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Old 20 March 2015, 06:17 AM   #1
superdog
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Discontinuing the Sub & GMT??

The logic that the DD40 is replacing the DD2, actually seems sound to me.

I don't like it, or agree with it, but after such a short run it is no longer in production and a new model has come out to replace it.

Many here have stated that it is not the size that is the issue. It is the proportions.

Well, with that logic the new case of the Sub and GMT have gotten FAR more complaints that that of the DD2.

So I would have to figure they are next going to the chopping block.

I personally think that is not even a remote possibility. BUT, if logic states they are getting rid of the DD2 for said reasons, then logic would also state the same for the Sub & GMT.
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Old 20 March 2015, 06:20 AM   #2
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Yes, eventually I think Rolex will redesign those cases and use the new movement, but I bet they are not in any hurry. Cue 216710 Basel 2025.
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Old 20 March 2015, 06:20 AM   #3
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No way. The DD is a dress watch and I think the size of DD II was a bit of a problem for people with small/medium wrists. Not the case with Subs and GMTs
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Old 20 March 2015, 06:21 AM   #4
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No way. The DD is a dress watch and I think the size was a bit of a problem for people with small/medium wrists. Not the case with Subs and GMTs
that is logical as well. good point.
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Old 20 March 2015, 06:26 AM   #5
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that is logical as well. good point.
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Old 20 March 2015, 08:01 AM   #6
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No way. The DD is a dress watch and I think the size of DD II was a bit of a problem for people with small/medium wrists. Not the case with Subs and GMTs
Well put. We seem to want to judge what Rolex is/does in the very narrow universe of a watch forum. We are a tiny minority of the watch buying public.
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Old 20 March 2015, 08:07 AM   #7
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Well put. We seem to want to judge what Rolex is/does in the very narrow universe of a watch forum. We are a tiny minority of the watch buying public.
Exactly. I think a reasonable prediction would be a 39 or 40mm DJ but not a change in the sports line.
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Old 20 March 2015, 08:13 AM   #8
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If we follow the path of progress, by 2025 the watch will also have super hand built computer chip in there to talk Dick Tracey
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Old 20 March 2015, 08:35 AM   #9
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No way. The DD is a dress watch and I think the size of DD II was a bit of a problem for people with small/medium wrists. Not the case with Subs and GMTs

I don't think of any of the Oyster lineup to be dress watches.
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Old 20 March 2015, 08:38 AM   #10
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I don't think of any of the Oyster lineup to be dress watches.
ok
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Old 20 March 2015, 06:25 AM   #11
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Hmmm...that's an interesting perspective. A week ago I would have said you were stark raving mad...but then again if you would have suggested that they were going to take the DD2 from 41mm to 40, I would have said you were crazy.
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Old 20 March 2015, 06:31 AM   #12
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Hmmm...that's an interesting perspective. A week ago I would have said you were stark raving mad...but then again if you would have suggested that they were going to take the DD2 from 41mm to 40, I would have said you were crazy.
It's a crazy mixed up world
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Old 20 March 2015, 06:35 AM   #13
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Sub/GMT is not going any where. They are selling very well.

The DD/DJ II was another animal, as pointed out, it is a dress watch, but a bit on the large side.

Personally I think the DD40 looks much better and more proportioned than the DDII.

I wonder more what will happen to demand and used prices on the DDII...
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Old 20 March 2015, 06:37 AM   #14
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Sub/GMT is not going any where. They are selling very well.

The DD/DJ II was another animal, as pointed out, it is a dress watch, but a bit on the large side.

Personally I think the DD40 looks much better and more proportioned than the DDII.

I wonder more what will happen to demand and used prices on the DDII...
i think i have to agree.

i too am curious about the DD2 future pricing. considering i have one in WG, i am hoping the fact that they are discontinued drives the price up. i can't imagine it going down.
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Old 20 March 2015, 06:36 AM   #15
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There will always be a sub and a GMT. They won't discontinue the models themselves. However it is possible they will look to redesign the cases slightly in the coming few years. Rolex made a mistake with the super case. You can now see them fixing it first with the SD4K and now the better proportioned DD40.
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Old 20 March 2015, 06:37 AM   #16
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darn, I like the new sub//gmt cases
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Old 20 March 2015, 06:45 AM   #17
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darn, I like the new sub//gmt cases
me too!
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Old 20 March 2015, 08:13 AM   #18
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darn, I like the new sub//gmt cases
Me too. The latest design of the case and dial was one of the strongest reasons for my choice of Rolex and the GMT.
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Old 20 March 2015, 09:43 AM   #19
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darn, I like the new sub//gmt cases
Same here. It took a little while to get used to but I think they work. Especially the Sub.
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Old 20 March 2015, 06:39 AM   #20
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I don't see Rolex being as knee jerk reactionary as that.
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Old 20 March 2015, 06:43 AM   #21
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Rolex will get around to righting all wrongs.
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Old 20 March 2015, 06:47 AM   #22
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Rolex will get around to righting all wrongs.
..... and one of them was discontinuing the 40mm SD, which was corrected
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Old 20 March 2015, 06:45 AM   #23
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Personally, I wish they would increase the Sub & GMT to a 42mm case with more proportional lugs not all squared off. There is still the 116600 for those that want smaller.
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Old 20 March 2015, 08:12 AM   #24
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That would be extremely against what Rolex does in my opinion, they keep a single tred a long long time. That's what gives it the timeless and special value.if the new CEO will start shoveling sizes every few years I see the board of Directors terminating him in no time


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Old 20 March 2015, 08:16 AM   #25
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I'm glad to see Rolex step back with the DD 40. I can only hope they do the same with the Sub and GMT but I won't hold my breath on that one. I feel they have lost a bit of elegance.
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Old 20 March 2015, 08:22 AM   #26
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Subs and GMT's are among the best sellers for Rolex. Especially stainless models. The day date is a completely different animal. My logic says if something sells itself you leave well enough alone. Folks that keep talking about redesigning these watches are just speculating about nothing
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Old 20 March 2015, 08:29 AM   #27
drakulie
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Subs and GMT's are among the best sellers for Rolex. Especially stainless models. The day date is a completely different animal. My logic says if something sells itself you leave well enough alone. Folks that keep talking about redesigning these watches are just speculating about nothing
Agreed.

A very small minority keep harping on the lugs and case of the newer models, while out on in the real world they keep selling very well. I don't see how Rolex will do an about-face on watches that are selling so well.
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Old 20 March 2015, 08:33 AM   #28
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They don't seem to want to touch the braceleted Daytonas while they are selling well and still have this mystique about them, and yet we are all crying out for a ceramic update so the Subs and GMTs won't be re-imagined for a long long time unless they develop a new mvmnt, which is why I suspect they have actually made the DD40 rather than the size issue which in the real world I'm sure barely affected sales.
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Old 20 March 2015, 08:35 AM   #29
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The current GMT and Sub have been with us for years... nearly a decade for the GMT (so hardly 'new')
Rolex are unlikely to start tinkering with these highly popular models now...
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Old 20 March 2015, 09:01 AM   #30
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The current GMT and Sub have been with us for years... nearly a decade for the GMT (so hardly 'new')

Rolex are unlikely to start tinkering with these highly popular models now...

A decade is still new for Rolex. Plus the sub models were released in 2010 and 2012. I can't imagine Rolex redesigning the sub within the next 10 years. The 16610 was in production from 1987-2010.


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