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Old 30 June 2015, 01:29 PM   #1
sgucla
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Coke vs Pepsi...does it matter

Does it matter to value and resale value whether the GMT originally came with coke and also has a Pepsi or whether it came with a Pepsi to begin with?

Lastly the case having holes or no holes...what's more desireable?
Thanks to all!
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Old 30 June 2015, 02:03 PM   #2
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surprised no one has answered as I am very curious myself.
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Old 30 June 2015, 02:10 PM   #3
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Interesting thread. I'm curious too
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Old 30 June 2015, 02:30 PM   #4
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Old 30 June 2015, 02:47 PM   #5
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I like holes but majority do not.

For $100 you can add any insert you like, Pepsi seems to have more desirability, so to the uninformed they may see a coke bezel as a negative and it may take longer to move.
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Old 30 June 2015, 02:48 PM   #6
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Seems to me that people talk about preferring lug holes but I'm not sure if that translates into being more valuable. As far as bezels go I'd like to know too!
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Old 30 June 2015, 03:17 PM   #7
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No lug holes GMTII 16710 came out in 2003, in that year LEC was also introduced.
Most owners prefer and wears the original bracelet, the convenience of changing straps are not utilized; also being newer the no lug holes are more desirable.

Since RSC can fully service the watch back to like brand new condition, the matter is of personal preference and cost. Both are supreme timepieces.

As for myself, I'll take a safe queen 'lug holes' or non polished fully RSC serviced GMT (pre-2003 Y serial) any day. I also have an army of straps to play with, convenience matters.

In my mind Pepsi (blue/red) is more iconic as a well recognized Rolex watch, I remember the colours since I was a little boy; those who know usually would have an extra set of coke and black bezels for interchanging.
When window shopping used watch shops in Asia and Europe, I noticed the availability of pepsi, coke and black GMTs to be geographically determined; which translates to its popularity in that region.

Resale value should be equivalent, the factors are the newness, condition of the watch, box/papers the full kit and service history.
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Old 30 June 2015, 03:31 PM   #8
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This really only concerns the 16710 since it was the only SS GMT that was offered in both Coke and Pepsi (and black).

Since the original GMT came only with the Pepsi insert I think people hold that a tad more dear than the Coke. So perhaps one with a Pepsi reference number in the paperwork is worth a bit more. But if you have both inserts I don't believe there is any real way to tell if the the one that matches the reference number is original to the watch.

So, if the Pepsi 16710 is indeed worth more than the Coke it probably has more to do with the reference number than the insert color.

BTW, I'm no vintage expert, but hey, the 16710 ain't exactly vintage so I offered my two cents.
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Old 1 July 2015, 12:31 PM   #9
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Quote:
Originally Posted by T. Ferguson View Post
This really only concerns the 16710 since it was the only SS GMT that was offered in both Coke and Pepsi (and black).

Since the original GMT came only with the Pepsi insert I think people hold that a tad more dear than the Coke. So perhaps one with a Pepsi reference number in the paperwork is worth a bit more. But if you have both inserts I don't believe there is any real way to tell if the the one that matches the reference number is original to the watch.

So, if the Pepsi 16710 is indeed worth more than the Coke it probably has more to do with the reference number than the insert color.

BTW, I'm no vintage expert, but hey, the 16710 ain't exactly vintage so I offered my two cents.
I believe the year 2000 was when the Coke insert was introduced and the 16700 discontinued so only the 16710 got it.
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Old 1 July 2015, 01:28 PM   #10
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I believe the year 2000 was when the Coke insert was introduced and the 16700 discontinued so only the 16710 got it.
The coke insert was introduced in 1983 on the 16760
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Old 30 June 2015, 02:56 PM   #11
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I'm gonna say no.
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Old 30 June 2015, 02:58 PM   #12
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Doesn't really matter. The insert is noted on the paperwork and sometimes on the box sticker but it's a consumable item. Now a coke insert on a 16750 or 1675 would be a problem.

Pepsi for 6542, 1675, 16750 16700 and 16710
Coke for 16760 (only ever came with coke) and 16710
Black for late 1675, 16750, later 16700 and 16710
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Old 30 June 2015, 03:00 PM   #13
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Where is the insert noted on paperwork? I only see a dial color on the warranty and of course things like reference and serial
Numbers
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Old 30 June 2015, 03:02 PM   #14
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It's in the model number. There is a long string of numbers that isn't the serial, that's the model number
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Old 30 June 2015, 03:08 PM   #15
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Do you have a 16710?
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Old 30 June 2015, 03:14 PM   #16
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Looking to obtain one and was looking at the picture of the warranty paperwork
There is a serial number and below is a long reference
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Old 30 June 2015, 03:15 PM   #17
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It's called style number
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Old 30 June 2015, 03:16 PM   #18
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Coke = 16710A
Pepsi = 16710B or 16710BLRO
black = 16710N
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Old 30 June 2015, 03:28 PM   #19
sgucla
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Thank you! The watch was advertised as original coke with Pepsi inckuded as well. But according to style number it's actually a black GMT bezel from your reference up on top. Hmm how does that affect value?
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Old 1 July 2015, 02:00 AM   #20
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Quote:
Originally Posted by sgucla View Post
Thank you! The watch was advertised as original coke with Pepsi inckuded as well. But according to style number it's actually a black GMT bezel from your reference up on top. Hmm how does that affect value?
It doesn't affect value at all unless you want to pay more "just because". Condition affects value, and desirability in the marketplace. It looks to me like this seller is trying to maximize his profit by including two inserts, even if they are the wrong ones, so, condition is the driver here.

You should never buy a poor condition watch with an original insert over a good condition watch with an insert replacement at the same cost.

A new insert is about 50 bucks in the case you cite, but you have a black/red and a blue/red, so what is the value to you that it doesn't have the original black insert (which could have been switched by the Dealer at purchase)
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Old 30 June 2015, 03:28 PM   #21
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b, curious too
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Old 30 June 2015, 03:30 PM   #22
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As long as they're original rolex inserts, I wouldn't give it a second thought
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Old 30 June 2015, 03:31 PM   #23
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Resale value is a matter of demand and supply. Here in Hong Kong, it seems that people are willing to pay a premium for Pepsi than Coke and the least for black.

I believe the reluctance to pay for original black version is simply because of the availability of 116710LN whereas one can't get any new SS in Coke or Pepsi.
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Old 30 June 2015, 04:32 PM   #24
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Pepsi seems to sell better than Coke.
Faded seems to sell better than mint at the moment too.
It's all subjective to the buyer and what they are willing to pay for them.
There isn't much in it though and the inserts are easily collected.
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Old 30 June 2015, 04:42 PM   #25
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I recently bought an N-series 16710. In my search I didn't see much price difference among the different bezel options.
Me, I chose based on condition and desirable features. I prefer lug holes, non-SEL bracelet and tritium dials. I like the neo-vintage looks of this generation.

BTW older warranty papers only have the punched serial number, no model number of dial colour is mentioned.
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Old 30 June 2015, 04:41 PM   #26
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My A serial 16700 from 1999 came with a black insert.
I then bought a new Coke insert for $100 from an AD....and then a pepsi.
I prefer the Coke myself....but the Pepsi gets noticed the most.

What I can't figure out is you see new inserts (not faded ones) for sale for $200+.
I bought mine new from a local AD....installed on my watch for $100.
So why are guys trying to sell these for double what it costs at the AD??
Aren't they available at all AD's?
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Old 30 June 2015, 04:45 PM   #27
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My A serial 16700 from 1999 came with a black insert.
I then bought a new Coke insert for $100 from an AD....and then a pepsi.
I prefer the Coke myself....but the Pepsi gets noticed the most.

What I can't figure out is you see new inserts (not faded ones) for sale for $200+.
I bought mine new from a local AD....installed on my watch for $100.
So why are guys trying to sell these for double what it costs at the AD??
Aren't they available at all AD's?
I would like to know too. I would like to get a Pepsi one to complement my Coke. But spending 200 for a little piece of anodized aluminium doesn't seem quite reasonable to me.
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Old 1 July 2015, 10:32 AM   #28
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Quote:
Originally Posted by ABChop View Post
My A serial 16700 from 1999 came with a black insert.
I then bought a new Coke insert for $100 from an AD....and then a pepsi.
I prefer the Coke myself....but the Pepsi gets noticed the most.

What I can't figure out is you see new inserts (not faded ones) for sale for $200+.
I bought mine new from a local AD....installed on my watch for $100.
So why are guys trying to sell these for double what it costs at the AD??
Aren't they available at all AD's?
Maybe they are in Canada. When I bought my 16710 last February, I called the 2 ADs local to me and both said they could only get the insert from Rolex that was installed on my watch when new. $80. I assume that's not unique to my area of the country, so that likely explains the cost. $200 didn't seem out of line to me so I bucked up and spent it. I'm really happy with the result.

As to the price of 16710s, I did notice when I was searching for mine the Pepsi seemed to be more than the others. Black seemed to be the least. I bought a super nice black one from DavidSW and I added the other 2 inserts for less than I have seen many pepsi ones listed for. Of course, who knows what those actually sell for, but still.....
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Old 30 June 2015, 04:53 PM   #29
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So if I'm to understand correctly what are lug holes used for? Sorry I need Rolex for dummies lol? Is it to switch out bracelets?
Also what's a non SEL bracelet?
What's a tritium dial? Lol
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Old 30 June 2015, 05:03 PM   #30
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So if I'm to understand correctly what are lug holes used for? Sorry I need Rolex for dummies lol? Is it to switch out bracelets?
Also what's a non SEL bracelet?
What's a tritium dial? Lol
Yeah, lug holes make it easier to switch bracelets, with a toothpick even. Because you can see them on the outside of the lugs it does have an aesthetic quality. Many feel that they give the watch more of a tool watch look. Some also make the argument that it provides a more secure purchase for the bracelet.

SEL = Solid End Links.

A tritium dial has the old tritium lume material before Rolex went to Luminova paint. Tritium operates differently. It's lume is inherent in the material and is always on. It doesn't need to be charged by light. But it degrades and most of the old trit dials no longer glow in the dark. It is also a radioactive material and not good for employees exposed to it in the manufacture/assembly process, which is why it is no longer used outside of within enclosed tubes.
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