See those steering wheels inside the watch

[Divingdud]

Considering the interest shown by the 69 odd thousands of hits on the thread 'Let's see those steering wheels', is it not time for Rolex to offer the alternative of a crystal case back and the rotor to be offered in the form of matching the steering wheel of a BMW or other car that members are currently driving?
Of course, I have got the idea after seeing the TV programme about the construction of the 6 'missing' lightweight e type Jaguars and the Bremont watch included for each the new owners of the cars costing £1m.
The fantastic black dial of the Bremont watch is made to represent the RPM gauge found in the dashboard of the e type (with numerals 5/6 and 7 missing to give the authentic RPM gauge image), the winder is patterned to represent the 1960's tyres. The rotor is a miniature of the aluminium steering wheel, which clearly acts to wind the watch because the 3 'spokes' are to one side.

[Speed]

Hmm...don't think Rolex would go for that.

[997.2]

Rolex doesn't do gimmicks

[Divingdud]

Originally Posted by 997.2

Rolex doesn't do gimmicks

In what category would place the Yacht Master11 regatta?

[Scholar]

Originally Posted by Divingdud

In what category would place the Yacht Master11 regatta?

Or the Leopard Daytona, etc...

[watchwatcher]

Originally Posted by Divingdud

In what category would place the Yacht Master11 regatta?

Not in the gimmicks category. It utilizes a count down timer, which I find useful, and not gimmicky in the slightest.

[joe100]

Originally Posted by Divingdud

In what category would place the Yacht Master11 regatta?

Hahahahaha well-played!

[997.2]

Originally Posted by Divingdud

In what category would place the Yacht Master11 regatta?

[LumpHammer]

Please no. Not ever.

[Divingdud]

Originally Posted by LumpHammer

Please no. Not ever.

The interest is already there - 96,300 forum members what to see pictures of their watch with their steering wheel!

[AS1]

Rolex does do gimmicks, just not gimmicks of this nature.

[Bfd70]

I have also clicked on the thread with pictures of dogs and watches. It doesn't mean i want a watch with a german shepard on the dial.

[superdog]

I agree that Rolex had put out some gimmicks.

One might argue the new YM is "gimmicky".

And while I like pretty much all of the line currently, and I'm more of a car guy than a watch guy, I too would not like to see this idea bear fruit.

[Jack T]

This is not the place to discuss marketing campaigns, brand managements or promotional tie-ins. The members here like Rolex for what it is, a solid, reliable, often beautiful timepiece. I'm of the same mind, not really any more inclined to acquire one simply because an all time tennis great wears one, or an all time golf great strolls through a museum of historical matches, and certainly not because some Perkins Pancake House waitress happens to be attracted to some former golf great who wears a shiny DayDate II.

[Divingdud]

Originally Posted by Jack T

This is not the place to discuss marketing campaigns, brand managements or promotional tie-ins. The members here like Rolex for what it is, a solid, reliable, often beautiful timepiece. I'm of the same mind, not really any more inclined to acquire one simply because an all time tennis great wears one, or an all time golf great strolls through a museum of historical matches, and certainly not because some Perkins Pancake House waitress happens to be attracted to some former golf great who wears a shiny DayDate II.

I also find the advertising at every GP, round the track above the track , most off putting!

[Divingdud]

Ah, I see, it's a 'tool watch' for a yachtsman?

[Tseg]

Originally Posted by Divingdud

Ah, I see, it's a 'tool watch' for a yachtsman?

Not for a yachtsman, for a yachtmaster... big difference. Typically the yachtmaster gets paid to race the yacht. So yes, a tool for the yachtmaster to help win that weekend's race to gain bragging rights for the yacht's owner and to allow himself to remain gainfully employed.

https://en.wikipedia.org/wiki/Yachtmaster

A Yachtmaster qualification is a certificate of competence of the ability to handle either a sailing boat or motor boat (as endorsed) in certain prescribed conditions. Three different titles are specified; Yachtmaster Coastal (previously - and in some countries still - called Coastal Skipper), Yachtmaster Offshore, and Yachtmaster Ocean which specify the level of competence required and the area of operation certified.[1]

Certification may be sought for commercial recognition or as a confirmation of attainment of skills.

The original training scheme and certification was established and is maintained by the Royal Yachting Association (RYA) in the UK[2] and training to this scheme is carried out in many countries. Other countries such as Australia, have modified the scheme in partnership with the RYA so that it can be locally administered and operated by Yachting Australia.[3]

Originally Posted by Divingdud

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

Reminds me of working with Manhattan ad agencies ... content so clever not even the consumer is skilled enough to understand the message.

[Divingdud]

Originally Posted by Tseg

Not for a yachtsman, for a yachtmaster... big difference. Typically the yachtmaster gets paid to race the yacht. So yes, a tool for the yachtmaster to help win that weekend's race to gain bragging rights for the yacht's owner and to allow himself to remain gainfully employed.

https://en.wikipedia.org/wiki/Yachtmaster

A Yachtmaster qualification is a certificate of competence of the ability to handle either a sailing boat or motor boat (as endorsed) in certain prescribed conditions. Three different titles are specified; Yachtmaster Coastal (previously - and in some countries still - called Coastal Skipper), Yachtmaster Offshore, and Yachtmaster Ocean which specify the level of competence required and the area of operation certified.[1]

Certification may be sought for commercial recognition or as a confirmation of attainment of skills.

The original training scheme and certification was established and is maintained by the Royal Yachting Association (RYA) in the UK[2] and training to this scheme is carried out in many countries. Other countries such as Australia, have modified the scheme in partnership with the RYA so that it can be locally administered and operated by Yachting Australia.[3]





Reminds me of working with Manhattan ad agencies ... content so clever not even the consumer is skilled enough to understand the message.

What Yachtmaster is going the unscrew a watch crown and rotate a bezel during preparation at the run up to a race, when a simple touch or two on a screen will do the same? I know about the Yachtmaster certificate - I've got one!

[tkerrmd]

Ain't gonna happen

[Onikage]

If it takes your fancy that much there's a company called Bamford that butchers Rolexes in such ways. Meh steering wheels zzzzZZZZ.

[Divingdud]

Originally Posted by Onikage

If it takes your fancy that much there's a company called Bamford that butchers Rolexes in such ways. Meh steering wheels zzzzZZZZ.

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

[Fleetlord]

Originally Posted by Divingdud

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

Sure....

[Divingdud]

Originally Posted by Fleetlord

Sure....

Surely, the idea of the forum is to bring something of interest to members?
Have you googled the Bremont watch that is presented to the owners of the 'new' lightweight Jaguar e type? The dial made to represent the RPM gauge seems to me to be quite a good idea!

[Fleetlord]

Originally Posted by Divingdud

Surely, the idea of the forum is to bring something of interest to members?
Have you googled the Bremont watch that is presented to the owners of the 'new' lightweight Jaguar e type? The dial made to represent the RPM gauge seems to me to be quite a good idea!

"huh"

Bremont?

[GB-man]

Originally Posted by Divingdud

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

You're right. I didn't get it.

Really annoying that many in the watch forums are offended by cars and think they are frivolous and many in the car forums are offended by watches and think they are frivolous.

In my crazy world all these are money into the fire for the sake of grins while we are alive. I must be missing something here...

[nGage7962]

Originally Posted by Divingdud

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

OK, my apologies. I get it now.

I looked at the Bremont watch that "matches" the e-type and the first thing I pictured was a Rolex with a display back and a Toyota logo inside

I don't own a Toymota and don't want to "dis" them, but the combination does not bear thinking about.

[Scholar]

Originally Posted by nGage7962

OK, my apologies. I get it now.

I looked at the Bremont watch that "matches" the e-type and the first thing I pictured was a Rolex with a display back and a Toyota logo inside

I don't own a Toymota and don't want to "dis" them, but the combination does not bear thinking about.

Is "Toymota" a typo or some kind of implication that non-European cars are garbage? (No, I'm not a Toyota owner either, but they're good cars with pedigree and countless innovations.)

Originally Posted by up2nogood

Personally, I'm not a fan of the brand matching stuff. The Breitling/Bentley stuff, Panerai/Ferrari, etc.
Truth be told, I also find the AP named theme a bit wet as well.

And Hublot is too obscene to even mention.

I have to admit, some of the JLC Aston Martin tie-ins are absolutely stunning watches, but I don't know if I could wear such a thing with the AM logo on it. Nothing against Aston Martin, of course, but simply because such a logo kind of attracts the wrong sort.

[up2nogood]

Originally Posted by Scholar

And Hublot is too obscene to even mention.

With you on that one. Another curiousity is the Top Gun IWC.

[Vincent65]

Originally Posted by Divingdud

You guys don't get it, I posted the thread because of what I see as the over done interest by Forum members on the thread 'let's see those steering wheels', the hits rising daily and clearly ever more of interest. I do not want such a watch.

I think they/we do 'get it' but simply don't like it. You asked if it was 'time' for such an option to be offered. And you have some honest answers. It will never happen, and bears no relation to the Jaguar programme with the watch gift/gimmick, which I also saw. They also made other gimmick stuff to go with the cars. Lots of people who drive cars also happen to wear watches, and some like taking photos of their watches for this forum, and cars are a good context for that! Doesn't mean they want a steering wheel in their watch.

[sco]

I would never buy one on purpose.... I know I'm not alone....