H.Moser takes a shot at Rolex...

[exador]

...and Audemars, IWC, Panerai, Patek...

https://www.hodinkee.com/articles/h-...ch-introducing

https://youtu.be/TlHHkurQg0I

[Chadridv]

wow, I just mentioned to a few friends that I really like their Centre Seconds. I really don't care for that though. It looks like Panerai numerals and markers, Patek Dial, Rolex Bezel, Genta Case, Hublot Screws, and more brands I don't know. The three different blues don't work together, the numbers on the bezel clash with the 12, 3 and 9 of the dial. The hands looks weird. It's like they were trying to make this look terrible.

It's kind of a nightmarish blob of 6-10 different brands. Yeah I don't like it.

[Reddy_Kilowatt]

Looks like a timepiece casserole.

[Chadridv]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

haha that about sums up what I was trying to say.

[Tangier11]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

X2

[improviz]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

Lol, nailed it!

[skkali168]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

Lol


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[Toony]

When you want every brand and can only get one. That does not look good.

[1675-David]

I'm seeing a GMT bezel, I'm not seeing a GMT hand..

[joerivers1961]

I think this was a spoof. I saw it last night with a very crazy video making fun of the watch industry. They have now deleted everything. Pretty interesting tactic right before SIHH.

[exador]

Originally Posted by joerivers1961

I think this was a spoof. I saw it last night with a very crazy video making fun of the watch industry. They have now deleted everything.

Video link in first post.

[joerivers1961]

Yes I know, Moser had the link and pictures also. The above video is from ABLOGTOWATCH. Everything's a little crazy don't you think? If this was real they would get sued to the point of going out of business.

QUOTE=exador;8179236]Video link posted above.[/QUOTE]

[frankoman]

At least they could have represented with a nice Fat Font.

It's clearly a tongue in cheek statement to me.

Their Apple watch spoof was similar in design intent.

Not for me, I think it's kind of cool to have the resources to pull something like that off though.

[Bond's First Watch]

The thing literally rapes your eyes.

[DocHolliday]

Complete rubbish


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[Swashplate]

Originally Posted by DocHolliday

Complete rubbish


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Utter Rubbish.

[kauffee]

At first it seemed like a little joke, but the CEO's statement from that Hodinkee link makes it sound like plain old sour grapes. Just because your company doesn't have any iconic design elements, storied history, or pay as much for advertising or brand ambassadors doesn't make your brand more pure. To be honest, that statement really turns me off.

[solesman]

Can I I see this monstrosity please?

[frankoman]

And the bracelet screws being off symmetrically seems like another subtle dis on a AP Royal Oak

[tyler1980]

Originally Posted by frankoman

And the bracelet screws being off symmetrically seems like another subtle dis on a AP Royal Oak

those are Hublot screws

[spoilsofwar01]

What's the price tag for the cut and shut ?

[Uppersouth]

Not a fan.

[GinzoMatic]

no

[Red81]

It is obviously watch industry satire along the same lines as the also satirical Apple and Swiss Cheese watches they have created leading up to SIHH in the past. For my part, I found it amusing. And refreshing. If you look at these other "releases," there is a method to the madness--they are not just trolling or pouting about "sour grapes." For instance, the H. Moser Swiss Cheese watch was apparently in response to new Swiss regulations about the "swissness" of watches, the "apple" watch was highlighting what is obviously one of the biggest "threats" to the mechanical watch industry since the quartz days. That this particilar "homage" to some iconic, traditional design elements may be making a statement that the pace of the industry is in flux, and much like the recent post by Ariel Adams suggests, that new, more contemporary "clothes" on traditional mechanical watches may be desirable to move the industry forward.

Or it could just be a hideous watch. What do I know?

[improviz]

Originally Posted by Red81

It is obviously watch industry satire along the same lines as the also satirical Apple and Swiss Cheese watches they have created leading up to SIHH in the past. For my part, I found it amusing. And refreshing. If you look at these other "releases," there is a method to the madness--they are not just trolling or pouting about "sour grapes." For instance, the H. Moser Swiss Cheese watch was apparently in response to new Swiss regulations about the "swissness" of watches, the "apple" watch was highlighting what is obviously one of the biggest "threats" to the mechanical watch industry since the quartz days. That this particilar "homage" to some iconic, traditional design elements may be making a statement that the pace of the industry is in flux, and much like the recent post by Ariel Adams suggests, that new, more contemporary "clothes" on traditional mechanical watches may be desirable to move the industry forward.

Or it could just be a hideous watch. What do I know?

Sure seems like it must be satire, assuming the designer wasn't on a peyote and crystal meth binge at the time....

[vladamir15]

Not a fan at all. Looks like a Walmart store copy trying to imitate luxury watch brands.

[edo]

The watch is trolling of Swiss watch or should I say marketing industry... please read the whole story before posting comments...

[Zakalwe]

Seems like a decent marketing ploy to me. Free publicity. In fact as it’s a one-of a-kind and rich people will buy all sorts of shit as long as it’s unique, they might even make a profit on their small piece of advertising.

[MilgaussBe]

I see something else they didn't mention in the article. H. Moser & Cie branded short as HMC Schaffhausen on the dial in similar lettering and postioning like IWC Schaffhausen does on their dials.

And Breguet style hour and minute markers.

[edo]

Originally Posted by MilgaussBe

I see something else they didn't mention in the article. H. Moser & Cie branded short as HMC Schaffhausen on the dial in similar lettering and postioning like IWC Schaffhausen does on their dials.

And Breguet style hour and minute markers.

and Cartier crown...

In the video they diss Omega and TAG in Hollywood star part, on Hublot and TAG in Artist part, mostly on Hublot in sport star and on almost whole industry in influencer part...