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SPACE-DWELLER · 20 February 2008, 12:41 AM

Just phoned my AD.

Prices WILL rise as of March 1st.

5 %.

cbrenthus · 20 February 2008, 12:44 AM

My AD told me yesterday that the price increase was going to decrease margin, as well.

redshirt1957 · 20 February 2008, 01:56 AM

Quote:

Originally Posted by cbrenthus

My AD told me yesterday that the price increase was going to decrease margin, as well.

So the price increase to the AD is not being 100% passed onto the customer? Also, mark-up and margin are two different animals and I just want to make sure your AD said "decrease margin". Interesting! Thanks for the informaton.

Too bad about the price increase.

tnt · 20 February 2008, 06:06 AM

Quote:

Originally Posted by cbrenthus

My AD told me yesterday that the price increase was going to decrease margin, as well.

the reason for having said that by your AD because Rolex has probably increase on the dealer more than the MSRP tag.

Rolex might very well look at this way that is precious metal may go down when it touches the ceiling, within a year or after the U.S. election, which depends on oil level also.
However, with the population growing, and price of oil will fall, it still in high demand. I am calling the oil will be bottom by $50 is the most. And gold still in its high at $800.
For the time being, if oil is up and over $105, gold will go a lot higher....and my cut off would be $1800/ounce.

oil is tested $100 again today.

karmatp · 20 February 2008, 06:10 AM

My AD said the same, March 1st, and he stated that it would be a significant increase, especially on gold models. I could handle 5% but 10% is to much of a jump. It's happening boy's and girls, if you have your eyes on another model, get it now or pay more later.

crimscrem · 20 February 2008, 06:18 AM

Quote:

Originally Posted by karmatp

My AD said the same, March 1st, and he stated that it would be a significant increase, especially on gold models. I could handle 5% but 10% is to much of a jump. It's happening boy's and girls, if you have your eyes on another model, get it now or pay more later.

apparently tag heuer saw a 20% increase. Like you, I hope it's just a 5% jump for SS.

frostie · 20 February 2008, 01:40 AM

So let's wait and see.

volvo · 20 February 2008, 01:51 AM

Quote:

Originally Posted by SPACE-DWELLER

Just phoned my AD.

Prices WILL rise as of March 1st.

5 %.

Bo, will the grey market increases too, the same time as the AD's

kcmo · 20 February 2008, 01:53 AM

Is it 5% on ALL models? Or just stainless?

SPACE-DWELLER · 20 February 2008, 05:57 AM

Quote:

Originally Posted by kcmo

Is it 5% on ALL models? Or just stainless?

Well, he just stated "5 %", Karis.

Probably, the TT and precious metal Rolex watches will get a higher increase.

Quote:

Originally Posted by Baptistman

So that means my SD will cost £3076. Good news for me

Yup! You got it just in time, Jon! Well, it the SD's only gonna rise 5 %, I can live with that, but I don't want any AD with the CRB!

Quote:

Originally Posted by nsolga

Bo - is that 5% Denmark? Possibly more US?

I wouldn't know, Nick. I can but state what price increase Danish customers will see.

cbrenthus · 20 February 2008, 02:11 AM

^ Actually, I think she did say mark-up. However, it was put in the context of the next price increase will reduce how much the AD makes on a prticualr watch, so they may not be able to offer me the same deals as before and stick more to the MSRP.

However, everytime I go to any AD they tell me I should buy before the next price increase, so I pay little attention ;)

redshirt1957 · 20 February 2008, 02:17 AM

Quote:

Originally Posted by cbrenthus

^ Actually, I think she did say mark-up. However, it was put in the context of the next price increase will reduce how much the AD makes on a prticualr watch, so they may not be able to offer me the same deals as before and stick more to the MSRP.

However, everytime I go to any AD they tell me I should buy before the next price increase, so I pay little attention ;)

Thanks. Yea, if I bought an item evertime the price was going to increase; I would never have any money to every buy anything else.

puffnmo · 20 February 2008, 02:20 AM

What they said about the lower margin reeks of BS. It simply means they intend to sell their Rolex's at msrp, no if's and's or but's...

Let's see how this goes down as we slide further into recession... Larry.

Baptistman · 20 February 2008, 02:59 AM

So that means my SD will cost £3076. Good news for me

evy411nia · 20 February 2008, 03:08 AM

Come to think of it, I don't ever recall going into an AD when the "around the corner" price increase wasn't mentioned. I did make a visit this past October and was told the usually increase did not come because of the so called "mortgage crisis" here in the States. I thought "Wow! Rolex has a soft spot for us"

sinbad · 20 February 2008, 03:56 AM

Now that it was mentioned, every time I have visited an AD "price increase coming" was always brought up.

abigsecret · 20 February 2008, 04:01 AM

Quote:

Originally Posted by sinbad

Now that it was mentioned, every time I have visited an AD "price increase coming" was always brought up.

Well they have an increase almost every year... so it is normal the salespeople want you to be aware of that!
I believe they loose a significant amount of sales after each increase!

boa2 · 20 February 2008, 04:21 AM

Several ADs in the US have said it will be 10% here, and in that same week you mentioned. Makes sense, given the weakness of the dollar.

crimscrem · 20 February 2008, 04:48 AM

Quote:

Originally Posted by boa2

Several ADs in the US have said it will be 10% here, and in that same week you mentioned. Makes sense, given the weakness of the dollar.

It's been a week since I've spoken to any of the 3 ADs I typically speak with, but last week they said that they wouldn't know what the increase looked like until they got the price list. All 3 did confirm March 1st, however.

cbrenthus · 20 February 2008, 05:53 AM

Quote:

Originally Posted by boa2

Several ADs in the US have said it will be 10% here, and in that same week you mentioned. Makes sense, given the weakness of the dollar.

If that's the case, I may have to buy another one!

Seriously, I'll do the same thing I'm doing with the LV... Buy it and have 30 days to return it... So if the price goes up 10%, I keep it and got a good deal, if not, I return it and buy it later. I've had my eye on a SS DJ ;)

However, the SS DJ would only go up $400-$500, so I'm not sure that would make me want to impulse buy it now.

Well see...

CPTL · 20 February 2008, 04:47 AM

Bo, your posts usually make me feel good. This one makes me feel bad.

Don't know if it's going to be the same anymore.

ghost2000 · 20 February 2008, 05:48 AM

Italy: confirmed...+4,5%...

f16570 · 20 February 2008, 05:52 AM

Well there we have it, an increase.
So as I have said before buy it now and do not wait.

nsolga · 20 February 2008, 05:57 AM

Bo - is that 5% Denmark? Possibly more US?

Quote:

Originally Posted by SPACE-DWELLER

Just phoned my AD.

Prices WILL rise as of March 1st.

5 %.

Gaijin · 20 February 2008, 05:59 AM

Bo is correct. March 1st. My AD said they will get the price list Feb 29th and have the new price tags on by the morning of March 1st.

Buy them while you can boys!!

Art 1 · 20 February 2008, 07:20 AM

It was confirmed weeks ago in the USA, the AD's do not know how much as of yet.

BigHat · 20 February 2008, 07:35 AM

5% isn't good news, but we all knew it was due to happen at any time. I was expecting a bigger hike, so this isn't too painful.

Jocke · 20 February 2008, 07:37 AM

Thank you Rolex.

Now my collection rise again.

I will buy you a cake to Basel.

Jocke the guy that hate the stock market.

fernando · 20 February 2008, 02:47 PM

My AD confirmed new prices coming Feb. 29th, tags changed as of March 1st. Reports an increase of 8-10% across the board.

sharif · 20 February 2008, 02:55 PM

I thought we werent going to do anymore of these threads.....that last for about 2 days...LOL.

20 February 2008, 12:41 AM	#1
SPACE-DWELLER "TRF" Member Join Date: Apr 2007 Real Name: Bo Location: Denmark Watch: Rolex, of course! Posts: 22,436	Price increase confirmed. Just phoned my AD. Prices WILL rise as of March 1st. 5 %. __________________ With kind regards, Bo LocTite 221: The Taming Of The Screw...

20 February 2008, 12:44 AM	#2
cbrenthus "TRF" Member Join Date: Feb 2007 Real Name: Brandon Location: FL Watch: ing my second hand Posts: 869	My AD told me yesterday that the price increase was going to decrease margin, as well. __________________ www.bknicholas.com www.myspace.com/bknicholas

20 February 2008, 01:40 AM	#7
frostie 1,000,000th PostMember Join Date: Jun 2007 Location: Earth Posts: 14,048	So let's wait and see. __________________ GMT - Master II C - 116710 LN

20 February 2008, 02:11 AM	#11
cbrenthus "TRF" Member Join Date: Feb 2007 Real Name: Brandon Location: FL Watch: ing my second hand Posts: 869	^ Actually, I think she did say mark-up. However, it was put in the context of the next price increase will reduce how much the AD makes on a prticualr watch, so they may not be able to offer me the same deals as before and stick more to the MSRP. However, everytime I go to any AD they tell me I should buy before the next price increase, so I pay little attention ;) __________________ www.bknicholas.com www.myspace.com/bknicholas

20 February 2008, 02:59 AM	#14
Baptistman "TRF" Member Join Date: Oct 2005 Real Name: Jon Location: UK Posts: 2,405	So that means my SD will cost £3076. Good news for me __________________ Whatever the watch, it's your wrist, it speaks to you, enjoy it

20 February 2008, 06:10 AM	#5
karmatp "TRF" Member Join Date: Sep 2007 Real Name: Trevor Location: Arizona Posts: 5,740	My AD said the same, March 1st, and he stated that it would be a significant increase, especially on gold models. I could handle 5% but 10% is to much of a jump. It's happening boy's and girls, if you have your eyes on another model, get it now or pay more later.

20 February 2008, 01:53 AM	#9
kcmo "TRF" Member Join Date: Jan 2007 Real Name: Karis Location: USA Posts: 19,377	Is it 5% on ALL models? Or just stainless?

20 February 2008, 02:20 AM	#13
puffnmo Member Join Date: Feb 2007 Location: Los Angeles Posts: 848	What they said about the lower margin reeks of BS. It simply means they intend to sell their Rolex's at msrp, no if's and's or but's... Let's see how this goes down as we slide further into recession... Larry.

20 February 2008, 03:08 AM	#15
evy411nia Banned Join Date: Jan 2008 Real Name: John Location: Houston Watch: Sea-dwller Posts: 255	Come to think of it, I don't ever recall going into an AD when the "around the corner" price increase wasn't mentioned. I did make a visit this past October and was told the usually increase did not come because of the so called "mortgage crisis" here in the States. I thought "Wow! Rolex has a soft spot for us"

20 February 2008, 03:56 AM	#16
sinbad "TRF" Member Join Date: Jan 2007 Location: Midwest U.S. Posts: 164	Now that it was mentioned, every time I have visited an AD "price increase coming" was always brought up.

20 February 2008, 04:21 AM	#18
boa2 2024 Pledge Member Join Date: Oct 2007 Real Name: Howard Location: Utah Watch: Lover Posts: 3,941	Several ADs in the US have said it will be 10% here, and in that same week you mentioned. Makes sense, given the weakness of the dollar.

20 February 2008, 04:47 AM	#21
CPTL "TRF" Member Join Date: Jul 2007 Real Name: Kevin Location: Texas on my mind Watch: Sub Date; SS/WG DJ Posts: 2,445	Bo, your posts usually make me feel good. This one makes me feel bad. Don't know if it's going to be the same anymore.

20 February 2008, 05:48 AM	#22
ghost2000 "TRF" Member Join Date: Dec 2007 Location: Italy Posts: 69	Italy: confirmed...+4,5%... __________________ Officine Panerai: history on my wrist

20 February 2008, 05:52 AM	#23
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	Well there we have it, an increase. So as I have said before buy it now and do not wait. __________________ Why have what's new when you have what's best. f

20 February 2008, 05:59 AM	#25
Gaijin 2024 ROLEX DATEJUST41 Pledge Member Join Date: Feb 2007 Location: Japan Watch: ing your back. Posts: 16,179	Bo is correct. March 1st. My AD said they will get the price list Feb 29th and have the new price tags on by the morning of March 1st. Buy them while you can boys!!

20 February 2008, 07:20 AM	#26
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	It was confirmed weeks ago in the USA, the AD's do not know how much as of yet.

20 February 2008, 07:35 AM	#27
BigHat Banned Join Date: Sep 2007 Real Name: Matt Location: Arlington, VA Watch: Lange One MP Posts: 4,043	5% isn't good news, but we all knew it was due to happen at any time. I was expecting a bigger hike, so this isn't too painful.

20 February 2008, 07:37 AM	#28
Jocke 2024 SubLV41 Pledge Member Join Date: Apr 2006 Real Name: Jocke Location: Sweden Watch: A dozen of Rolex's Posts: 22,541	Thank you Rolex. Now my collection rise again. I will buy you a cake to Basel. Jocke the guy that hate the stock market. __________________ This message is written in perfect swenglish. What is best a custom Rolex or a Rolex that is stuck in custom? Buy a professional camera and you´re a professional photographer, buy a flute and you own a flute.

20 February 2008, 02:47 PM	#29
fernando Member Join Date: Dec 2007 Location: NH Posts: 31	My AD confirmed new prices coming Feb. 29th, tags changed as of March 1st. Reports an increase of 8-10% across the board.

20 February 2008, 02:55 PM	#30
sharif Member Join Date: Nov 2007 Location: South East USA Posts: 671	I thought we werent going to do anymore of these threads.....that last for about 2 days...LOL.

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