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Stringerb3ll · 28 August 2018, 05:36 PM

Hi All,

Very new to the Rolex world and trying to understand why there seems to be an abundance of DJ's available and no sub's GMT's

dr3ws · 28 August 2018, 05:37 PM

Datejust is rolex’s bread and butter

oldman2005 · 28 August 2018, 05:58 PM

Higher profit margins than WIS typical SS.

padi56 · 28 August 2018, 06:00 PM

Quote:

Originally Posted by Stringerb3ll

Hi All,

Very new to the Rolex world and trying to understand why there seems to be an abundance of DJ's available and no sub's GMT's

Because thats Rolex biggest volume seller world wide.

josephvman · 28 August 2018, 11:38 PM

Bingo.

Quote:

Originally Posted by padi56

Because thats Rolex biggest volume seller world wide.

Rocket launcher · 28 August 2018, 06:10 PM

It's economics you go in to get a subc
You realise they will never be one available so you buy a DJ instead....if you buy 4 you may be able to get on the list for a subc

Bearwithme · 28 August 2018, 06:46 PM

Also worth remembering just how many variations there are, size through to dials and bracelets. You’ll see a ton in an AD, but it’s not likely they have more than one of each and from experience usually not the exact one you want if you planned to see one in advance at all :) it’s far more of a “personal” watch than anything in the SS professional lineup in this regard.

Remember - we get so caught up on 1-3mm changes in case width, “over polishing” and fat/thin lugs, as my Mrs puts it we “seem to find ways to distinguish the indistinguishable”

Imagine every large AD showcase was consistently “FULL” of SS models, row upon row (yes we’d all love it I know!) but just talking about to the general watch buyer, could they ever fathom having 40 of the same sub in the window looking back at them...

It’s all so fun to imagine :)

JSL420 · 28 August 2018, 11:41 PM

Because Rolex will not survive with the low supply of professional models

jsausley · 28 August 2018, 11:44 PM

Higher margins and higher sales.

R!$ · 29 August 2018, 05:54 AM

Supply and Demand

jcdeng · 29 August 2018, 07:19 AM

would be interesting to see if Rolex adjust the SS sports to have the same profit margin as the DJs and make the SSS their bread and butter while making DJs scarce and hard to come by.

what would happen then? will DJ prices all the sudden shoot up in grey markets?

28 August 2018, 05:36 PM	#1
Stringerb3ll "TRF" Member Join Date: Aug 2018 Location: Dubai Posts: 79	Why are DJ's so widely available Hi All, Very new to the Rolex world and trying to understand why there seems to be an abundance of DJ's available and no sub's GMT's

28 August 2018, 11:44 PM	#9
jsausley "TRF" Member Join Date: Jul 2018 Location: North Carolina Watch: 214270/116710BLNR Posts: 813	Higher margins and higher sales. __________________ 214270 \| 116710BLNR

28 August 2018, 05:37 PM	#2
dr3ws "TRF" Member Join Date: Aug 2015 Real Name: Andrew Location: Australia Watch: 116710BLNR 126334 Posts: 432	Datejust is rolex’s bread and butter

28 August 2018, 05:58 PM	#3
oldman2005 "TRF" Member Join Date: Dec 2006 Location: norcal Posts: 3,031	Higher profit margins than WIS typical SS.

28 August 2018, 06:10 PM	#6
Rocket launcher Banned Join Date: Aug 2018 Location: England Posts: 989	It's economics you go in to get a subc You realise they will never be one available so you buy a DJ instead....if you buy 4 you may be able to get on the list for a subc

28 August 2018, 06:46 PM	#7
Bearwithme "TRF" Member Join Date: Jul 2018 Location: UK Posts: 37	Also worth remembering just how many variations there are, size through to dials and bracelets. You’ll see a ton in an AD, but it’s not likely they have more than one of each and from experience usually not the exact one you want if you planned to see one in advance at all :) it’s far more of a “personal” watch than anything in the SS professional lineup in this regard. Remember - we get so caught up on 1-3mm changes in case width, “over polishing” and fat/thin lugs, as my Mrs puts it we “seem to find ways to distinguish the indistinguishable” Imagine every large AD showcase was consistently “FULL” of SS models, row upon row (yes we’d all love it I know!) but just talking about to the general watch buyer, could they ever fathom having 40 of the same sub in the window looking back at them... It’s all so fun to imagine :)

28 August 2018, 11:41 PM	#8
JSL420 "TRF" Member Join Date: May 2018 Location: Asia Watch: Explorer 214270 Posts: 149	Because Rolex will not survive with the low supply of professional models

29 August 2018, 05:54 AM	#10
R!$ Banned Join Date: Sep 2014 Location: SoCal Posts: 2,405	Supply and Demand

29 August 2018, 07:19 AM	#11
jcdeng "TRF" Member Join Date: Jun 2015 Location: NYC Watch: BLNR, SD43, Bluesy Posts: 179	would be interesting to see if Rolex adjust the SS sports to have the same profit margin as the DJs and make the SSS their bread and butter while making DJs scarce and hard to come by. what would happen then? will DJ prices all the sudden shoot up in grey markets?

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