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26 May 2012, 08:46 PM | #1 |
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Painted Tritium vs White Gold Surrounds
I was just wondering why Rolex switched from painted tritium lume plots to lume plots with white gold surrounds on their sports watches. Was this strictly an aesthetic matter, or is there a non-aesthetic purpose to the white gold surrounds?
Also, what about the switch from tritium to luminova? Is one better than the other? What would be the pros and cons of each? Many thanks to the forum in advance. Cheers, Chris |
26 May 2012, 08:56 PM | #2 | |
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This may help explain part of your question.
Quote:
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26 May 2012, 09:07 PM | #3 |
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Certainly has marketing value, but IMO was primarily intended as an enhancement and evolutionary step up to the finishing.
Personally, I'm a fan of the gold surrounds.
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26 May 2012, 09:49 PM | #4 |
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Although I have no proof, I suspect the gold surrounds were introduced because gold will remain bright 'n' shiny. Plus, it's good marketing.
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26 May 2012, 11:59 PM | #5 |
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Gold surround markers are easy to install on the dial.
And some people think the gold surrounds look better.
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27 May 2012, 12:05 AM | #6 |
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Simple, you can't raise the price of a Rolex by many hundred of dollars every year without giving people something.
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27 May 2012, 12:07 AM | #7 |
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Sure you can. And they sure HAVE!
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27 May 2012, 01:55 AM | #8 |
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On some older tritium dials without the gold surrounding the lume looks quite uneven, but maybe that is just because of old age.
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