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Old 5 September 2012, 09:32 PM   #1
Watchcraze007
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AP overpriced?

Is the RO overpriced?
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Old 5 September 2012, 09:37 PM   #2
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That same question could be asked of any luxury brand including Rolex :-)

The value of a luxury item is up to the individual. To many WIS's on TRF, the answer is no. To every non-WIS, the answer is probably yes!
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Old 5 September 2012, 11:35 PM   #3
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Cary, I beg to differ... U pay X amount for a Daytona, which is a chrono after all (not that I'm a fan of chronos, on the total contrary, but it IS a complication in the watch) and 1.5X for an RO with nothing. Just a nice watch case.
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That same question could be asked of any luxury brand including Rolex :-)

The value of a luxury item is up to the individual. To many WIS's on TRF, the answer is no. To every non-WIS, the answer is probably yes!
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Old 5 September 2012, 11:39 PM   #4
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I suppose anything that costs the manufacturer much less than the retail price is technically overpriced
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Old 5 September 2012, 11:46 PM   #5
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Cary, I beg to differ... U pay X amount for a Daytona, which is a chrono after all (not that I'm a fan of chronos, on the total contrary, but it IS a complication in the watch) and 1.5X for an RO with nothing. Just a nice watch case.
IMHO, ALL watches are overpriced but then I feel this way because I can't buy everything I want.
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Old 5 September 2012, 11:48 PM   #6
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Cary, I beg to differ... U pay X amount for a Daytona, which is a chrono after all (not that I'm a fan of chronos, on the total contrary, but it IS a complication in the watch) and 1.5X for an RO with nothing. Just a nice watch case.
Or you pay 2.5x for a PP Nautilus with nothing. Just a nice watch case.
Or you pay 0.3x for a Speedy Moon which is huge value for money :-)
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Old 5 September 2012, 11:52 PM   #7
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IMHO, ALL watches are overpriced but then I feel this way because I can't buy everything I want.



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Or you pay 2.5x for a PP Nautilus with nothing. Just a nice watch case.
Or you pay 0.3x for a Speedy Moon which is huge value for money :-)
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Old 5 September 2012, 11:55 PM   #8
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Cary, I beg to differ... U pay X amount for a Daytona, which is a chrono after all (not that I'm a fan of chronos, on the total contrary, but it IS a complication in the watch) and 1.5X for an RO with nothing. Just a nice watch case.
But you can also probably pay 5% of the X amount for a Daytona, to get a Seiko which will also have chrono and likely with date. I believe everyone agree Seiko watches are very nicely design watch, with good functions.

So ultimately these are all luxury items, all are over-priced.
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Old 6 September 2012, 12:56 AM   #9
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Cary, I beg to differ... U pay X amount for a Daytona, which is a chrono after all (not that I'm a fan of chronos, on the total contrary, but it IS a complication in the watch) and 1.5X for an RO with nothing. Just a nice watch case.
I can only imagine what a Timex guy would say.
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Old 6 September 2012, 01:13 AM   #10
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I can only imagine what a Timex guy would say.
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Old 6 September 2012, 05:03 AM   #11
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Just to give credibility to my point of view, my collection includes a Jaeger LeCoultre Squadra GMT, a 1993 Rose Gold Jubilee IWC and a PAM 372. So no, I'm not a Timex owner ;)
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I can only imagine what a Timex guy would say.
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Old 6 September 2012, 05:58 AM   #12
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Just to give credibility to my point of view, my collection includes a Jaeger LeCoultre Squadra GMT, a 1993 Rose Gold Jubilee IWC and a PAM 372. So no, I'm not a Timex owner ;)
By no means was I calling you a Timex owner. My point was that you could get a different view based on what you are willing or capable of spending. :-)
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Old 5 September 2012, 09:56 PM   #13
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it's over priced at current retail of £11000

with discounts and what not bring it down to about £7000
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Old 5 September 2012, 10:59 PM   #14
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No.
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Old 6 September 2012, 12:10 AM   #15
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Overpriced? Not if you buy pre- owned from a seller on tRF! ;)
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Old 6 September 2012, 12:21 AM   #16
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Not at all. You pay for a superb piece of 'horlogerie'.
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Old 6 September 2012, 12:53 AM   #17
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i dont think they are overpriced. I dont mind paying the price for several reasons. one, i love watches. two, i respect and appreciate the level of workmanship that goes into the nicer brands. and three, i dont mind paying for something that i will probably never see in the wild on someone else's wrist. so having something made to a high degree of fit and finish that non of my buddies have is something i put a higher value on.

the same thing can be said for any luxury item i suppose. would a nissan get me to work? sure. do i feel better driving and appreciating the workmanship of my mercedes. yes! we work hard for our money so we might as well have a few items in life that we feel good about and enjoy looking at. every time i look at my Diver it brings me pleasure even after i only got 3 hours of sleep on a work night and spilled coffee all over my pants! (yes that happened today!)
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Old 6 September 2012, 01:12 AM   #18
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I don't think it's overpriced and please do not compare with Rolex, it have been allready discussed here on TRF if Rolex will decorate movements as AP and PP do, then they will double the price of any Rolex. So you take a Rolex at a better price for now only because of that.
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Old 6 September 2012, 01:15 AM   #19
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I don't think it's overpriced and please do not compare with Rolex, it have been allready discussed here on TRF if Rolex will decorate movements as AP and PP do, then they will double the price of any Rolex. So you take a Rolex at a better price for now only because of that.
Great point.
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Old 6 September 2012, 02:55 AM   #20
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YES if you asking my girl friend.
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Old 6 September 2012, 03:28 AM   #21
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All watches are overpriced.

Perhaps the question should not be whether they are overpriced, but whether you see a value in them? I bought my AP Jumbo last month, and its definitely expensive for a time only watch. However, I am really impressed with the workmanship, polishing, beveled edges, and of course the movement. It is a watch that shows a level of fit and finish beyond that of several good watches that can be purchased for half its price.
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Old 6 September 2012, 05:06 AM   #22
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That's why I AM actually looking for the right AP RO Jumbo, but one from the seventies (with "AP" at 6) or eighties, for it to at least have value on resale. As someone said on this thread, we work hard for our money, so at least I want to be smart with it, while I enjoy it.
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All watches are overpriced.

Perhaps the question should not be whether they are overpriced, but whether you see a value in them? I bought my AP Jumbo last month, and its definitely expensive for a time only watch. However, I am really impressed with the workmanship, polishing, beveled edges, and of course the movement. It is a watch that shows a level of fit and finish beyond that of several good watches that can be purchased for half its price.
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Old 6 September 2012, 05:32 AM   #23
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That's why I AM actually looking for the right AP RO Jumbo, but one from the seventies (with "AP" at 6) or eighties, for it to at least have value on resale. As someone said on this thread, we work hard for our money, so at least I want to be smart with it, while I enjoy it.
If buying a vintage Jumbo, I would only go for the original made in the 1970s with AP at 6 (but thats my own personal preference). Good luck, as very few I've seen seem to be in great shape...and the few that are seem to be in the hands of collectors that don't have plans to sell them.
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Old 6 September 2012, 03:23 AM   #24
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Anything over the price of bread falls under the discretionary bucket. If you are going to compare complications of a watch, you might as well add other timing devices to the mix. I would like to add my cell phone to that list as well. Nevertheless, it is fair to say that people pay a premium for design these days as to functions.

Look at a company like Apple and you can also say is a MacBook overprice or is $674 per apple share too much? What is even crazier is most people I know do not even used the chronograph of a watch. I think they just like the looks of a chronograph or like to ever so often test to see how accurate it is to attest to money well spent.

Maybe it is better to compare Rolex to a Warhol painting and AP to a Picasso. Both great works of art on what started out as a blank canvas but one maybe more interesting to look at than the other so hence why there is someone out there that will pay a premium to own and stare at it.
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Old 6 September 2012, 04:35 AM   #25
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Old 6 September 2012, 04:37 AM   #26
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Not if you buy them right
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Old 6 September 2012, 05:08 AM   #27
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Exactly my point.
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Not if you buy them right
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Old 6 September 2012, 05:09 AM   #28
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I personally feel that alot of recent AP ROO have had mechanical issues. I am not sure if its just some bad luck or AP is not as stringent on quality control as some of us might think :)
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Old 6 September 2012, 07:33 AM   #29
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depending on the resale value. If I buy a nice gently used 3 yrs old watch and wear it for another 3 years and resell it for the same price if not with a profit in return.. well no..
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Old 6 September 2012, 08:03 AM   #30
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depending on the resale value. If I buy a nice gently used 3 yrs old watch and wear it for another 3 years and resell it for the same price if not with a profit in return.. well no..
I agree with this. Buy a Timex and it's worth $0. Buy an AP, wear it a few years, AP raises the retail price a few times, sell your used AP for similar or more what you paid for it. I call that a good deal!
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