing Date April 30, 2019
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Rolex Watch U.S.A., Inc. CORPORATION NEW YORK 665 Fifth Avenue New York NEW YORK 10022
Attorney of Record Peter Cousins
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

http://tmsearch.uspto.gov/bin/showfi...804:90j4q6.3.9
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Old 22 October 2019, 12:41 AM   #2
offrdmania
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They may have noticed other companies starting to use the word and they wanted to make sure that they owned the rights to it. Possibly for a future release. If not Rolex then possibly in the Tudor line.
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Old 22 October 2019, 12:41 AM   #3
Finslayer83
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please please please be a 5517 re-release.
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Old 22 October 2019, 01:38 AM   #4
GarbanzoNegro
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please please please be a 5517 re-release.


Where do I have to sign?
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Old 26 August 2020, 01:37 AM   #5
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Where do I have to sign?
You're place to sign is way waaaaaaaaaaay
waaaaaaaaaaaaaaaaaaaaaaaaaaaayyyyyyyyyyyyyyyyyy down on the list at around spot number 126,769 as of this writing. You are one of the lucky ones as the list is already in the seven digits.



All jokes aside(not really), just because of the name this will be harder to get than a Daytona. Knowing Rolex and how it looks forward, it won't look anything like the original except for just having sword hands, if that.
It will have a maxi dial, super case, white gold hour markers, ceramic bezel in a satin matte dial. I would love it, but a whole bunch of people that were never even into Rolex when the original was out will cry like babies that it isn't like the original.
*Or Rolex will give it over to Tudor to make something nostalgic as seems to be the norm.
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Old 26 August 2020, 01:47 AM   #6
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Do we think this is a serious contender for the 2020 Rolex release
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Old 26 August 2020, 02:13 AM   #7
Rashid.bk
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Do we think this is a serious contender for the 2020 Rolex release
No, not even a remote chance.
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Old 22 October 2019, 01:40 AM   #8
JayHantz
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please please please be a 5517 re-release.
I freaking hope so. I would be the first to storm in the AD and put my name down.
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Old 22 October 2019, 03:24 AM   #9
ChipotleBanana
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please please please be a 5517 re-release.
That would make for a rather special Basel release, eh?
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Old 18 December 2019, 08:00 AM   #10
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Quote:
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please please please be a 5517 re-release.
That would be super awesome.

Not my picture:
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Old 22 October 2019, 12:44 AM   #11
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Maybe it is used for a new milsub as the anniversary of the Submariner next year.
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Old 22 October 2019, 01:25 AM   #12
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Maybe it is used for a new milsub as the anniversary of the Submariner next year.
would be epic.
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Old 22 October 2019, 04:25 AM   #13
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Maybe it is used for a new milsub as the anniversary of the Submariner next year.
One can only dream. Of course it will be a twenty year wait list
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Old 22 October 2019, 05:52 AM   #14
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Maybe it is used for a new milsub as the anniversary of the Submariner next year.
I thought the Kermit was already the Anniversary Sub????
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Old 22 October 2019, 09:55 AM   #15
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I thought the Kermit was already the Anniversary Sub????
I thought so too.
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Old 22 October 2019, 12:55 AM   #16
Dsmith1974
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I was hoping to keep the lid on this until Basel, but since the cat’s out of the bag already..

This is the Milgauss-Submariner. Syloxi anti magnetic movement, sub super case and the iconic lightning bolt hand.


Sent from my iPhone using Tapatalk
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Old 22 October 2019, 01:27 AM   #17
Uhtred59
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I was hoping to keep the lid on this until Basel, but since the cat’s out of the bag already..

This is the Milgauss-Submariner. Syloxi anti magnetic movement, sub super case and the iconic lightning bolt hand.


Sent from my iPhone using Tapatalk
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Old 22 October 2019, 01:43 AM   #18
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That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
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Old 22 October 2019, 03:52 AM   #19
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That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
Interesting. Rolex was certiainly the first milsub, but then there has been later brands to use it as well. It's an identifier not a trademark, so this should be an interesting court battle. Nevertheless, I am in for one for sure. Here is rolex info on one original milsub.

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Old 17 December 2019, 03:17 PM   #20
Kestrel
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That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
Note this application was suspended on 12/10/2019 due to the pending cancellation proceeding against the current MILSUB mark, US 4736630.
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Old 17 December 2019, 03:26 PM   #21
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Note this application was suspended on 12/10/2019 due to the pending cancellation proceeding against the current MILSUB mark, US 4736630.
The search was expired for the link posted and my search for "MILSUB" turned up nothing.
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Old 17 December 2019, 11:58 PM   #22
Kestrel
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The search was expired for the link posted and my search for "MILSUB" turned up nothing.
Go to Tess and search for us application 88408841.

Click on TTAB status button to see the cancellation proceeding or the TSDR button to see the application status.

Link to Tess

http://tmsearch.uspto.gov/bin/showfi...801:3lzn9w.2.1
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Old 22 October 2019, 02:23 AM   #23
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Interesting hobby
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Old 22 October 2019, 04:29 AM   #24
Chiboy
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It’s for one numbered watch and will be the millionth Sub produced, to be auctioned off in that one-off charity auction.

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Old 22 October 2019, 04:31 AM   #25
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Or you can get this for alot cheaper. It has an ETA 2824-2 movement. I own one and luv it. -4spd.

https://images.app.goo.gl/DikVMB6aVShLNEvY8
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Old 22 October 2019, 11:02 AM   #26
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Or you can get this for alot cheaper. It has an ETA 2824-2 movement. I own one and luv it. -4spd.

https://images.app.goo.gl/DikVMB6aVShLNEvY8
I had the version one of that watch but decided to sell it because it didn’t get any wrist time.. a lot of bang for the buck..
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Old 22 October 2019, 11:14 PM   #27
mmaggi
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I had the version one of that watch but decided to sell it because it didn’t get any wrist time.. a lot of bang for the buck..
Currently my daily beater. Can't believe it's a $500 watch.
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Old 22 October 2019, 05:42 AM   #28
RootBeerGMT
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Uh Huh.... and Ford is re-releasing the GT-40 again to compete with Ferrari after the movie hits the screens next month folks..... " Since the Cats out of the Bag"...

ZZZZZZZZZZZ......
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Old 22 October 2019, 09:23 AM   #29
Kestrel
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Did Rolex ever use the term milsub in marketing or sales or was it a term bestowed by collectors, like Kermit or Smurf or Hulk (all Sub nicknames)? If it was bestowed by collectors, then perhaps Rolex never used the term in a trademark sense. The current registration holder is making (or was making) “sub” style watches under the name milsub. Check out his specimen in the trademark file. The current owner may not be using mark. Who is to know? But check back in December when the reply is due to see what Rolex does.

Also if a milsub does debut at Basel 2020, TRF will go bananas in anticipation.
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Old 22 October 2019, 11:56 AM   #30
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If Rolex comes out with a milsub, the grey market will be insane. Daytona C prices will finally level out.
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