Day-Date 40, how much would an AD go down in price?

[Bobby100]

I'm looking to buy a DD40 and I was wondering how much authorized dealers usually go down in price because the difference is pretty huge when compared to chrono24. I've bought two rolexes before from this particular dealer as well. How much would you think they'd be willing to go down?

[MaxOrd]

Will they really go down 20percent?

[giovannimola]

Either msrp, low-mid 30s or no more lower than high 20s( if very aggressive, very small ad). Really depends on what market the ad is in, and how big or small they are.


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[Hodog16]

If you've bought two Rolexes before that means you are well-established. I would be aggressive and shoot for 20% off and round the number down.

Good luck!

[watchwatcher]

Better question is, what are you willing to pay?

Heck, shoot them a number and see. It can't hurt to ask.

[japenney]

In all seriousness I would accept 25% at the lowest on full gold rolex models from AD. 30% is possible depending on the AD.

[AK797]

I feel Rolex ADs have become tighter so 15-20% nowadays unless you they know you well.

[Hodog16]

25-30% off gold at the AD would beat most trusted seller pricing, and I just don't see that happening at least at the AD's I've been. I suppose if one bought multiple PM models the discount gets better each time.

I anonymously shopped the deal my AD offered on a YG DD40 around to get a sense of where it stood. Based on their responses, I'm pretty happy with the number.

[SC11]

Granted I have never purchase a PM model but did look into it a few times

Please bear in mind location, obviously I can't speak for the OP's location but when comparing here in the UK Vs the US, the US always seemed to get the better discount %

Found 20-30% doable in the US, where as here I couldn't get any better then 20% which now seems to have dropped as the same places when I enquire again are not going any better the 10-15%.

[MonBK]

I think it depends on your negotiating skills.

[masyv6]

Originally Posted by MonBK

I think it depends on your negotiating skills.

Or how nice your AD is

[1William]

I think a lot of factors go into the discount number as listed above. The margin is 62% of the retail is the dealer cost so work your number from there. I will not do less than 25% off on PM watches. Another big factor is how you pay for the watch. On a cash or CC transaction the number tend to be better. In store financing, not as good and if you are trading watches even worse. With the new swipe system on the warranty cards Rolex knows about the sale and will replenish the sold watch to the AD immediately. Depending on how long Rolex gives the AD to pay for the new watch it becomes a cash flow situation. I have bought NIB PM from both AD's and TS and don't do it much any more due to the additional 10 to 20% from purchasing from a TS LNIB or slightly used. The extra money then funds something else I might want.

[dabbotjordan]

That's like asking how long is a piece of string.
Good luck!

[sond86]

30% seems far fetched

That would make a yg msrp 34850
only be 24.4k?

Rg msrp 37550 would be 26.3?

[GB-man]

Depends on region, AD policy, your negotiating skills.

I would expect 25% at my AD and ask for 30.

[superdog]

No one here can really know. Just speculation.

You have to ask an ad.