Baby boomer and Rolex popularity

[WRISTROLEX]

Hi all, I am new here but have been doing a lot of reading. I expect my first watch to arrive today! So excited!

To the point of this thread post. I'm thinking this demand seen today for such luxury items is mainly based on an older group of people that can now afford to make these disposable income buys.

Surely, there are some younger guys and girls with the ability but....Do you folks agree?

If so, the future there would/might be a decrease, as the population changes again????

Just a thought, to provoke a conversation.

[locutus49]

Millennials end up buying luxury goods despite their anti-luxury claims.

Studies show millennials do lease cars instead of buying. However, the two most leased brands by millennials are BMW and Mercedes.

Millennials like a minimalist aesthetic. It is unclear if they maintain this as they age but they do end up buying luxury goods like Rolexes.

Millennials claim there are no good-paying jobs for them like there was for Boomers. But as they settle into careers they end up in the same kind of careers as Boomers.

Bottom line, millennials will buy Rolexes like the generations before them. IMO

[Roddypeepa]

Originally Posted by locutus49

Millennials end up buying luxury goods despite their anti-luxury claims.

Studies show millennials do lease cars instead of buying. However, the two most leased brands by millennials are BMW and Mercedes.

Millennials like a minimalist aesthetic. It is unclear if they maintain this as they age but they do end up buying luxury goods like Rolexes.

Millennials claim there are no good-paying jobs for them like there was for Boomers. But as they settle into careers they end up in the same kind of careers as Boomers.

Bottom line, millennials will buy Rolexes like the generations before them. IMO

Agree


Sent from my iPhone using Tapatalk

[TswaneNguni]

Its got nothing to do with generations .You are a watch person or you are not.
Nothing really changes ,all young generations age and become wiser .

[Bigblu10]

Originally Posted by locutus49

Millennials end up buying luxury goods despite their anti-luxury claims.

Studies show millennials do lease cars instead of buying. However, the two most leased brands by millennials are BMW and Mercedes.

Millennials like a minimalist aesthetic. It is unclear if they maintain this as they age but they do end up buying luxury goods like Rolexes.

Millennials claim there are no good-paying jobs for them like there was for Boomers. But as they settle into careers they end up in the same kind of careers as Boomers.

Bottom line, millennials will buy Rolexes like the generations before them. IMO

You always opine on millennials as if there is some sort of resentment on your part. I am not offended as I am 53 which places me in the GenX category I (think). Anyway, the original OP was aimed at "baby boomers", my parents generation.

[joli160]

It's fashionable when you are young nowadays to whine about older people and how they live and be mad about everything.

Once the younger ones stop behaving like spoiled little brats and make their own money most of them make the same choices as the generation before them.

Until than they feel entitled to my money

[TheDude]

Originally Posted by Bigblu10

You always opine on millennials as if there is some sort of resentment on your part. I am not offended as I am 53 which places me in the GenX category I (think). Anyway, the original OP was aimed at "baby boomers", my parents generation.

You highlight a key problem with this thread. We need to define the generation ranges since it would appear there’s ample confusion.

As you point out, we GenXers are plenty old enough to afford multiple expensive watches as are Millennials and possibly even some GenZs.




Sent from my iPhone using Tapatalk

[ernie117]

iv'e been in to watches since i was 9 years old i have a hampton bay and a seiko that looks like a datejust dont refer to me as somthing as i am a man not a group now i own 3 rolexs

[TheDude]

Originally Posted by ernie117

iv'e been in to watches since i was 9 years old i have a hampton bay and a seiko that looks like a datejust dont refer to me as somthing as i am a man not a group now i own 3 rolexs

I’ll refer to you by your new unofficial name. “Runonsentencenocapitalletters” LOL
Sent from my iPhone using Tapatalk

[ernie117]

[QUOTE=TheDude;10235349]I’ll refer to you by your new unofficial name. “Runonsentencenocapitalletters” LOL


Sent from my iPhone usin i’m a sovereign man that lives in the United States


Sent from my iPhone using Tapatalk

[ernie117]

Originally Posted by TheDude

I’ll refer to you by your new unofficial name. “Runonsentencenocapitalletters” LOL


Sent from my iPhone using Tapatalk

I’m a sovereign man Who lives in the United States had a same rights as a king


Sent from my iPhone using Tapatalk

[nolan]

Sharing my thoughts as well.

There are also people buying multiple watches and wearing them as accessories to match their attire and turnout.

The demand will continue to increase steadily

[watchmework]

Congrats in advance of your watch.

My short answer is yes it isn't just the older folks who are buying up all the Rolexes...part of the reason for the increased demand is the influence of social media.

[WRISTROLEX]

Interesting! Can it be localized to the US (the millennials keeping it up) or do you guys feel this is global? I just love this optimistic points of view!

Thx Mr. Watchmework! UPS can't get here fast enough for me!

[watchmework]

Originally Posted by WRISTROLEX

Interesting! Can it be localized to the US (the millennials keeping it up) or do you guys feel this is global? I just love this optimistic points of view!

Thx Mr. Watchmework! UPS can't get here fast enough for me!

[tbk]

I think younger people these days are more likely to buy a Rolex than a decade or two ago, not less. Rolex is immensely popular with the younger crowd from my experience. More so than I can ever remember.

There are many many millennials with a ton of disposable income. If anything, I think the stereotypical boomer that saves up for a lifetime to get a Rolex and Corvette close to retirement is a thing of the past.

[sillo]

Originally Posted by tbk

I think younger people these days are more likely to buy a Rolex than a decade or two ago, not less. Rolex is immensely popular with the younger crowd from my experience. More so than I can ever remember.

Agreed. I am a millennial and I notice plenty of people my age with Rolex on their wrist or with interest in watches.

[EEpro]

Probably this and the asset bubble we've had for the last 10 years. If buying broad market indexes quadruples your money it doesn't take a genius stock picker to have $10-20K lying around. :)

[JParm]

I think it will always be older folks as the majority, mainly because of price point, not a lack of desire. Even if you want to purchase a Rolex at a young age, the common post-college professional generally won't have the funds to throw $10k at a luxury good with the rising cost of housing, student loans, etc.

[beshannon]

Originally Posted by WRISTROLEX

.Do you folks agree?

If so, the future there would/might be a decrease, as the population changes again????

No

Tastes change, people discover new things, population increases.

There will always be a market for the finer things in life

[Blansky]

Originally Posted by beshannon

No

Tastes change, people discover new things, population increases.

There will always be a market for the finer things in life

I agree with this.

I wasn't all that interested in watches until I was in my 30s and then Rolex (as well as a lot of other mechanicals) a bit later and I'm a boomer.

Overall I don't think people and generations are all that different. Around the time I was interested in Rolex around 2001, there were people who thought they were phony status symbols and people who loved them just like there were in the 1980s and 1970s.

Some people get it and some don't and sometimes people get it later on.

Sometimes people wake up one morning and say "damn it, I should get a nice watch", and the madness begins.

People often think of these things as generational but there is an argument that as people age from one decade to the next their brains actually change. A 20 year old thinks differently than a 40 year old and not just because of money and commitments. A 40 year old and a 60 year old think differently partly because one is in the middle and the 60 year old is closer to the end. And we think different about life and possessions.

[Bluside]

I don't think most boomers have Instagram accounts. I may be wrong.

[locutus49]

I am 70 and have an IG account and spend too much time on it flexing and stuff.

Originally Posted by Bluside

I don't think most boomers have Instagram accounts. I may be wrong.

[macrowatch]

Originally Posted by locutus49

I am 70 and have an IG account and spend too much time on it flexing and stuff.

Nice. The greatest generation should flex!

PS i had to look up flexing...

[BroncoOne]

Congrats on the new watch and Merry Christmas.

I believe that the demand for Rolex is generally related to the huge strength of the US economy and its spillover effects in the rest of the world.

The next big factor is the Tax Cuts and Jobs Act that gove people thousands in new income that used to go out the door.

Rolex marketing prowess made Thor watches there and ready for the economy's sweet spot.

[dtwer]

Every generation gets more affluent as it reaches its prime earning age. As people get more affluent, they buy the nicest things they can afford.

That's why there is always a demand for luxury goods, it's human nature to want nice things.

[AK797]

Social Media has changed the landscape of how we live and consume things and that is most prevalent in the young, and while resale prices are high above retails anyone with a credit card can buy one and show it off for likes and jealousy and then make a quick profit, you don't even need a decent job any more so that rules in so many more people, and thus we have a sustained three years and counting hyped up bull market.

[WRISTROLEX]

Huh, not what I had expected at all! Great input thus far! Thanks for this!

All about the "want" that is being instilled into these younger buyers? Meaning "I want this, or I want that". Keeps us/them working towards our/their goals. It seems like the opinion here is, the younger folks have the "WANT"! Awesome!!!

[Jackie Daytona]

I think that Rolex has created so much of an iconic image in the market that it has essentially created, that it will always remain relevant. Increasingly so as they are fantastic at creating influence in music, tv, sports and celebrity endorsements(often not direct). They have really created themselves a stance in the market as a staple that really cannot be surpassed by tech. They are watches, and tool watches, but also kind of like art with the ideals that they are able to project over the masses.

[djgallo]

A Rolex watch is recognized world wide...it is a status symbol....and represents great personal achievement to wear one. I doesn’t matter where you're from or the language you speak ....a Rolex speaks SUCCESS! So I can’t see any reasons why the next generation(s) will stop buying Rolex...barring a catastrophic earth shattering world event!