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13 November 2010, 05:32 AM | #1 |
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New Submariner sales flat as a pancake!
My AD says they are just not moving like the old ones.
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================================================== 116506, 116508 Green, 116619, 116719, 116660, 126660 D-Blue, 126600, 126610LV, 226570 Polar, 116600, 116610LN, 116710LN, 116500 Panda, 16610LV, 16600, 16610, 16570 Polar, 16710 Pepsi. |
13 November 2010, 05:35 AM | #2 |
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then they should do a 25% special...... then we will queue up
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13 November 2010, 05:35 AM | #3 |
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I would hardly call the opinion of one AD a representative sample to base any conclusion about worldwide sales of any particular model. I love the new Ceramic Sub and think that in a year or so, those who don't love it right away will warm up to it. Pictures don't do it justice.
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13 November 2010, 05:52 AM | #4 | |
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Quote:
I know from first hand experience talking w/ 4 different ADs in multiple west coast states (2 in OR & 2 in CA) they very much said the complete opposite. I was only able to handle a Sub-C in one of those ADs because they all reported the new ss Sub-C sold in less than a weeks time and the one I actually saw had literally just arrived the morning I walked into the store. |
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13 November 2010, 07:49 AM | #5 | |
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Quote:
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13 November 2010, 05:39 AM | #6 |
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Couldn't be more different for us, I don't think one has been in the shop longer than 7 days yet. Had one go in the window, was snapped up the same day, still getting lots of enquiries about them too.
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13 November 2010, 05:48 AM | #7 |
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I tried on the new LV in my AD yesterday and it was amazing. I probably wouldn't buy it as I never wear green, but the sales gal said it would not stay in the safe too long... They were also out of SS ceramic subs and TT ones...
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13 November 2010, 05:51 AM | #8 |
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My local AD has had one in window for six weeks now!
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13 November 2010, 12:10 PM | #9 |
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13 November 2010, 05:52 AM | #10 |
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My AD said they can't keep up with demand , I bought his very last non ceramic
What do you call the non ceramic Btw ? |
13 November 2010, 05:55 AM | #11 |
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13 November 2010, 06:13 AM | #12 |
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13 November 2010, 10:32 AM | #13 |
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13 November 2010, 10:45 AM | #14 |
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I'm a GMT guy, so I've never owned the SUB (or will), so I don't have a pony in the old vs new Sub race.
However, IMO, the new Sub is beautiful, really striking in person. But the price increase is hefty, and I think that is definitely hurting sales. I also think some are worried about the ceramic bezel on a dive watch. But ultimately, I think it's just the plain old economy, and I look for sales to pick up when the economy does. Unfortunately, by the time the economy picks up, the retail for a SS Sub could be approaching $20,000. |
13 November 2010, 11:08 AM | #15 |
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13 November 2010, 06:07 AM | #16 |
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In Vienna (Austria) it's almost impossible to buy a black SS Sub-C, and even less chance to get a Sub-C LV. Only 250 km's away from Vienna, in Budapest (Hungary) you can get either Sub-C versions from stock -- all you have to do is dust them off :)
So what I'm trying to say: it's quite region specific which models are hot and which ones are not. |
13 November 2010, 06:19 AM | #17 | |
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If you consider that the vast majority of rolex buyers are unaware of this forum, and look at how often there is a posting like "my new subc!" on TRF, you can figure there must be a fair number of subc sales out there. Ps. If you like the watch then who cares what sales are like. The fewer people that buy it the more different mine seems! |
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13 November 2010, 06:11 AM | #18 |
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still waiting for my lv but now its reckoned it'll be late dec instead of april, the bloke in the queue before me has already paid in full for the next one
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13 November 2010, 06:16 AM | #19 |
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Remember most buyers are not WISs, a good AD salesperson knows how to 'steer' the customer to what the AD wants sold.
So, if you are looking at a higher priced Rolex and then ask about the new Sub-C, the response will likely be 'they are hard to find' because he wants you to go back and buy the higher priced Rolex. Or, if you are non-commital but interested in the Sub-C, there may 'be one in the back for another customer' I could get you... Feel manipulated? That's their goal. I wouldn't believe that 'status' of any new Rolex coming from an AD. It's their game.
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13 November 2010, 12:20 PM | #20 | |
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Good salesman and non wis = Rolex Sub C sale!!!!!!!!!!!! I witness this at my own AD with a GMT II v GMT IIc sale. It was a done deal. The guy never knew what hit him......except the $6800 bill he left with!
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14 November 2010, 02:08 AM | #21 | |
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For the number of people on this forum that do have a sub c and love them I think that was a very patronizing statement, bordering on rude and even ignorant. (unless it was meant as a joke and I misread the intent). |
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14 November 2010, 05:31 AM | #22 | |
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Now a WIS would already know about the classic sub and the sub-c before they ever go to the AD. They will most likely know which one they want ahead of time. Oh yeah....I own a ceramic gmt too and an aluminum sub, so am I biased b/c I own both?
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13 November 2010, 07:05 AM | #23 |
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13 November 2010, 07:13 AM | #24 |
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in swindon but have to buy from my local AD as I sell him all his cars, so its one of them really. Oxford had an lv the other week and kindly let me look at it and i def prefer it to normal black.
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13 November 2010, 07:13 AM | #25 |
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I personally much prefer the new sub c to the classic, and I never thought I would say or think that.
The reason I don't have one is the price, if they were still in the $4's I would buy one today. The problem for me is that once I spend that much on a watch, I start to look at other brands and I would much rather have a Blancpain Fifty Fathons than a run of the mill sub. Right now I am waiting for the hype to die down and when I can get on in the $5's, I will buy one and keep it for the rest of my life. As far as availability, they are sitting in my AD's display case, waiting for someone who is willing to pay MSRP, which I will never do.
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13 November 2010, 07:54 AM | #26 |
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Seen a few of them around. One dealer told me takes him a week or so to get one. They were all over Vegas also. I think like most "high demand" rollies if you look you can find them.
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13 November 2010, 02:11 PM | #27 |
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Selling just fine here. Not true at all. Most people I show new vs. old side by side LOVE the new one.
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13 November 2010, 07:03 PM | #28 |
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13 November 2010, 07:12 PM | #29 | |
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There was a mad scramble for the 'V' series. I bought one of the very last few pieces before it was completely sold out. Subsequently, the new ceremic Sub was sold out as well. Plenty of gold and platinum models around though. |
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13 November 2010, 07:13 PM | #30 | |
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There was a mad scramble for the 'V' series. I bought one of the very last few pieces before it was completely sold out. Subsequently, the new ceremic Sub was sold out as well. Plenty of gold and platinum models around though. |
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