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Old 1 May 2022, 08:30 PM   #1
shammad10
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How to report a Rolex AD?

Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.
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Old 1 May 2022, 08:33 PM   #2
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My impression, having read a number of reports from TRF’ers all over the world, is that the rules for pricing are looser outside the US & UK. YMMV

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Old 1 May 2022, 08:47 PM   #3
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They wont be in Rolex business for long ...Rolex are going to strip them soon .
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Old 1 May 2022, 08:49 PM   #4
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AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that
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Old 1 May 2022, 09:03 PM   #5
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Quote:
Originally Posted by joli160 View Post
AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that
Rolex doesn’t allow ADs to sell above MSRP, this is in the AD contract. They may be legally permitted in their country to ignore this and sell above retail, but if they do Rolex can and will terminate their AD status.
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Old 2 May 2022, 02:23 AM   #6
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Rolex doesn’t allow ADs to sell above MSRP, this is in the AD contract. They may be legally permitted in their country to ignore this and sell above retail, but if they do Rolex can and will terminate their AD status.

Have you seen a contract between a retailer and Rolex ?


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Old 2 May 2022, 02:46 AM   #7
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Have you seen a contract between a retailer and Rolex ?


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There are plenty of examples of a standard Rolex Distribution Agreement floating around online.
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Old 2 May 2022, 11:07 PM   #8
HHIslander
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Have you seen a contract between a retailer and Rolex ?


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No, but I play golf with the owner of an AD. If you google, there are copies of them online.
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Old 1 May 2022, 09:06 PM   #9
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Bahrain is the same. They are shameless.

See some videos on YT from WatchSociety on this.


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Old 1 May 2022, 09:13 PM   #10
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Hi guys,
Does anyone know how to report a Rolex AD?
.
You can report it here, name and address of the AD.
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Old 1 May 2022, 09:33 PM   #11
shammad10
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You can report it here, name and address of the AD.
Sorry where? Can’t see a link! Or do you mean on the forum
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Old 1 May 2022, 09:52 PM   #12
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Sorry where? Can’t see a link! Or do you mean on the forum
Yes here on the forum. You can share that information with other people, word will get around.
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Old 1 May 2022, 10:48 PM   #13
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It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Yes, the first and easiest way to attain your stated objective (not turning a blind eye to dodgy dealings) is to name the AD here.


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Originally Posted by shammad10 View Post
Sorry where? Can’t see a link! Or do you mean on the forum

Once you name the AD, then people on TRF who are better versed in the consumer regulations of that Country can provide guidance on next steps.


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Old 1 May 2022, 09:34 PM   #14
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that's how the rolex watch market works nowadays. you can't change it, either accept it or move on to other brands. rolex wouldn’t believe you anyway if you report to them.
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Old 1 May 2022, 09:27 PM   #15
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Quote:
Originally Posted by shammad10 View Post
Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.
Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.
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Old 1 May 2022, 09:56 PM   #16
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Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.
The ‘suggestion’ avoids accusations of price fixing.

The understanding however is ADs charge what Rolex says or they cease to be ADs
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Old 1 May 2022, 09:29 PM   #17
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Reporting them, if that’s even a thing, won’t change your situation. I’d move on.
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Old 1 May 2022, 09:32 PM   #18
shammad10
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Reporting them, if that’s even a thing, won’t change your situation. I’d move on.
It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex
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Old 1 May 2022, 10:36 PM   #19
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It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex
Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.
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All posts are my own opinion and my opinion only.

"The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever."
Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again.

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Old 1 May 2022, 10:42 PM   #20
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Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.
Me neither…..let’s see if the O/P names and shames here….
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Old 1 May 2022, 11:19 PM   #21
s7horton
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It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Not true. Limited supply and high demand is what has caused it. Not a handful of dealers that may not follow best practice.
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Old 1 May 2022, 11:38 PM   #22
Kevin of Larchmont
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Originally Posted by shammad10 View Post
It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex
Funny, going to the extra effort to publicly seek out guidance on how to burn the AD makes it sound personal. And you do sound bothered.
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Old 2 May 2022, 12:55 AM   #23
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It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex
The current situation with Rolex is from the demand and the consumers willingness to pay over MSRP for the watches. Dealers cannot cause this, only demand can. This dealer is simply cashing in on the current demand. In the US, many dealers are requiring bundling with other non Rolex items to get the watch. Same thing.
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Old 1 May 2022, 09:33 PM   #24
AEV
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Where is that?

Even if MSRP is suggested, ADs usually follow that.
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Old 1 May 2022, 09:46 PM   #25
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To answer your question. I think an email to Rolex HQ with as much detail as possible would suffice. It probably won’t change anything immediately but if enough people complain maybe something will happen. Interesting to see what Rolex response would be.

Just another reason to push Rolex owned boutiques
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Old 1 May 2022, 09:57 PM   #26
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In my experience, this is not an unusual practice in some parts of the world, perhaps especially in central Asia. In some cases, the dealer offering a watch at higher than MSRP is in fact the local Rolex distributor, so I doubt very much that Rolex frowns on the practice, at least as practiced there.

Personally, if I want a watch and it’s not available at MSRP I would rather purchase it from a dealer rather than a reseller.
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Old 1 May 2022, 10:23 PM   #27
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Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years.
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Old 16 May 2022, 08:54 PM   #28
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Never ever

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Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years.
Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.
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Old 18 May 2022, 12:25 AM   #29
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Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.

Ok pal I have personally bought two Daytonas off them for over msrp and know others who have as well. I wouldn’t say so flippantly as it would be libelous. I have receipts to prove it and no I won’t be posting them here.
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Old 18 May 2022, 01:06 AM   #30
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Raffi has NEVER EVER sold above MSRP. I have dealt with them for over 20 years.
Why are you so worked up?
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