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Old 9 September 2017, 03:03 PM   #1
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Rolex USA holding back for rest of 2017?

Tonight at the local AD, a salesman told me that they were having a very hard time getting the most popular models because Rolex USA was choosing not to send them. He said that Rolex USA has already made its sales goals for the year and was now slowing sales and preparing for an even bigger 2018. It didn't really make sense to me. Thoughts?
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Old 9 September 2017, 03:07 PM   #2
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An AD or salesman will say anything that is convenient.....truth is no one knows except Rolex in terms of distribution/supply.
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Old 9 September 2017, 03:09 PM   #3
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Originally Posted by sensui View Post
An AD or salesman will say anything that is convenient.....truth is no one knows except Rolex in terms of distribution/supply.
I don't disagree with anything you're saying, but why would a salesperson say this? How would it be convenient or beneficial to the salesperson or AD?

Weird.
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Old 9 September 2017, 03:12 PM   #4
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I don't disagree with anything you're saying, but why would a salesperson say this? How would it be convenient or beneficial to the salesperson or AD?

Weird.
so they can steer the customer towards another brand of luxury watch that they have on hand and can sell ?
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Old 9 September 2017, 11:20 PM   #5
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so they can steer the customer towards another brand of luxury watch that they have on hand and can sell ?
Rolex not sending watches to US and/or an AD receiving very low distribution would make me want a Rolex even more, not go running to another brand that is on hand and easy to get.

Perhaps, I just answered my own question. Maybe it's one of those "let me take your info and if by some miracle we get the watch, I'll call you!". Mean while the watch is sitting in the safe the whole time.
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Old 10 September 2017, 04:55 PM   #6
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Rolex not sending watches to US and/or an AD receiving very low distribution would make me want a Rolex even more, not go running to another brand that is on hand and easy to get.

Perhaps, I just answered my own question. Maybe it's one of those "let me take your info and if by some miracle we get the watch, I'll call you!". Mean while the watch is sitting in the safe the whole time.
Indeed, denial makes desire greater; but from the salesman's point of view, he just wants to sell you a watch. To stop you looking at another AD, he'll spin a story that it's a global supply problem, you won't find one anywhere....but hey, they have some nice Omegas, or IWC's that sir might like to try on instead....
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Old 9 September 2017, 03:15 PM   #7
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I don't disagree with anything you're saying, but why would a salesperson say this? How would it be convenient or beneficial to the salesperson or AD?

Weird.
Wouldn't be the first time someone made up a "white lie" conveniently to explain something he/she doesn't have an answer for. That's all I'm saying....but then again, maybe the salesman knows the GF of the gardener that does some high Rolex exec's yard who happened to share what he overheard blowing leaves in the yard.....I really can't say....but I'm going to go with my gut and say he's just starting/passing on gossip.
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Old 9 September 2017, 03:12 PM   #8
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NEVER believe anything an AD tells you. LOL

Their intention is to put pressure on an individual to "think" they will miss out or something. In reality it is very hard to believe. Rolex sales have been declining for years makes no business sense.
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Old 9 September 2017, 03:37 PM   #9
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All I wonder is what is the "even bigger 2018" as a bit of fun :)
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Old 9 September 2017, 03:40 PM   #10
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Tonight at the local AD, a salesman told me that they were having a very hard time getting the most popular models.....Thoughts?
I never date a Salesman because

✓ All that matters to him are the numbers

✓ He will know your insecurities & will not hesitate to use them against you...

✓ He will tell you stories and paint pictures in your head...

✓He sets out little tasty fish baits and tells you only what you're interested in then slowly reel you in....
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Old 9 September 2017, 03:44 PM   #11
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I never date a Salesman because

✓ All that matters to him are the numbers

✓ He will know your insecurities & will not hesitate to use them against you...

✓ He will tell you stories and paint pictures in your head...

✓He sets out little tasty fish baits and tells you only what you're interested in then slowly reel you in....
Rolex salespeople are OKAY at their job, but not THAT good. I would be much more afraid of the skills of a cop or intel professional (if they were to use them for evil....which the vast majority would not.)
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Old 9 September 2017, 04:46 PM   #12
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Even bigger, better 2018! Let's buy all the things! (perpetuate the consumerist addiction)

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Old 9 September 2017, 05:29 PM   #13
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Quote:
Originally Posted by No SUBctitute View Post
Tonight at the local AD, a salesman told me that they were having a very hard time getting the most popular models because Rolex USA was choosing not to send them. He said that Rolex USA has already made its sales goals for the year and was now slowing sales and preparing for an even bigger 2018. It didn't really make sense to me. Thoughts?
Afraid today many ADs talk through where the sun dont shine .
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Old 10 September 2017, 01:42 PM   #14
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Afraid today many ADs talk through where the sun dont shine .
LOL. Thats what I was thinking! :-)
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Old 9 September 2017, 07:11 PM   #15
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Dealer in Malaga said the same thing, for any sports watch you have to wait...there is much more demand than watches I think.


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Old 9 September 2017, 07:15 PM   #16
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Good for Rolex !
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Old 9 September 2017, 07:41 PM   #17
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Another one for the cat poop pile.
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Old 9 September 2017, 09:35 PM   #18
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Another one for the cat poop pile.
Another Rolex AD lie? Another thread? Another response to the OP?

If you're going to be pithy, then enough descriptiveness to not need follow-up questions would be helpful.
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Old 9 September 2017, 11:06 PM   #19
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Another Rolex AD lie? Another thread? Another response to the OP?

If you're going to be pithy, then enough descriptiveness to not need follow-up questions would be helpful.
Did the cat poop pile post need a follow up?

I thought it was as clear as talking through were the sun don't shine?
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Old 10 September 2017, 01:41 PM   #20
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Did the cat poop pile post need a follow up?

I thought it was as clear as talking through were the sun don't shine?
Just because you have a ton of posts doesn't mean you can post a pile of cat poop and it be clear to all. See posts by meganfo and padi. Much better than yours. The tone of your initial post was unclear at best and jerky at worst.
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Old 9 September 2017, 07:47 PM   #21
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Seems to me from the incomings on TRF that the most popular model are more widely avaialble in the US than anywhere else.
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Old 9 September 2017, 08:36 PM   #22
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Seems to me from the incomings on TRF that the most popular model are more widely avaialble in the US than anywhere else.
Seems that way. In the two years prior to the Daytona C being released, the 116520 was freely available here. Ok, so you'd have to pay a small premium for the black dial but the white was almost always at retail. At the same time, I was hearing about the five year waiting lists in the UK. Fast forward to now and all that's available are DJs, Explorer I & II and Milgauss. Everything else is as scarce as something that's very scare indeed; it's almost as bad as the UK!
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Old 9 September 2017, 11:00 PM   #23
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Originally Posted by No SUBctitute View Post
Tonight at the local AD, a salesman told me that they were having a very hard time getting the most popular models because Rolex USA was choosing not to send them. He said that Rolex USA has already made its sales goals for the year and was now slowing sales and preparing for an even bigger 2018. It didn't really make sense to me. Thoughts?
Made sales goal this year so Rolex is intentionally trying not to sell more watches this year, instead they will try to sell it next year......
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Old 9 September 2017, 11:09 PM   #24
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It would be easy to dismiss if this wasn't patently happening around the world, my guess is USA is getting it next with Davidsw etc already pricing this in. It almost looks like the Brexit Model has fired up the sleepy Rolex finance committee and they are rolling this out. I personally think they have a production issue, nothing else really makes sense and we have been over this issue a lot.
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Old 9 September 2017, 11:53 PM   #25
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It would be easy to dismiss if this wasn't patently happening around the world, my guess is USA is getting it next with Davidsw etc already pricing this in. It almost looks like the Brexit Model has fired up the sleepy Rolex finance committee and they are rolling this out. I personally think they have a production issue, nothing else really makes sense and we have been over this issue a lot.
I've checked Davids site and he raised the price
of the 116613. Both Blue and Black by $700 recently on
the new unworn models ... I think you're on to
something Neil. Supply may be getting tighter , why
else would he raise the price ? Just a thought ...
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Old 10 September 2017, 02:20 AM   #26
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Let me put it this way. I'm friends with an owner of several ADs and I typically know more than him about which way the wind is blowing.
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Old 10 September 2017, 05:08 AM   #27
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It would be easy to dismiss if this wasn't patently happening around the world, my guess is USA is getting it next with Davidsw etc already pricing this in. It almost looks like the Brexit Model has fired up the sleepy Rolex finance committee and they are rolling this out. I personally think they have a production issue, nothing else really makes sense and we have been over this issue a lot.
There does appear to be a spread of the UK SS Sports famine initially to Europe and now the USA. Whether this is a production issue beyond or entirely under the control of Rolex who knows but I do agree that this is now far more than deliberately holding back supply from the UK......in fact even Rolesor Sports are starting to become a little harder to get........in the UK at least.
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Old 9 September 2017, 11:13 PM   #28
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I'm not sure I understand.

If Rolex sell approx 1 million units per year (a number that's been bandied about), then what countries do they sell most in? Are we saying they've already reached their sales quota for the year?
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Old 9 September 2017, 11:17 PM   #29
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Well, this is a new angle on the Rolex scarcity from my pov. In some respects it makes sense. The only reason I say that is that with the SkyD for example there were quite a few incomings in the US and now it's switched to the UK and ROW. It's been a while since there was a US incoming.
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Old 9 September 2017, 11:32 PM   #30
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I normally think ADs fed you bs like you are all saying however, my local AD said the same thing regarding limited stock through year end. Plus, a bonus nugget, another AD said the ss skydweller will be more rare than 116500. That one I doubt but just sharing what I've heard.
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