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Fx1 · 29 June 2016, 07:29 AM

But every jewellery and watch company still wants us to think it's more valuable...

Does anyone think that rolex will make more affordable platinum models which are in line with gold versions?

Or are they going to forever pretend that platinum is more expensive? It seems the need for white gold is zero when platinum is this cheap per ounce.

Are they just hoping it will return to normal?

Slippy Chips · 29 June 2016, 07:40 AM

I've heard platinum is harder to work with. Thus the higher prices regardless of the commodity price.

Fx1 · 29 June 2016, 07:45 AM

Quote:

Originally Posted by Slippy Chips

I've heard platinum is harder to work with. Thus the higher prices regardless of the commodity price.

It can't be that much more expensive to work with.

You can literally pick the bars up 350 usd cheaper now. The difference is the melting point I expect. But even this taken in to account they should cost the same to buy at the end for example given current price difference it should take in to account any difference in cost to work with

Alpino · 29 June 2016, 07:46 AM

.

Rolex watches are made of 950 pt (95% pt) or 750 gold (75% gold).

Available PM oz price are given for 100% (24cts) , so they need to be ponderated before comparing value for Rolex.

masyv6 · 29 June 2016, 11:29 PM

Quote:

Originally Posted by Alpino

.

Rolex watches are made of 950 pt (95% pt) or 750 gold (75% gold).

Available PM oz price are given for 100% (24cts) , so they need to be ponderated before comparing value for Rolex.

"ponderated"

I like that! I'll steal it and pretend I've used that expression for years.

Jwin · 29 June 2016, 07:42 AM

Also most platinum items are 95% pure where as 18k gold is only 75% pure so platinum items are still more expensive because you are getting more platinum than you would gold for the same item

WAK4 · 29 June 2016, 07:43 AM

Also consider the weight - gold costs less per ounce, but there are more ounces of platinum in a watch than a gold version. Plus, the harder to work with factor.

Still a big price gap, but it is what it is.

Fx1 · 29 June 2016, 07:48 AM

Quote:

Originally Posted by WAK4

Also consider the weight - gold costs less per ounce, but there are more ounces of platinum in a watch than a gold version. Plus, the harder to work with factor.

Still a big price gap, but it is what it is.

So I'd expect a 10% premium given those things taken in to account. The weight is negligible and the cost to work with is likely also not very different.

Perceived value is the only difference I'm thinking..

Shame I'd buy one if this was the case but I won't buy white gold and I won't pay this price for platinum either...

anothernewphone · 29 June 2016, 08:06 AM

Quote:

Originally Posted by Fx1

So I'd expect a 10% premium given those things taken in to account. The weight is negligible and the cost to work with is likely also not very different.

I've personally never crafted a case out of platinum, let alone gold - but how do you know it's not harder to make a platinum case?

Fx1 · 29 June 2016, 08:10 AM

Quote:

Originally Posted by anothernewphone

I've personally never crafted a case out of platinum, let alone gold - but how do you know it's not harder to make a platinum case?

It is harder to make but not that much harder. People Make things out of platinum all the time. It will have a premium but not a big one.

Put it this way titanium will be way harder to Work with

shorty12 · 29 June 2016, 08:11 AM

If a Platona becomes 30% less cheaper than a yellow gold Daytona, I'm buying one!!!

singe89 · 29 June 2016, 08:27 AM

Rarity/Production numbers. Even with gold prices being run up because of economic and currency uncertainty, platinum is still far more rare of a precious metal. Combine this with Rolex producing far less pieces in platinum it will keep the prices and perceived value of platinum pieces higher than gold pieces.

I MUCH prefer platinum over gold for its color and durability. Scratching/polishing platinum doesn't remove any metal unlike gold. Material is moved, not lost. And yes platinum is harder to machine and is 95% pure vs 75% pure gold. Platinum also has a great color and dead feeling weight to it. All my watches would be platinum or Ti if I could have my way.

WAK4 · 29 June 2016, 08:21 AM

Quote:

Originally Posted by Fx1

So I'd expect a 10% premium given those things taken in to account. The weight is negligible and the cost to work with is likely also not very different.

Perceived value is the only difference I'm thinking..

Shame I'd buy one if this was the case but I won't buy white gold and I won't pay this price for platinum either...

I think the platinum daytona is 280-something grams vs a white gold being around 200 grams. Much more than 10% difference if I'm remembering it correctly.

Again, not sure the price difference is justified when looking at list price. The secondary market pricing for the watches I think brings things more in line.

locutus49 · 29 June 2016, 09:15 AM

Then why start this useless thread?

Quote:

Originally Posted by Fx1

So I'd expect a 10% premium given those things taken in to account. The weight is negligible and the cost to work with is likely also not very different.

Perceived value is the only difference I'm thinking..

Shame I'd buy one if this was the case but I won't buy white gold and I won't pay this price for platinum either...

hoanghung45 · 29 June 2016, 09:41 AM

Quote:

Originally Posted by locutus49

Then why start this useless thread?

He's calling Patek, RM owners

Abdullah71601 · 29 June 2016, 08:19 AM

Quote:

Originally Posted by WAK4

Also consider the weight - gold costs less per ounce, but there are more ounces of platinum in a watch than a gold version. Plus, the harder to work with factor.

Still a big price gap, but it is what it is.

Platinum is 12% denser than gold?

I know platinum is more difficult to work than gold, but not more difficult than 904L. Modern machine tooling will largely negate any material property challenges. I doubt any of these intuitive differences between gold and platinum are at all a factor in the pricing strategy. I think it's all Rolex marketing platinum as special to achieve additional margin.

Yesterday, I bought my wife a new platinum wedding band for our anniversary. After haggling, the OTD price was less than a similar YG design because Pt is cheaper right now.

Fx1 · 29 June 2016, 08:23 AM

Quote:

Originally Posted by Abdullah71601

Platinum is 12% denser than gold?

I know platinum is more difficult to work than gold, but not more difficult than 904L. Modern machine tooling will largely negate any material property challenges. I doubt any of these intuitive differences between gold and platinum are at all a factor in the pricing strategy. I think it's all Rolex marketing platinum as special to achieve additional margin.

Yesterday, I bought my wife a new platinum wedding band for our anniversary. After haggling, the OTD price was less than a similar YG design because Pt is cheaper right now.

It feels like we are being sold inferior metals now when we could have the benefits of platinum. I can't see me ever having a gold daily driver but I'd wear platinum. Why tell me 904L is the best but then sell white gold at a premium to yellow gold and platinum even more when platinum could be superior material for same cost...

Marketing at its best clearly

Abdullah71601 · 29 June 2016, 08:30 AM

Quote:

Originally Posted by Fx1

It feels like we are being sold inferior metals now when we could have the benefits of platinum. I can't see me ever having a gold daily driver but I'd wear platinum. Why tell me 904L is the best but then sell white gold at a premium to yellow gold and platinum even more when platinum could be superior material for same cost...

Marketing at its best clearly

Rolex is the quintessential marketing organization. Everything they do is predicated on maintaining margins. This part of Rolex is even more brilliant than the watches themselves.

watchwatcher · 29 June 2016, 07:45 AM

Whatever the market price is has very little to do with what they charge for a watch.

hoanghung45 · 29 June 2016, 07:50 AM

ask American Express

GB-man · 29 June 2016, 08:15 AM

If you're waiting for a big platinum price cut. You'll die waiting

cda555 · 29 June 2016, 08:15 AM

Just consider it Rolex's way of making it a limited edition. There are limitied SS watches that are almost the same as the standard; yet the LE gets priced higher. The cost of the material is irrelevant. Rolex can charge whatever they want for the platinum edition as long as people buy them.

Fx1 · 29 June 2016, 08:16 AM

Quote:

Originally Posted by cda555

Just consider it Rolex's way of making it a limited edition. There are limitied SS watches that are almost the same as the standard; yet the LE gets priced higher. The cost of the material is irrelevant. Rolex can charge whatever they want for the platinum edition as long as people buy them.

Yes but white gold and rose has a premium which I don't understand then?

MovieGuy · 29 June 2016, 09:27 AM

Quote:

Originally Posted by Fx1

Yes but white gold and rose has a premium which I don't understand then?

Rolex's white gold is alloyed with palladium versus nickel or other cheaper metals. Rolex's everose gold is alloyed with platinum versus silver. That is why they are more expensive than their yellow gold with is alloyed with much less expensive metals.

All of this information is widely available. Educate yourself.

Fx1 · 29 June 2016, 09:35 AM

Quote:

Originally Posted by MovieGuy

Rolex's white gold is alloyed with palladium versus nickel or other cheaper metals. Rolex's everose gold is alloyed with platinum versus silver. That is why they are more expensive than their yellow gold with is alloyed with much less expensive metals.

All of this information is widely available. Educate yourself.

Yes and those metals are also far cheaper than gold. They are also used in only small Percentages.

hoanghung45 · 29 June 2016, 08:29 AM