Daytona?

[MariettaMike]

Given the worldwide shortage of Rolex Daytona watches available at AD's, is Rolex manufactoring these watches? Perhaps someone from Rolex can respond?

If this question has been asked before, please let me know where I can read the thread.

[THC]

No, they stopped

[MariettaMike]

Originally Posted by THC

No, they stopped

Are you just being funny or are you serious? Did Rolex stop producing Daytona's? Where is your proof?

[WAK4]

Still going, just not at a rate most would like

[goog53]

Mike they are still manufacturing them but I did hear Rolex is shipping less SS models in the 4th quarter to ADs (Hulk, BLNR, Daytona)

[jrs146]

Originally Posted by goog53

Mike they are still manufacturing them but I did hear Rolex is shipping less SS models in the 4th quarter to ADs (Hulk, BLNR, Daytona)

I've heard this too from several AD's


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[Singslinger]

Originally Posted by goog53

Mike they are still manufacturing them but I did hear Rolex is shipping less SS models in the 4th quarter to ADs (Hulk, BLNR, Daytona)

Yes, my AD told me the same thing a couple of weeks ago.

[springer]

Originally Posted by goog53

Mike they are still manufacturing them but I did hear Rolex is shipping less SS models in the 4th quarter to ADs (Hulk, BLNR, Daytona)

And it will be even less in December when they shut down for a month.

[sensui]

Originally Posted by MariettaMike

Perhaps someone from Rolex can respond?

[tamiya]

Did Santa's Workshop commandeer all the world's known stock of 904L...?

[Walts]

Rolex is currently producing or releasing the stainless ceramic Daytona. Many have speculated why there is a stainless Daytona shortage. The exact reasons Rolex keeps the stainless Daytona in such short supply is only known by the four or five people who run Rolex. No one from Rolex will answer questions posted on our forum.

[Nav01L]

Originally Posted by Walts

Rolex is currently producing or releasing the stainless ceramic Daytona. Many have speculated why there is a stainless Daytona shortage. The exact reasons Rolex keeps the stainless Daytona in such short supply is only known by the four or five people who run Rolex. No one from Rolex will answer questions posted on our forum.

Everybody knows why: it cements the Daytona’s image and status and ensures a buying craze for its next iteration as much as an ongoing one for the current version. Rolex is just thinking long term, it’s not like black magic or anything.

[watchwatcher]

Kind of hard to perpetuate the Daytona "mystique" when you explain what you're doing.

Just sayin'.

[breitlings]

anyone waiting should consider picking up a 16518 to help with the wait.

[epc2]

One of my AD's has both white and black in the safe but they will only sell it to you if you buy a PM model.

[Jimbogigolo]

Originally Posted by epc2

One of my AD's has both white and black in the safe but they will only sell it to you if you buy a PM model.

This is bullying...


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[HK Islandboy]

Originally Posted by Jimbogigolo

This is bullying...


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Either do that or sell to a grey dealer who’ll backhand part of the 5k premium they trade at to the AD. Given those options, selling to an end customer willing to spend $$ with the AD seems not unreasonable.

That having been said, it’s a pretty unpalatable situation either way. I wish that once you decided you wanted a heavily advertised Rolex, you could actually go to an AD and buy it there and then without fiddling around with waiting lists or tied sales, but that doesn’t appear to be Rolex’s sales approach.

[Bruins7]

Originally Posted by epc2

One of my AD's has both white and black in the safe but they will only sell it to you if you buy a PM model.

That's

[dberman3]

‘Short supply” keeps demand high and prices firm. Quite brilliant, really.


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[WS9D]

Originally Posted by dberman3

‘Short supply” keeps demand high and prices firm. Quite brilliant, really.


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This, And as other threads have indicated, buyers will buy something else in the meantime to “hold them over” until they get the Call. It’s brilliant marketing that sucks for us unfortunately.

[Jambo86]

Originally Posted by dberman3

‘Short supply” keeps demand high and prices firm. Quite brilliant, really.


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I've never quite bought into this. I can't fathom why on Earth Rolex would want, or need, to keep the secondary market prices through the roof. Because that's all that's happening here in my opinion.

[Nav01L]

Originally Posted by Jambo86

I've never quite bought into this. I can't fathom why on Earth Rolex would want, or need, to keep the secondary market prices through the roof. Because that's all that's happening here in my opinion.

Because that way it becomes especially desirable to buy one from Rolex and people line up for years to get one. Suddenly you compete with the likes of AP and Patek with a simple steel mass produced chrono that should objectively be competing with Omega at best. Telling people they can’t have something has always be one of the best ways to make them want something. Brilliant strategy indeed.

[elcoyoote92]

Originally Posted by Nav01L

Because that way it becomes especially desirable to buy one from Rolex and people line up for years to get one. Suddenly you compete with the likes of AP and Patek with a simple steel mass produced chrono that should objectively be competing with Omega at best. Telling people they can’t have something has always be one of the best ways to make them want something. Brilliant strategy indeed.

true
it has always been hard to get one new, it's just gonna be worst. No reason to change. The sell of the Paul Newman won't help

[Nav01L]

Originally Posted by elcoyoote92

true
it has always been hard to get one new, it's just gonna be worst. No reason to change. The sell of the Paul Newman won't help

Patience will help. It wasn’t that hard to get a 116520 two years ago, I expect this to be the same a few years from now. Even for a Daytona, novelty will eventually wear off. That’s the time for us real people to get it for it’s real value, and probably still overpay, as even list is quite steep for what you actually get, if we’re honest.

[dberman3]

Originally Posted by Nav01L

Because that way it becomes especially desirable to buy one from Rolex and people line up for years to get one. Suddenly you compete with the likes of AP and Patek with a simple steel mass produced chrono that should objectively be competing with Omega at best. Telling people they can’t have something has always be one of the best ways to make them want something. Brilliant strategy indeed.

Exactly!

[breitlings]

Originally Posted by Nav01L

Because that way it becomes especially desirable to buy one from Rolex and people line up for years to get one. Suddenly you compete with the likes of AP and Patek with a simple steel mass produced chrono that should objectively be competing with Omega at best. Telling people they can’t have something has always be one of the best ways to make them want something. Brilliant strategy indeed.

you should research the 4130, it is a lot of movement for the price. combined with individual qa the price is very reasonable. it should be 2k higher.

[Nav01L]

Originally Posted by breitlings

you should research the 4130, it is a lot of movement for the price. combined with individual qa the price is very reasonable. it should be 2k higher.

But no more than the B01 or 9300 and both go for around 7 or even lower in the new Tudor...

[DLRIDES]

Originally Posted by dberman3

‘Short supply” keeps demand high and prices firm. Quite brilliant, really.


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/\ This /\

Rolex could produce as many Daytonas as Datejusts.

[ericmli825]

It’s not in shortage if you spend lots at the same AD, say 50-70k a year


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[yxc145]

Originally Posted by ericmli825

It’s not in shortage if you spend lots at the same AD, say 50-70k a year


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ha ha. And we know you are the proof!!!