Another 'price increase' thread

[Ruud Van Driver]

I spoke with one of my preferred ADs back home last night and he was telling me that a price increase in the region of 10 to 12% is very likely to hit Rolex by the end of this month.

Cartier, who are owned by the Richemont Group, have just upped their prices by 10%. Richemont also own Panerai and Montblanc, so their prices can be expected to go up too.

He also so said that these brands (I'm not sure if he meant all or some) haven't increased their prices since the back end of 2012, so an increase would indeed seem to be due. Given that the GBP has crashed recently, I guess that isn't helping either.

Now, before anyone responds with the usual 'it's a sales pitch', please keep in mind that I called for a B/S because I haven't seen him in over a year. He knew that I'm not looking at the moment (well, not entirely true because I am, but I didn't tell him that ) so I very much doubt it was a sales pitch.

[77T]

One way or the other, now or a bit later, the currency exchange issues will have an impact on pricing.
But he is still speculating like all of us - his Rolex Rep couldn't tell him level or timing.


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[GB-man]

I prefer the term currency adjustment as its not as if they are raising worldwide, just accommodating for exchange rate fluctuations.

[Ruud Van Driver]

Originally Posted by GB-man

I prefer the term currency adjustment as its not as if they are raising worldwide, just accommodating for exchange rate fluctuations.

I take your point; it's a good one. However, you can bet your bottom dollar/pound/euro that the prices won't be subsequently lowered when the pound stabilises and starts to strengthen

[japenney]

Originally Posted by Ruud Van Driver

I take your point; it's a good one. However, you can bet your bottom dollar/pound/euro that the prices won't be subsequently lowered when the pound stabilises and starts to strengthen

This is why I think rolex will wait to see how the pound stabilizes in the coming months before making a price increase.

[Benjo74]

I think you both have valid points - currency adjustment is more accurate and it is what I expect but I also don't expect any downward correction if/when the pound recovers.


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[bondtoys]

When the Euro fell against the US$/CHF we've had several price increases while the US prices remained.
Now the GBP is falling- so a price hike is around the corner

[superdog]

I'm not going to speculate one way or another. I just don't know what Rolex is going to do.

What I do know is that if a price increase hits, it will likely put me off in a big way. These watches are already very expensive. And considering the state of the world economy today, I'd likely just move on from Rolex as I would no longer be able to justify a "value".

[Cru Jones]

Originally Posted by superdog

I'm not going to speculate one way or another. I just don't know what Rolex is going to do.

What I do know is that if a price increase hits, it will likely put me off in a big way. These watches are already very expensive. And considering the state of the world economy today, I'd likely just move on from Rolex as I would no longer be able to justify a "value".

well, seth, if rolex does it, omega won't be far behind....

[superdog]

Originally Posted by Cru Jones

well, seth, if rolex does it, omega won't be far behind....

My man, I'd flash them the peace sign as well.

The more I think about it, the more I think I'll be happy with what I've got. I'd probably even sell a few off, pick up a nice Oris and call it a day.

I do love this hobby. But I think the sun is setting on it for me. Maybe the passion will ignite again, but with a "looming" price increase, I think that would be the final nail for me.

For now, I must admit, I do still want a DD40. But if the cost goes up, it ain't gonna happen. So I suppose time will tell.

[Cru Jones]

Originally Posted by superdog

My man, I'd flash them the peace sign as well.

The more I think about it, the more I think I'll be happy with what I've got. I'd probably even sell a few off, pick up a nice Oris and call it a day.

I do love this hobby. But I think the sun is setting on it for me. Maybe the passion will ignite again, but with a "looming" price increase, I think that would be the final nail for me.

For now, I must admit, I do still want a DD40. But if the cost goes up, it ain't gonna happen. So I suppose time will tell.

but, you know what a salesperson would say, right? if you're going to sell off a few, forget the oris, get the DD40 before the price increase, and sail off into "retirement" from the hobby with your final grail and a couple nice other pieces. ;-)

[superdog]

Originally Posted by Cru Jones

but, you know what a salesperson would say, right? if you're going to sell off a few, forget the oris, get the DD40 before the price increase, and sail off into "retirement" from the hobby with your final grail and a couple nice other pieces. ;-)

Well said my friend. Well said

[Ruud Van Driver]

Originally Posted by superdog

My man, I'd flash them the peace sign as well.

The more I think about it, the more I think I'll be happy with what I've got. I'd probably even sell a few off, pick up a nice Oris and call it a day.

I do love this hobby. But I think the sun is setting on it for me. Maybe the passion will ignite again, but with a "looming" price increase, I think that would be the final nail for me.

For now, I must admit, I do still want a DD40. But if the cost goes up, it ain't gonna happen. So I suppose time will tell.

Originally Posted by Cru Jones

but, you know what a salesperson would say, right? if you're going to sell of a few, forget the oris, get the DD40 before the price increase, and sail off into "retirement" from the hobby with your final grail and a couple nice other pieces. ;-)

With respect gentlemen, you might have lost a bit of perspective here. As far as I can tell, the price rise is only going to hit the UK. There's was a scare of one here in Singapore in May last year but that's all it was, just a scare.

The new Panerais here (1312 and 1359) are exactly the same price as the outgoing 312 and 359. If prices were going up globally, I'd have expected them to be more expensive than their predecessors on the basis of the 'improvements' and new movement

[dabbotjordan]

Originally Posted by superdog

i'm not going to speculate one way or another. I just don't know what rolex is going to do.

What i do know is that if a price increase hits, it will likely put me off in a big way. These watches are already very expensive. And considering the state of the world economy today, i'd likely just move on from rolex as i would no longer be able to justify a "value".

x1000

[AK797]

Would a price increase/currency adjustment of 10% put anyone off the D500? Maybe not us hardcore lot but it could open up some waiting spots with those less passionate and peed off with the price change.

[dysondiver]

yep ,,, thats just about the same info as i was given two days ago.

[ref1655]

Rolexes will always get more expensive (rather than less) exceeding the current rates of inflation. an SS Submariner ran about $175.00 back in 1957 & adjusting for inflation, should actually cost around $2K today. instead they list for over $8K...so in roughly 60 years they have gone up in price 45-46 times that 1957 retail listing.

perhaps it's time to hook-up with Dr. Brown & his Delorean.

[superdog]

Originally Posted by ref1655

Rolexes will always get more expensive (rather than less) exceeding the current rates of inflation. an SS Submariner ran about $175.00 back in 1957 & adjusting for inflation, should actually cost around $2K today. instead they list for over $8K...so in roughly 60 years they have gone up in price 45-46 times that 1957 retail listing.

perhaps it's time to hook-up with Dr. Brown & his Delorean.

Yes. You are certainly correct.

My thought process though, is that at some point, they will reach a price point where enough people are no longer willing to go. And then the model fails. They must know this. I hope anyway.

[Etschell]

why are we so worried about a price increase? id like to know. inflation is 1-2 percent a year. you know it wont stop you from buying a rolex.