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Old 28 September 2019, 03:54 AM   #1
APPRF
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Rolex Price Increase In UK

According to Paul Thorpe a price increase is coming in October. Do you believe him or not. He seems fairly confident in his sources.

https://www.youtube.com/watch?v=w5-AD_b28Fk
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Old 28 September 2019, 04:04 AM   #2
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Old 28 September 2019, 04:07 AM   #3
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Will it be worldwide afterwards you people think?
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Old 28 September 2019, 04:47 AM   #4
golfski
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Will it be worldwide afterwards you people think?
Didn't AP do the same thing recently? I assume its because the currency troubles they have had.
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Old 28 September 2019, 04:27 AM   #5
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About time for a 3% increase. Will scare off pikers.
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Old 28 September 2019, 04:37 AM   #6
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About time for a 3% increase. Will scare off pikers.
10% could easily be taken in the UK, normally around 5% here.
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Old 28 September 2019, 04:27 AM   #7
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The UK has already seen two price adjustments (increases) in the last few years due to the £ devaluation. It wouldn’t surprise me if there was another increase in the UK, the £ is still dropping.
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Old 28 September 2019, 04:31 AM   #8
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Last overall € price increase for mainland Europe was February 2016.
No idea if this year Rolex will adjust their prices globally. I guess not.
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Old 28 September 2019, 04:38 AM   #9
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Apparently Omega are circa +5% on October 1
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Old 28 September 2019, 06:06 AM   #10
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Apparently Omega are circa +5% on October 1


UK only or worldwide?


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Old 28 September 2019, 06:27 AM   #11
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UK only or worldwide?


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Uk only I believe
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Old 28 September 2019, 04:50 AM   #12
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I don’t mind his videos but I think he’s trying to whip up a frenzy as he’s got a watch show in Brighton next month...with grey dealers attending.
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Old 28 September 2019, 05:42 AM   #13
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I don’t mind his videos but I think he’s trying to whip up a frenzy as he’s got a watch show in Brighton next month...with grey dealers attending.
Exactly....bit of a give away when he kindly says he’ll get the dealers to hold off there price increases...so kind
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Old 28 September 2019, 05:34 AM   #14
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Rumours like this come out every couple of months.

As above, probably wants more activity at his show in Brighton next month. Anyone going out of interest?
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Old 28 September 2019, 06:01 AM   #15
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Having a price increase right before Christmas would be great marketing.
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Old 28 September 2019, 07:13 AM   #16
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Omega is about to do the same.
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Old 28 September 2019, 07:13 AM   #17
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Who knows. It’s a rumor. Paul doesn’t know
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Old 28 September 2019, 04:58 PM   #18
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seems like speculation but raising prices on watches they can't even provide would be shady.
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Old 28 September 2019, 05:23 PM   #19
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seems like speculation but raising prices on watches they can't even provide would be shady.
The UK is one of the cheapest places to buy watches owing to the pound. If there’s a hard Brexit expect much more severe price hikes to keep Rolex’s profits aligned.
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Old 28 September 2019, 05:03 PM   #20
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Does it really matter? Theres very little in the AD's to actually buy.
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Old 30 September 2019, 05:30 AM   #21
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Does it really matter? Theres very little in the AD's to actually buy.
Indeed........since the scarcity issue is unlikely to change any time soon!
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Old 28 September 2019, 05:22 PM   #22
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Price increase on brink of recession? Plus no watches available? I've lost all respect for rolex. Luckily I bought my gmtc ii at retail. Won't be buying another again. Wanted a daytona but instead will be buying the new santos Chrono in steel when it comes out
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Old 28 September 2019, 08:53 PM   #23
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There's a certain limit I'd pay for a rolex. If the SS sub or gmt model go more than £8k I'd rather look else where. So many better watches out there on that price range. I'm not gona be taken for a mug like all these other buyers buying grey prices. Also I hate the snobbery from sales person that come with attempting to buy a rolex at the AD. Omega, cartier and other brands have fantastic watches out there, they may not keep the retail price but atleast you can buy one!
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Old 28 September 2019, 10:05 PM   #24
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There's a certain limit I'd pay for a rolex. If the SS sub or gmt model go more than £8k I'd rather look else where. So many better watches out there on that price range. I'm not gona be taken for a mug like all these other buyers buying grey prices. Also I hate the snobbery from sales person that come with attempting to buy a rolex at the AD. Omega, cartier and other brands have fantastic watches out there, they may not keep the retail price but atleast you can buy one!
If RRP for a sub went to £8k it would change nothing.
People would still want them the same, and grey prices would be even higher.

It may price you out, but would have no effect otherwise (except more profit per unit for Rolex)
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Old 29 September 2019, 12:20 AM   #25
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There's a certain limit I'd pay for a rolex. If the SS sub or gmt model go more than £8k I'd rather look else where. So many better watches out there on that price range. I'm not gona be taken for a mug like all these other buyers buying grey prices. Also I hate the snobbery from sales person that come with attempting to buy a rolex at the AD. Omega, cartier and other brands have fantastic watches out there, they may not keep the retail price but atleast you can buy one!
I do believe the grey prices in the last two years have served to condition the general population to accept a much higher price point for Rolex watches.

Along with the unavailability of many watches at the AD, the buying population has come to accept a $14k blnr or $20k Daytona as the new norm. Paying msrp is now becoming a privilege so for the rest of the customers, a blnr is a $14k watch in both reality and perception.

If I were Rolex, I would not roll back from this trend.
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Old 28 September 2019, 09:13 PM   #26
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If confirmed it is about time
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Old 28 September 2019, 09:51 PM   #27
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Monitoring the prices on watch finder will not doubt answer this question/speculation.

They are in business and doing well I.A.W companies house so they must have inside info......Keep an eye out! Last time, prices for the BLNR (oyster) jumped 500-1000 pounds before Rolex officially released news on the increase in October last year.

A 3%,5% or even 10% increase will not change anything though. I have no idea why Rolex don’t increase by 20%...This is my humble opinion.
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Old 28 September 2019, 10:03 PM   #28
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I just walked into a AD and asked is it true ?

What they said was well as off today we have had no official notification. But added maybe we will get notification on Monday . SO who knows
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Old 30 September 2019, 01:11 AM   #29
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I just walked into a AD and asked is it true ?

What they said was well as off today we have had no official notification. But added maybe we will get notification on Monday . SO who knows
Please, for the love of god, use quotation marks

I had to re-read that 6 times before I understood where your AD’s statement started
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Old 30 September 2019, 01:16 AM   #30
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I mentioned a potential UK price increase a few months ago as I was told by my AD just before the summer to expect one in September/October. This is the reason I bought my 126233 two weeks ago instead of marking an expected promotion in February 2020 as I didn't want to take the risk.

I have been told AD's do not get prior warning and are told the morning the increase comes into effect.
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