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Old 1 June 2012, 04:43 AM   #1
mfserge
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Rolex AD Problem

A few weeks ago my Rolex AD offered me a nice discount on my choice of the SubC, Exp2 42mm, or DSSD. I purchased 2 Rolex from her and referred 4 other sales for her so she was taking good care of me on the price. I couldn't decide which one I wanted.

Fast forward to today....when I heard about the price increase... I called her up and said I'll take the SubC before tomorrow's price increase. Her response was what increase???? A few minutes later a FedEx packaged arrived at her store with the new Rolex prices.

She called me back and said we can still offer you the same discount, however, we're going to have to charge you tomorrow's increased price since we have to replace the watch at a higher cost.

Does she think I am an idiot???? This is a situation of the pure greed in this industry. I lost my mind on her and I am ready to report her to Rolex USA but I may reconsider....

What would you do???
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Old 1 June 2012, 04:45 AM   #2
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Originally Posted by mfserge View Post
Does she think I am an idiot???? This is a situation of the pure greed in this industry. I lost my mind on her and I am ready to report her to Rolex USA but I may reconsider....

What would you do???
Frankly yes, I believe they think we are all idiots and we are enabling them.

What would I do? At this moment I do not know, i was all set to buy a Rolex in the next few weeks, now I am not longer sure.
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Old 1 June 2012, 04:50 AM   #3
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Why did you tell her about an increase?
You should have just called and bought the SubC!
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Old 1 June 2012, 04:52 AM   #4
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Why did you tell her about an increase?
You should have just called and bought the SubC!
I said that to her, I said you wouldn't have known about the increase unless I told you!! I am furious right now.
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Old 1 June 2012, 04:52 AM   #5
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Originally Posted by Fifth Ave Rolex Man View Post
Why did you tell her about an increase?
You should have just called and bought the SubC!
x2
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Old 1 June 2012, 04:58 AM   #6
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Why did you tell her about an increase?
You should have just called and bought the SubC!
X2! Don't tell them what they don't need to know!

I would ask her how much is it going to cost them to replace a customer like you, specially after you bad-mouth them on the forum for being tricky?

Plus, as she said, that's tomorrow's price!
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Old 1 June 2012, 05:04 AM   #7
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How can she charge you tomorrows price if you buy it before the increase takes place?
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Old 1 June 2012, 05:05 AM   #8
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They probably aren't making that much after they take care of you. Probably nothing after paying increased prices. IMHO this is you problem for waiting. Not theirs. Maybe not what you want to hear but it's the truth. Don't always show your hand. I don't think they can charge more than msrp but they also don't have to discount for you.
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Old 1 June 2012, 05:20 AM   #9
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They can't charge you tomorrow's price it was pure greed, I would report her to Rolex USA
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Old 1 June 2012, 05:35 AM   #10
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Do they have the watch in stock ? If they have to order it for you then they should raise the price.
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Old 1 June 2012, 05:24 AM   #11
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Omg I'm in this is exact predicament but i won't be able to get my watch until august as it's in a different country because that's where my money is! He made me an offer a few weeks ago but I hope he doesn't charge me the increase!! He Facebook messaged me today but didn't mention anything zbout price change so I won't mention it to him just in case ! Really worried this price increase is sickening
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Old 1 June 2012, 05:36 AM   #12
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No, they have it in stock, right in their display case. I just gave them another chance to make ammends and they reconfirmed that the discount will be taken off of TOMORROW's price. I am calling Rolex in NYC.
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Old 1 June 2012, 05:40 AM   #13
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ask for a manager and explain the repercussions of a good customer gone bad.....
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Old 1 June 2012, 05:51 AM   #14
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Originally Posted by mfserge View Post
No, they have it in stock, right in their display case. I just gave them another chance to make ammends and they reconfirmed that the discount will be taken off of TOMORROW's price. I am calling Rolex in NYC.
They should give it to you at the old price, but it there call. Rolex Company will not help you out, its strictly business. I hope you learned your lesson not to open your big mouth.
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Old 1 June 2012, 05:53 AM   #15
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They should give it to you at the old price, but it there call. Rolex Company will not help you out, its strictly business. I hope you learned your lesson not to open your big mouth.
it has nothing to do with opening his big mouth...in any case, the sales rep would have found out about the price increase since the fedex box came with the new prices...

rather its about basic principles...selling an item today for a future value is absurd..and like ppl have said- pure greedd.
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Old 1 June 2012, 05:55 AM   #16
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I hope you learned your lesson not to open your big mouth.
I don't operate that way, I believe in being up front with people. I thought I had a good enough relationship with this AD that they wouldn't be so greedy. I guess I misjudged their character and it's better that I know this now so they can never make another penny off of me again.
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Old 3 June 2012, 02:39 AM   #17
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No, they have it in stock, right in their display case. I just gave them another chance to make ammends and they reconfirmed that the discount will be taken off of TOMORROW's price. I am calling Rolex in NYC.
you just need to talk to the store manager, tell him/her that you're a regular customer and tomorrow price will not effect today selling price.
They will sell it to you if you purchase before price increase. I;ve had sales rep. informed me about price increase on the next day, but if I purchase it today, price will not effect me at all.

Good Luck
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Old 3 June 2012, 03:00 AM   #18
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you just need to talk to the store manager, tell him/her that you're a regular customer and tomorrow price will not effect today selling price.
They will sell it to you if you purchase before price increase. I;ve had sales rep. informed me about price increase on the next day, but if I purchase it today, price will not effect me at all.

Good Luck
The sales rep asked the store OWNER and the store OWNER was the genius who crafted this price for me.
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Old 3 June 2012, 03:27 AM   #19
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The sales rep asked the store OWNER and the store OWNER was the genius who crafted this price for me.
Sorry to hear that , but that is just a load of CRAP.

I would tell the OWNER that it's hard enough to create one Good or Loyal Customer in Business.
One bad or pissed off customer will EXPOSED to a thousands People especially nowaday with so call INTERNET and FACE BOOK and see how its will effect his business.
I wouldn't worry too much over a new watch from that AD. I just purchased 2 new Rolex from DAVID SW on our trusted site with a great price , just give DAVID a call , you'll never know of what you will find.

Good Luck with your new decision.
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Old 1 June 2012, 05:39 AM   #20
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Dude, fu*k them. They did you dirty after being a great customer. I would walk and make damn sure to tell the sales lady why.

Seconds to lose a customer, months to find another good one.
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Old 1 June 2012, 05:56 AM   #21
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Dude, fu*k them. They did you dirty after being a great customer. I would walk and make damn sure to tell the sales lady why.

Seconds to lose a customer, months to find another good one.

I have to agree with this. Not two hours ago I purchased from an AD to avoid the increase. I got 10% off of today's price. Not tomorrow's.
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Old 1 June 2012, 06:24 AM   #22
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Dude, fu*k them. They did you dirty after being a great customer. I would walk and make damn sure to tell the sales lady why.

Seconds to lose a customer, months to find another good one.

I have to agree with this. Not two hours ago I purchased from an AD to avoid the increase. I got 10% off of today's price. Not tomorrow's.
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Old 1 June 2012, 06:26 AM   #23
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I have to agree with this. Not two hours ago I purchased from an AD to avoid the increase. I got 10% off of today's price. Not tomorrow's.
Wow. You are quick.
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Old 1 June 2012, 07:11 AM   #24
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I see nothing wrong with Rolex's response to the actions of the AD. Is the AD in poor form? I'd say so yet it's no different then a car dealer.

The AD is using a line of credit to purchase the watches from Rolex and then selling them to consumers. Sure they purchased Watch X at Price Y and have a small margin built in but the issue is that their cost to purchase a replacement Watch X will cost them Price Z tomorrow.

Under the original margin agreements, it is possible that the AD would not be loosing money to purchase a watch X at price Z if it was sold at the MSRP that is current today and they might actually still make a small amount if sold at the old MSRP but buying a replacement at Price Z. Now on the other hand, as they discounted you it is possible that they have eaten away a lot of their own margin to sell it to you at price Y meaning that to replace the watch at Rolex's new Price Z will mean they loose money in the deal. A big no-no for the AD from a business standpoint.

Rolex on the other hand will see nothing wrong with this. As long as the AD's are selling their required amounts, and are selling for no less then the required percentage, they don't care what AD's sell at. Rolex is paid up front through credit by the AD's their cost. This is no different then a car dealership/manufacturer relationship.

Now, while it makes sense from a financial standpoint for the AD to do this, it is unfortunately not a smart move from a consumer satisfaction standpoint. The owner of the AD weighed the options and has determined that loosing you as a customer is worth it to make sure he is able to replace an existing inventoried item with no loss to himself or his business. Will this hurt his financials in the long run? He has decided it won't. He probably views it as MSFerge buys a certain number of watches per year let's say, C. Msferge knows and estimated D number of people who purchase E watches per year that will not shop at the AD.

The owner must have made the assumption that the total number of sales he looses out on based on C+ (D*E) will not effect his overall business in the long term as much as if he sold the watch to Msferge at Price Y who told his friends about it.

His friends then come in to also try and purchase watches from him at Price Y. In the long term in this example, the owner has a choice. Either sell at the same discount or a different discount and loose money in the replacement of sold watches, or don't sell at the discounted rate and lose the customers. In the end, he is still out the replacement costs for the watch Msferge bought.

Or he just didn't give it all that much thought and decided to screw Msferge.

Either way, poor move on the part of the AD.
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Old 1 June 2012, 09:19 AM   #25
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Wow. You are quick.

Funny. My girlfriend says the same thing.

Ha. But in all seriousness, I was at my AD an hour after I heard it was going into effect tomorrow. I'm all business brother.
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Old 1 June 2012, 05:46 AM   #26
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Post the AD's business name & location so that people who desire decent customer service & not being treated like crap avoid that one. I'd never do business with them again. There are plenty of places to score Rolexes.
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Old 1 June 2012, 05:46 AM   #27
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Let me get this straight, You want to buy it today..but you are offered tomorrows price for it??

Let them send you a quote on email then forward it to Rolex NY.
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Old 1 June 2012, 05:51 AM   #28
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Let me get this straight, You want to buy it today..but you are offered tomorrows price for it??

Let them send you a quote on email then forward it to Rolex NY.
Yes, you are exactly right. And I even had the sales person speak with the owner who was actually the person who came up with this brilliant idea of charging tomorrow's MSRP today.

I've already called Rolex in NYC and they could give a $(@) less. See above post. They can all go scratch now.
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Old 1 June 2012, 05:53 AM   #29
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Yes, you are exactly right. And I even had the sales person speak with the owner who was actually the person who came up with this brilliant idea of charging tomorrow's MSRP today.

I've already called Rolex in NYC and they could give a $(@) less. See above post. They can all go scratch now.
That is terrible. Kinda makes me not want to wear a Rolex, but I'd rater buy from one of our trusted sellers on TRF.
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Old 1 June 2012, 06:05 AM   #30
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Yes, you are exactly right. And I even had the sales person speak with the owner who was actually the person who came up with this brilliant idea of charging tomorrow's MSRP today.

I've already called Rolex in NYC and they could give a $(@) less. See above post. They can all go scratch now.
I thought that was one reason for Rolex shutting down different AD's across the US.

Have you tried another AD or pm'ed one of our trusted ones here on TRF?
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