2023 New Releases - I Think I Cracked It

[PartyRoss]

Hello all,

I know there is already a thread for 2023 new release speculations based on the teaser video Rolex dropped, but I am creating a separate thread as this is a bit different.

I am a digital advertising/website nerd by trade, so I naturally am always poking around different sites in my free time. I have been monitoring the Rolex website for a while now, and on my most recent site crawl, I found several new pages returning 404 errors that I believe are the new models we will be seeing on Monday.

All of the following URL's are currently indexed to Google, but they are new (first crawls all this month), have zero or very few links pointing at them, and are valid URL's currently returning 404 errors:

• https://www.rolex.com/watches/new-wa...h-daytona.html
• https://www.rolex.com/watches/new-wa...y-dweller.html
• https://www.rolex.com/watches/new-wa...ht-master.html
• https://www.rolex.com/watches/new-wa...perpetual.html
• https://www.rolex.com/watches/new-wa...ubmariner.html
• https://www.rolex.com/watches/new-wa...plorer-40.html
• https://www.rolex.com/watches/new-wa...-day-date.html

Furthermore, most of these URL's have corresponding versions in other languages AND corresponding newsroom article URL's (including one speaking to the new submariner's waterproofness). Thus, it looks like we can expect to see an all-new Daytona finally, a new Submariner, new Day Date variation(s), a new 40mm Explorer, a new skydweller (wasn't expecting that), a new yachtmaster (probably in titanium) and a new oyster perpetual.

Of course, I have no idea what the variations will be, but I believe these are the new models we will see. Happy to see everyone's input on this, especially everyone's thoughts on the teaser video with this new information!

[Slimpee]

Interesting. No Cellini listed. Thanks for the update!

[PartyRoss]

Originally Posted by Slimpee

Interesting. No Cellini listed. Thanks for the update!

I just realized I forgot to list one of the URL's:

• https://www.rolex.com/watches/new-watches/new-1908.html

This is not a model I am familiar with (the 1908), but perhaps this could be a new Cellini? I believe 1908 is the year Rolex was founded, but I haven't seen a specific model referred to as "the 1908."

[Krash]

Originally Posted by PartyRoss

I just realized I forgot to list one of the URL's:

• https://www.rolex.com/watches/new-watches/new-1908.html

This is not a model I am familiar with (the 1908), but perhaps this could be a new Cellini? I believe 1908 is the year Rolex was founded, but I haven't seen a specific model referred to as "the 1908."

So this is perhaps the most intriguing. It could be a new line of dress watches.

[Romeo Clive]

Originally Posted by Krash

So this is perhaps the most intriguing. It could be a new line of dress watches.

Rolex registered 2 new trademarks last week:

"Perpetual 1908" and "Oystermatic"

https://tmsearch.uspto.gov/bin/showf...808:emjl24.3.2

[saxo3]

Originally Posted by Romeo Clive

Rolex registered 2 new trademarks last week:

"Perpetual 1908" and "Oystermatic"

"Oystermatic" is a 32xx movement with battery?

[Omarion07]

Originally Posted by Romeo Clive

Rolex registered 2 new trademarks last week:

"Perpetual 1908" and "Oystermatic"

https://tmsearch.uspto.gov/bin/showf...808:emjl24.3.2

Just checked.. spot on

Sent from my SM-S918B using Tapatalk

[Number3]

Originally Posted by Romeo Clive

Rolex registered 2 new trademarks last week:

"Perpetual 1908" and "Oystermatic"

https://tmsearch.uspto.gov/bin/showf...808:emjl24.3.2

Good catch.

[Easy E]

Originally Posted by Romeo Clive

Rolex registered 2 new trademarks last week:

"Perpetual 1908" and "Oystermatic"

https://tmsearch.uspto.gov/bin/showf...808:emjl24.3.2

Doesn't directly mean anything for this year release schedule, or even next year. Could be as simple as a potential future project and they want to lock down the name while the locking is good.

[saxo3]

Originally Posted by PartyRoss

This is not a model I am familiar with (the 1908), but perhaps this could be a new Cellini? I believe 1908 is the year Rolex was founded, but I haven't seen a specific model referred to as "the 1908."

1905: Hans Wilsdorf founded Wilsdorf and Davis in London.

1908: Wilsdorf registered the Rolex brand name and opened an office in La Chaux-de-Fonds.

[MILGAUSS88]

Originally Posted by Slimpee

Interesting. No Cellini listed. Thanks for the update!

Appears to be one in video.

[MP777]

Very cool

[Aashi]

Originally Posted by MP777

Very cool

Yes it very cool

[honuswagner13]

OP, hopefully you will be kind enough to help out the board for the 2024 releases.

You did a fantastic job last year!

[Livinlrge]

No space dweller...dang

Sent from my SM-S908U1 using Tapatalk

[Chewbacca]

Nice work Justin.

[PartyRoss]

Originally Posted by Chewbacca

Nice work Justin.

Thanks! This may not 100% be it, but it certainly looks pretty compelling so I wanted to share

[Chewbacca]

Originally Posted by PartyRoss

Thanks! This may not 100% be it, but it certainly looks pretty compelling so I wanted to share

If you fail. This group will make it be known.

Get some rest.

[train-time]

Originally Posted by PartyRoss

Thanks! This may not 100% be it, but it certainly looks pretty compelling so I wanted to share

Originally Posted by Chewbacca

If you fail. This group will make it be known.

Get some rest.

Well said Chewey, and remember the old addage.... No good deed goes unpunished!

[Chewbacca]

Originally Posted by train-time

Well said Chewey, and remember the old addage.... No good deed goes unpunished!

He took the shot with 0 on the clock. Now we wait.

[TheVTCGuy]

Well… I can’t open any of those. Can anyone post a screen shot?

[Livinlrge]

Originally Posted by TheVTCGuy

Well… I can’t open any of those. Can anyone post a screen shot?

He's saying he cracked the url syntaxes for when the pages go live. Also, it shows the model names of the new pages suggesting what the lineup may look like.

Sent from my SM-S908U1 using Tapatalk

[TheVTCGuy]

Originally Posted by Livinlrge

He's saying he cracked the url syntaxes for when the pages go live. Also, it shows the model names of the new pages suggesting what the lineup may look like.

Sent from my SM-S908U1 using Tapatalk

Oh….

[PartyRoss]

Originally Posted by TheVTCGuy

Well… I can’t open any of those. Can anyone post a screen shot?

All of these URL's are either 404 errors (meaning the URL is indexed, but the actual page itself isn't published in the backend of the website), 301's (meaning the URL is redirected to another URL instead of directing to the content on that page), or 'Access Denied'/'Prohibited' (meaning something is blocking access - could be a plugin, a specific parameter, database block, or a host of other things being used to shield the content from being viewed).

These are all URL's that Rolex has submitted to Google to be indexed, but they have taken some measure to block the content.

[Krash]

Originally Posted by PartyRoss

These are all URL's that Rolex has submitted to Google to be indexed, but they have taken some measure to block the content.

This is what I am curious about. How do we know this?

404 errors are usually generated because of wrong URLs.

[Cloudchaser]

Originally Posted by Krash

This is what I am curious about. How do we know this?

404 errors are usually generated because of wrong URLs.

It's remarkably common for devs (or even SEOs sometimes) to not properly "no-index" a page or pages. Could be related to how things were or were not no-indexed. When large sites get larger, many URL issues can bubble up. Could be that simple. Google has also been known to treat the no-index call differently than predicted/expected. Lots of possibilities.

I will say, I've gathered substantial competitve BI over the years paying close attention to things like this. Not saying that OP is absolutely right here, just that the premise is sound.

[Joearch]

Great research

[russ86]

Look, this also indexed by Google but it literally doesn't mean anything, I call bs on this

https://www.rolex.com/watches/new-wa...ars-omega.html

[omar-rye]

A 40mm Explorer? I guess the 36 wasn’t giving them enough sales if that’s the case

[WatchThinker]

Originally Posted by omar-rye

A 40mm Explorer? I guess the 36 wasn’t giving them enough sales if that’s the case

This would be fantastic and what I'm actually hoping for. As Adrian Barker pointed out, this would turn the Explorer from a watch ( well, two watches, sort of ) into a product line.

A white dialed Exp 1 at 40mm would have me texting my AD within seconds of the announcement.

My only wish is for them to wake up to the modern world and include glide-lock and not just EZ link on watches that won't necessarily go for diving.