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Old 28 December 2009, 09:19 AM   #1
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DateJust II Re-Sale Values

Evening Guys.

I realise it's early days but I just wondered if anyone's got any thoughts on future re-sale values of the (41mm) DateJust II??

I know the Explorer II/Submariner/GMT II(c) 'enigma' has been discussed many times (ie: why does the Exp 2 depreciate so much more than the other sports watches?) but IMO (at least in the UK) the DateJust also depreciates faster & further......

How does anyone think the DJ2 will fare.....???

(Incidentally I'm thinking SS not TT & probably the black with white stick-markers or the rhodium with blue arabic's)



Cheers Chaps....
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Old 28 December 2009, 09:25 AM   #2
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like you have already mentioned, it is still early days. We only had the DJII on the market for about 3 months in the UK. Imo, being a DateJust variant, i dont believe it will have a decent re-sale value like most rollie sports models.
Maybe a SS will hold a better re-sale value than a TT model?
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Old 28 December 2009, 10:23 AM   #3
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like you have already mentioned, it is still early days. We only had the DJII on the market for about 3 months in the UK. Imo, being a DateJust variant, i dont believe it will have a decent re-sale value like most rollie sports models.
Maybe a SS will hold a better re-sale value than a TT model?
my gut reaction precisely.....
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Old 28 December 2009, 09:34 AM   #4
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I will also be keeping an eye on DJII resale prices as if they do suffer from higher than normal depreciation I will certainly not buy new. However I'm hoping that Rolex will introduce a domed bezel, to go with the rhodium/blue arabics dial, or a jubilee bracelet to go with a stick dial and fluted bezel.
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Old 28 December 2009, 10:24 AM   #5
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....I'm hoping that Rolex will introduce a domed bezel, to go with the rhodium/blue arabics dial, or a jubilee bracelet to go with a stick dial and fluted bezel.
now wouldn't that be cool.....
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Old 28 December 2009, 10:26 AM   #6
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Hang on guys, as soon as I find my magic crystal ball I'll let you know.
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Old 31 December 2009, 07:24 AM   #7
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.

Hang on guys, as soon as I find my magic crystal ball I'll let you know.
Yes , sure ! And as soon you find it you'll tell us you dropped it ! What will King Midas prices do in 2010 ?
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Old 28 December 2009, 09:52 AM   #8
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If Rolex floods the market with them like they have with the 36mm DJ and they become plentiful then resale won't be too good. Only one thing controls the resale value of a watch and that is supply and demand.
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Old 28 December 2009, 09:59 AM   #9
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Should it's re-sale value matter .......

Regardless of what the exact percentage will be, it will still be much more than practically any other watch brand...

If you are a DJ fan, then just because a Sub may hold a slightly higher percentage of value in the end............. it shouldn't make you go out and buy a watch you don't want to wear...........
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Old 28 December 2009, 10:18 AM   #10
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Should it's re-sale value matter .......

Regardless of what the exact percentage will be, it will still be much more than practically any other watch brand...

If you are a DJ fan, then just because a Sub may hold a slightly higher percentage of value in the end............. it shouldn't make you go out and buy a watch you don't want to wear...........
Indeed quite right. I would like a DJII and hope to buy one but whether I buy one new or used is under review.
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Old 28 December 2009, 10:30 AM   #11
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Indeed quite right. I would like a DJII and hope to buy one but whether I buy one new or used is under review.
If I was buying purely for myself I think I'd hold on for a year or so & see how the second-hand values go....
To be honest I'm buying new for several reasons though:
1) I'm using store-loyalty rewards
2) I have a personal/emotional ''need"? to replace the watches (which had also been promised to my boys) I had to sell when my business hit hard times last year as soon as possible....
& 3) I'm gonna take the boys with me when we choose/collect the watches.... kinda 'make a day of it' y'know?
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Old 28 December 2009, 10:21 AM   #12
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Quote:
Originally Posted by Tools View Post
Should it's re-sale value matter .......

Regardless of what the exact percentage will be, it will still be much more than practically any other watch brand...

If you are a DJ fan, then just because a Sub may hold a slightly higher percentage of value in the end............. it shouldn't make you go out and buy a watch you don't want to wear...........
As I've mentioned in earlier threads/posts I'm buying two Rolex's which are intended as eventual 'heirloom pieces' for my sons.

While I will obviously enjoy wearing the watches in the interim I therefore want pieces that will be of similar value in years to come.
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Last edited by spuds; 28 December 2009 at 10:31 AM.. Reason: (ca't be a*sed to get in a row....!!)
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Old 28 December 2009, 10:31 AM   #13
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I think the resale value is directly proportional to the number of DJ IIs sold new. Since only a small number of DJ II models have been sold new, they are hard to find on the pre-owned market. I suspect they are resold quickly when offered for sale. This will change but I expect it will take 3-4 years for the pre-owned supply to catch up with the demand.
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Old 28 December 2009, 09:14 PM   #14
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Grey market

I've seen new DJ2 on the Grey market 20 to 25% under MSRP in a lot of dial configurations. First gain is out there.

Who would buy a used DJ2 for $6000 when you can get a brand new one for $6500 with full warranty and the joy of peeling of the stickers

In a few years the resale of a used DJ2 SS/WG wil be around $4400 to $5600.
depending on service history and dial configuration

For sure the grey market price is leading in the resale market and not the MSRP.


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Old 29 December 2009, 04:54 PM   #15
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Originally Posted by Tools View Post
Should it's re-sale value matter .......

Regardless of what the exact percentage will be, it will still be much more than practically any other watch brand...

If you are a DJ fan, then just because a Sub may hold a slightly higher percentage of value in the end............. it shouldn't make you go out and buy a watch you don't want to wear...........
Well said...if you are buying a luxury item like a Rolex for its resale value, I'd question whether or not you should be spending your money on something else instead. I bought a DJII and don't care about the resale value as I don't flip any of my watches. I buy what I like, I don't care about what I can sell it for in a few months.
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Old 29 December 2009, 07:40 PM   #16
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Should it's re-sale value matter .......

nope! (and i dont care)

buy what you like not what has a better re-sale/investment value

lets give some love to DJII

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Old 30 December 2009, 03:27 AM   #17
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nope! (and i dont care)

buy what you like not what has a better re-sale/investment value

lets give some love to DJII

now that's a beautiful watch.......
(TT's not really my style though)
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Old 3 January 2010, 09:39 AM   #18
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Icon8

Quote:
Originally Posted by esm View Post
nope! (and i dont care)

buy what you like not what has a better re-sale/investment value

lets give some love to DJII

I am very sorry - I would LOVE the green numbers - but the single lumi-stick is RIDICULOUS!

I´ll NEVER buy this watch, its "unbalanced"!

I´ll wait for other dials, no DJ II for me yet ...

Hermann
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Old 30 December 2009, 12:04 AM   #19
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Should it's re-sale value matter .......

Regardless of what the exact percentage will be, it will still be much more than practically any other watch brand...

..
Yes for me it does because I have the attention span of a three year old. I would love to have a DJ2 but I'm not going to buy one now knowing that I'll get clobbered in a few months when I want to sell it.

Best,
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Old 30 December 2009, 12:16 AM   #20
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Yes for me it does because I have the attention span of a three year old. I would love to have a DJ2 but I'm not going to buy one now knowing that I'll get clobbered in a few months when I want to sell it.

Best,
Mike
LOL x2
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Old 30 December 2009, 02:33 AM   #21
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New price history and the impact on resale?

I have attached a link to a list of new retail prices on various Rolex models over the past 30-40 years. I found this some time back and bookmarked it.

http://www.minus4plus6.com/PriceEvolution.htm


IMO the watches sold new in 1989 (20 yrs old) have held on to sell today, in good condition, for what they sold for new.

TT DJ - $2,500 1989 new - $2,500-3,500 today (serviced in good cond.)

SS Exp II - $2,400 1989 new - $2,500-3,500 today (serviced in good cond.)

SS Sub Date - $2,500 1989 new - $3,500 today (serviced in good cond.)

SS GMT II - $2850 1989 new - $3,000-3,500 today (serviced in good cond.)


IMO, this trend will continue with the DJ II provided that Rolex continues to double prices over the next 20 years. Although, its hard to tell what impact Rolex's jump into the grey market will have, given the volume of grey market out there.
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Old 28 December 2009, 10:25 AM   #22
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If Rolex floods the market with them like they have with the 36mm DJ and they become plentiful then resale won't be too good. Only one thing controls the resale value of a watch and that is supply and demand.
good point well made......
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Old 29 December 2009, 08:42 PM   #23
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DJ resale of any kind is always inherently lower due to simple supply and demand as stated above,and it is the model that Rolex ensures the ADs always have plenty of which doesn't help.

On the resale side, the vast plethora of dial, bracelet and bezel configurations makes selling DJs a hassle because yours gets lost in a sea of so many other combinations. Subs, Explorers and the other sports models are much easier to deal with and search for.
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Old 29 December 2009, 11:22 PM   #24
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DJ resale of any kind is always inherently lower due to simple supply and demand as stated above,and it is the model that Rolex ensures the ADs always have plenty of which doesn't help.

On the resale side, the vast plethora of dial, bracelet and bezel configurations makes selling DJs a hassle because yours gets lost in a sea of so many other combinations. Subs, Explorers and the other sports models are much easier to deal with and search for.
Your point about the number of DJ combinations of dial, bracelet and bezel makes sense to me, new buyers can pick out exactly the combination they want and order it, but the number of options seems like a complication in the used market for both buyers and sellers.
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Old 29 December 2009, 11:33 PM   #25
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I have seen several 116200 sell on Ebay for $3000 with boxes and papers, 1 year old in mint condition, and a Z serial 116200 for $2500 including everything.

I know that's not the DJ II but that is a substantial drop from MSRP for a watch that is only 1 or 2 years old.
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Old 29 December 2009, 11:50 PM   #26
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IMHO I don't think the resale values of the DJII will be very good at all in the long term. Its all shiney and new at the moment, as soon as the novelty wears off it will go the same way as the DJ, and the white and black Milgauss. Steel will almost definately fare the best if you ever need to turn the little devil into cash!
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Old 30 December 2009, 03:20 AM   #27
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As I've mentioned in earlier threads/posts I'm buying two Rolex's which are intended as eventual 'heirloom pieces' for my sons.

While I will obviously enjoy wearing the watches in the interim I therefore want pieces that will be of similar value in years to come.
Quote:
Originally Posted by Max View Post
Well said...if you are buying a luxury item like a Rolex for its resale value, I'd question whether or not you should be spending your money on something else instead. I bought a DJII and don't care about the resale value as I don't flip any of my watches. I buy what I like, I don't care about what I can sell it for in a few months.
WTF?????

I simply asked about re-sale values of DJII's.....
I didn't ask for any patronising & condescending financial advice?!
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Old 31 December 2009, 08:34 AM   #28
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WTF?????

I simply asked about re-sale values of DJII's.....
I didn't ask for any patronising & condescending financial advice?!
It wasn't condescending financial advice. When it comes to luxury items, I think people should purchase what will give them the most enjoyment, not what they can make the most money on later if/when they decide to sell it. If resale value stops someone from buying an item, that is probably not the right choice for them.
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Old 31 December 2009, 08:42 AM   #29
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It wasn't condescending financial advice. When it comes to luxury items, I think people should purchase what will give them the most enjoyment, not what they can make the most money on later if/when they decide to sell it. If resale value stops someone from buying an item, that is probably not the right choice for them.

".......I'd question whether or not you should be spending your money on something else instead".

I didn't ask you how I should be spending my money & if you'd read the thread you'd know the issue in question wasn't what I would get for it but what it might be worth in years to come when left to one of my sons & more specifically when compared to a 'sports model'......
not "what I/you can get for it in a few months".
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Old 30 December 2009, 03:23 AM   #30
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IMHO I don't think the resale values of the DJII will be very good at all in the long term. Its all shiney and new at the moment, as soon as the novelty wears off it will go the same way as the DJ, and the white and black Milgauss.......
my thinking exactly but I can't help loving it.....
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