FX: Will Rolex lower prices?

[iazrollie]

What will Rolex do with its US prices? Clearly, FX has moved in the US's favor and the CHF and USD are almost at parity. Will Rolex tolerate grey dealers importing foreign Rolex into the US, or will they preeminently lower prices in the US to stave off this impact? It sounds like a silly question, but patek recently did it and so did other European luxury handbag makers. Further, a lot of the USD price increases over the last decade were related to the weak USD. So, what will happen on the other side?

[swils8610]

No chance.

[breitlings]

I would guess they raise the falling regions prices based on the past.

[iazrollie]

Originally Posted by breitlings

I would guess they raise the falling regions prices based on the past.

That's sorta hard to do given the weaker currency regions also have the weaker economies. And, you think they raise Swiss and European prices?

[breitlings]

Originally Posted by iazrollie

That's sorta hard to do given the weaker currency regions also have the weaker economies. And, you think they raise Swiss and European prices?

i would guess canadian yen and euro get raised and then rolex pushes upmarket (again like they did with quartz) to deal with the upcoming smart watch push.

[GolfPunk]

Originally Posted by breitlings

I would guess they raise the falling regions prices based on the past.

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

[GB-man]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Showcase of ignorance.

Breitlings point was that rolex has demonstrated a reluctance to lower prices in any market. They prefer to raise or hold. As such, it's fair to predict it to be unlikely.

Take your prejudice somewhere else.

[Mastergreenhand]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Generalize much?

[beer]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

Originally Posted by Mastergreenhand

Generalize much?

i think he added the first 3 words to eliminate the suggestion that he could be generalising ...

if he said "americans" then it would be but he specifically said "a few"

[GradyPhilpott]

Originally Posted by GolfPunk

Sometimes a few people in the USA seem to have a 'we are superior' view of the rest of the world, assuming the whole world revolves around the USA!!

World timepiece prices DO NOT revolve around the US Dollar!!! The Swiss Franc (CHF) is the ONLY deciding factor for Rolex so yes, they could adjust the price in the US to equalise the Rolex world pricing market.

It sounds like your the one on the high horse.

Originally Posted by Mastergreenhand

Same as me saying some of you Brits, or some of you Austrailians, some of you Middle Easterners, or.... Doesn't matter. It's still a generalization.

There's a difference between a generalization and an insult.

[the_Hunter]

I wouldn't hold my breath

[Dyim]

Never. They'll just delay next price hike.

[USP45Tim]

lol. No.

[iazrollie]

Originally Posted by the_Hunter

I wouldn't hold my breath

I'm not really waiting for them to lower prices. I'm more interested to see how they address this disparity.

[Lordofrolex]

Originally Posted by the_Hunter

I wouldn't hold my breath

x2

i wish but i dont think its going to happen

[lzz73]

It's a good question. If I had to guess, I'd say no.

[superdog]

Interesting to think about.

I think it more likely they sit and wait. Raising prices world seem counter productive, but lowering doesn't appear to be in their strategy. I think they will sit and wait.

[sea-dweller]

Never, the economy is doing well, and buyers are paying close to full retail or retail for Rolexes.

[kirksingleton]

Originally Posted by sea-dweller

never, the economy is doing well, and buyers are paying close to full retail or retail for rolexes.

+1

[iazrollie]

Originally Posted by sea-dweller

Never, the economy is doing well, and buyers are paying close to full retail or retail for Rolexes.

Yes. I hear you. But that probably only lasts for so long. I wonder if cheaper imports come into the US and destroy resale value, which in turn forces ADs to offer larger discounts...which is effectively Rolx lowering prices.

Either Rolex or the ADs take the hit. Sure, customers take the hit initially, but not indefinitely.

[sea-dweller]

Rolex does not compete with "cheaper imports" though. Rolex is a product made for the luxury market segment, where buyers usually have a lot of disposable income.

Just like a Porsche usually does not compete with a Hyundai, as an example.

Originally Posted by iazrollie

Yes. I hear you. But that probably only lasts for so long. I wonder if cheaper imports come into the US and destroy resale value, which in turn forces ADs to offer larger discounts...which is effectively Rolx lowering prices.

Either Rolex or the ADs take the hit. Sure, customers take the hit initially, but not indefinitely.

[zjd168]

very unlikely

[themaninblack]

The majority probably buy from AD's whether in the US or elsewhere. Whenever I have bought a new watch be it Rolex or any other brand it's been from an AD. They may not increase US prices much though to equalise. Rolex are pretty savvy about what pricing the market will tolerate.

[golden state of mind]

they will never go down. They will only increase :(

[iazrollie]

Originally Posted by golden state of mind

they will never go down. They will only increase :(

Why increase, when Rolex can use FX to its advantage to grow market share?

[Sublover2166]

Has Rolex ever lowered their prices in the history of the company?? I seriously doubt it.

[iazrollie]

Originally Posted by Sublover2166

Has Rolex ever lowered their prices in the history of the company?? I seriously doubt it.

Maybe not, but patek and AP have in the past. Why not take advantage of FX?

[seand442]

Lower prices? Ha! Possibly a reprieve from an increase but they won't lower them.

[TheRolexKingofLV]

That's never going to happen IMHO...just my .02c

[SpunkyQ8]

Never lower..