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Old 12 October 2010, 01:58 PM   #1
Eric88
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Do you think Rolex is moving towards a more boxy form factor?

First, please read this thread. A well-known forum member picked up on design hints from the 5513 that spill over into the modern Sub-C. In particular, the shoulders of the watch. The Sub-C has more pronounced lugs. When comparing against the 5513 and other Rolex models, it appears that they have always gone for a boxy look.

Even as I stare down at my GMT Master and Sub LV, I can see the squared-off form factor. This is a svelte and beautiful design choice. What I cannot tell is how well this translates to the new Sub-C. It appears (in photos) to have the most extreme "SQUARE" shape when you look down upon the entire package. I've also noticed this trend in other modern Rolex.

Is the square shape the face of the future?
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Old 12 October 2010, 02:10 PM   #2
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i wouldnt it is becoming square period. it think theyre trying to be bolder and look larger.

in the future if triangle makes a watch stand out they would probably go there...after 1 million years.
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Old 12 October 2010, 02:14 PM   #3
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The newer designs appear to be of a bolder look, more masculine.
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Old 12 October 2010, 02:30 PM   #4
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The newer designs appear to be of a bolder look, more masculine.
def agree. esp when when placed side by side, the sub C has a bigger presence
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Old 30 December 2012, 11:35 PM   #5
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The newer designs appear to be of a bolder look, more masculine.
Agreed. The old sub case had more of a streamlined look, and the new case has more of a chunky masculine look. I almost wish that they would have kept the old case as well so there would have been more options to chose from.
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Old 6 January 2013, 08:06 PM   #6
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The newer designs appear to be of a bolder look, more masculine.
Agree.
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Old 12 October 2010, 02:42 PM   #7
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I hope they're as boxy as they are going to get and that the trend is toward less boxy.

The new DJ is more boxy, but it is to a far less extreme than other watches, I'm pleased with it.

As far as some of the rest, I'm just not very impressed with the changes.
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Old 12 October 2010, 03:27 PM   #8
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Boxy Indeed!

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Old 12 October 2010, 04:36 PM   #9
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The new design is definitely more boxy, just to follow the trend for larger watches. Unfortunately, it is not really "square" looking at it, it is more a kind of rectangular. Thank god Rolex has not increased the diameter of the case!

From certain angles, and I know what I am talking about because I own the new SubC for 2 months now, you only see these damned wide lugs!

I really tried to like it, but after seven weeks I had to be honest to myself: It is not the design I can ever like, so no more new Rolexes (The same thing happened to me with my GMT II c, it has gone already).

This is the reason why my new SubC gets no more wrist time, I seriously think of flipping it.

Most wrist time gets my "old" Sea-Dweller 16600 and my Sub classic 16610!

These watches are SEXY!

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Old 13 October 2010, 05:58 PM   #10
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Quote:
Originally Posted by GradyPhilpott View Post
I hope they're as boxy as they are going to get and that the trend is toward less boxy.

The new DJ is more boxy, but it is to a far less extreme than other watches, I'm pleased with it.

As far as some of the rest, I'm just not very impressed with the changes.
Hear hear... my sentiments exactly as I was wearing my SD but the exception imo is the new Datejusts as the more chunkier lugs make it appear visually larger but not too large.
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Old 13 October 2010, 06:01 PM   #11
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Originally Posted by GradyPhilpott View Post
I hope they're as boxy as they are going to get and that the trend is toward less boxy.

The new DJ is more boxy, but it is to a far less extreme than other watches, I'm pleased with it.

As far as some of the rest, I'm just not very impressed with the changes.
Hear hear... just my sentiments as I wore my SD but with exception is the new DJ as the chunkier lugs make it appear larger without making it look too big.
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Old 12 October 2010, 07:42 PM   #12
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Can't stand the new design myself.....But to each his own...
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Old 12 October 2010, 08:35 PM   #13
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Can't stand the new design myself.....But to each his own...
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Old 12 October 2010, 08:49 PM   #14
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I think the newer designs starting with the DSSD are all less elegant than the models they replace.

Rolex seem to just be getting on the "bigger is better" bandwagon & they are about 5 years behind the curve.

Of course bigger needn't mean bulky / clumsier designs.
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Old 30 December 2012, 04:00 PM   #15
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Can't stand the new design myself.....But to each his own...
Same here.... Too macho and too trendy. What marketeers would call "statement" objects. They are made to be noticed. I hate that.

Good thing is I'm not touching new models, bad thing is..... I'm digging deeper and deeper into vintage.

I wonder if there will ever be a new model I'll want to buy. I guess the current ceramics are here to stay for quite some more time, and I'm sure the vintage /revival territory is reserved to Tudor exclusively.....
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Old 30 December 2012, 04:55 PM   #16
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I guess I'm in the minority and I suppose I don't look at it as closely as many of you, but to me the difference between the old and new Subs (most models for that matter) is actually fairly subtle, more evolutionary than revolutionary. More wrist presence indeed, but imho true to the natural progression of the Sub's (and the other models) design changes over the decades.

I have an old Sub and a new GMT and I like them both. The new Sub is on my radar (or perhaps more appropriately, on my sonar) but I just don't think they are all that different that I would consider only one and not the other. For those that love the old Sub but can't stand the looks of the new one, I just don't see it. But that's me, YMMV. I appreciate everyone's taste is different.

That said, I doubt I would be thinking of getting a SubC if I didn't plan on giving my 16610 to my son for graduation. Again, maybe I hold a minority view, but the new Sub isn't that radically different looking to me that I'd flip my old one to get a ceramic model. Similarly, I see no reason to have both. But I like them both.
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Old 31 December 2012, 05:17 AM   #17
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I guess I'm in the minority and I suppose I don't look at it as closely as many of you, but to me the difference between the old and new Subs (most models for that matter) is actually fairly subtle, more evolutionary than revolutionary.
I agree. The watches are very similar when looked at casually. Also, while the SubC case looks blocky off the wrist, and the transition from lugs to bracelet looks harsh......on the wrist, the transition looks much more natural as the links close to the lug start to curve around the wrist. (The appearance of the watch off my wrist doesn't matter.)
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Old 12 October 2010, 10:34 PM   #18
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I quite like the new look. Didn't think I would from photos but in the flesh and on the wrist I really like it. ( of cours I voted with my money and love the subc!). To each his own.
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Old 12 October 2010, 11:01 PM   #19
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The new design works better on the GMT IIC. I don't know exactly why, but in my opinion the new Sub doesn't look as coordinated as on the GMT. Perhaps it's the bezel (GMT bezel is larger) or the polished center links. The new Sub looks unbalanced. I would love to replace the bracelet on my 16610 with the new Glide Lock bracelet, or at least the clasp.
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Old 12 October 2010, 11:07 PM   #20
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Boxy and maxy!
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Old 13 October 2010, 06:51 PM   #21
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The new design works better on the GMT IIC. I don't know exactly why, but in my opinion the new Sub doesn't look as coordinated as on the GMT. Perhaps it's the bezel (GMT bezel is larger) or the polished center links. The new Sub looks unbalanced. I would love to replace the bracelet on my 16610 with the new Glide Lock bracelet, or at least the clasp.
I agree! except for the PCLs (not my bag)
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Old 13 October 2010, 07:20 PM   #22
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The new design works better on the GMT IIC. I don't know exactly why, but in my opinion the new Sub doesn't look as coordinated as on the GMT. Perhaps it's the bezel (GMT bezel is larger) or the polished center links. The new Sub looks unbalanced. I would love to replace the bracelet on my 16610 with the new Glide Lock bracelet, or at least the clasp.
Owning both, an interesting detail: The lugs of the new Sub are even a little bit wider than those of the new GMTII; this may be the reason why the case of the new Sub seems to be too clumsy!

Tom
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Old 13 October 2010, 08:58 PM   #23
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Owning both, an interesting detail: The lugs of the new Sub are even a little bit wider than those of the new GMTII; this may be the reason why the case of the new Sub seems to be too clumsy!

Tom
does it really look that clumsy
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Old 13 October 2010, 09:18 PM   #24
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looking at my GMTC, the tranistion between the links on the bracelet and the lugs is not as smooth as the older style Sub, SD etc. Its as if Rolex designed the new case and stuck the old bracelet on (i know its a new clasp etc) but at the business end near the lugs the caselooks chunkier with a greater rightangle area caused by the wider lugs. personally they should have widened the SEL's by 1-2mm to reduce the effect of the wider case. I think that increase in width would easly be tapered back to the std clasp without too much effort

just my 2 cents
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Old 13 October 2010, 09:36 PM   #25
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I studied the two different shapes on a recent post 16613 Vs 116613 and have used the word sleeker to discribe the older look, referred to dial and case and should have included Bezel. IMHO
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Old 13 October 2010, 09:59 PM   #26
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I am in the camp who cannot warm up to the new look. I got rid of the new GMT after about a year. I strongly prefer the classic models. I do like the DSSD though, but I use it strictly underwater.

-Eddie
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Old 30 December 2012, 03:29 PM   #27
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I wanted to bump this old thread based on similar comments in this review

http://100percent-rolex.blogspot.com...eview.html?m=1
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Old 30 December 2012, 04:01 PM   #28
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I think the reason Rolex chose to widen the proportions and square-off their designs was to make the watches seem larger without increasing diameter. The AirKing was the first watch to be super cased and the results were fantastic. Large diameter watches are a fad and he larger, more chunky cases cater to this crowd without offending the purists.
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Old 30 December 2012, 04:10 PM   #29
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Don't like the new shape designs.. I prefer the older shape. Hence, why i have kept with the models previous to the change. I thought the new shape would grow on me, but negative. I hate the new shape.
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Old 30 December 2012, 04:11 PM   #30
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It's all about proportion rather than sheer size for me. Part of the reason I purchased the Explorer II is that despite it's 42mm size, it seems to have figured out the proportion issue that sort of plagues the SubCs and GMTIICs for me. In fairness to ceramic Sub and GMT owners, there are numerous upgrades that make these watches still pieces I am chasing after however the case is quirky to say the least. If I could put a glidelock bracelet/clasp on my 16610 and +/- on the ceramic bezel I would probably have a dream watch. Same could be said for the previous generation GMT. Size can be increased but the proportions should be tweaked as well.
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