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Viv Savage · 3 March 2014, 09:48 AM

We all know that Rolex does things with great care and thought. There are faceless men in the organisation who we will never know. The company is very successful, we all know that, but Rolex is also fallible.

So what are some of the mistakes you think Rolex has made over the years?

I'm finding it hard to come up with some but I'll give it a go.

1) The premature glimpse of the Rolex Explorer II a year before its release in 2010.

2) The Rolex Daytona Beach series released at Basel in 2000. The yellow, pink, turquoise and green chrysoprase coloured dials and straps with white gold cases. These only lasted a few years.

3) The appointment of Bruno Meier as CEO after the sudden resignation of Patrick Heiniger. One has to question why Mr. Meier was only CEO for only three years.

So what are your thoughts, oh wise ones?

Old Expat Beast · 3 March 2014, 09:59 AM

The rumoured but not (as far as I know) substantiated losses through investing with Madoff?

mailman · 3 March 2014, 10:03 AM

Sea King

HL65 · 3 March 2014, 10:06 AM

Quote:

Originally Posted by mailman

Sea King

cop414 · 3 March 2014, 10:10 AM

Quote:

Originally Posted by mailman

Sea King

Oh boy...

nickb732 · 3 March 2014, 10:31 AM

Quote:

Originally Posted by mailman

Sea King

Aha haha good one

SeaAndSky · 12 June 2014, 12:28 AM

Quote:

Originally Posted by Old Expat Beast

The rumoured but not (as far as I know) substantiated losses through investing with Madoff?

I read this entire thread and this is the only mistake that I can find if in fact it's true. Rolex does pretty well for being so mistake prone.

HogwldFLTR · 12 June 2014, 01:14 AM

Quote:

Originally Posted by SeaAndSky

I read this entire thread and this is the only mistake that I can find if in fact it's true. Rolex does pretty well for being so mistake prone.

I wish I could make those kind of mistakes and have their bottom line. Matter of fact, I'd be willing to make a whole lot more of their mistakes to have anywhere near their bottom line.

superdog · 3 March 2014, 10:06 AM

I don't get it. What's the point of this thread?

Old Expat Beast · 3 March 2014, 10:11 AM

Quote:

Originally Posted by superdog

I don't get it. What's the point of this thread?

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

RolexJNJ · 3 March 2014, 10:23 AM

Quote:

Originally Posted by Old Expat Beast

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

Though I must admit, some of the foodie shots are quite appetizing and impressive!

Ector495 · 3 March 2014, 10:55 AM

Quote:

Originally Posted by Old Expat Beast

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

Nidal · 3 March 2014, 04:14 PM

Quote:

Originally Posted by Old Expat Beast

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

Agree. I'm over those posts "your Rolex and your dog!" Or"what kind of socks you wear with your Rolex".
I find them hilarious. :)

DCheeta · 3 March 2014, 06:47 PM

Quote:

Originally Posted by Old Expat Beast

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

That's exactly right!

As for having created nothing exciting in the past five years, I very strongly disagree. You may not personally like some of the upgrades, but they are definitely exciting. I like the bold moves, like the larger ExpII or the maxi case on the subs. And whether you're a fan of them or not, the Sky Dweller and the Yachtmaster II are very exciting new watches.

Mistakes? Hmm...now I'm thinking..

mikebreezy3000 · 12 June 2014, 10:47 AM

[QUOTE=To stimulate discussion, i guess. [B]Makes a change from 'Your Rolex with a Plate of Food' type of posts.[[/B]/QUOTE]

LOL!!!

mikebreezy3000 · 12 June 2014, 10:51 AM

Quote:

Originally Posted by Old Expat Beast

To stimulate discussion, i guess. Makes a change from 'Your Rolex with a Plate of Food' type of posts.

LOL!!!

dajiggalo · 3 March 2014, 10:11 AM

Let's see...
Squared lugs on the Submariner
Bloated dial/hands on the new Explorer II
Choking out independent watchmakers
Etc etc

Castor · 5 March 2014, 09:55 AM

Quote:

Originally Posted by dajiggalo

Let's see...
Squared lugs on the Submariner
Bloated dial/hands on the new Explorer II
Choking out independent watchmakers
Etc etc

I never cared for the look or feel of the Submariner. But I agree that they seem to be choking out independent watchmakers. But I disagree about the 'bloated dial/hands on the new Explorer II'; the main reason I bought it was because the watch was so very much more legible with the larger hands.

Mosco · 3 March 2014, 10:15 AM

creating absolutely nothing exciting in the last 5 years....

jay1988 · 3 March 2014, 10:20 AM

Quote:

Originally Posted by Mosco

creating absolutely nothing exciting in the last 5 years....

Disagree.

The Sky-Dweller may not appeal to me aesthetically but it was a very exciting release.

I was particularly impressed by the functionality of the bezel and the allocating of the months to the numbers. Saying that the overall design of the dial still left something to be desired for me.

rmfnla · 4 March 2014, 10:30 AM

Quote:

Originally Posted by jay1988

Disagree.

The Sky-Dweller may not appeal to me aesthetically but it was a very exciting release.

I was particularly impressed by the functionality of the bezel and the allocating of the months to the numbers. Saying that the overall design of the dial still left something to be desired for me.

Funny, I was considering mentioning the S-D as a mistake; I certainly am not drawn to it.

To each his/her own, n'est-ce pas..?

springer · 3 March 2014, 12:47 PM

Quote:

Originally Posted by Mosco

creating absolutely nothing exciting in the last 5 years....

There you go!

padi56 · 3 March 2014, 09:29 PM

Quote:

Originally Posted by Mosco

creating absolutely nothing exciting in the last 5 years....

Well Greg apart from the new movement in the SkyDweller and the new DSSD nothing much to come from Rolex over the past 13 years.

Gaijin · 3 March 2014, 10:18 AM

Cracking down on good people who were passionate as some of us are about Rolex.

Crushing and closing the Mom and Pop ADs. My AD was closed. They used to offer great service during and after the sale. A nice Scotch or two whether you were browsing or buying. Discounts and no tax.

I will go into a "boutique" now if I ever pass one by but only to look.

jay1988 · 3 March 2014, 10:18 AM

Their unwillingness/inability to service their vintage models.

The restrictions they place on parts hindering independent watchmakers from filling the void they created.

mike · 3 March 2014, 11:40 AM

Quote:

Originally Posted by jay1988

Their unwillingness/inability to service their vintage models.

The restrictions they place on parts hindering independent watchmakers from filling the void they created.

I agree though I'm not sure I would call it a mistake, but an intentional act.

It's sad that the very watches that brought Rolex to the forfront are looked down upon by the mothership.

In no small sence the storied history that is Rolex falls to the collector/admirer of vintage.

As Rolex moved to luxury and away from tool something was lost.

C.A.P · 3 March 2014, 01:38 PM

Quote:

Originally Posted by mike

I agree though I'm not sure I would call it a mistake, but an intentional act.

It's sad that the very watches that brought Rolex to the forfront are looked down upon by the mothership.

In no small sence the storied history that is Rolex falls to the collector/admirer of vintage.

As Rolex moved to luxury and away from tool something was lost.

Well said . After all its a time tool. Better made but still just that !

[email protected] · 3 March 2014, 04:47 PM

Quote:

Originally Posted by jay1988

Their unwillingness/inability to service their vintage models.

The restrictions they place on parts hindering independent watchmakers from filling the void they created.

I second this, oil service cost more than the original watch did from the official Rolex agent.

robisan · 3 March 2014, 09:30 PM

Quote:

Originally Posted by jay1988

Their unwillingness/inability to service their vintage models.

The restrictions they place on parts hindering independent watchmakers from filling the void they created.

This, although a good watch guy can service your vintage watch with ease. But if you need a genuine replacement (dial, hands,crystal) .. good luck sourcing one.

Mick P · 3 March 2014, 10:51 PM

Chaps

I am a relative newcomer to this forum as well as wearing a Rolex. I bought an Explorer1 in the first week of January this year.

To be honest, I would think that the occasional thread of this nature must be a Godsend to Rolex because they get first hand experience of what their customers think of the brand in both a positive and negative manner. Most of the criticism in this thread has been constructive and that must be useful to the Rolex marketing dept.

Regards

Mick

3 March 2014, 09:48 AM	#1
Viv Savage "TRF" Member Join Date: Aug 2009 Real Name: Ed Location: Australia Watch: Rolex, PP, AP, JLC Posts: 612	Rolex's Biggest Mistakes. We all know that Rolex does things with great care and thought. There are faceless men in the organisation who we will never know. The company is very successful, we all know that, but Rolex is also fallible. So what are some of the mistakes you think Rolex has made over the years? I'm finding it hard to come up with some but I'll give it a go. 1) The premature glimpse of the Rolex Explorer II a year before its release in 2010. 2) The Rolex Daytona Beach series released at Basel in 2000. The yellow, pink, turquoise and green chrysoprase coloured dials and straps with white gold cases. These only lasted a few years. 3) The appointment of Bruno Meier as CEO after the sudden resignation of Patrick Heiniger. One has to question why Mr. Meier was only CEO for only three years. So what are your thoughts, oh wise ones?

3 March 2014, 09:59 AM	#2
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,826	The rumoured but not (as far as I know) substantiated losses through investing with Madoff? __________________ _______________________

3 March 2014, 10:03 AM	#3
mailman TRF Moderator & SubLV41 2024 Patron Join Date: Oct 2005 Location: . Watch: 126610LN Posts: 35,510	Sea King __________________ JJ

3 March 2014, 10:06 AM	#9
superdog 2024 Pledge Member Join Date: Oct 2011 Real Name: Seth Location: nj Watch: Omega Posts: 24,834	I don't get it. What's the point of this thread? __________________ If happiness is a state of mind, why look anywhere else for it? IG: gsmotorclub IG: thesawcollection (Both mostly just car stuff)

3 March 2014, 10:15 AM	#19
Mosco "TRF" Member Join Date: Dec 2008 Real Name: Greg Location: Cincinnati Watch: I like to... Posts: 18,567	creating absolutely nothing exciting in the last 5 years.... __________________ Instagram - @CaliberSwiss *“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” - Hunter S. Thompson*

12 June 2014, 10:47 AM	#15
mikebreezy3000 Member Join Date: May 2014 Real Name: Michael Location: Atlanta, Ga. Watch: 116613LB Posts: 115	[QUOTE=To stimulate discussion, i guess. [B]Makes a change from 'Your Rolex with a Plate of Food' type of posts.[[/B]/QUOTE] LOL!!!

3 March 2014, 10:11 AM	#17
dajiggalo "TRF" Member Join Date: Feb 2013 Location: Atlanta area Watch: anything 36mm Posts: 134	Let's see... Squared lugs on the Submariner Bloated dial/hands on the new Explorer II Choking out independent watchmakers Etc etc

3 March 2014, 10:18 AM	#24
Gaijin 2024 ROLEX DATEJUST41 Pledge Member Join Date: Feb 2007 Location: Japan Watch: ing your back. Posts: 16,179	Cracking down on good people who were passionate as some of us are about Rolex. Crushing and closing the Mom and Pop ADs. My AD was closed. They used to offer great service during and after the sale. A nice Scotch or two whether you were browsing or buying. Discounts and no tax. I will go into a "boutique" now if I ever pass one by but only to look.

3 March 2014, 10:18 AM	#25
jay1988 "TRF" Member Join Date: Feb 2012 Location: Midlands Posts: 1,515	Their unwillingness/inability to service their vintage models. The restrictions they place on parts hindering independent watchmakers from filling the void they created.

3 March 2014, 10:51 PM	#30
Mick P Banned Join Date: Feb 2014 Location: UK / Spain Watch: 39mm Explorer Posts: 1,990	Chaps I am a relative newcomer to this forum as well as wearing a Rolex. I bought an Explorer1 in the first week of January this year. To be honest, I would think that the occasional thread of this nature must be a Godsend to Rolex because they get first hand experience of what their customers think of the brand in both a positive and negative manner. Most of the criticism in this thread has been constructive and that must be useful to the Rolex marketing dept. Regards Mick

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