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GerardoG · 26 September 2018, 10:24 AM

Good afternoon TRF. As final details for a very special private event in Mexico City are taking a LOT of time, and with this, a LOT (ok, let me write this again...a LOT) of reunions; I have met with a very unusual number of brands and authorized dealers.

This morning, something very interesting in the 'big crown' market. After having coffee with a top AD, some comments during the conversation were striking:

- They are having a very hard time with the SS sports models; batmans and hulks are precious prizes replacing daytonas. SS Pepsi: Don't even mention it (ok, no news here)

- Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits. No, they can not sell over retail per Rolex policy; yet, overall sales are UP.

- ALL AD's have been called to a meeting next week @ corporate. Word on the street is that something big is in the green kitchen. But as always, only they know.

...just sharing with my virtual family.

Back to follow up e-mails......

RHIII · 26 September 2018, 10:27 AM

Thanks for sharing G — good to hear.

Will be interesting to see what happens but too far distant in the future!!

Sent from my iPhone using Tapatalk

LuminousMaximus · 26 September 2018, 10:34 AM

that sounds lie hush hush stuff, and exactly the kind that we like!

Way to keep an Ear out myfriend….

GerardoG · 26 September 2018, 10:36 AM

Quote:

Originally Posted by LuminousMaximus

that sounds lie hush hush stuff, and exactly the kind that we like!

Way to keep an Ear out myfriend….

GerardoG · 26 September 2018, 10:35 AM

Quote:

Originally Posted by RHIII

Thanks for sharing G — good to hear.

Will be interesting to see what happens but too far distant in the future!!

Sent from my iPhone using Tapatalk

Well, I have several meetings scheduled for late next week; hopefully we will know what was the country-wide reunion about

RHIII · 26 September 2018, 10:36 AM

Quote:

Originally Posted by GerardoG

Well, I have several meetings scheduled for late next week; hopefully we will know what was the country-wide reunion about

Will be interested to hear my friend!

Sent from my iPhone using Tapatalk

GerardoG · 26 September 2018, 10:37 AM

Quote:

Originally Posted by RHIII

Will be interested to hear my friend!

Sent from my iPhone using Tapatalk

Me too!

stylinleems · 26 September 2018, 10:38 AM

Thank you for the info!!

Hopefully it will be good news

tbonesteak · 26 September 2018, 10:40 AM

Price increase, IMO.

Have they done anything that benefited a WIS since shifting their strategy?

subtona · 26 September 2018, 10:48 AM

Interesting G,

I heard similar comments from a local AD, “business is good and sales have been up for PM models.”
Alas for me SS will remain the chosen metal when it comes to Rolex.

Hoping the Something new will be desirable and available.

Hopefully they have decided to bring lugholes back

GerardoG · 26 September 2018, 10:54 AM

Quote:

Originally Posted by stylinleems

Thank you for the info!!

Hopefully it will be good news

...only they know...so far

Quote:

Originally Posted by tbonesteak

Price increase, IMO.

Have they done anything that benefited a WIS since shifting their strategy?

Maybe prices but with something else. Usually price increases are informed via letters, not asking all ADs for a meeting. We will see....

Quote:

Originally Posted by subtona

Interesting G,

I heard similar comments from a local AD, “business is good and sales have been up for PM models.”
Alas for me SS will remain the chosen metal when it comes to Rolex.

Hoping the Something new will be desirable and available.

Hopefully they have decided to bring lugholes back

OHHHHH that would be lovely!!!!!!!

MonBK · 26 September 2018, 05:18 PM

Quote:

Originally Posted by GerardoG

...only they know...so far

Maybe prices but with something else. Usually price increases are informed via letters, not asking all ADs for a meeting. We will see....

OHHHHH that would be lovely!!!!!!!

When called in for a meeting can only mean one thing.

They've been on "undercover boss".

Bigblu10 · 26 September 2018, 10:58 AM

Hopefully a new CEO and a new direction.

lamnyc · 26 September 2018, 10:59 AM

All ADs are fired.

007_Omega · 26 September 2018, 11:02 AM

Rolex reward program would be nice. I don’t mind being loyal to the brand but I’m sick of AD nonsense. The one thing I hate about Rolex is no direct access to the company.

antoflo · 26 September 2018, 11:04 AM

Rolex HQ will start holding waiting lists for SS models and play it a la Patek with only the right to buy one SS model per name

imgook · 26 September 2018, 11:09 AM

Member since 2005!! Surely you are the wisest member on this forum =)

frankfrazetta · 26 September 2018, 11:14 AM

This is really big, big, big news! I'm going out on a limb here and let you all in in on a huge secret. I have no idea what the holy heck is going to happen in rolex world.

Pass this along to only those you trust.

lawrence1 · 26 September 2018, 11:28 AM

Quote:

Originally Posted by frankfrazetta

This is really big, big, big news! I'm going out on a limb here and let you all in in on a huge secret. I have no idea what the holy heck is going to happen in rolex world.

Pass this along to only those you trust.

This about sums up the OP.

Nikrnic · 26 September 2018, 11:15 AM

Hopefully some change in strategy and good news for consumers. Wishful thinking....

Sent from my SM-G900V using Tapatalk

Hollie_Rollie · 26 September 2018, 11:16 AM

As everyone else I would like to see an explanation for the shortage and maybe some resolutions.

What about gazing out ADs and shipping directly to the consumer from their website?

Sent from my iPhone using Tapatalk

penguinrolex · 26 September 2018, 11:23 AM

Due to us tariffs on steel they are going to follow Ford. Ford plans on stopping all passenger cars except the Mustang and will mainly make SUV and pickups. In a similar move, Rolex will stop making all models which currently retail below $25000 usd. Except the new oyster perpetual 29mm which is the sports watch for the 20s.
Edit: this is uninformed sarcasm

214270Explorer · 26 September 2018, 11:27 AM

Typical news.

Which is, as always - - - none.

oroloi · 26 September 2018, 11:27 AM

They will introduce a Smartwatch

douglasf13 · 26 September 2018, 11:31 AM

Jeez, Supreme is the new Rolex is the new Supreme. At least Rolex is being honest with itself in shedding any last remaining bit of pragmatism and going full-on luxury Veblen good. Yuck.

I always said I never cared how anyone felt about the watch I'm wearing, but that's starting to change for me, because this is getting embarrassing.

Texasjim · 26 September 2018, 11:33 AM

....out on a limb here, I’ll bet it’s a big group hug from Rolex, informing the AD’s the sky is not falling.

shaunylw · 26 September 2018, 11:48 AM

Quote:

Originally Posted by Texasjim

....out on a limb here, I’ll bet it’s a big group hug from Rolex, informing the AD’s the sky is not falling.

This seems very feasible. Especially the AD’s with other brands in house.

Sent from my iPhone using Tapatalk

jsausley · 26 September 2018, 11:42 AM

Probably an adjustment in the allotment system for stainless watches. I imagine they'll be on an order process only for now on. Probably also a price increase.

I doubt it's anything to do with direct sales, or increasing production, etc.

Andres1029 · 26 September 2018, 11:47 AM

Let's hope it's not the concept smart watch video going around. I would love to see more Oystersteel production.

Travelair007 · 26 September 2018, 11:52 AM

Such a disappointing post G...! You got us used to food pics and you even threw in “cooking” in the title....

26 September 2018, 10:24 AM	#1
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	Rolex is 'cooking' something big. Only THEY know what it is Good afternoon TRF. As final details for a very special private event in Mexico City are taking a LOT of time, and with this, a LOT (ok, let me write this again...a LOT) of reunions; I have met with a very unusual number of brands and authorized dealers. This morning, something very interesting in the 'big crown' market. After having coffee with a top AD, some comments during the conversation were striking: - They are having a very hard time with the SS sports models; batmans and hulks are precious prizes replacing daytonas. SS Pepsi: Don't even mention it (ok, no news here) - Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits. No, they can not sell over retail per Rolex policy; yet, overall sales are UP. - ALL AD's have been called to a meeting next week @ corporate. Word on the street is that something big is in the green kitchen. But as always, only they know. ...just sharing with my virtual family. Back to follow up e-mails......

26 September 2018, 10:34 AM	#3
LuminousMaximus 2024 SubLV41 Pledge Member Join Date: Jan 2013 Location: USA Watch: me hit Huge Lotto Posts: 6,512	that sounds lie hush hush stuff, and exactly the kind that we like! Way to keep an Ear out myfriend…. __________________ “Every man Dies... Not Every Man, Really Lives.” – William Wallace - To really lives means to live your life to the fullest. It means to chase your dreams, take risks, and to love life. Since everyone’s fate is the same, why not live the best life that you possibly can? In order to really live,you must seize the day. Live each day as if it's your last and overall just do it! Today is a gift, that’s why it’s called the present...

26 September 2018, 10:38 AM	#8
stylinleems 2024 SubLV41 Pledge Member Join Date: Mar 2011 Location: N/A Watch: 116500 Posts: 3,216	Thank you for the info!! Hopefully it will be good news __________________ Rolex: 126334 (BL) \| 116610LN \| 116500LN (WT) \| 116500LN (BK) \| 126710BLRO \| 116610LV \| 116710BLNR

26 September 2018, 10:48 AM	#10
subtona "TRF" Member Join Date: Jan 2011 Real Name: gus Location: East Coast Watch: APK & sometimes Y Posts: 26,601	Interesting G, I heard similar comments from a local AD, “business is good and sales have been up for PM models.” Alas for me SS will remain the chosen metal when it comes to Rolex. Hoping the Something new will be desirable and available. Hopefully they have decided to bring lugholes back __________________

26 September 2018, 11:27 AM	#24
oroloi "TRF" Member Join Date: Apr 2018 Location: Australia Watch: YachtMaster 116621 Posts: 290	Rolex is 'cooking' something big. Only THEY know what it is They will introduce a Smartwatch

26 September 2018, 10:27 AM	#2
RHIII Member Join Date: Jul 2014 Real Name: Roger Location: ... Watch: AP/Rolex/PP Posts: 6,309	Thanks for sharing G — good to hear. Will be interesting to see what happens but too far distant in the future!! Sent from my iPhone using Tapatalk

26 September 2018, 10:40 AM	#9
tbonesteak "TRF" Member Join Date: Oct 2015 Location: New York Watch: me go broke! Posts: 1,657	Price increase, IMO. Have they done anything that benefited a WIS since shifting their strategy?

26 September 2018, 10:58 AM	#13
Bigblu10 Banned Join Date: Jul 2017 Real Name: Jaime Location: Here Posts: 5,606	Hopefully a new CEO and a new direction.

26 September 2018, 10:59 AM	#14
lamnyc "TRF" Member Join Date: Dec 2008 Location: nyc Posts: 1,762	All ADs are fired.

26 September 2018, 11:02 AM	#15
007_Omega "TRF" Member Join Date: Jul 2017 Location: Galaxy Watch: Explorer Posts: 905	Rolex reward program would be nice. I don’t mind being loyal to the brand but I’m sick of AD nonsense. The one thing I hate about Rolex is no direct access to the company.

26 September 2018, 11:04 AM	#16
antoflo "TRF" Member Join Date: Jun 2016 Location: Canada Watch: DJII, Sub Posts: 597	Rolex HQ will start holding waiting lists for SS models and play it a la Patek with only the right to buy one SS model per name

26 September 2018, 11:09 AM	#17
imgook "TRF" Member Join Date: Mar 2018 Real Name: Rob Location: Australia Watch: 116500LN White Posts: 886	Member since 2005!! Surely you are the wisest member on this forum =)

26 September 2018, 11:14 AM	#18
frankfrazetta "TRF" Member Join Date: Jul 2018 Location: Norman, OK Watch: SubC, Explorer II Posts: 203	This is really big, big, big news! I'm going out on a limb here and let you all in in on a huge secret. I have no idea what the holy heck is going to happen in rolex world. Pass this along to only those you trust.

26 September 2018, 11:15 AM	#20
Nikrnic "TRF" Member Join Date: May 2017 Real Name: Louis Nick Ric Location: Michigan, USA Watch: Blnr, Expll, Subs, Posts: 10,172	Hopefully some change in strategy and good news for consumers. Wishful thinking.... Sent from my SM-G900V using Tapatalk

26 September 2018, 11:16 AM	#21
Hollie_Rollie 2024 Pledge Member Join Date: Sep 2018 Location: U.S.A. Watch: SD43 Posts: 3,353	As everyone else I would like to see an explanation for the shortage and maybe some resolutions. What about gazing out ADs and shipping directly to the consumer from their website? Sent from my iPhone using Tapatalk

26 September 2018, 11:23 AM	#22
penguinrolex "TRF" Member Join Date: Sep 2018 Location: TX Posts: 108	Due to us tariffs on steel they are going to follow Ford. Ford plans on stopping all passenger cars except the Mustang and will mainly make SUV and pickups. In a similar move, Rolex will stop making all models which currently retail below $25000 usd. Except the new oyster perpetual 29mm which is the sports watch for the 20s. Edit: this is uninformed sarcasm

26 September 2018, 11:27 AM	#23
214270Explorer "TRF" Member Join Date: Sep 2018 Location: United States Watch: me buy Watches Posts: 3,955	Typical news. Which is, as always - - - none.

26 September 2018, 11:31 AM	#25
douglasf13 "TRF" Member Join Date: Sep 2011 Location: USA Posts: 5,622	Jeez, Supreme is the new Rolex is the new Supreme. At least Rolex is being honest with itself in shedding any last remaining bit of pragmatism and going full-on luxury Veblen good. Yuck. I always said I never cared how anyone felt about the watch I'm wearing, but that's starting to change for me, because this is getting embarrassing.

26 September 2018, 11:33 AM	#26
Texasjim 2024 Pledge Member Join Date: Apr 2010 Real Name: Jim Location: Lone Star State Watch: ...this! Posts: 217	....out on a limb here, I’ll bet it’s a big group hug from Rolex, informing the AD’s the sky is not falling. __________________ 114060, 116010lv, 126710BLRO, 126610, 116600, 4x5513, 4x1675, 2x16610, 2x1680, 16610LV, 16710, 116500, 124300, 16803, 5512, 114300, 126618, 2x6536/1, 6205, 18038, 16570, 1665, 126333, 126603

26 September 2018, 11:42 AM	#28
jsausley "TRF" Member Join Date: Jul 2018 Location: North Carolina Watch: 214270/116710BLNR Posts: 813	Probably an adjustment in the allotment system for stainless watches. I imagine they'll be on an order process only for now on. Probably also a price increase. I doubt it's anything to do with direct sales, or increasing production, etc. __________________ 214270 \| 116710BLNR

26 September 2018, 11:47 AM	#29
Andres1029 "TRF" Member Join Date: Sep 2018 Location: Salt Lake City Posts: 2	Let's hope it's not the concept smart watch video going around. I would love to see more Oystersteel production.

26 September 2018, 11:52 AM	#30
Travelair007 "TRF" Member Join Date: Mar 2014 Location: CA Posts: 1,514	Such a disappointing post G...! You got us used to food pics and you even threw in “cooking” in the title....

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