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Jake B · 27 July 2014, 05:33 PM

Hey fellas,

I was at my folks' place in Canada visiting for a few weeks at the end of June-start July, & while I was there I decided to go Indiana Jones style uncovering some old treasure.

Turned up a bunch of old National Geographic magazines, many of which had, amongst the amazing old photos & articles, some really great vintage watch ads from brands like Omega, Tissot, Longines, Audemars Piguet, Le Coultre & Rolex to name a few.

The "Crown jewel" of my finds, though? The issue from July 1954 which documents not only Sir Edmund Hillary's conquest of Everest, but also a great article by Captain Jacques-Yves Cousteau on his adventures to the bottom of the sea by bathyscaphe

Inside this one, a very early, if not the first, full page Rolex Submariner print advert.

Thanks for lookin' boys..

Jake B

roklee · 27 July 2014, 06:05 PM

Love the 5 digit sub.

Cru Jones · 27 July 2014, 06:09 PM

Nice! Thanks. Must have been cool flipping through.

Old Expat Beast · 27 July 2014, 06:12 PM

Nice find....very nice.

AK797 · 27 July 2014, 07:27 PM

Cool.

jjm1970 · 27 July 2014, 07:52 PM

Great find. I would be interested in seeing the other vintage watch ads too.

Frogdog · 27 July 2014, 07:55 PM

Very cool. Thank you for sharing!

lodewijk · 27 July 2014, 07:56 PM

Very nice find!

HL65 · 27 July 2014, 08:40 PM

Very cool!

travisb · 27 July 2014, 08:45 PM

I hope you took that issue home with you.

joli160 · 27 July 2014, 08:48 PM

Nice, thank you for sharing

Jake B · 27 July 2014, 08:50 PM

Quote:

Originally Posted by travisb

I hope you took that issue home with you.

Thanks, guys..

Oh yeah, for sure. Took a few home as well as a bunch of ads that I cut out. The magazines were actually destined for ye olde dump

Bangel · 27 July 2014, 09:21 PM

Wow! Looks in pretty good condition too.

The Libertine · 27 July 2014, 08:45 PM

Love the old National Geographic magazines - thanks for sharing.

brandrea · 27 July 2014, 08:49 PM

Awesome post, thanks for sharing

Racerdj · 27 July 2014, 09:28 PM

Excellent find!

Director EDTF · 27 July 2014, 09:50 PM

Nice nostalgia!

Rock · 27 July 2014, 10:35 PM

Brought back memories of reading my Grandfather's old copies of National Geographic when I was a teenager. There were always some amazing articles in those things. You could lose hours just flicking through and reading the stuff that interested you.
That 1954 copy is a gem and looks mint - a keeper.
I too would like to see some more watch ads from them.

ltmgeller · 27 July 2014, 10:42 PM

Very cool. Thanks for posting.

Rolexpharm · 27 July 2014, 11:15 PM

Very nice ads

14060m · 27 July 2014, 11:16 PM

Thanks for taking the time to post these pics
I love the nostalgia

ExplorerChris · 27 July 2014, 11:18 PM

That's a great ad

thomaspp · 27 July 2014, 11:50 PM

Cool!

sea-dweller · 28 July 2014, 01:02 AM

Very nostalgic!

27 July 2014, 05:33 PM	#1
Jake B "TRF" Member Join Date: Apr 2011 Location: Hong Kong Watch: Gold Sub 116618LN Posts: 2,820	From the TOP OF THE WORLD to the BOTTOM OF THE SEA... Hey fellas, I was at my folks' place in Canada visiting for a few weeks at the end of June-start July, & while I was there I decided to go Indiana Jones style uncovering some old treasure. Turned up a bunch of old National Geographic magazines, many of which had, amongst the amazing old photos & articles, some really great vintage watch ads from brands like Omega, Tissot, Longines, Audemars Piguet, Le Coultre & Rolex to name a few. The "Crown jewel" of my finds, though? The issue from July 1954 which documents not only Sir Edmund Hillary's conquest of Everest, but also a great article by Captain Jacques-Yves Cousteau on his adventures to the bottom of the sea by bathyscaphe Inside this one, a very early, if not the first, full page Rolex Submariner print advert. Thanks for lookin' boys.. Jake B __________________ Things are more like they are now than they ever were before.

27 July 2014, 08:40 PM	#9
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,006	Very cool! __________________ *SPEM SUCCESSUS ALIT*

27 July 2014, 09:28 PM	#16
Racerdj 2024 Pledge Member Join Date: Apr 2013 Location: Indianapolis Watch: Patek-Philippe Posts: 16,832	Excellent find! __________________ Rolex and Patek Philippe

27 July 2014, 10:35 PM	#18
Rock 2024 Pledge Member Join Date: Jun 2009 Real Name: Rocky Location: Australia Watch: Grail:Bluesy Posts: 17,850	Brought back memories of reading my Grandfather's old copies of National Geographic when I was a teenager. There were always some amazing articles in those things. You could lose hours just flicking through and reading the stuff that interested you. That 1954 copy is a gem and looks mint - a keeper. I too would like to see some more watch ads from them. __________________ Cellini 4112. Sub 14060M. DJ 16233. Rotherhams 1847 Pocket-watch. Foundation Member of 'Horologists Anonymous' "Hi, I'm Rocky, and I'm a Horologist..."

27 July 2014, 11:16 PM	#21
14060m "TRF" Member Join Date: May 2008 Location: USA Watch: 116610 , 16233 Posts: 1,802	Thanks for taking the time to post these pics I love the nostalgia __________________

27 July 2014, 06:05 PM	#2
roklee "TRF" Member Join Date: Jun 2012 Location: canada Watch: rolex explorer ii Posts: 493	Love the 5 digit sub.

27 July 2014, 06:09 PM	#3
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,299	Nice! Thanks. Must have been cool flipping through.

27 July 2014, 06:12 PM	#4
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,825	Nice find....very nice.

27 July 2014, 07:27 PM	#5
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	Cool.

27 July 2014, 07:52 PM	#6
jjm1970 "TRF" Member Join Date: Jun 2014 Real Name: Jason Location: North Carolina Watch: GMTIIx2, SD4K, DYT Posts: 80	Great find. I would be interested in seeing the other vintage watch ads too.

27 July 2014, 07:55 PM	#7
Frogdog "TRF" Member Join Date: Apr 2013 Location: Kentucky Watch: u talknbout Willis Posts: 688	Very cool. Thank you for sharing!

27 July 2014, 07:56 PM	#8
lodewijk "TRF" Member Join Date: Apr 2014 Real Name: Pepijn Location: Dubai Watch: SubC Date & BLNR Posts: 82	Very nice find!

27 July 2014, 08:45 PM	#10
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,489	I hope you took that issue home with you.

27 July 2014, 08:48 PM	#11
joli160 2024 SubLV41 Pledge Member Join Date: Apr 2013 Location: NL Watch: Yachtmaster Posts: 14,757	Nice, thank you for sharing

27 July 2014, 09:21 PM	#13
Bangel "TRF" Member Join Date: Oct 2011 Location: Australia Watch: 116610LN Posts: 15,802	Wow! Looks in pretty good condition too.

27 July 2014, 08:45 PM	#14
The Libertine Banned Join Date: May 2014 Real Name: Mike Location: BOS Watch: 16710;14060;214270 Posts: 6,375	Love the old National Geographic magazines - thanks for sharing.

27 July 2014, 08:49 PM	#15
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,080	Awesome post, thanks for sharing

27 July 2014, 09:50 PM	#17
Director EDTF 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Nelson Location: Central, NJ Posts: 2,466	Nice nostalgia!

27 July 2014, 10:42 PM	#19
ltmgeller 2024 SubLV41 Pledge Member Join Date: Aug 2012 Real Name: Mike Location: New York Watch: Rolex Posts: 22,574	Very cool. Thanks for posting.

27 July 2014, 11:15 PM	#20
Rolexpharm "TRF" Member Join Date: Jun 2014 Location: Bensalem, Pa Posts: 638	Very nice ads

27 July 2014, 11:18 PM	#22
ExplorerChris "TRF" Member Join Date: Apr 2014 Real Name: Chris Location: Ontario, Canada Watch: Explorer II 16550 Posts: 1,401	That's a great ad __________________ There's a crown for every achievement A Watch Is Just A Watch A Rolex Is A Timepiece

27 July 2014, 11:50 PM	#23
thomaspp "TRF" Member Join Date: Dec 2010 Location: N/A Posts: 11,137	Cool! __________________ Instagram: @watches_anonymous

28 July 2014, 01:02 AM	#24
sea-dweller "TRF" Member Join Date: Oct 2007 Real Name: Dennis Location: Bay Area - 925 Posts: 40,018	Very nostalgic!

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