Price increase?

[jamesw]

I've been saving for the last couple of years for my first Rolex. I'm looking at a Sub ND or SD. Having waited this long i thought i would make my decision after seeing what happens with these models at Basel this year. Are Rolex prices likely to go up in the next few months? Do increases only apply to the new model updates or all existing stock? What percentage increase would we be likely to see? Any thoughts would be appreciated. Cheers, James.

[scottschoe]

Price increase is coming very very soon :] I'd buy this month if at all possible.

Although most people are going to say there's no way to predict it.

[ohlins]

price increase? absolutely no idea when.......

[Lol-x]

Price increases generally apply to even existing stock (I know that sounds unfair).
One could only guess on a price rise, but you might expect 5% give or take a few percentage points.
Who knows when the next price rise will occur.

[frostie]

Is there a possibility that the price increase will take place only in the US? Most of the AD's that i've talked with here in Greece told me that they don't expect a price increase as they have received the new price lists for 2008.

[SPACE-DWELLER]

Welcome to TRF!

No one but Rolex knows.

But I can assure you of one thing: Rolex watches won't get cheaper!

[karmatp]

Omega is going up on Jan. 15th, I'm sure Rolex will do the same soon.

[crimscrem]

Originally Posted by frostie

Is there a possibility that the price increase will take place only in the US? Most of the AD's that i've talked with here in Greece told me that they don't expect a price increase as they have received the new price lists for 2008.

From what I've heard the price increase is only for the US. The two ADs I've spoken with said that they have not received news that there would be a price increase. One specifically stated that he was told a while ago that there would NOT be a price increase until October 2008, but then the price increased a few months later. The guy said that he would not be surprised if there was a 5% or so increase on SS, but repeated that he had not heard from Rolex about it.

The reason I think it'll be limited to the US is because the main reason I hear for the increase is because of the weakening dollar. The other reason is because of the increase in cost of goods (steel, gold, etc.). Obviously the second would apply everywhere. But given the disparities between the US currency and the Euro, I wouldn't think Rolex would stick it to the Europeans.

Hong Kong had a 10% (if I recall correctly) price jump in the middle of December. And Hong Kong's currency is tied to the dollar.

[puffnmo]

An adjustment to reflect currency fluctuation would make sense, and would probably not be a big bump.

[frostie]

Originally Posted by crimscrem

From what I've heard the price increase is only for the US. The two ADs I've spoken with said that they have not received news that there would be a price increase. One specifically stated that he was told a while ago that there would NOT be a price increase until October 2008, but then the price increased a few months later. The guy said that he would not be surprised if there was a 5% or so increase on SS, but repeated that he had not heard from Rolex about it.

The reason I think it'll be limited to the US is because the main reason I hear for the increase is because of the weakening dollar. The other reason is because of the increase in cost of goods (steel, gold, etc.). Obviously the second would apply everywhere. But given the disparities between the US currency and the Euro, I wouldn't think Rolex would stick it to the Europeans.

Hong Kong had a 10% (if I recall correctly) price jump in the middle of December. And Hong Kong's currency is tied to the dollar.

You have a good point there.

[teo]

Maybe tomorrow who know.

[Felly Jr.]

Originally Posted by jamesw

Are Rolex prices likely to go up in the next few months? Do increases only apply to the new model updates or all existing stock? What percentage increase would we be likely to see? Any thoughts would be appreciated. Cheers, James.

"ONLY THE SHADOW KNOWS"

[puffnmo]

It will be interesting to see how Rolex handles this.

Just as a side note, a friend of mine just got back from Vegas where he and his wife did some shopping at the Forum Shops.
The owner of an art gallery they go to told them that they just went for 27 days without one single sale. They said that traffic was down and that all the shops are hurting.

From what I understand, it has been a poor Christmas season for most retailers, INCLUDING luxury retailers. And here we have Rolex, almost certainly with sales down, trying to figure out how to raise prices in the face of a recession. Larry.

[BuffaloRolex]

When was the last price increase in Australia? Are they also as "due" for an increase as the U.S.?

[scottschoe]

Originally Posted by puffnmo

And here we have Rolex, almost certainly with sales down, trying to figure out how to raise prices in the face of a recession. Larry.

IMO, this upcoming increase is probably mainly to stabilize US prices with the rest of the world. Any other country can come here and pick out Rolexes for "cheap" right now.

Higher-end stores in my area during the holiday season were packed.

[tnt]

Originally Posted by puffnmo

It will be interesting to see how Rolex handles this.

Just as a side note, a friend of mine just got back from Vegas where he and his wife did some shopping at the Forum Shops.
The owner of an art gallery they go to told them that they just went for 27 days without one single sale. They said that traffic was down and that all the shops are hurting.

From what I understand, it has been a poor Christmas season for most retailers, INCLUDING luxury retailers. And here we have Rolex, almost certainly with sales down, trying to figure out how to raise prices in the face of a recession. Larry.

good to hear that they are slow. so by the time I decide to get which will be my second one I have more room for bargaining

about recession....hmmm.....I don't think so.

the better change Mrs. Clinton has in president seat, the market will go higher. However, for the time being, democracy party tries to bear the market down in order to defeat republican. Which means, her temporary votes are down, the market will go along. That's only way to get her vote percent could go higher.

[CoopJr]

Originally Posted by tnt

about recession....hmmm.....I don't think so.

Apparently you know something that all the major brokerages on Wall St. do not.

[tnt]

Originally Posted by CoopJr

Apparently you know something that all the major brokerages on Wall St. do not.

no, I don't. That just my thought.

However, let me tell you something that 3 years ago, I told people gold will going up $800/ounce at the least when gold was $250 or so back then, they laughed at me think that I am crazy....look how much it goes now.......
(you probably have a question that did I buy any gold?!....yes yes yes...I surely did !!! )

and I also told them that Mr bush will hit a big hole in iraq if he decides to bring our troops there, when the war has not even started yet. People think I am crayzy then........well, after few years, this country is getting worse because of that war

this is called 6th sense

[puffnmo]

Originally Posted by CoopJr

Apparently you know something that all the major brokerages on Wall St. do not.

We must look at the broader picture, not just what's happening in our little neighborhood.

I agree with Coop that if you really want to know how business is doing, look at Wall Street. The best financial minds in the world play their money there. Earnings of retailers are almost uniformly down, plain and simple.

I know it's fun to think that Rolex, Panerai etc are exceptions because of their "special" products. Sorry, but they are retailers selling merchandise along with all the others, and are NOT immune to economic downturns. Of course they will never tell you that, any more than a real estate agent will admit that business is in the toilet.

So, if you want real info and statistics, just go to the business section of your newspaper. Larry.

[robbyrolex]

I beg to differ, I think the recession is on our doorstep. Nobody wants to admit it. Hang on!

[jamesw]

Thanks for your thoughts guys.

[sharif]

Expect the price increase in Feb....it's definately coming in the USA.

[Gaijin]

Originally Posted by sharif

Expect the price increase in Feb....it's definately coming in the USA.

Totally agree.

[scottschoe]

In a downturn, what's the first thing people sell? Jewelry. Good news for all of us here, assuming we're on the receiving end

[veilstylez]

I've heard from every AD here that price will increase in Feb.

[Egelber]

Just buy the dam watch, so you can be an official member, and we can officially swear you in. Its just money.

Rember"You know your important when they can't start the meeting until YOU arrive."

[CPCC]

Spoke to an anonymous source. Price increase has been finalized. Pretty steep compared to past increases. Weak dollar played a big part in the increase. We should now be shocked when we see it shortly.