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Old 25 January 2019, 01:23 AM   #1
REALROLEXAD
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Craziest Rolex year ever

Back after 10 month absence.
Perfect storm for Rolex in 2018 .....incredible internet mania, laser focused worldwide marketing and inventory turn/profit margins never better
Supply is meager yet still flowing. Every SS Professional received is essentially presold. Doesn’t even make it to the display.
RolexUSA eliminating several roofs...either underperforming or transhipping.
In order of most difficult references to obtain
SS SkyDweller blue dial
SS Daytona white dial
SS Daytona black dial
SS Sub LV
SS GMT BLRO
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Old 25 January 2019, 01:28 AM   #2
james.l
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Blro above lv

And possibly above d500

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Old 25 January 2019, 01:34 AM   #3
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Originally Posted by james.l View Post
Blro above lv

And possibly above d500

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He’s an AD posting from his experience. Whilst we can all have an opinion, his is worth more than most on this subject.

I would imagine “difficulty to obtain” is from a stock availability perspective. Demand for the newer reference could still render it harder for the average punter to get hold of.
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Old 25 January 2019, 01:43 AM   #4
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He’s an AD posting from his experience. Whilst we can all have an opinion, his is worth more than most on this subject.
I didn't pay attention to his screen name. You're right, if he is an AD, he would have a more accurate view on this topic. However, from reading the discussions and incoming threads here on the forum, there are sure a lot more Sub LV incomings than BLROs. Does that maybe mean that ADs are receiving more BLROs than we think? Are they holding the BLROs more than the Sub LVs?
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Old 25 January 2019, 01:48 AM   #5
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I didn't pay attention to his screen name. You're right, if he is an AD, he would have a more accurate view on this topic. However, from reading the discussions and incoming threads here on the forum, there are sure a lot more Sub LV incomings than BLROs. Does that maybe mean that ADs are receiving more BLROs than we think? Are they holding the BLROs more than the Sub LVs?
A lot of people who want an LVc already have one whereas the BLRO being new is still likely being offered to the top clients only, which might explain the perceptual disparity.

My own personal anecdote: my AD, wouldn’t even let me on the list for an LVc last year (got it eventually). I got offered a BLRO (following a waiting period) without enquiring recently. Go figure.
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Old 25 January 2019, 02:10 AM   #6
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A lot of people who want an LVc already have one whereas the BLRO being new is still likely being offered to the top clients only, which might explain the perceptual disparity.

My own personal anecdote: my AD, wouldn’t even let me on the list for an LVc last year (got it eventually). I got offered a BLRO (following a waiting period) without enquiring recently. Go figure.
Yes, I think you're correct with that statement.

Wow, that's pretty interesting that you were offered a BLRO without even inquiring? Sounds like the "golden ticket" found you! Lol! Glad to hear that you ended up getting the Sub LV that you wanted. I know a number of people do not like that green, but I have to say that it's a stunning watch and I love it. That green sunburst dial is absolutely stunning when it hits the sunlight just right!
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Old 25 January 2019, 01:45 AM   #7
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Originally Posted by Zakalwe View Post
He’s an AD posting from his experience. Whilst we can all have an opinion, his is worth more than most on this subject.

I would imagine “difficulty to obtain” is from a stock availability perspective. Demand for the newer reference could still render it harder for the average punter to get hold of.
Also didn't read screen name.

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Old 25 January 2019, 03:10 AM   #8
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Originally Posted by james.l View Post
Blro above lv

And possibly above d500

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I would've thought the same ...
BLRO above LV but not necessarily above
Daytona-C B or W...
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Old 25 January 2019, 01:32 AM   #9
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I didn't know the blue SkyD was harder to obtain than the white Daytona. I agree with james.l that the BLRO needs to be above the Sub LV. Maybe even above the black Daytona?
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Old 25 January 2019, 01:49 AM   #10
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What’s a BLRO? Is that the new Pepsi with jubilee bracelet?
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Old 25 January 2019, 02:00 AM   #11
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What’s a BLRO? Is that the new Pepsi with jubilee bracelet?
Yes. Finding one today at an AD is as tough as finding Willy Wonka's golden ticket. Actually, it might be a bit easier to find the golden ticket.
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Old 25 January 2019, 05:06 AM   #12
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What’s a BLRO? Is that the new Pepsi with jubilee bracelet?
Sometimes nicknames do help! Simply Pepsi would have been great!
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Old 25 January 2019, 02:11 AM   #13
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How about the Rainbow Daytona?
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Old 25 January 2019, 02:42 AM   #14
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How about the Rainbow Daytona?
Those are definitely rare for sure. I have yet to see one in person. I think it might be safe to say they are not rare for the same reason as the Daytona C, BLRO, and blue SkyD though. :)
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Old 25 January 2019, 02:46 AM   #15
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Those are definitely rare for sure. I have yet to see one in person. I think it might be safe to say they are not rare for the same reason as the Daytona C, BLRO, and blue SkyD though. :)
I have seen that one at an AD in Singapore. Interesting watch for sure. But I'd have to sell my self to buy that retail as well. This was a while ago.

Haven't seen the Blue SkyD yet. Rest have seen and tried them all out.

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Old 25 January 2019, 02:54 AM   #16
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How about the Rainbow Daytona?
Rare yes, and certainly a watch you'll never see in the display cases. but my guess is you could get one if you have the money. Might just take a couple months.
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Old 25 January 2019, 03:47 AM   #17
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Rare yes, and certainly a watch you'll never see in the display cases. but my guess is you could get one if you have the money. Might just take a couple months.
Why wait?

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Old 25 January 2019, 03:52 AM   #18
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It's only money right
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Old 25 January 2019, 05:02 AM   #19
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Rare yes, and certainly a watch you'll never see in the display cases. but my guess is you could get one if you have the money. Might just take a couple months.
Your right if you have the money 225,000 to 250,000
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Old 25 January 2019, 05:51 AM   #20
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Rare yes, and certainly a watch you'll never see in the display cases. but my guess is you could get one if you have the money. Might just take a couple months.
Did see it at a display case. But retail or not, not my cup of tea!
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Old 25 January 2019, 02:36 AM   #21
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As one of my AD’s best clients, I have never even gotten a heads up to come look at a SS one. I’ve been out of town. My AD has had two and I know for fact they have received more Daytonas and BLROs. Love the rose gold SkyDweller and have seen yg too.
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Old 25 January 2019, 03:12 AM   #22
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Originally Posted by REALROLEXAD View Post
Back after 10 month absence.
Perfect storm for Rolex in 2018 .....incredible internet mania, laser focused worldwide marketing and inventory turn/profit margins never better
Supply is meager yet still flowing. Every SS Professional received is essentially presold. Doesn’t even make it to the display.
RolexUSA eliminating several roofs...either underperforming or transhipping.
In order of most difficult references to obtain
SS SkyDweller blue dial
SS Daytona white dial
SS Daytona black dial
SS Sub LV
SS GMT BLRO
Welcome back!

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Old 25 January 2019, 03:17 AM   #23
Navarino
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Originally Posted by REALROLEXAD View Post
Back after 10 month absence.
Perfect storm for Rolex in 2018 .....incredible internet mania, laser focused worldwide marketing and inventory turn/profit margins never better
Supply is meager yet still flowing. Every SS Professional received is essentially presold. Doesn’t even make it to the display.
RolexUSA eliminating several roofs...either underperforming or transhipping.
In order of most difficult references to obtain
SS SkyDweller blue dial
SS Daytona white dial
SS Daytona black dial
SS Sub LV
SS GMT BLRO
Welcome back! None of the ordering on this list surprises me. Not saying I am right, but I would have thought the BLRO is more difficult to obtain than a LV right now.
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Old 25 January 2019, 03:51 AM   #24
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Welcome back!!! Post more!!!
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https://www.rolexforums.com/showthread.php?t=808599
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Old 25 January 2019, 03:53 AM   #25
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Originally Posted by REALROLEXAD View Post
Back after 10 month absence.
Perfect storm for Rolex in 2018 .....incredible internet mania, laser focused worldwide marketing and inventory turn/profit margins never better
Supply is meager yet still flowing. Every SS Professional received is essentially presold. Doesn’t even make it to the display.
RolexUSA eliminating several roofs...either underperforming or transhipping.
In order of most difficult references to obtain
SS SkyDweller blue dial
SS Daytona white dial
SS Daytona black dial
SS Sub LV
SS GMT BLRO
Ok. What do you say about large empty display cases when your customers walk in the door? How's that working out?

Edited to add ... not being confrontational or disrespectful.
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Old 25 January 2019, 06:29 AM   #26
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Just fine

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Ok. What do you say about large empty display cases when your customers walk in the door? How's that working out?

Edited to add ... not being confrontational or disrespectful.
Our Rolex gross sales were our highest ever. Empty cases indicate tight supply but not zero supply. We display all watches other than SS professionals which sell before they go in the case. And best is that the rampant discounting from previous years no longer exists.
Also, the end user buyer tends to be jubilant and ecstatic in only an end user buyer manner. Like beaming.
Non end users are obvious now.
Our concern is how long can the perfect storm last.
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Old 25 January 2019, 06:34 AM   #27
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Our Rolex gross sales were our highest ever. Empty cases indicate tight supply but not zero supply. We display all watches other than SS professionals which sell before they go in the case. And best is that the rampant discounting from previous years no longer exists.
Also, the end user buyer tends to be jubilant and ecstatic in only an end user buyer manner. Like beaming.
Non end users are obvious now.
Our concern is how long can the perfect storm last.
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Old 25 January 2019, 06:39 AM   #28
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Our concern is how long can the perfect storm last.
THAT is the million dollar question. This environment will not last forever. Too many back door deals happening between ADs and Grays (Not saying you contribute to it) I have hard facts from numerous ADs and Grays that they work together to get MAXIMUM profits for certain models in this climate.

They are making the most of it whilst it lasts because they know it wont last forever either.
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Old 25 January 2019, 08:56 AM   #29
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Trans Shipping

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Originally Posted by peterpl View Post
THAT is the million dollar question. This environment will not last forever. Too many back door deals happening between ADs and Grays (Not saying you contribute to it) I have hard facts from numerous ADs and Grays that they work together to get MAXIMUM profits for certain models in this climate.

They are making the most of it whilst it lasts because they know it wont last forever either.
This would corroborate what I've been reading elsewhere. One would think that Rolex is suspicious of all the Gray market watches. Do they not do audits to make sure this does not happen? And is selling to a Gray dealer considered the Trans Shipping OP referred too? Also if caught doing so is that an immediate revoke of selling privileges?
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Old 25 January 2019, 04:04 AM   #30
Yeldraw
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Quote:
Originally Posted by REALROLEXAD View Post
Back after 10 month absence.
Perfect storm for Rolex in 2018 .....incredible internet mania, laser focused worldwide marketing and inventory turn/profit margins never better
Supply is meager yet still flowing. Every SS Professional received is essentially presold. Doesn’t even make it to the display.
RolexUSA eliminating several roofs...either underperforming or transhipping.
In order of most difficult references to obtain
SS SkyDweller blue dial
SS Daytona white dial
SS Daytona black dial
SS Sub LV
SS GMT BLRO
I got really lucky last year as I got all these from my AD...

SS SkyDweller blue dial
SS Sub LV
SS GMT BLRO
SS GMT BLNR
TT GMT CHNR

I'll be picking up a Tudor GMT in the next few days too so this year is starting off not too bad.

I did have to wait a year and a half for the LV and the Sky Dweller but got really lucky with the others.
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