discountinued...

[WWC]

Will the Milgauss once again be discontinued? Just as we once knew that because of poor sales on the watch and a lack of popularity among rolex. I sometimes wonder if they will discontinue the watch once again as they did in the late 1980's.

What do you guys think? Any opinions?

[The GMT Master]

Don't see why they would. The GV is a good seller, although the white and black dials are pretty tough to shift. They fill a good niche in the range at the moment. If I were personally to discontinue any models within the range on account of poor sales, it would be the TOG

[TSts]

Eradicated. Did that get your attention?

What's with the horrible thread title, so vague.

I doubt that the Milgauss will be discontinued soon, Rolex doesn't shut down production lines without having a good reason. I believe it sells well enough to secure a place in the Rolex line.

[WWC]

ah... sorry it's my poor english skills that cannot allow me to think of a proper title. Maybe you might be able to provide me with some tips next time? I'm sure your titles are great!

[Kanger]

The GV is very sought

[niner niner seven]

nah dont worry about your title.

as you know the milgauss is a new watch and i dont think they will discontinue it - are you wanting to buy one down the road? and are afraid it will not be available then? i think it will be around for some time

interesting regarding the TOG comment tho - i know that is one that doesnt sell well.

[WWC]

Thanks Gloria

Well, i'm not that familiar with this Rolex line (milgauss) and do not see a lot of people relating to this watch a lot in this forum. That's what is getting me to think.

I personally like the white one a lot. But I do get a lot of attention towards the GV one so i'm Iffy iffy on this one.

I see you're in the milgauss club. Maybe you can offer me some advice between the white one and the GV one, also, tell me a bit of why the milgauss is not that popular amongst the rolex?

[RolexguyinSF]

I just joined the Millgauss club (again) after scoring a nice GV. I had a black face for a bit, but it didn't sing to me, and I moved it along. Now it was a choice between the white or GV, I love the clean look of the white, the orange is so vibrant and non Rolex like, it's a nice change. BUT there was no getting around how unique the green crystal is on the GV, contrasting the orange, etc. There's still a good possibility that I will add a white face Mill to the collection in the near future. A barely worn white will set you back only 4K or so, a deal in Rolex terms. You might have to pay another 1000 for the green used.

Originally Posted by WWC

Thanks Gloria

Well, i'm not that familiar with this Rolex line (milgauss) and do not see a lot of people relating to this watch a lot in this forum. That's what is getting me to think.

I personally like the white one a lot. But I do get a lot of attention towards the GV one so i'm Iffy iffy on this one.

I see you're in the milgauss club. Maybe you can offer me some advice between the white one and the GV one, also, tell me a bit of why the milgauss is not that popular amongst the rolex?

[The GMT Master]

The white one is nice, but I think the orange is offputting to a lot of people. The black dial has a little more popular appeal, but really, the GV is the one that everyone seems to want. However, by applying a bit of reverse logic, and by going on previous form, I have a gut feeling that the white dialled Milgauss could well be a future collectible. Definitely one to keep an eye on, if you ask me

As for why the non-GVs aren't as popular, I think it's simply down to the GV having such a unique appeal with the green crystal. There aren't many other watches out there with a coloured crystal, which does make it truly stand out. I think it might have been helped by less than scrupulous dealers trying to sell it as a limited edition, creating a false demand for it. That's the way I see it, anyway

[WWC]

precise and down to the point, Chris!

Thanks for the pointers. I think that I'm a bit biased towards the white one. It speaks to me lol and that's all it takes, doesn't it?

The simplicity on the white one is a definite something that is an eye catcher to me.

Still thinking why this line is so unpopular? I mean the Exp I and the SND are both fine pieces of instruments with no dates... I wonder why the millie is not popular?

[The GMT Master]

Originally Posted by WWC

precise and down to the point, Chris!

Thanks for the pointers. I think that I'm a bit biased towards the white one. It speaks to me lol and that's all it takes, doesn't it?

The simplicity on the white one is a definite something that is an eye catcher to me.

Still thinking why this line is so unpopular? I mean the Exp I and the SND are both fine pieces of instruments with no dates... I wonder why the millie is not popular?

In terms of sales, none of the non-date watches with the notable exception of the Daytona) are particularly popular. If anything, the Milgauss GV is the best sellers of non-date Rolexes after the Daytona. The ND Sub and Explorer I are both very hard sales indeed: most people go for the Sub Date over the non-date, and the 36mm Oyster Perpetual has really eaten into the niche of the current Explorer.

The only difference is that the Explorer and ND Sub have a hardcore following of enthusiasts, which have been built up for over 50 years - the Milgauss was never all that popular, and was absent from the range for a long time, so its group of followers, at present, isn't quite as influential

[Dr.Brian]

Originally Posted by The GMT Master

In terms of sales, none of the non-date watches with the notable exception of the Daytona) are particularly popular. If anything, the Milgauss GV is the best sellers of non-date Rolexes after the Daytona. The ND Sub and Explorer I are both very hard sales indeed: most people go for the Sub Date over the non-date, and the 36mm Oyster Perpetual has really eaten into the niche of the current Explorer.

The only difference is that the Explorer and ND Sub have a hardcore following of enthusiasts, which have been built up for over 50 years - the Milgauss was never all that popular, and was absent from the range for a long time, so its group of followers, at present, isn't quite as influential

As long as your discussing sales, my AD suggested that sales of the sub date were more than 10:1 over the old sea dweller. Any thoughts on that? It's not rare, but I always see sub dates and rarely a SD in the wild. They have a cult following on the forums, so I think that data is not representative.
Thanks for your thoughts!

[The GMT Master]

Originally Posted by Dr.Brian

As long as your discussing sales, my AD suggested that sales of the sub date were more than 10:1 over the old sea dweller. Any thoughts on that? It's not rare, but I always see sub dates and rarely a SD in the wild. They have a cult following on the forums, so I think that data is not representative.
Thanks for your thoughts!

It's hard to say really, unfortunately the SDs were being phased out relatively soon after I first started work at the AD. I would say that at my place of work, 10:1 would seem high - I would probably put the figure at maybe 3 or 4 to 1. The Sea-Dweller, from what I can remember, was a steady, if not spectacular seller. The ratio for 16610s to DSSDs (in the absence of any real date for Sub-Cs and DSSDs) was even smaller than that - I think we sold around 12 Sub Dates, and maybe 6 or 7 DSSDs. By comparison, we would expect to sell 2-3 Sub NDs

[RolexguyinSF]

One of the AD's I spoke to recenty said the same- SDDS is a poor seller, and he wouldn't be surprised if Rolex come out with a SD "Classic" of some kind- a SD, but with smaller case, not so tall or heavy.

Unless you're very large, or muscular, I'm not sure who the SDDS looks good on. Not your average size human!

Originally Posted by Dr.Brian

As long as your discussing sales, my AD suggested that sales of the sub date were more than 10:1 over the old sea dweller. Any thoughts on that? It's not rare, but I always see sub dates and rarely a SD in the wild. They have a cult following on the forums, so I think that data is not representative.
Thanks for your thoughts!

[chris russell]

Let's put it this way: Everybody and his brother wants the GV, at least partly because they believe it will 'become scarce', and go up in resale value, (thus guaranteeing that it couldn't possibly). I can't stand the GV, the green crystal and multicolor dial just look hokey and silly to me. I got the black dial, and that one may actually increase because everyone else is going for the GV. Lucky me.

[renfield33]

I think the white is a lot less in your face in person as compared to photos. That said, if i had to get one, it would be the GV just because it is so cool.

[Randy9999]

I guess I'm PRO thread titles that reflect the contents (I clicked on this because the startling title suggested news regarding a discontinued Rolex) but CON regarding actually scolding the new member for his choices in that regard.

Anyway, I went for a new GV just because I loved the look like almost everybody else. Probably though, as Chris said, it's not the one that almost everybody buys that garners collector value years from now.

[hooliganhooker]

Standard issue...

...and with a bit of a twist!

[EchoBlueUK]

I like variety but this line of rolex does nothing for me. Hate the orange accents, bolt second hand, needs a flip lock, and even the green glass. I like the size though.

[thesaint2009]

I actually like the white dial better than the GV but thats me....

[Andad]

IMO my GV is one of the best in the Rolex range. Only this model has the green crystal. The narrow bezel and bigger dial makes this watch less chunky to look at.
Some like the lightning bolt some don't. As for the clasp, I find it easy to use and less likely to mark the bracelet like some fliplocks can.

I also like the bigger crown. Rolex should put this on all the twinlocks as it is one of the things I don't like about my Pepsi.

[Lol-x]

Good looking photos Edward

[Andad]

Thank you Stephen.

[MAINEZX10]

I have had that thought but I don't know if it will happen. I have not wore my GV yet because I always have that thought. I love wearing my black dial MG, that's my favorite of the 3

[Art 1]

No, Rolex has too much R&D tied up in it.

[niner niner seven]

Originally Posted by Art 1

No, Rolex has too much R&D tied up in it.

thats a valid point... theyll let it run