The new & the Icon

[Baptistman]

The new and the established icon tool

[frostie]

I think the old looks cooler and i prefer it more even though i am not an SD fan

[BigHat]

Only the new one even begins to help me like the old one...

[mic6]

guys guys you are crazy

[BigHat]

I hear they have a change in mind. They forget to add NO BATTERY EITHER to the bezel.

[frostie]

Originally Posted by BigHat

I hear they have a change in mind. They forget to add NO BATTERY EITHER to the bezel.

[chevycorvette]

i will buy this new SDDS if rolex take off the (original gas escape valve and ring lock system words)

[Trurolexer]

Honestly I love Both. SD is classic and SDDS is MONSTER.

[watchnut]

What's with the change in the depth rating from 4000m to 3900?

[DSJ]

Originally Posted by watchnut

What's with the change in the depth rating from 4000m to 3900?

No, David, it went from 1220m (4000 ft) to 3900m (12,800) ft. More than triple the depth! I doubt I'd ever even dive beyond 1220 INCHES! LOL

[Lol-x]

Originally Posted by chevycorvette

i will buy this new SDDS if rolex take off the (original gas escape valve and ring lock system words)

Whatever happened to the subtlety of making statements on a watch.

O.K. Rolex has for decades printed the model on the dial, but this new lock ring script is really gone too far. I can't work out whether the new text on the lock ring is the result of:
(a) a lack of respect by Rolex towards the intelligence of its customers and/or potential customers;
(b) a Rolex designer who grew up wearing G-Shock Casios;
(c) a frustrated marketing executive at Rolex with a 'great idea';
(d) a Rolex executive who has a personal need to tell himself 2 attributes about the watch so he can feel good every time he looks at it.


I'm not disrespecting the achievements accomplished by the new SDD but this kind of in your face advertising/self promotion does cheapen the overall style and professionalism of the watch and brand.

[SSD]

I really love 'em both

[evy411nia]

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

[Beef]

I prefer the old SD. I just don't like a watch that big.

[DS/B MINI S]

Originally Posted by evy411nia

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

I agree

You'll have some initial sales (latest/greatest) to folks, but I believe those sales will fall off rather quickly. I also believe Rolex is making a big mistake if the current SD is discontinued. There is too much of a price difference between the SD and the new SDDS for many folks to make the jump. I'm very happy with my Z series SD, so I see no reason to upgrade. As a matter of fact, for the difference in price between the two models I'd pick up a nice used IWC diver

[Norm]

Originally Posted by evy411nia

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

Second the motion on that. They may have priced themselves out on this, we'll see.

[The Mole]

Originally Posted by evy411nia

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

I disagree. People have been paying over 10k on the grey market for Daytonas for the last 20 years, so the money is out there. The DS will have waiting lists for quite a while.

The attitude of most consumers that buy Rolex in regards to the price, is "it is what it is". Most consumers do not know what the old price of the watches was, so the price on the tag is "normal".

Pricing changes effect those that have been following the pricing of Rolex watches the most.

IMHO

As a side note, I don't think that the writing on the ring is very visible in reality. Keep in mind that you are seeing pictures of this watch blown up. There are quite a few things more visible in pictures that are quite subtle when the watch is on your wrist. The most recent example was the engraved reflector rings. I believe that that was met with resentment when the photos were released.

[karmatp]

Originally Posted by evy411nia

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

+ 4

To me, if I am spending that much money on a diver, I'm gonna buy the Blancpain FF or the IWC. The current model SD won out because it is top notch, classic tool watch at a great price. Now it is competing with a hole different group of divers and to me, it will lose out. Before people would compare the SD to the Omega PO, now they are going to compare the DS to IWC and Blancpain divers.

[docnagel]

Originally Posted by evy411nia

At $9K + they won't sell too many IMO. A big Omega or Breitling is @ 1/3 the $$$. At some point $$$$ affects sales...I'll bet this is the point.

Where have you found a new comparable Breitling with stainless bracelet at an AD for $3K? Is $9K alot to spend on a watch with the SDDS technology, I don't think so. I'll bet there will be a waiting list for these watches. Look at the SS Daytona, or the GMT II C.

Regards, Mike

[timackerman]

I like some of the features of the new DSSD, but the dial is FAR too cluttered, and wtf is with that writing on the inner ring??

I think the SD would be the way to go. Can't go wrong with a classic

[GoldenBear]

With all of the writing on the face, the new SDDS looks like the GMT II that someone marked-up with all of the Rolex logos. IMO-Simple is/was better.

[JohnEaton]

I like them both.

I wish the original SD came with a Maxi-Dial like the LV...


I wish the new DSSD did NOT have "ORIGINAL GAS ESCAPE VALVE" and "RING LOCK SYSTEM" on the ring lock... Having it on the case back is enough IMHO

I also wish the "DEEP SEA" or "SEA DWELLER" were in RED

You can't always get what you want...

But I'll give Rolex a 95 out of 100 on the DSSD.

I say it's a home run, one day I'll own one.

[erwin]

they both look good!

[GMTII Owner]

Just not a big SD fan. Nice watch but not one I will be looking to purchase. If I come across one at a good price, I'll be sure to let everyone know.

[BuffaloRolex]

Both are great watches. I would really, really, really love the DSSD if not for that infernal lock ring marketing...

[feudallordcult]

makes me feel really lucky that i bought the SD in jan instead of waiting for basel.

[unclesallie]

in production. not a lot more to say. market will stabilize fair market value pricing, just like Daytona's, GMT II-c's, (new) Milgauss', to include the new DSSD.
best, dan

[sashton8]

43mm is good, convexed crystal is good too. Now they just need to anti glare coat it both sides.

[Lol-x]

That's a good point, I wonder if there is in fact any anti-reflection coating on the crystal. The matt dial is another +ve that I welcome.

[ROLEX MAN]

would have loved to see something e;se new come from rolex!