ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

christo · 4 May 2007, 11:36 AM

I was chatting with my salesman at the AD the other day. He told me that Rolex made them remove a lot of the Rolexes in the display case. Rolex wants inventory to look smaller than it really is. The salespeople are mad because they have to walk back and forth to the safe constantly to bring out Rolexes for customers to look at, and it makes it harder for customers because they can't see what's really available.

Alcan · 4 May 2007, 12:05 PM

How's that for psychological impact? If you see lots, they're not that big a deal. If you only see a few, they must be rare and expensive.

leopardprey · 4 May 2007, 01:45 PM

I have noticed that as well at the ADs I visited in KL. Did not have a lot displayed, but then told me they have most models in the back room. Then they would bring them out for me to see.

Remember, ADs are sales people. There job is too sell watches and make a profit for them and for Rolex. We only buy one or two Rolexes a year and most people only buy one Rolex in a lifetime. But the ADs sell a Rolex every day or more.

While I was at one AD in KL, on a Monday evening, witnesses 3 Rolexes being boughtwithin an hour. 1 Solid gold lady datejust bought by an American Bussiness Lady (I should have given her my resume! LOL), one guy buying an Explorer II black face, and another guy buying a TT Datejust.

Mr. K · 4 May 2007, 03:40 PM

Never heard that before. But Rolex is the master of marketing, they must know what they are doiing.

mlb · 4 May 2007, 03:41 PM

Supply Down. Price Up.

ashu2289 · 4 May 2007, 03:53 PM

Quote:

Originally Posted by mlb

Supply Down. Price Up.

Mr. K · 4 May 2007, 03:56 PM

Quote:

Originally Posted by mlb

Supply Down. Price Up.

Have to agree for those of us who already own a few.

But for those still lokking to buy.

JJ Irani · 4 May 2007, 07:08 PM

A very cluttered display window can be a turn-off.

On the other hand, the LESS you see the more you crave....and want!!

Blue Bull · 4 May 2007, 07:19 PM

Over here,they limit the numbers in the display for safety reasons.One AD only has the Rolex sign,no watches in the display,because they have been knocked a couple of times.Armed robbery.Once, the security guard was shot and killed ..

JJ Irani · 4 May 2007, 07:22 PM

Quote:

Originally Posted by Blue Bull

Over here,they limit the numbers in the display for safety reasons.One AD only has the Rolex sign,no watches in the display,because they have been knocked a couple of times.Armed robbery.Once, the security guard was shot and killed ..

Nice country you live in, Chris. Why can't your cricketers be as aggressive on the field?

bwalkerVintage · 4 May 2007, 03:43 PM

I'm sure they just want to give the impression of many unpurchased watches. Exclusivity breeds desire i presume is their line of thought. Supply and demand.

Lane from s.c. · 5 May 2007, 12:48 AM

I would have to agree with rolex on this one. I have seen AD`s with so many watches they look like the chepo watch displays, watches lined up like the chinese army. I like a nice clean organized look. I side with the sales rep on the PIA going back and forth with so many tire kickers.

Regards,
Lane

Kris · 5 May 2007, 01:05 AM

The AD's around here have a policy that only 1 Rolex can be shown to a customer at a time. If the customer wished to see another model, the AD must put the last watch back in the case before pulling out the other.

I don't know what the security is like at other AD's, but my AD has a security guard and 2 shatter proof doors, one with an electronic activated lock wherby, when you walk in from the street and open door number one, door number 2 is locked. Door number two will not unlock until door number closes and locks behind. Then it unlocks and you can walk in and right smack in front of you is an armed guard. In fact, it's not even a guard, it's a cop! The AD makes so much cash they hired the police.

digdug · 5 May 2007, 01:06 AM

Holy cow! Next thing you know they are going to raise their prices every year!!!!

mikey · 5 May 2007, 01:26 AM

Well if you walk past an AD and see the same 20-30 Rolexes all the time then what does that tell ya?"

leopardprey · 5 May 2007, 01:30 AM

Nice country you live in, Chris. Why can't your cricketers be as aggressive on the field?

Hey, JJ, how about that Indian Cricket team?! LOL LOL

You given any of the players refugee at your house in your new country yet? LOL LOL

JJ Irani · 5 May 2007, 04:52 AM

Quote:

Originally Posted by leopardprey

Nice country you live in, Chris. Why can't your cricketers be as aggressive on the field?

Hey, JJ, how about that Indian Cricket team?! LOL LOL

You given any of the players refugee at your house in your new country yet? LOL LOL

They did have the gall to come over.....I kicked the useless bastids out!!

astcell · 5 May 2007, 01:46 AM

I don't need to see five GMT's but to have at least one of every model out would be nice.

GerardoG · 5 May 2007, 02:42 AM

Last year, local AD had an 'unpleasant' experience with armed thieves. After that, they limit Rolex display to 20-30 pieces; their safe has over 200.

Obsession · 5 May 2007, 03:04 AM

Oh since few months I wasnt be able to see all of the Rolexes when I pass near the AD near my home now I understood the reason. I always see small models and just red faced GMT and Yacht-Master models and no blue TT =( But in Geneva they can not narrow it cause the decoration of watch stand is very big and they can not leave empty but instead of taking out to put the watch 2 meters far will make the watch look smaller, why they can not think about making decorations bigger and put the watches to more far places from window to be seen smaller.

astcell · 5 May 2007, 03:18 AM

He could always "thin out" his Rolexes by putting up a "25% OFF" sign!

President · 5 May 2007, 03:28 AM

Quote:

Originally Posted by astcell

He could always "thin out" his Rolexes by putting up a "25% OFF" sign!

"Buy one get one free"

s7horton · 5 May 2007, 03:45 AM

My local AD has about 115 Rolex in his case at any one time. He is stocked full right now, though, as he has around 150. Two ss sub dates, two tt blue dial subs, all the yatchmaster watches, with the exception of the new one.

Funny thing is, just last week they got their first ever new GMT (TT Black dial)

They never have daytona, or LV sub. The sales people don't know what a milguass is and tell me that just because rolex offers it doesn't mean they will sell it......!?!?!!

Yes, my ad sucks, but they have a large display. Too bad most of it is Datejust and not sports line.

mikey · 5 May 2007, 04:03 AM

Buy one get one free LOL

Tombstone · 5 May 2007, 07:10 AM

This does not apply to the new clown master, Rolex wants everyone to see as many of those bad boys as possible. JJ sell the TT sub and get the clown master with the magic wish granting horse shoe you can't go wrong with this one! Trust me on this do it.

JJ Irani · 5 May 2007, 07:13 AM

Quote:

Originally Posted by Tombstone

This does not apply to the new clown master, Rolex wants everyone to see as many of those bad boys as possible. JJ sell the TT sub and get the clown master with the magic wish granting horse shoe you can't go wrong with this one! Trust me on this do it.

watchnut · 5 May 2007, 10:08 AM

Quote:

Originally Posted by Tombstone

This does not apply to the new clown master, Rolex wants everyone to see as many of those bad boys as possible. JJ sell the TT sub and get the clown master with the magic wish granting horse shoe you can't go wrong with this one! Trust me on this do it.

Huh?

Tombstone · 6 May 2007, 06:31 AM

It's a poor joke at the new Yacht master II it has been called the clown master because it looks nothing like a Rolex. In the center of the dial the ten minute countdown looks like a horse shoe as first pointed out by JJ. Yes I know keep my day job.

watchnut · 6 May 2007, 07:42 AM

The ADs in N.Z. are fortunate. They have J.J. to thin out their displays!

Mr. K · 6 May 2007, 07:48 AM

Quote:

Originally Posted by watchnut

The ADs in N.Z. are fortunate. They have J.J. to thin out their displays!

And let us not forget to also keep the used market alive.

4 May 2007, 11:36 AM	#1
christo "TRF" Member Join Date: Oct 2006 Real Name: Chris Location: Texas Watch: TT Daytona Posts: 58	AD was told to thin out his Rolex display I was chatting with my salesman at the AD the other day. He told me that Rolex made them remove a lot of the Rolexes in the display case. Rolex wants inventory to look smaller than it really is. The salespeople are mad because they have to walk back and forth to the safe constantly to bring out Rolexes for customers to look at, and it makes it harder for customers because they can't see what's really available.

4 May 2007, 12:05 PM	#2
Alcan 2024 Pledge Member Join Date: Nov 2006 Real Name: Al Location: Way Up North Watch: your P's & Q's Posts: 10,473	How's that for psychological impact? If you see lots, they're not that big a deal. If you only see a few, they must be rare and expensive. __________________ Member #1,315 I don't want to get technical, but according to chemistry alcohol IS a solution!

4 May 2007, 07:08 PM	#8
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	A very cluttered display window can be a turn-off. On the other hand, the LESS you see the more you crave....and want!! __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

4 May 2007, 01:45 PM	#3
leopardprey Banned Join Date: Nov 2006 Real Name: Chad Location: Around the world Watch: Panerai 233 Posts: 4,204	I have noticed that as well at the ADs I visited in KL. Did not have a lot displayed, but then told me they have most models in the back room. Then they would bring them out for me to see. Remember, ADs are sales people. There job is too sell watches and make a profit for them and for Rolex. We only buy one or two Rolexes a year and most people only buy one Rolex in a lifetime. But the ADs sell a Rolex every day or more. While I was at one AD in KL, on a Monday evening, witnesses 3 Rolexes being boughtwithin an hour. 1 Solid gold lady datejust bought by an American Bussiness Lady (I should have given her my resume! LOL), one guy buying an Explorer II black face, and another guy buying a TT Datejust.

4 May 2007, 03:40 PM	#4
Mr. K "TRF" Member Join Date: May 2005 Real Name: Mark Location: Seattle-ish Posts: 6,078	Never heard that before. But Rolex is the master of marketing, they must know what they are doiing.

4 May 2007, 03:41 PM	#5
mlb Member Join Date: Mar 2007 Real Name: Mike Location: Chicago, Illinois Watch: DJ Posts: 753	Supply Down. Price Up.

4 May 2007, 07:19 PM	#9
Blue Bull Banned Join Date: Dec 2006 Posts: 2,887	Over here,they limit the numbers in the display for safety reasons.One AD only has the Rolex sign,no watches in the display,because they have been knocked a couple of times.Armed robbery.Once, the security guard was shot and killed ..

4 May 2007, 03:43 PM	#11
bwalkerVintage Banned Join Date: Feb 2007 Real Name: Brendan Location: Cougar Country Posts: 825	I'm sure they just want to give the impression of many unpurchased watches. Exclusivity breeds desire i presume is their line of thought. Supply and demand.

5 May 2007, 12:48 AM	#12
Lane from s.c. Member Join Date: Apr 2007 Real Name: Lane H. Location: fort mill, s.c. Watch: gmt, new in 1985 Posts: 190	I would have to agree with rolex on this one. I have seen AD`s with so many watches they look like the chepo watch displays, watches lined up like the chinese army. I like a nice clean organized look. I side with the sales rep on the PIA going back and forth with so many tire kickers. Regards, Lane

5 May 2007, 01:05 AM	#13
Kris Banned Join Date: Jan 2007 Location: Canada Watch: Sea-Dweller Z-ser. Posts: 313	The AD's around here have a policy that only 1 Rolex can be shown to a customer at a time. If the customer wished to see another model, the AD must put the last watch back in the case before pulling out the other. I don't know what the security is like at other AD's, but my AD has a security guard and 2 shatter proof doors, one with an electronic activated lock wherby, when you walk in from the street and open door number one, door number 2 is locked. Door number two will not unlock until door number closes and locks behind. Then it unlocks and you can walk in and right smack in front of you is an armed guard. In fact, it's not even a guard, it's a cop! The AD makes so much cash they hired the police.

5 May 2007, 01:06 AM	#14
digdug Member Join Date: Sep 2006 Location: Fargo Watch: 16610 Posts: 113	Holy cow! Next thing you know they are going to raise their prices every year!!!!

5 May 2007, 01:26 AM	#15
mikey "TRF" Member Join Date: Oct 2006 Location: USA Watch: Oysterdate 6694 Posts: 2,713	Well if you walk past an AD and see the same 20-30 Rolexes all the time then what does that tell ya?"

5 May 2007, 01:30 AM	#16
leopardprey Banned Join Date: Nov 2006 Real Name: Chad Location: Around the world Watch: Panerai 233 Posts: 4,204	Nice country you live in, Chris. Why can't your cricketers be as aggressive on the field? Hey, JJ, how about that Indian Cricket team?! LOL LOL You given any of the players refugee at your house in your new country yet? LOL LOL

5 May 2007, 01:46 AM	#18
astcell "TRF" Member Join Date: Aug 2006 Real Name: Robert Location: Angelus Oaks, CA Watch: 116713 Posts: 6,828	I don't need to see five GMT's but to have at least one of every model out would be nice.

5 May 2007, 02:42 AM	#19
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	Last year, local AD had an 'unpleasant' experience with armed thieves. After that, they limit Rolex display to 20-30 pieces; their safe has over 200.

5 May 2007, 03:04 AM	#20
Obsession Banned Join Date: Mar 2007 Real Name: Aykun Location: Istanbul/Turkey Watch: Tissot Seastar Posts: 804	Oh since few months I wasnt be able to see all of the Rolexes when I pass near the AD near my home now I understood the reason. I always see small models and just red faced GMT and Yacht-Master models and no blue TT =( But in Geneva they can not narrow it cause the decoration of watch stand is very big and they can not leave empty but instead of taking out to put the watch 2 meters far will make the watch look smaller, why they can not think about making decorations bigger and put the watches to more far places from window to be seen smaller.

5 May 2007, 03:18 AM	#21
astcell "TRF" Member Join Date: Aug 2006 Real Name: Robert Location: Angelus Oaks, CA Watch: 116713 Posts: 6,828	He could always "thin out" his Rolexes by putting up a "25% OFF" sign!

5 May 2007, 03:45 AM	#23
s7horton "TRF" Member Join Date: Oct 2005 Real Name: Seth Location: Grand Rapids, MI Watch: 16613LB, 126610….. Posts: 995	My local AD has about 115 Rolex in his case at any one time. He is stocked full right now, though, as he has around 150. Two ss sub dates, two tt blue dial subs, all the yatchmaster watches, with the exception of the new one. Funny thing is, just last week they got their first ever new GMT (TT Black dial) They never have daytona, or LV sub. The sales people don't know what a milguass is and tell me that just because rolex offers it doesn't mean they will sell it......!?!?!! Yes, my ad sucks, but they have a large display. Too bad most of it is Datejust and not sports line.

5 May 2007, 04:03 AM	#24
mikey "TRF" Member Join Date: Oct 2006 Location: USA Watch: Oysterdate 6694 Posts: 2,713	Buy one get one free LOL

5 May 2007, 07:10 AM	#25
Tombstone "TRF" Member Join Date: Jan 2007 Real Name: Richard Location: LV, NV Watch: LV Sub and others Posts: 2,689	This does not apply to the new clown master, Rolex wants everyone to see as many of those bad boys as possible. JJ sell the TT sub and get the clown master with the magic wish granting horse shoe you can't go wrong with this one! Trust me on this do it.

6 May 2007, 06:31 AM	#28
Tombstone "TRF" Member Join Date: Jan 2007 Real Name: Richard Location: LV, NV Watch: LV Sub and others Posts: 2,689	It's a poor joke at the new Yacht master II it has been called the clown master because it looks nothing like a Rolex. In the center of the dial the ten minute countdown looks like a horse shoe as first pointed out by JJ. Yes I know keep my day job.

6 May 2007, 07:42 AM	#29
watchnut "TRF" Member Join Date: Feb 2007 Real Name: David Location: SW Fla Watch: SS Daytona & TT DJ Posts: 1,430	The ADs in N.Z. are fortunate. They have J.J. to thin out their displays!

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