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Old 27 January 2012, 09:11 AM   #1
liuk3
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What's the image that first pops into your head

when you hear the name Rolex? In other words, what model pops into your head or do you associate most with Rolex? What model when you were young? Has that first image model changed over the years in terms of word association? Just curious.

From childhood, the first model that pops into my head is a black (or blue) Submariner with a cyclops. I think that's what I always associated with Rolex. To this day, when I think Rolex, I still think Submariner. It is to me their most iconic watch. I think that's why I got the DSSD, as it's basically just a Submariner on steroids. The other image that would pop into my head as I got older was also a Datejust.

Just curious what people's personal experience and impressions of the brand in terms of watch model.
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Old 27 January 2012, 09:13 AM   #2
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The Submariner...of course.
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Old 27 January 2012, 09:16 AM   #3
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Either a Sub or a Presidential.

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Old 27 January 2012, 12:34 PM   #4
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Either a Sub or a Presidential.

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Old 27 January 2012, 09:17 AM   #5
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Image of my wife rolling her eyes....

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Old 27 January 2012, 09:19 AM   #6
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Image of my wife rolling her eyes....

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Old 27 January 2012, 09:19 AM   #7
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Image of my wife rolling her eyes....



The YG Day Date.
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Old 27 January 2012, 10:11 AM   #8
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Image of my wife rolling her eyes....



Two-Tone Datejust pops in my mind.
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Old 28 January 2012, 01:44 PM   #9
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Image of my wife rolling her eyes....

LOL
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Old 27 January 2012, 09:21 AM   #10
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Old 27 January 2012, 09:26 AM   #11
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Uncle's Explorer with the orange hand. He's been wearing that watch since I can remember. Bought it new in Detroit on business and to meet L Iacocca. He was the vice-president for Chrysler Mexico in the late 70s to mid 80s. He adores that watch, it represents way more than you can imagine to him,
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Old 27 January 2012, 09:27 AM   #12
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How can it be anything other than the Submariner...
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Old 27 January 2012, 09:28 AM   #13
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A Sub. As for the earliest memories, grandma's Datejust.
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Old 27 January 2012, 09:40 AM   #14
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Sub, probably since its the only one I have.
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Old 27 January 2012, 09:40 AM   #15
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A SS Sub, A SS Pepsi 1675 GMT, President DD!
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Old 27 January 2012, 09:41 AM   #16
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Used to be black Submariner. Now all I see is the LV-C Submariner... :)
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Old 27 January 2012, 09:45 AM   #17
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First impression of Rolex would be quality and status. As for a watch, GMT, Persident and then Submariner.....
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Old 27 January 2012, 10:09 AM   #18
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Sub. Iconic, I guess.Not thinking datejust though.
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Old 27 January 2012, 10:23 AM   #19
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For a long time it was the Sub, because that was the model I would see most when I was in a position to see a lot of them.

I never will forget the first time I ever saw a yellow gold Day-Date. It had a lot of diamonds and it was on the wrist of the owner of an architectural firm that was located in the building where I worked.

He said it was a gift from his wife.

In that particular building alone there must have been 200 Rolex watches and the vast majority that I'd see were Subs on the wrists of newly minted law-firm associates, not to mention the partners.

That experience alone put me off Rolex for a long time.
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Old 27 January 2012, 10:47 AM   #20
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In that particular building alone there must have been 200 Rolex watches and the vast majority that I'd see were Subs on the wrists of newly minted law-firm associates, not to mention the partners.
I think that's the impression I got as well growing up as a childe as well as working in Manhattan as an adult professional. Seemed like everybody had a Sub. Even in college, a buddy of mine bought a fake Rolex, and it was also a black Sub. I guess that's why I erroneous just assumed that this was their largest seller. Given that the Datejust is the largest seller, I thought maybe more people would have picked the Datejust as the model that first comes to mind. It's also interesting hearing people's first associations and experiences from younger years.
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Old 27 January 2012, 12:51 PM   #21
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I thought maybe more people would have picked the Datejust as the model that first comes to mind. It's also interesting hearing people's first associations and experiences from younger years.

I think that if you look at Rolex over the long haul, the DateJust was iconic of Rolex, however since the Eighties, I do believe that the Sub has replaced that image, even though the DateJust might be the bigger seller.

The Sub was a definite 80s, yuppie phenomenon and was a cultural icon of that period.

Rolex was not on my radar until probably about 1973-74, when I had a brief acquaintance with a detective who wore a Sub.

That watch really fascinated me and that first impression really stayed with me.

The experience I had during the lean years while getting my education working as a lowly full-time student and part-time security guard around young, brash, affluent (or more likely over-extended) attorneys left sort of a sour taste in my mouth.

I'm fortunate that I kept my mind open enough to really learn about the brand and what it truly represents, rather than the shallow, shrill, glitz of the Eighties.
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Old 27 January 2012, 10:26 AM   #22
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When I was a kid, Datejust, because my dad has one.
Now, Sub, because I have one.
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Old 27 January 2012, 10:31 AM   #23
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Dj tt
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Old 27 January 2012, 10:36 AM   #24
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Goodness goodness gracious, it can only be a full yellow gold President. It is the iconic distillation of success that Rolex represents. I personally prefer the DDII, but any yellow gold President will do.
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Old 27 January 2012, 10:42 AM   #25
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When I was a kid I thought a watch with cyclops was Rolex.
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Old 27 January 2012, 10:48 AM   #26
liuk3
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When I was a kid I thought a watch with cyclops was Rolex.
That's what I thought too when I was a kid!
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Old 27 January 2012, 11:00 AM   #27
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The Rolex Crown.
A symbol of a first class watch with no equal.
40 Years ago.
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Old 27 January 2012, 11:12 AM   #28
liuk3
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The Rolex Crown.
A symbol of a first class watch with no equal.
40 Years ago.
When I was a kid, I associated the crown image with Burger King.
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Old 27 January 2012, 11:14 AM   #29
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I may wear a Submariner for practical reasons and it is my favorite,but the YG Day Date is the essence of Rolex!There is nothig to compare with an all gold jubilee bracelet,nothing at all.
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Old 27 January 2012, 11:22 AM   #30
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when you hear the name Rolex? In other words, what model pops into your head or do you associate most with Rolex? What model when you were young? Has that first image model changed over the years in terms of word association? Just curious.

<snip>
From the day I first saw Dr. No in 1962, to this exact moment, this one...
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