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Old 10 April 2023, 09:59 PM   #1
EzraPound
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Rolex Explorer Matterhorn Advertisement 1966 (New Yorker)
There was a thread where someone asked for a magazine that featured the 1966 Rolex Explorer Matterhorn advertisement; the advertisement can be found in the October, 8, 1966 New Yorker Magazine.
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Old 10 April 2023, 10:15 PM   #2
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I hope he’s got a protective film on his clasp…
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Old 10 April 2023, 10:32 PM   #3
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I hope he’s got a protective film on his clasp…
Well done.
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Old 10 April 2023, 10:49 PM   #4
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I hope he’s got a protective film on his clasp…
Hahahahahaha

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Old 10 April 2023, 10:18 PM   #5
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Love that AD OP, thanks for posting it
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Old 10 April 2023, 10:30 PM   #6
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Old 10 April 2023, 10:34 PM   #7
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Nice. A classic. . Only on TRF! Thanks OP
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Old 10 April 2023, 11:44 PM   #8
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Very cool. Thanks for sharing
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Old 10 April 2023, 11:50 PM   #9
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Four-digit Rolex aesthetics were so much better than today...
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Old 10 April 2023, 11:51 PM   #10
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Thanks for sharing.

Time to watch a mountaineering classic.

I think I'll dust of my Eiger Sanction and see what they were wearing.
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Old 11 April 2023, 12:09 AM   #11
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I recall this ad but saw it in NatGeo or Smithsonian.

It appeals to reliable adventure.


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Old 11 April 2023, 01:01 AM   #12
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Classic ad for a classic watch.
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Old 11 April 2023, 01:06 AM   #13
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And a follow up comment: 36mm steel was deemed ideal then and it still is today!
Last edited by Mountain; 11 April 2023 at 01:06 AM.. Reason: Sp
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Old 11 April 2023, 01:09 AM   #14
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And a follow up comment: 36mm steel was deemed ideal then and it still is today!
Hear hear!
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Old 11 April 2023, 05:27 AM   #15
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Hope the ad settles “36mm is too small for my wrist” argument…
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Old 11 April 2023, 05:44 AM   #16
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Quote:
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Hope the ad settles “36mm is too small for my wrist” argument…
But the "argument" isn't as simple as that. It's not just about the size of the watch case. Take a look at the Explorer in the advertisement. The watchband is wider and more substantial than the bracelet of the current 36mm model, and for precisely that reason the vintage Explorer doesn't appear as diminutive and dainty.
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Old 11 April 2023, 06:08 AM   #17
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OP - thanks for finding the cool vintage ad.

I bought my 1st Rolex, a 1016 Explorer, in May 1967 for $187, wore it daily for years and along with its complete packaging/documents/ sales receipt is an important part of my collection and now a family heirloom.

The 2nd photo is of it with my 39mm 214270 Mark II. The 36mm 1016 is a great size.
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Old 11 April 2023, 06:40 AM   #18
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Quote:
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OP - thanks for finding the cool vintage ad.

I bought my 1st Rolex, a 1016 Explorer, in May 1967 for $187, wore it daily for years and along with its complete packaging/documents/ sales receipt is an important part of my collection and now a family heirloom.

The 2nd photo is of it with my 39mm 214270 Mark II. The 36mm 1016 is a great size.
Wow!!

Stories like this are the reason I love being part of this forum. Thank you for sharing pictures of your beautiful watch and it’s history

Hans would be proud
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