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Old 29 September 2014, 05:56 AM   #1
BlueHeron
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1963 watch ads from LIFE magazine

I recently thumbed through a 1963 LIFE magazine at my folks' place and wow, what time warp.
I was surprised by the watch ads, which were numerous and very focused on touting the movement.
Enjoy -- oh, and I threw in a non-horology extra….you WON'T BELIEVE the ad for a rum drink. I can't believe such things passed as normal.
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Old 29 September 2014, 05:57 AM   #2
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Old 29 September 2014, 11:32 AM   #3
GB-man
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Cool thanks for sharing.

This clown is drinking daiquiris and they insinuate he is going to get a polishing? But I digress

I love reading old print ADs. Gives so much context to generations past.
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Old 30 September 2014, 12:14 AM   #4
SearChart
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Cool, thanks for sharing
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Rolex uses rare elves to polish the platinum. They have a union deal and make like $90 per hour and get time and half on weekends.
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Old 30 September 2014, 06:15 AM   #5
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Pre-quartz era, mechanical or nothing!
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