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Porker · 16 January 2014, 08:43 AM

I was under the impression that the price rise was due 2nd jan, but looking at online ADs here in the UK (watch gallery) it doesn't seem to have happened...can anyone confirm if any ADs have bumped the price up?

nishantJ · 16 January 2014, 08:55 AM

Dealer margins went down, retail stayed the same. Also mainstays like the Panda, Safari have been subjected to lower production runs.

Sent from my iPhone

111forza · 16 January 2014, 09:03 AM

I was in watch gallery Saturday and was told any time now for price increase

jimmypark54 · 16 January 2014, 12:46 PM

Quote:

Originally Posted by nishantJ

Dealer margins went down, retail stayed the same. Also mainstays like the Panda, Safari have been subjected to lower production runs.

Sent from my iPhone

X 2

TAKUYA · 16 January 2014, 03:38 PM

Quote:

Originally Posted by nishantJ

Dealer margins went down, retail stayed the same. Also mainstays like the Panda, Safari have been subjected to lower production runs.

Sent from my iPhone

So it made us have to pay more…. :bang head:

But AP watches are the true art pieces. So no worries

Sam Philip · 16 January 2014, 09:20 AM

Yes prices gone up in the UK, RGRC is now £29700, RG 44 mm is £34400 and SS 44 mm is £24400.

kwang · 16 January 2014, 10:55 AM

Yes, it went up at my local AD. I was there at lunch break for some eye candies

alubin · 16 January 2014, 11:27 AM

Have only seen steel pieces so far but it looked like a $400 dollar increase on royal oaks.

enricotambunan · 16 January 2014, 11:47 AM

Prices in Sydney AD has gone up since 2nd Jan. ROO Panda, Safari, Navy are up by AU$1,000. Not sure about other APs

toph · 16 January 2014, 01:35 PM

Yup,in Sydney. Ap,diver up by circa 1500 according to AD.

bayerische · 16 January 2014, 07:15 PM

No price rise here.

orangedial · 16 January 2014, 09:44 PM

In Singapore, the MSRP for most of the SS models and popular models (incl FC, ceramic, novelties, 4101, etc) have seen increase from 2-4%, but the gold pieces such as RGRC, RG44mm, RG RO Skeleton, etc have minor reduction of 1-2%.

Wayne

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Yoda · 16 January 2014, 10:00 PM

Schmacher TI in the UK has gone up from £31550 to £33300.

diver2012 · 16 January 2014, 10:53 PM

Quote:

Originally Posted by Yoda

Schmacher TI in the UK has gone up from £31550 to £33300.

Do you know about the Diver and 15400?

Cheers.

AshAP · 16 January 2014, 11:27 PM

Small increase only on steel, 2k + on rgrc which has increased to £29800.

Soly20 · 16 January 2014, 11:40 PM

It seems like those are mostly modest price increases. I doubt it will affect the people who want to buy an AP.

SMD · 17 January 2014, 12:03 AM

Quote:

Originally Posted by Soly20

It seems like those are mostly modest price increases. I doubt it will affect the people who want to buy an AP.

Well, for those paying full retail, the price increases have been negligible. However, some gray dealers have increased pricing between 10-15%, which presumably was what ap was hoping to achieve.

Baco Noir · 17 January 2014, 12:37 AM

15400 went up just a little to $17100 IIRC.

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mb23 · 17 January 2014, 02:07 AM

It's not so much the reatil price increase guys, it's the dealer cost has gone up 10% which makes it in turn more expensive for us dealers buying them.

texex91 · 17 January 2014, 11:03 AM

Quote:

Originally Posted by mb23

It's not so much the reatil price increase guys, it's the dealer cost has gone up 10% which makes it in turn more expensive for us dealers buying them.

Which in turn means less discount=more expensive for us lonely buyers

iim7v7im7 · 17 January 2014, 12:09 PM

Giving the boutiques an advantage...their internal wholesale price is lower than ADs. When ADs can afford less consideration, boutiques become a more viable alternative.

Alessi156 · 18 January 2014, 06:53 AM

The FC diver has gone up over £1,000 to £20,000. Can't say I understand the logic in raising the price of a model when most people aren't currently willing to pay the original retail price in the first place (grey dealers seem to be selling them for about £14,500). When you add to the mix raising the wholesale price as well it makes even less sense to me.

If AP really want to stop heavy discounting they need to price some of their watches more keenly to begin with. I think the 15400 is actually quite well priced when compared to other brands. However, many of the ROOs, like the FC diver, in my view, are unrealistically priced. It is, therefore, unsurprising people want/expect discounts.

I think merely raising the retail and wholesale prices is unlikely to solve this problem. Buyers need to believe that the retail price is close to the real/perceived value of the watch. It seems to me that people are willing to pay £5,000 for a new Rolex sub with little or no discount because they believe the real value of the watch (i.e. taking everything in to account such as quality, heritage, desirability, brand recognition etc.) is some where close to the retail price. Anyway time will tell if this is the right strategy.

thsiao · 18 January 2014, 07:15 AM

Looks like the Diver went from $18,900 to $19,000...

Hairdude1 · 18 January 2014, 02:18 PM

Quote:

Originally Posted by thsiao

Looks like the Diver went from $18,900 to $19,000...

Sweet! Glad I have mine!

yachty 1 · 18 January 2014, 08:25 AM

I look at other sport watches for example Hublot, believe me I have had both and much prefer ap roo but they answered there customers by 1 in house movement, 2 updated the big bang in which I personally think they look awesome. They are priced in the mid to low 20s with there new big bang and in house movement. Add discount and you have a great watch for the price. The roo is 15 to 18 thousand more. Will this make people look at different choices? Not here to compare brands but just a thought .

yachty 1 · 18 January 2014, 08:46 AM

Sorry 10 to 12 thousand

16 January 2014, 08:43 AM	#1
Porker "TRF" Member Join Date: Jul 2012 Location: North West UK Posts: 142	AP price rise - did it actually happen I was under the impression that the price rise was due 2nd jan, but looking at online ADs here in the UK (watch gallery) it doesn't seem to have happened...can anyone confirm if any ADs have bumped the price up?

16 January 2014, 01:35 PM	#10
toph "TRF" Member Join Date: Apr 2008 Real Name: ChrisTOPHer Location: Sydney Watch: Rolex, Brellum, Posts: 12,601	Yup,in Sydney. Ap,diver up by circa 1500 according to AD. __________________ "Where no counsel is the people fall, but in the multitude of counselors there is safety." Member No.# 11795

16 January 2014, 07:15 PM	#11
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	No price rise here. __________________ Yeah, well, you know, that's just, like, your opinion, man.

17 January 2014, 12:37 AM	#18
Baco Noir "TRF" Member Join Date: Dec 2007 Real Name: Roger Location: Colorado Watch: this ya'll Posts: 4,971	15400 went up just a little to $17100 IIRC. Sent from my iPhone using Tapatalk __________________ Current Collection: Rolex 126619LB, 116710BLNR, and 216570 polar Explorer II; Omega Apollo 8 Speedmaster and Planet Ocean 42; Tudor BB Bronze Bucherer Blue Edition; Nomos Neomatik 42; Breitling Aerospace, Avenger Blackbird, & SuperOcean 44; Doxa 300 Pro Carbon; Stowa Limette; Laco Napa Flieger; Mickey Mouse Timex Electric; and dare I say it...an Apple Watch too

18 January 2014, 07:15 AM	#23
thsiao "TRF" Member Join Date: Jan 2011 Location: SoCal Posts: 1,248	Looks like the Diver went from $18,900 to $19,000... __________________ Instagram @lifeofawis www.lifeofawis.com

16 January 2014, 08:55 AM	#2
nishantJ Banned Join Date: Dec 2013 Location: earth Posts: 174	Dealer margins went down, retail stayed the same. Also mainstays like the Panda, Safari have been subjected to lower production runs. Sent from my iPhone

16 January 2014, 09:03 AM	#3
111forza "TRF" Member Join Date: May 2012 Location: uk Posts: 2,668	I was in watch gallery Saturday and was told any time now for price increase

16 January 2014, 09:20 AM	#6
Sam Philip Banned Join Date: Apr 2012 Location: UK Posts: 4,345	Yes prices gone up in the UK, RGRC is now £29700, RG 44 mm is £34400 and SS 44 mm is £24400.

16 January 2014, 10:55 AM	#7
kwang "TRF" Member Join Date: Nov 2011 Real Name: Kai Location: Seattle Posts: 85	Yes, it went up at my local AD. I was there at lunch break for some eye candies

16 January 2014, 11:27 AM	#8
alubin "TRF" Member Join Date: May 2012 Location: USA Watch: All please! Posts: 1,042	Have only seen steel pieces so far but it looked like a $400 dollar increase on royal oaks.

16 January 2014, 11:47 AM	#9
enricotambunan "TRF" Member Join Date: Jun 2013 Location: sydney - jakarta Posts: 191	Prices in Sydney AD has gone up since 2nd Jan. ROO Panda, Safari, Navy are up by AU$1,000. Not sure about other APs

16 January 2014, 09:44 PM	#12
orangedial "TRF" Member Join Date: Aug 2010 Real Name: Wayne Location: Singapore Watch: AP, PP, Rolex Posts: 1,791	In Singapore, the MSRP for most of the SS models and popular models (incl FC, ceramic, novelties, 4101, etc) have seen increase from 2-4%, but the gold pieces such as RGRC, RG44mm, RG RO Skeleton, etc have minor reduction of 1-2%. Wayne Sent from my iPhone using Tapatalk - now Free

16 January 2014, 10:00 PM	#13
Yoda Member Join Date: Mar 2009 Location: London Watch: PP AP RM Posts: 794	Schmacher TI in the UK has gone up from £31550 to £33300.

16 January 2014, 11:27 PM	#15
AshAP "TRF" Member Join Date: Dec 2012 Real Name: Ash Location: UK Watch: AP Royal Oak Posts: 4,544	Small increase only on steel, 2k + on rgrc which has increased to £29800.

16 January 2014, 11:40 PM	#16
Soly20 2024 Pledge Member Join Date: May 2012 Real Name: Soly Location: UK/US Watch: Rolex, AP, PP Posts: 3,089	It seems like those are mostly modest price increases. I doubt it will affect the people who want to buy an AP.

17 January 2014, 02:07 AM	#19
mb23 Banned Join Date: Jul 2012 Real Name: Michael Location: Westchester, NY Watch: Audemars Piguet Posts: 4,744	It's not so much the reatil price increase guys, it's the dealer cost has gone up 10% which makes it in turn more expensive for us dealers buying them.

17 January 2014, 12:09 PM	#21
iim7v7im7 "TRF" Member Join Date: Jan 2013 Real Name: Bob Location: NJ Watch: Less each year... Posts: 464	Giving the boutiques an advantage...their internal wholesale price is lower than ADs. When ADs can afford less consideration, boutiques become a more viable alternative.

18 January 2014, 06:53 AM	#22
Alessi156 "TRF" Member Join Date: Jun 2010 Location: Los/Lon Posts: 116	The FC diver has gone up over £1,000 to £20,000. Can't say I understand the logic in raising the price of a model when most people aren't currently willing to pay the original retail price in the first place (grey dealers seem to be selling them for about £14,500). When you add to the mix raising the wholesale price as well it makes even less sense to me. If AP really want to stop heavy discounting they need to price some of their watches more keenly to begin with. I think the 15400 is actually quite well priced when compared to other brands. However, many of the ROOs, like the FC diver, in my view, are unrealistically priced. It is, therefore, unsurprising people want/expect discounts. I think merely raising the retail and wholesale prices is unlikely to solve this problem. Buyers need to believe that the retail price is close to the real/perceived value of the watch. It seems to me that people are willing to pay £5,000 for a new Rolex sub with little or no discount because they believe the real value of the watch (i.e. taking everything in to account such as quality, heritage, desirability, brand recognition etc.) is some where close to the retail price. Anyway time will tell if this is the right strategy.

18 January 2014, 08:25 AM	#25
yachty 1 "TRF" Member Join Date: Jan 2011 Location: ny Watch: yacht master Posts: 948	I look at other sport watches for example Hublot, believe me I have had both and much prefer ap roo but they answered there customers by 1 in house movement, 2 updated the big bang in which I personally think they look awesome. They are priced in the mid to low 20s with there new big bang and in house movement. Add discount and you have a great watch for the price. The roo is 15 to 18 thousand more. Will this make people look at different choices? Not here to compare brands but just a thought .

18 January 2014, 08:46 AM	#26
yachty 1 "TRF" Member Join Date: Jan 2011 Location: ny Watch: yacht master Posts: 948	Sorry 10 to 12 thousand

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