Consensus on GMT Pepsi ceramic

[my rolex]

Many of us are frustrated with ROLEX with their new Pepsi GMT in gold. For many of us especially their loyal customers, were hoping to see a Pepsi in stainless not gold. Unfortunately it is out of reach $$$ for many of us and can only dream about having one. What is the consensus on a Pepsi GMT stainless steel or should we keep dreaming.

[mike]

To be honest I'm not sure loyality has much to do with anything. But,..to answer your question, I'd say that boat has left the pier.

[WWC]

dream on my friend... Pray for a coke now

[versatile1]

Originally Posted by WWC

dream on my friend... Pray for a coke now

Yeah but sure as hell it will be platinum

[threemonkeys]

The new GMT really means nothing to me as it's out of my reach financially. I would love to have it. But I don't obsess over items I can't afford.

[T. Ferguson]

In my opinion - it's not gonna happen. Rolex effectively killed all hope of it when they brought out the WG BLRO in black dial. There is no other model that I can think of that Rolex has ever offered in both WG and SS with the same bezel AND dial - i.e. that essentially looked like the same watch.

Sorry.

[Flyjet601]

I always find it funny when a group of a handful of OCD watch collectors think they can influence the marketing strategy of a billion dollar company....
Rolex knows exactly what they are doing.......

They will sell everyone they ever make. As I've always said, if you have to ask, you can't afford it.
I certainly won't be getting one, but hey, there are bigger things in life to worry about

[tfly212]

Originally Posted by Flyjet601

I always find it funny when a group of a handful of OCD watch collectors think they can influence the marketing strategy of a billion dollar company....
Rolex knows exactly what they are doing.......

They will sell everyone they ever make. As I've always said, if you have to ask, you can't afford it.
I certainly won't be getting one, but hey, there are bigger things in life to worry about

I totally agree...this forum has 120K members (and I would bet far far less are even semi-regular visitors)...if every single member bought one new Rolex a year that would only be 15% of their annual production. The true watch enthusiast is not the target.

I do find it a little funny that some people seem to take it as personal affront that it came out in white gold. Like someone was stroking their beard in a big chair in Geneva and decided to do it to screw them specifically...muahahahaha (evil laugh).

From my Note 2 running AllianceROM 25

[mkw]

Originally Posted by Flyjet601

I always find it funny when a group of a handful of OCD watch collectors think they can influence the marketing strategy of a billion dollar company....
Rolex knows exactly what they are doing.......

They will sell everyone they ever make. As I've always said, if you have to ask, you can't afford it.
I certainly won't be getting one, but hey, there are bigger things in life to worry about

If Rolex marketing does read this forum, they would rightly or wrongly conclude many or most on these buff boards rarely buy new , as many "wise ones " here are always advising newbies they are fiscally nuts not to buy " gently preowned " from the trusted sellers here, to the point that AD bashing on the internet is a right of passage .
To them these types of buyers are not even customers to a behemoth " Main Street " luxury brand that must move nearly a million units per year as they meet their metrics only when a new units are sold , mostly to people walking into mall stores on a casual shopping trips or buying for a special occasion , not preowned flippers obsessing day and night on watch minutiae.

[Rashid.bk]

Originally Posted by mkw

If Rolex marketing does read this forum, they would rightly or wrongly conclude many or most on these buff boards rarely buy new , as many "wise ones " here are always advising newbies they are fiscally nuts not to buy " gently preowned " from the trusted sellers here, to the point that AD bashing on the internet is a right of passage .
To them these types of buyers are not even customers to a behemoth " Main Street " luxury brand that must move nearly a million units per year as they meet their metrics only when a new units are sold , mostly to people walking into mall stores on a casual shopping trips or buying for a special occasion , not preowned flippers obsessing day and night on watch minutiae.

That right there folks sums it up for me.

[sncarney18]

Originally Posted by mkw

If Rolex marketing does read this forum, they would rightly or wrongly conclude many or most on these buff boards rarely buy new , as many "wise ones " here are always advising newbies they are fiscally nuts not to buy " gently preowned " from the trusted sellers here, to the point that AD bashing on the internet is a right of passage .
To them these types of buyers are not even customers to a behemoth " Main Street " luxury brand that must move nearly a million units per year as they meet their metrics only when a new units are sold , mostly to people walking into mall stores on a casual shopping trips or buying for a special occasion , not preowned flippers obsessing day and night on watch minutiae.

I agree with both of the above posts. I just want to add my two cents as well. I have consistently heard from the posters here that precious metal models are poor for resale compared to SS models.

I think the Pepsi GMT IIc WG will sell well in the beginning to those with the funds to buy the latest thing. However, I also think this crowd will tire quickly of this model. It will then flood the preowned market sooner rather than later. We will be able to get it used at better prices than a WG Sub / DDII / Daytona. To the fashion crowd, they will see it as out of style; however, we on this forum will see it as a legend.

Rolex is genius when it comes to marketing.

[venom43]

Like I said before ...

Rolex slapped all the regular collectors of there watches in the face when they decided to put the iconic "Pepsi" version in WG. It's one hell of a marketing decision, but for the regular collector that's been waiting for this iconic combo to come out...,they were the ones that we're let down.

Me personally, I hope they don't get an idea for them to bring out the "Coke" in platinum. I can handle the 25-35k price tag for something I truly want..and even that's pushing it...but for 70-80k and it doesn't say Patek, or A. Lang ....I'll pass.

[waQstar]

Coke in platinum sounds delicious

[Fiery]

The new PepC is simply an aspirational time piece. A few collectors will be able to afford it, but most of us wouldn't. Those that cannot afford it will be able to dream about it for years, save up for it, and perhaps one day get it. Rolex had a grail piece that many of us kept dreaming about it, demanding Rolex to make it -- and Rolex simply decided to make it as a grail piece that most of us will still only able to dream about it. It's a cruel world, but how come people don't complain when a steel Nautilus costs more than a gold Sub? :) Or when a "simple" manual-wound Patek chrono costs more than a platinum Day-Date II? Rolex keeps moving up on the haute horlogerie ladder, chasing AP and Patek. They need more and more grail pieces, more and more "unattainable" watches in their lineup to further raise the prestige and value of the brand. My $0.02, next up: platinum Sub.

But as long as there're many beautiful vintage pieces out there, any of us could get a Pepsi for a sub-$10K price any day. And I'm sure BaselWorld 2015 will bring the SS GMT IIC "Coke".

[Furbo]

I like it that it's WG. If it would be SS it would be too easy. And no, I'm not filthy rich and I won't be able to buy it for years.

[Armyguy03]

Rolex saw a void on TRF, the "WG PepC/BLRO Owners Club." It's a lovely piece, but if I could, I'd rather get a RO or DD YG for that amount of money. The older model suits me just fine. It is LOVELY though. They should've done it in PLAT if you ask me, just SMASH the walls.

[Zoran]

I love the Pepsi, both the original and the new one, but I think I would stick with my 16710 BLRO and my 116710 LN and buy another great piece for that money.
For many this WG piece is wanted because of the New Release, but that will wear down.
A lot of people keep mentioning how "iconic" the Pepsi is, but it has never been the most wanted amongst model's.
Don't get me wrong, I love it myself and I have 2 of them, but that love originated way before there was even a discussion if a ceramic Pepsi could be introduced

So, it's a nice watch, but not a must-have for me personally.
I get the same satisfaction from my 16710 BLRO

[iazrollie]

Originally Posted by Armyguy03

Rolex saw a void on TRF, the "WG PepC/BLRO Owners Club." It's a lovely piece, but if I could, I'd rather get a RO or DD YG for that amount of money. The older model suits me just fine. It is LOVELY though. They should've done it in PLAT if you ask me, just SMASH the walls.

I knew Rolex read the TRF!!!

[Racerdj]

I really like it and would have bought one sight unseen if SS. But in the last month, I have acquired a WG problem. Time to save.

[subtona]

Probably not in SS but you never know.

[up2nogood]

I can understand the angst but also the need to mark the anniversary of the GMT with a special piece.
The GMT is not on my radar, so I don't have a dog in this fight.
Suppose you could look at the bright side that they didn't mark the anniversary the same way they did the Daytona.......

[alanc]

Here's what I'd do - if you don't already own one, go find a vintage Pepsi with the aluminum insert. There are a host of models out there to choose from. I suspect prices on these are in for a rise, since the new model, combined with its price, has raised the interest level in all things Pepsi. Once you do that, I suspect your angst over the new model may subside a bit.

[travisb]

I love the new pepsi, but I'm not willing to drop that kind of coin on it because there are other watches in that price range I would rather have.
SS is pretty much out of the question imo.

[Racerdj]

Originally Posted by alanc

Here's what I'd do - if you don't already own one, go find a vintage Pepsi with the aluminum insert. There are a host of models out there to choose from. I suspect prices on these are in for a rise, since the new model, combined with its price, has raised the interest level in all things Pepsi. Once you do that, I suspect your angst over the new model may subside a bit.

If my memory is correct, there was a safe queen unworn in the Rolex for sale section a week or so ago.

[cjohns]

Does anyone know why they quit making them in the first place?Low sales?Or just Rolex knowing better about what type of watch you really needed to purchase?

[SaddleSC]

Originally Posted by cjohns

Does anyone know why they quit making them in the first place?Low sales?Or just Rolex knowing better about what type of watch you really needed to purchase?

It was replaced by the black ceramic model in 2005. At the time, Rolex said that they didn't have the capability to make a bi-color insert in Cerachrom.

[HogwldFLTR]

Funny, I find myself thinking how I could fund it.

[Rashid.bk]

I like it. Can't afford it, oh well, me neither. Because I can't afford doesn't make it any less nicer, that watch is fantastic. I don't know about all this loyalty talk, I buy from whoever has the product I like and suits my needs.
Can we move past this.

[beshannon]

Originally Posted by my rolex

For many of us especially their loyal customers

Their loyal customers will be buying it. You were saying?

[ltmgeller]

It's not personal. How many people (not WIS's) can't afford a vintage base model rolex? Rolex make's luxury watches for those who can afford it. I for one love the new BLRO although I do see it as an end to the GMT being a tool watch. I am happy they brought back the pepsi, and now will figure out how to budget enough to get one. It has just jumped the 116688 as my grail.