All of that extra text..

[KFP55]

Anyone else wish Rolex would do away with the pointless, cluttering “Oyster Perpetual” and “Superlative Chronometer Officially Certified” text? What point does it makes that simply “Rolex” would not? Not that they have a problem with demand as it is, but I’d think this would be a big winner. Anyway, rant over..

[watchmaker]

Rolex spent a very long time and a lot of effort to make all of the words on their dials part of their brand identity. Can't see them ditching the 'extra text' now that they are reaping what they started to sow over multiple decades ago.

From the Classic and Professional collection today, every model is an 'Oyster Perpetual' first and foremost, and I'd wager those two words mean more to Rolex than the last part of the model name (datejust/submariner/sky-dweller etc).

[Marcjvr]

I think “batteries not required” would be more useful to the average person than “superlative chronometer officially certified”

[Notepad12]

Originally Posted by Marcjvr

I think “batteries not required” would be more useful to the average person than “superlative chronometer officially certified”

My solar powered G-shock doesn't need batteries!

Sent from my SM-G920F using Tapatalk

[037]

Originally Posted by Notepad12

My solar powered G-shock doesn't need batteries!

Yes it does. It runs on a CTL1616 battery that is recharged by the solar cells.

[zewill]

Originally Posted by Notepad12

My solar powered G-shock doesn't need batteries!

Sent from my SM-G920F using Tapatalk

Actually, it probably does. You'll see in a few years.
I know my casio pro-trek 'solar' ended up dead because it could not hold more than a few minutes. Solar watches mostly still have batteries inside, or else, well, at night, you'd feel you made a terrible purchase.

Still.. Got a few years worth out of it, but in the end, it's a watch I can't wear anymore.

[Dirt]

Originally Posted by zewill

Actually, it probably does. You'll see in a few years.
I know my casio pro-trek 'solar' ended up dead because it could not hold more than a few minutes. Solar watches mostly still have batteries inside, or else, well, at night, you'd feel you made a terrible purchase.

Still.. Got a few years worth out of it, but in the end, it's a watch I can't wear anymore.

Agreed.
Been there, done that decades ago.
My good old Seiko didn't need batteries either.
That was until I found out the Capacitor needed to be changed with a complete service at a cost that was more than the original purchase price of watch itself.
I went ahead with it regardless as I loved the watch, but it didn't last as long as the original one the watch came with.
There was another service in there somewhere that was a bit dodgy too which was the final straw.
Enter the realms of Rolex ownership and the ownership experience which has exceeded my wildest imagination.
I'm just a little hooked

[ian.thomas]

Agree - that's one reason I love the Jubilee dial. My wife has this on Oyster bracelet >>>

[Doktor]

Originally Posted by Marcjvr

I think “batteries not required” would be more useful to the average person than “superlative chronometer officially certified”

Please do not attempt to think again.

[Marcjvr]

Originally Posted by Doktor

Please do not attempt to think again.

Lol coming from a guy who once said “How about a small body parts shaving saloon at AD premises?”

How about a deal, I will stop if you will to?

[Doktor]

Originally Posted by Marcjvr

Lol coming from a guy who once said “How about a small body parts shaving saloon at AD premises?”

How about a deal, I will stop if you will to?

Are you stalking me?!

[Marcjvr]

Originally Posted by Doktor

Are you stalking me?!

lol just having some fun with you on a Friday my friend. Have a good weekend

[ltmgeller]

Those words have meaning. Although Rolex seems to be a fad right now, the hard work and certifications they have achieved made the watch the timepiece it is today. I personally like the tradition and wouldn't change it.

[AJMarcus]

Originally Posted by ltmgeller

Those words have meaning. Although Rolex seems to be a fad right now, the hard work and certifications they have achieved made the watch the timepiece it is today. I personally like the tradition and wouldn't change it.

Very well said. Rolex is all about tradition and excellence. That’s their brand. If you don’t understand that maybe you’ve got the wrong brand my friend

[Jamie1111]

Originally Posted by ltmgeller

those words have meaning. Although rolex seems to be a fad right now, the hard work and certifications they have achieved made the watch the timepiece it is today. I personally like the tradition and wouldn't change it.

+1

[Zakalwe]

It’s perfectly possible to accept that the text serves branding/marketing/anti-counterfeiting purposes and reflects some of the achievements of the company over the years and at the same time wonder if the watches would look better without resembling a page from a novel.

No watch is perfect.

[KFP55]

Originally Posted by Zakalwe

It’s perfectly possible to accept that the text serves branding/marketing/anti-counterfeiting purposes and reflects some of the achievements of the company over the years and at the same time wonder if the watches would look better without resembling a page from a novel.

No watch is perfect.

Well said

[Old Expat Beast]

Superlative Chronometer Officially Certified has been on Rolex dials since the late 1950s, and longer than that without the Superlative. It's here to stay as long as chronometer certification still exists.

[Dirt]

Originally Posted by Old Expat Beast

Superlative Chronometer Officially Certified has been on Rolex dials since the late 1950s, and longer than that without the Superlative. It's here to stay as long as chronometer certification still exists.

Agreed.
But we should always keep in mind that the SUPERLATIVE Chronometer text didn't mean all that much until the new in-house accuracy standard of +/-2 seconds was applied.
Having said that, Rolex always had a well deserved reputation for reliable and accurate movements. Relatively speaking that is.
And it should be acknowledged.

[inadeje]

I wouldn’t want change. They’ve gradually added text over the decades as their watches become more performant. Its a legacy we all love and appreciate.

[Old Expat Beast]

Originally Posted by inadeje

I wouldn’t want change. They’ve gradually added text over the decades as their watches become more performant. Its a legacy we all love and appreciate.

Not gradually. SCOC has been there, unchanged, for more than 60 years, and Oyster Perpetual since the early 1930s.

[Steerpike999]

i like the watches the way they are. I say leave the extra text where it is, especially in the Sports models

[thesharkfactor]

I like it.

[othertbone]

Originally Posted by KFP55

Anyone else wish Rolex would do away with the pointless, cluttering “Oyster Perpetual” and “Superlative Chronometer Officially Certified” text? What point does it makes that simply “Rolex” would not? Not that they have a problem with demand as it is, but I’d think this would be a big winner. Anyway, rant over..

The clean text is all we have left to tell a fake from real lol

[kieselguhr]

As long as it is strategically positioned and looks aesthetically pleasing, I am okay with text. Otherwise a dial that is too empty looks boring


AOW

[Michaeli Paulo]

Originally Posted by Old Expat Beast

Superlative Chronometer Officially Certified has been on Rolex dials since the late 1950s, and longer than that without the Superlative. It's here to stay as long as chronometer certification still exists.

Well said. I'm very new to the Rolex game, but have always loved the Submariner as a "rough and ready" action watch.

From the Hodinkee story of the History of the Submariner, here are a couple of early models without the text lines.





Less text seems more like a dress watch to me, and even more so if these were also missing the "Oyster Perpetual" lines.

And when I was researching the 14060M, I kept reading how some members felt the two-liners were more classic, but then I learned that the 4 liners were being made way back then, as well. This one is from 1956-1959.



To my eye, (aside from the fact that all of the text lines have a strong history to the Submariner,) the text and it's placement gives the watch a very tool-like, practical, utilitarian look. It looks like something that a diver would have among his other gear.

55 years later, (mine is a 2011) it still looks cool and ready for action!



Michael

[abozz]

Oyster = A Rolex invention
Perpetual = 360° rotor, a Rolex Invention
Date = An automatic date window, a Rolex invention.
Superlative Chronometer Officialy Certified = Rolex is the first wriswatch with a chonometer certification.
Submariner: First 100m diver and the archetype of the diver design.
GMT= First GMT watch.


Each word of your dial is earned, is not a copy or a clone of other brand. Enjoy it!

Enviado desde mi SM-G975F mediante Tapatalk

[joli160]

Originally Posted by abozz

Oyster = A Rolex invention
Perpetual = 360° rotor, a Rolex Invention
Date = An automatic date window, a Rolex invention.
Superlative Chronometer Officialy Certified = Rolex is the first wriswatch with a chonometer certification.
Submariner: First 100m diver and the archetype of the diver design.
GMT= First GMT watch.


Each word of your dial is earned, is not a copy or a clone of other brand. Enjoy it!

Exactly and glad that Rolex sticks to their tradition in showing this on the dial

[Oxfordian]

Originally Posted by abozz

Oyster = A Rolex invention
Perpetual = 360° rotor, a Rolex Invention
Date = An automatic date window, a Rolex invention.
Superlative Chronometer Officialy Certified = Rolex is the first wriswatch with a chonometer certification.
Submariner: First 100m diver and the archetype of the diver design.
GMT= First GMT watch.


Each word of your dial is earned, is not a copy or a clone of other brand. Enjoy it!

Enviado desde mi SM-G975F mediante Tapatalk

Yep, Rolex did all of those things and rightly celebrate the achievements, Rolex was (maybe still is) the master of taking an idea that was good but maybe not executed properly, refining it, making it work and then making everyone wonder how the hell did we manage without it.

Look at the Oyster case, not a new idea, there had been waterproof pocket watch cases for a while when Rolex was but a baby, but never a wrist watch case, so Rolex took the idea from the pocket watch, designed their watch cases accordingly, simple but brilliant. Having made the waterproof wrist watch case how did Rolex promote their new cases, by having the watches sit in bowls of water with Goldfish swimming around above the watch, exactly the same way that the waterproof pocket watch had been promoted.

I'm no horology expert, but you have to admire what Rolex has brought to the watchmaking table, no frills, just top quality watches that are built to do a job reliably and accurately at all times.

So Rolex want to proclaim their achievements on the dials of their watches, nothing wrong with that IMHO.

[214270Explorer]

I have posted a few times here and at WUS about how annoying it is to often seem what is half the 'spec sheet' printed on dials (many brands, not just Rolex.)