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Omega 1120 · 12 July 2011, 11:27 AM

Top 25 Watch Advertisers
U.S. Market 2010 (amount in millions $)

1. Rolex 43.43
2. Breitling 24.92
3. Bulova 23.15
4. TAG Heuer 22.77
5. Citizen 18.84
6. Cartier 16.02
7. Omega 14.81
8. Movado 11.09
9. Chanel 9.27
10. Seiko 6.18
11. Montblanc 5.11
12. Rado 4.62
13. Bell & Ross 4.51
14. Ebel 4.23
15. Hublot 4.08
16. Ball Watch 3.96
17. Patek Philippe 3.90
18. Longines 3.36
19. Ulysse Nardin 3.35
20. Casio 3.34
21. Victorinox 3.24
22. Chopard 3.05
23. Raymond Weil 2.86
24. Dior 2.78
25. Tissot 2.51

For the full list with all 46 companies, click on the link:

http://www.watchtime.com/rolex-leads...ertising-list/

nauticajoe · 12 July 2011, 11:30 AM

Interesting. Thanks for sharing!

Sherwooddavid · 12 July 2011, 11:34 AM

Quote:

Originally Posted by nauticajoe

Interesting. Thanks for sharing!

X2

Watch Professor · 12 July 2011, 11:39 PM

Quote:

Originally Posted by nauticajoe

interesting. Thanks for sharing!

x3

Danand · 12 July 2011, 11:45 AM

Not that we'd ever see it but it would be interesting to see it listed in relation to sales revenue, as well as no. of units sold.

mitchy · 12 July 2011, 11:49 AM

Wow nearly double #2. I hope they made enough revenue from all that advertising

Thank for the info

Z-Sub · 12 July 2011, 12:00 PM

That was it? The figure looks low. Maybe it was just what was spent on certain type of media? I bet endorsements were not included.

mjclark32 · 12 July 2011, 11:06 PM

Quote:

Originally Posted by Z-Sub

That was it? The figure looks low. Maybe it was just what was spent on certain type of media? I bet endorsements were not included.

x2

buke45 · 13 July 2011, 03:03 AM

Quote:

Originally Posted by Z-Sub

That was it? The figure looks low. Maybe it was just what was spent on certain type of media? I bet endorsements were not included.

I agree, the figures don't seem right at all.

dddrees · 12 July 2011, 12:01 PM

Interesting, unfortunately the link doesn't take you to the actual article. Thanks for sharing.

gtb5 · 12 July 2011, 12:47 PM

Surprised that A Lange not in the list.

springer · 12 July 2011, 01:13 PM

With all that money being spent on advertising, it's easy to understand why the price of a Rolex is what it is! I wonder if you crunched the numbers, how much is built in to the price of a Rolex to cover their advertising expenses? If they sold 500,000 watches, it would be $87 per watch - if my math is correct. I guess it's not as much as I thought it would be!

SUBversive · 12 July 2011, 01:17 PM

# 3 bulova? Really?

Saxon007 · 12 July 2011, 01:35 PM

Quote:

Originally Posted by SUBversive

# 3 bulova? Really?

No kidding. I haven't seen a Bulova ad in 10 years.

I wonder where they spend it.

Wisconsin Proud · 13 July 2011, 04:04 AM

Quote:

Originally Posted by Saxon007

No kidding. I haven't seen a Bulova ad in 10 years.

I wonder where they spend it.

Precisionist ads are all over.

tomfang · 12 July 2011, 08:15 PM

No wonder they raise prices frequently...We pay much for the ads...

gtb5 · 12 July 2011, 08:19 PM

Ads are peanuts compared to rental cost for all those global prime locations.

Fiery · 12 July 2011, 08:22 PM

No surprise Rolex taking #1. But I'm a bit surprised about AP and JLC trailing at the bottom.

landroverking · 12 July 2011, 10:17 PM

Does this count maretking dollars spent on events? Golf? Daytona races?

dooder202 · 13 July 2011, 01:16 AM

Wow, 43 million dollars in advertising doesn't seem all that much for such a profitable campany. I figured they spent at least double that, especially with all the sporting events that advertise in.

mfer · 13 July 2011, 01:21 AM

I don't know about this list... Rolex (and many others) don't have to disclose this information, so why would they?

rad87gn · 13 July 2011, 01:27 AM

I almost never see a Rolex advertisement?

Sixxgrand1 · 13 July 2011, 01:32 AM

That is just for the US? How about globally?...I would be more interested to see that total..I would bet that it is closer to $100M in total...and how about endorsements with all of those gifted Day/Dates..!

Frogman4me · 13 July 2011, 01:33 AM

Quote:

Originally Posted by rad87gn

I almost never see a Rolex advertisement?

Really? Maybe you do not notice them but there are plenty. Have you watched any tennis match lately? Looks like an engraved rehault out there...lol

rad87gn · 13 July 2011, 02:21 AM

Quote:

Originally Posted by Frogman4me

Really? Maybe you do not notice them but there are plenty. Have you watched any tennis match lately? Looks like an engraved rehault out there...lol

Nope. I don't watch any sports though so that could be the problem. Once in a blue moon I'll see a billboard for an authorized dealer or an ad in a magazine waiting at the doctors office or car dealership while I wait.

Mistry · 13 July 2011, 01:50 AM

explains the price hikes hehe!

A.J.R. · 13 July 2011, 02:28 AM

I am surprised Tag isn't higher. I guess I notice their advertisements more.

guy369 · 13 July 2011, 03:18 AM

I rarely see Breitling ads!

Perhaps this is due to them sponsoring events could = advertising costs?

I'm not sure.

I see more TAG advertising than anyone else.

TempoKing · 13 July 2011, 04:14 AM

How else would the masses buy a very good watch - albeit overpriced ?

charlesvdw · 13 July 2011, 06:18 AM

No IWC on the list, to my surprise.

12 July 2011, 11:49 AM	#6
mitchy "TRF" Member Join Date: Apr 2010 Real Name: Mitch Location: . Watch: 116710LN Posts: 2,495	Wow nearly double #2. I hope they made enough revenue from all that advertising Thank for the info __________________ Time you enjoy wasting, was not wasted John Lennon

12 July 2011, 12:00 PM	#7
Z-Sub 2024 Pledge Member Join Date: Jun 2008 Location: So Cal, USA Watch: Not a ONEWatch Man Posts: 7,383	That was it? The figure looks low. Maybe it was just what was spent on certain type of media? I bet endorsements were not included. __________________ SS Submariner Date "Z" SS SeaDweller "D" SS Submariner "Random" TT Blue Submariner "P" SS GMT-Master ll "M", Pepsi Pam 311, 524, 297

12 July 2011, 12:01 PM	#10
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	Interesting, unfortunately the link doesn't take you to the actual article. Thanks for sharing. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

12 July 2011, 01:13 PM	#12
springer 2024 SubLV41 Pledge Member Join Date: Apr 2008 Real Name: jP Location: Texas Watch: GMT-MASTER Posts: 17,319	With all that money being spent on advertising, it's easy to understand why the price of a Rolex is what it is! I wonder if you crunched the numbers, how much is built in to the price of a Rolex to cover their advertising expenses? If they sold 500,000 watches, it would be $87 per watch - if my math is correct. I guess it's not as much as I thought it would be! __________________ Member of NAWCC since 1990. INSTAGRAM USER NAME: SPRINGERJFP Visit my Instagram page to view some of the finest vintage GMTs anywhere - as well as other vintage classics.

12 July 2011, 08:22 PM	#18
Fiery "TRF" Member Join Date: Jul 2009 Location: Europe Watch: Sub-C 116610LN Posts: 2,649	No surprise Rolex taking #1. But I'm a bit surprised about AP and JLC trailing at the bottom. __________________ "In an age of obsolescence and gimmickry, this simple classic virtue of a Rolex is indeed a rarity." (Rolex ad from 1974)

12 July 2011, 11:27 AM	#1
Omega 1120 Member Join Date: Apr 2011 Location: U.S.A. Watch: Omega Seamaster Posts: 175	Rolex #1 in U.S. Watch Advertising Top 25 Watch Advertisers U.S. Market 2010 (amount in millions $) 1. Rolex 43.43 2. Breitling 24.92 3. Bulova 23.15 4. TAG Heuer 22.77 5. Citizen 18.84 6. Cartier 16.02 7. Omega 14.81 8. Movado 11.09 9. Chanel 9.27 10. Seiko 6.18 11. Montblanc 5.11 12. Rado 4.62 13. Bell & Ross 4.51 14. Ebel 4.23 15. Hublot 4.08 16. Ball Watch 3.96 17. Patek Philippe 3.90 18. Longines 3.36 19. Ulysse Nardin 3.35 20. Casio 3.34 21. Victorinox 3.24 22. Chopard 3.05 23. Raymond Weil 2.86 24. Dior 2.78 25. Tissot 2.51 For the full list with all 46 companies, click on the link: http://www.watchtime.com/rolex-leads...ertising-list/

12 July 2011, 11:30 AM	#2
nauticajoe "TRF" Member Join Date: Feb 2010 Real Name: Joe Location: PA Posts: 14,774	Interesting. Thanks for sharing!

12 July 2011, 11:45 AM	#5
Danand "TRF" Member Join Date: Aug 2010 Real Name: Jonathan Location: Ottawa Watch: 116610LN Posts: 1,246	Not that we'd ever see it but it would be interesting to see it listed in relation to sales revenue, as well as no. of units sold.

12 July 2011, 12:47 PM	#11
gtb5 Member Join Date: Jan 2011 Location: Hong Kong Posts: 188	Surprised that A Lange not in the list.

12 July 2011, 01:17 PM	#13
SUBversive Banned Join Date: May 2011 Location: ri Watch: Sun Dial Posts: 14,346	# 3 bulova? Really?

12 July 2011, 08:15 PM	#16
tomfang "TRF" Member Join Date: Dec 2009 Real Name: Tom Location: Taipei, Taiwan Watch: SUB-D(V) Posts: 102	No wonder they raise prices frequently...We pay much for the ads...

12 July 2011, 08:19 PM	#17
gtb5 Member Join Date: Jan 2011 Location: Hong Kong Posts: 188	Ads are peanuts compared to rental cost for all those global prime locations.

12 July 2011, 10:17 PM	#19
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Does this count maretking dollars spent on events? Golf? Daytona races?

13 July 2011, 01:16 AM	#20
dooder202 Banned Join Date: Sep 2010 Real Name: Eric Location: US Watch: DateJust Posts: 1,468	Wow, 43 million dollars in advertising doesn't seem all that much for such a profitable campany. I figured they spent at least double that, especially with all the sporting events that advertise in.

13 July 2011, 01:21 AM	#21
mfer "TRF" Member Join Date: Mar 2007 Real Name: Mik Location: USA Posts: 13,724	I don't know about this list... Rolex (and many others) don't have to disclose this information, so why would they? __________________ member#3242

13 July 2011, 01:27 AM	#22
rad87gn "TRF" Member Join Date: Jan 2009 Real Name: Chad Location: Des Moines, Iowa Watch: Rolex, PAM, Omega Posts: 1,607	I almost never see a Rolex advertisement? __________________ Rolex P-Series SS GMT II Black, Rolex Y-Series Sea-Dweller, Rolex F-Series TT Blue Sub, Rolex F-Series Sub LV, Rolex D-Series Ladies SS/WG DJ for wife, Panerai K-Series PAM 112, Omega Speedmaster Pro 3570.50, Omega Seamaster 300M Chrono 2594.52

13 July 2011, 01:32 AM	#23
Sixxgrand1 Banned Join Date: May 2010 Location: Canada Watch: EXP I & II Posts: 825	That is just for the US? How about globally?...I would be more interested to see that total..I would bet that it is closer to $100M in total...and how about endorsements with all of those gifted Day/Dates..!

13 July 2011, 01:50 AM	#26
Mistry "TRF" Member Join Date: May 2011 Location: London/Switz Watch: Sub's/OysterP/... Posts: 236	explains the price hikes hehe! __________________ Its better to be feared than loved, for fear is controllable but love never

13 July 2011, 02:28 AM	#27
A.J.R. "TRF" Member Join Date: Jun 2011 Real Name: AJ Location: Oregon Watch: SUBC, DJII Posts: 1,827	I am surprised Tag isn't higher. I guess I notice their advertisements more. __________________

13 July 2011, 03:18 AM	#28
guy369 "TRF" Member Join Date: Jun 2011 Real Name: Guy Location: Toronto Watch: 116610 Posts: 586	I rarely see Breitling ads! Perhaps this is due to them sponsoring events could = advertising costs? I'm not sure. I see more TAG advertising than anyone else.

13 July 2011, 04:14 AM	#29
TempoKing Banned Join Date: Jan 2008 Real Name: Anastasios Location: Athens Greece Watch: Rolex GMT 1675 Posts: 8,497	How else would the masses buy a very good watch - albeit overpriced ?

13 July 2011, 06:18 AM	#30
charlesvdw Member Join Date: Apr 2011 Location: Flanders Posts: 67	No IWC on the list, to my surprise.

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