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Old 12 May 2011, 01:41 AM   #1
DG123
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random numbers fair ?

I don't think the new random numbers method is fair and reasonable to the consumer, especially concerning preowned watches. For example, if we look ahead 10 years that means a prospective preowned watch buyer will have no idea whether the watch he is looking at was produced in 2011 or 2020. I understand Rolex is a business and has a right to protect its retailers and resellers, but "hiding" date of manufacture is not in keeping with the integrity of the brand name Rolex. Anybody agree, disagree?
disclaimer: I admit I may be misunderstanding something here and that there may be other methods, such as dial style/color which will be useful in determining a given watch's approximate date of manufacture.
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Old 12 May 2011, 01:43 AM   #2
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Warranty card has a date on it.
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Old 12 May 2011, 01:44 AM   #3
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I agree, that's a great point.
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Old 12 May 2011, 01:48 AM   #4
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Warranty card has a date on it.
That is a great point however it is not an uncommon thing to have "OPEN" Papers on a preowned watch... If this is the caser who is to say the seller would not date the card recently to make the watch appear newer than it actuall is

Just playing devil's advocate here I guess it will just be more important than ever to buy the seller and not the watch
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Old 12 May 2011, 01:51 AM   #5
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That is a great point however it is not an uncommon thing to have "OPEN" Papers on a preowned watch... If this is the caser who is to say the seller would not date the card recently to make the watch appear newer than it actuall is
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Old 12 May 2011, 01:45 AM   #6
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Rolex serial charts are tools to research an unknown watch...

Too many new buyers are using them to try to date a new watch........ an absolutely wrong use for such charts..

The new watch becomes a data point to expand the chart which is only a sample of a few hundred watches at most..
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Old 12 May 2011, 01:46 AM   #7
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I actually happen to agree with you, DG123. When I go to purchase a pre-owned watch I like to know how old the piece is and if it will be due for a service. Most people, however, don't seem to care as much...
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Old 12 May 2011, 01:50 AM   #8
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i imagine in the future watches with all the proper paper work which can be used to date the watch will be worth more than those without
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Old 12 May 2011, 05:18 PM   #9
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i imagine in the future watches with all the proper paper work which can be used to date the watch will be worth more than those without
Yes, this will be the truth, along with knowing who the seller is. To me, the paper will be muy importante if I live 30 more years and finally find my grail WG and wanna buy it in my 29th year. That is, if they quit making them in 10 years and I can find one 29 years from now. I would want to know when it was produced, am I right, or am I wrong here ?? Someone wanna chirp in, please...
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Old 12 May 2011, 01:59 AM   #10
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I don't think the new random numbers method is fair and reasonable to the consumer, especially concerning preowned watches. For example, if we look ahead 10 years that means a prospective preowned watch buyer will have no idea whether the watch he is looking at was produced in 2011 or 2020. I understand Rolex is a business and has a right to protect its retailers and resellers, but "hiding" date of manufacture is not in keeping with the integrity of the brand name Rolex. Anybody agree, disagree?
disclaimer: I admit I may be misunderstanding something here and that there may be other methods, such as dial style/color which will be useful in determining a given watch's approximate date of manufacture.
Well if its anything like the movement changes over the past 20 odd years don't think it will matter.Take the cal 3135 not changed since 1988/9 except now some have the in-house escapement parts.And if you buy any watch second hand without any service history it would be wise to get it serviced then you will have Rolex service papers.And in general Rolex watches know matter what the case letter if serviced will in most cases out last there owners.
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Old 12 May 2011, 02:52 AM   #11
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Well if its anything like the movement changes over the past 20 odd years don't think it will matter.Take the cal 3135 not changed since 1988/9 except now some have the in-house escapement parts.And if you buy any watch second hand without any service history it would be wise to get it serviced then you will have Rolex service papers.And in general Rolex watches know matter what the case letter if serviced will in most cases out last there owners.
Most Rolex owners don't know anything about their watch except that it's a "V series", or a "G series" or whatever .... as if that means something and one or the other gives them "bragging rights"...

I think that it's taken over the top spot from "Should I take my Hologram Sticker off"...
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Old 12 May 2011, 03:01 AM   #12
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I agree with the original poster. If I were in the market for a preowned Sub, I would shy away from an 'X' series (for example), but would be looking at something like a 'V', simply because I wouldn't want to buy a 10+ year old watch. The random numbers take that away. Who wouldn't be suprised if, in a few years, Rolex came out with a "service" where you would have to pay a fee to get them to tell you what year a "random" watch was manufactured...
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Old 12 May 2011, 03:06 AM   #13
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I agree with the original poster. If I were in the market for a preowned Sub, I would shy away from an 'X' series (for example), but would be looking at something like a 'V', simply because I wouldn't want to buy a 10+ year old watch. The random numbers take that away. Who wouldn't be suprised if, in a few years, Rolex came out with a "service" where you would have to pay a fee to get them to tell you what year a "random" watch was manufactured...
LOL! yup charging to figure out what age your watch is....definitely something Rolex would do.
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Old 12 May 2011, 03:42 AM   #14
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I agree with the original poster. If I were in the market for a preowned Sub, I would shy away from an 'X' series (for example), but would be looking at something like a 'V', simply because I wouldn't want to buy a 10+ year old watch. The random numbers take that away. Who wouldn't be suprised if, in a few years, Rolex came out with a "service" where you would have to pay a fee to get them to tell you what year a "random" watch was manufactured...
A ten or 20 year old Rolex will run as good as supposed new watch as long as its been serviced correctly. And any watch without history just like a car you get it serviced first then you get Rolex service papers with all the information about the watch its that simple.Movements like the cal 3135 have remained unchanged since 1988/9 except that now some have the in-house escapement parts.
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Old 12 May 2011, 03:35 AM   #15
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Most Rolex owners don't know anything about their watch except that it's a "V series", or a "G series" or whatever .... as if that means something and one or the other gives them "bragging rights"...

I think that it's taken over the top spot from "Should I take my Hologram Sticker off"...
Please Larry don't ever mention the word hologram, had almost 10 years of past hologram questions on this, and a another unmentionable forum.
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Old 12 May 2011, 03:53 AM   #16
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Most Rolex owners don't know anything about their watch except that it's a "V series", or a "G series" or whatever .... as if that means something and one or the other gives them "bragging rights"...
As any fule kno, the rarest and best 16610 is a P series w/ flat 4 bezel, flat S dial, lugholes, and SEL bracelet. ;-)

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Old 12 May 2011, 03:05 AM   #17
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IMO, it's a welcome change. No other watch brand that I can think of, or have had any experience with, has such a level of interest in a "serial" number. A couple watches that I own have the serial number engraved or etched on the caseback, a relatively inexpensive and interchangeable part!
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Old 12 May 2011, 05:19 AM   #18
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I agree with the OP that Rolex's random serial numbers are not fair to the consumer.

Their philosophy behind it is "all Rolex's are perfect". They want everybody to believe that all Rolex's are the same. That's why they don't issue COSC certificates. Heaven forbid a consumer bought 2 Rolex's with COSC's and found out that one had a better rate than the other. Now they pull this serial number bit. I mean come on....

I mean, diamonds are one thing......no one cares how old they are. Gold jewelry is another example. The gold "stays" does not breakdown into another element for a very, very long time. Luxury watches are a whole other ballgame.

If a person wants to save his/her hard earned money and go to a jewelry store and buy a brand new solid gold Rolex for $ 27,000, then he/she has a right to know if the watch has been sitting in the jewelry store for 3 years (lubrication breakdown or not). I mean if the watch has been sitting for 3 years is it still new? How about 4 years or 5? That really is not the principle of the matter. When you pay an exorbitant amount of money for something, you should get what you pay for.

ANY swiss watch that costs $ 27,000 dollars should not have to conceal it's age.

Rolex knows their screwing their customers....they just don't care. They know that with the majority of Rolex buyers, the age of the watch is not going to be a major issue.

I e-mailed Omega twice this year with my watches serial numbers. Both times they responded within 4 days with the year my watch was manufactured and the model number it originally was when it left the factory.

Don't get me wrong, I like Rolex. It was my first luxury watch.

But Rolex customer service is going backwards.
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Old 12 May 2011, 05:27 AM   #19
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If a person wants to save his/her hard earned money and go to a jewelry store and buy a brand new solid gold Rolex for $ 27,000, then he/she has a right to know if the watch has been sitting in the jewelry store for 3 years (lubrication breakdown or not). I mean if the watch has been sitting for 3 years is it still new? How about 4 years or 5?
Why can't said jewelry store check the watch against its inventory records to tell a customer when it came in?
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Old 12 May 2011, 07:42 AM   #20
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. . . ANY swiss watch that costs $ 27,000 dollars should not have to conceal it's age.

Rolex knows their screwing their customers....they just don't care. They know that with the majority of Rolex buyers, the age of the watch is not going to be a major issue.

I e-mailed Omega twice this year with my watches serial numbers. Both times they responded within 4 days with the year my watch was manufactured and the model number it originally was when it left the factory.

Don't get me wrong, I like Rolex. It was my first luxury watch.

But Rolex customer service is going backwards.
What makes you think that Rolex will not tell you the approximate production date when you give them the new random serial number. ????

They (Rolex USA) have always told me that information any time I ask for information on any of my watches.. They don't give much else, but they do that..
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Old 12 May 2011, 05:29 AM   #21
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Old 13 May 2011, 02:18 AM   #22
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LOL. That about sums it up. "There outta be a law".

This is a non-issue to 99% of buyers, maybe more.
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Old 13 May 2011, 03:31 AM   #23
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It sounds like most of you are young and have grown up in the computer age where each years release renders the last generation obsolete.. The "must have the latest and greatest" is a recent cultural phenomena driven by this technology boom..

Rolex does not, and has never made, watches by a "model year". Collectors have always been able to determine a watches era by subtle changes to the dials, fonts, and movements..

It will be no different in the future.. You just need to learn more about your watch than "What series do I have"... Paper is very easy to counterfeit and should never be relied on to date or authenticate a watch..

We can whine and whine all we want... It is what it is, and so it's time to move forward...



The car analogies are senseless.. An automobile manufacture changes their lines each model year intentionally to get buyers to buy the newest model - but it's only the sheet metal and dashboard that are different; the chassis and engine parts are years old and pulled from stock for assembly. When you need to buy a new starter, or tires for that same car, they could have been in stock at the warehouse for decades....
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Old 12 May 2011, 01:57 PM   #24
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For example, if we look ahead 10 years that means a prospective preowned watch buyer will have no idea whether the watch he is looking at was produced in 2011 or 2020.
The buyer of a used watch (I think the term "preowned" is silly) should be looking at the actual condition of the watch, not the serial number.
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Old 12 May 2011, 02:07 PM   #25
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The buyer of a used watch (I think the term "preowned" is silly) should be looking at the actual condition of the watch, not the serial number.
Exactly... A 5 year old watch in mint condition is almost always a better buy than a 2 year old watch in fair condition..........
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Old 12 May 2011, 02:08 PM   #26
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I think anything that works by use of mechanical, moving, wearable parts, that cost over $500, should have its production date identifiable by a stamp some where. I don't care if its a watch, car, bicycle or a lawnmower... its nonsense to say just because it has never been used its new... we all know machines start to age & lubricants begin to break down the minute after they are made...
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Old 12 May 2011, 02:56 PM   #27
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I think anything that works by use of mechanical, moving, wearable parts, that cost over $500, should have its production date identifiable by a stamp some where. I don't care if its a watch, car, bicycle or a lawnmower... its nonsense to say just because it has never been used its new... we all know machines start to age & lubricants begin to break down the minute after they are made...
The metal parts don't "age" on any kind of human time scale. They can wear out, but in the case of a wristwatch direct examination is a much, much better measure of wear than a serial number.

As for lubricants: what does the serial number engraved on the case tell you about the age of the oil inside?
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Old 12 May 2011, 03:25 PM   #28
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The metal parts don't "age" on any kind of human time scale. They can wear out, but in the case of a wristwatch direct examination is a much, much better measure of wear than a serial number.

As for lubricants: what does the serial number engraved on the case tell you about the age of the oil inside?
It gives a rough idea of when the watch was produced, & how old the lubricants & seals are... random serial # wont even give an approximate age... but I must agree with you, physical inspection is a good indicator of over all condition... its just that a lot can be masked by a skilled jeweler & a polishing wheel...
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Old 12 May 2011, 04:59 PM   #29
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It gives a rough idea of when the watch was produced, & how old the lubricants & seals are... random serial # wont even give an approximate age...
The lubricant and seals are not permanent. They are replaced during overhauls, which occur at an interval (if we follow Rolex's advice) not much longer than the accuracy of our serial-number-based estimated production dates.

The serial number doesn't tell you anything about the condition (much less the age) of the lubricant or the waterproofness of the watch.
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but I must agree with you, physical inspection is a good indicator of over all condition... its just that a lot can be masked by a skilled jeweler & a polishing wheel...
What could be masked by the jeweler that would be unmasked by knowing when the watch was made? The production date is not an indication of the watch's condition.

My interest in knowing when the watch was made comes from historical curiosity.
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Old 12 May 2011, 09:21 PM   #30
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I think Rolex is smart for their actions with the new system.
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