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3 November 2007, 02:57 PM | #1 |
"TRF" Member
Join Date: Aug 2007
Real Name: gha
Location: Canada
Watch: Rolex DateJust
Posts: 664
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Basel Show in Vancouver, Canada
went to what they called a "Basel" show (sp) today at an AD in Vancouver Canada. Had some pretty funky looking models, along with quite a few new models that were kind of "old school" looking, with nice brown leather bands, tobbacco colored dials, etc. Some not too bad, some very "showy" with loads of diamonds and bling. Looks like Rolex is diversifying, trying to appeal to a wider, maybe younger market, while still keeping the traditional appeal to the Boomers as well. Looks to me like they may have hit the nail on the head, so to speak. Wider variation of styles, to appeal to more, still with the Rolex quality. I stll like the traditional Datejust & Sub, but I'm old, so this could be an excellent marketing move for Rolex, at just the right time. What do you think?
gha |
3 November 2007, 09:58 PM | #2 |
"TRF" Member
Join Date: Apr 2007
Real Name: Bo
Location: Denmark
Watch: Rolex, of course!
Posts: 22,436
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With kind regards, Bo LocTite 221: The Taming Of The Screw... |
3 November 2007, 10:30 PM | #3 |
Member
Join Date: Sep 2007
Real Name: Derek
Location: Smyrna, GA
Watch: Solar G-Shock
Posts: 35
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I think it is a move in the right direction.
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3 November 2007, 11:41 PM | #4 |
"TRF" Member
Join Date: Jul 2005
Posts: 22,683
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Yep! Unlike some brands, Rolex has a way of updating references while maintaining a link with the past. While we may be beyond the days of the true "tool watch" we seem to be in the days of the "rugged" luxury watch, but the link continues.
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