The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 22 October 2019, 12:34 AM   #1
blada4life
"TRF" Member
 
Join Date: Jan 2014
Location: USA
Posts: 1,044
Recent Rolex trademark: "MILSUB"

wondering....

can anyone look into it further?

Mark Image
Word Mark MILSUB
Goods and Services IC 014. US 002 027 028 050. G & S: Watches and parts thereof
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88408841
Filing Date April 30, 2019
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Rolex Watch U.S.A., Inc. CORPORATION NEW YORK 665 Fifth Avenue New York NEW YORK 10022
Attorney of Record Peter Cousins
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

http://tmsearch.uspto.gov/bin/showfi...804:90j4q6.3.9
blada4life is offline   Reply With Quote
Old 22 October 2019, 12:41 AM   #2
offrdmania
2024 SubLV41 Pledge Member
 
offrdmania's Avatar
 
Join Date: May 2008
Real Name: Matt
Location: Wine Country, Ca
Posts: 5,998
They may have noticed other companies starting to use the word and they wanted to make sure that they owned the rights to it. Possibly for a future release. If not Rolex then possibly in the Tudor line.
__________________
TRF Member 11738
offrdmania is offline   Reply With Quote
Old 22 October 2019, 12:41 AM   #3
Finslayer83
"TRF" Member
 
Finslayer83's Avatar
 
Join Date: Oct 2017
Location: Tennessee
Watch: DW-5600
Posts: 1,584
please please please be a 5517 re-release.
Finslayer83 is offline   Reply With Quote
Old 22 October 2019, 01:38 AM   #4
GarbanzoNegro
"TRF" Member
 
GarbanzoNegro's Avatar
 
Join Date: Sep 2017
Location: Europe
Posts: 448
Quote:
Originally Posted by Finslayer83 View Post
please please please be a 5517 re-release.


Where do I have to sign?
GarbanzoNegro is offline   Reply With Quote
Old 26 August 2020, 01:37 AM   #5
Rashid.bk
"TRF" Member
 
Rashid.bk's Avatar
 
Join Date: Jan 2009
Location: Dallas
Watch: 12800ft = 3900m
Posts: 11,173
Quote:
Originally Posted by GarbanzoNegro View Post
Where do I have to sign?
You're place to sign is way waaaaaaaaaaay
waaaaaaaaaaaaaaaaaaaaaaaaaaaayyyyyyyyyyyyyyyyyy down on the list at around spot number 126,769 as of this writing. You are one of the lucky ones as the list is already in the seven digits.



All jokes aside(not really), just because of the name this will be harder to get than a Daytona. Knowing Rolex and how it looks forward, it won't look anything like the original except for just having sword hands, if that.
It will have a maxi dial, super case, white gold hour markers, ceramic bezel in a satin matte dial. I would love it, but a whole bunch of people that were never even into Rolex when the original was out will cry like babies that it isn't like the original.
*Or Rolex will give it over to Tudor to make something nostalgic as seems to be the norm.
Rashid.bk is offline   Reply With Quote
Old 26 August 2020, 01:47 AM   #6
scooba
2024 Pledge Member
 
Join Date: Oct 2008
Location: Europe
Watch: Anything
Posts: 2,586
Do we think this is a serious contender for the 2020 Rolex release
scooba is offline   Reply With Quote
Old 26 August 2020, 02:13 AM   #7
Rashid.bk
"TRF" Member
 
Rashid.bk's Avatar
 
Join Date: Jan 2009
Location: Dallas
Watch: 12800ft = 3900m
Posts: 11,173
Quote:
Originally Posted by scooba View Post
Do we think this is a serious contender for the 2020 Rolex release
No, not even a remote chance.
Rashid.bk is offline   Reply With Quote
Old 22 October 2019, 01:40 AM   #8
JayHantz
2024 ROLEX SUBMARINER 41 Pledge Member
 
JayHantz's Avatar
 
Join Date: Jun 2018
Real Name: Jonathan
Location: Texas
Watch: @Escapementt
Posts: 9,844
Quote:
Originally Posted by Finslayer83 View Post
please please please be a 5517 re-release.
I freaking hope so. I would be the first to storm in the AD and put my name down.
JayHantz is offline   Reply With Quote
Old 22 October 2019, 03:24 AM   #9
ChipotleBanana
"TRF" Member
 
Join Date: Nov 2017
Location: Somewhere West
Watch: Rolex/Omega/Patek
Posts: 208
Quote:
Originally Posted by Finslayer83 View Post
please please please be a 5517 re-release.
That would make for a rather special Basel release, eh?
ChipotleBanana is offline   Reply With Quote
Old 18 December 2019, 08:00 AM   #10
RTG
2024 SubLV41 Pledge Member
 
RTG's Avatar
 
Join Date: Jan 2018
Location: USA
Watch: YM42 Ti
Posts: 2,645
Quote:
Originally Posted by Finslayer83 View Post
please please please be a 5517 re-release.
That would be super awesome.

Not my picture:
__________________
Official Member "WIS-CON" Las Vegas International GTG 2019
RTG is offline   Reply With Quote
Old 22 October 2019, 12:44 AM   #11
REFZ
"TRF" Member
 
REFZ's Avatar
 
Join Date: Dec 2012
Real Name: Martin
Location: Netherlands
Watch: The Rolex Way
Posts: 1,471
Maybe it is used for a new milsub as the anniversary of the Submariner next year.
__________________
114060 - 116520 - 126334
REFZ is offline   Reply With Quote
Old 22 October 2019, 01:25 AM   #12
CalSRQ1
2024 SubLV41 Pledge Member
 
CalSRQ1's Avatar
 
Join Date: Nov 2016
Real Name: Chris
Location: Florida USA
Watch: 5513
Posts: 719
Quote:
Originally Posted by REFZ View Post
Maybe it is used for a new milsub as the anniversary of the Submariner next year.
would be epic.
CalSRQ1 is offline   Reply With Quote
Old 22 October 2019, 04:25 AM   #13
AJMarcus
"TRF" Member
 
AJMarcus's Avatar
 
Join Date: Nov 2010
Real Name: AJ
Location: USA
Watch: Swiss
Posts: 5,238
Quote:
Originally Posted by REFZ View Post
Maybe it is used for a new milsub as the anniversary of the Submariner next year.
One can only dream. Of course it will be a twenty year wait list
AJMarcus is offline   Reply With Quote
Old 22 October 2019, 05:52 AM   #14
djgallo
Banned
 
Join Date: Jul 2019
Location: Eastwest
Posts: 1,322
Quote:
Originally Posted by REFZ View Post
Maybe it is used for a new milsub as the anniversary of the Submariner next year.
I thought the Kermit was already the Anniversary Sub????
djgallo is offline   Reply With Quote
Old 22 October 2019, 09:55 AM   #15
Burgman
Banned
 
Join Date: Dec 2018
Location: USA
Posts: 67
Quote:
Originally Posted by djgallo View Post
I thought the Kermit was already the Anniversary Sub????
I thought so too.
Burgman is offline   Reply With Quote
Old 22 October 2019, 12:55 AM   #16
Dsmith1974
"TRF" Member
 
Dsmith1974's Avatar
 
Join Date: Sep 2018
Real Name: Duncan
Location: London
Watch: DD 40
Posts: 2,263
I was hoping to keep the lid on this until Basel, but since the cat’s out of the bag already..

This is the Milgauss-Submariner. Syloxi anti magnetic movement, sub super case and the iconic lightning bolt hand.


Sent from my iPhone using Tapatalk
Dsmith1974 is offline   Reply With Quote
Old 22 October 2019, 01:27 AM   #17
Uhtred59
"TRF" Member
 
Uhtred59's Avatar
 
Join Date: Jun 2017
Real Name: Ken
Location: Europa
Watch: 216570
Posts: 693
Quote:
Originally Posted by Dsmith1974 View Post
I was hoping to keep the lid on this until Basel, but since the cat’s out of the bag already..

This is the Milgauss-Submariner. Syloxi anti magnetic movement, sub super case and the iconic lightning bolt hand.


Sent from my iPhone using Tapatalk
__________________
"My center is yielding, my right is retreating. Excellent situation, I am attacking" Ferdinand Foch
Uhtred59 is offline   Reply With Quote
Old 22 October 2019, 01:43 AM   #18
Kestrel
"TRF" Member
 
Join Date: Apr 2014
Location: USA
Posts: 139
That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
Kestrel is offline   Reply With Quote
Old 22 October 2019, 03:52 AM   #19
Stellite
"TRF" Member
 
Join Date: Sep 2011
Real Name: Dennis
Location: Colorado
Watch: 16600
Posts: 338
Quote:
Originally Posted by Kestrel View Post
That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
Interesting. Rolex was certiainly the first milsub, but then there has been later brands to use it as well. It's an identifier not a trademark, so this should be an interesting court battle. Nevertheless, I am in for one for sure. Here is rolex info on one original milsub.

Stellite is offline   Reply With Quote
Old 17 December 2019, 03:17 PM   #20
Kestrel
"TRF" Member
 
Join Date: Apr 2014
Location: USA
Posts: 139
Quote:
Originally Posted by Kestrel View Post
That would be incredible. Currently the application stands rejected over us 4736630 for the identical mark for watches. Perhaps this was intended to provoke a dispute with the owner of that mark? Or not.
Note this application was suspended on 12/10/2019 due to the pending cancellation proceeding against the current MILSUB mark, US 4736630.
Kestrel is offline   Reply With Quote
Old 17 December 2019, 03:26 PM   #21
GradyPhilpott
2024 SubLV41 Pledge Member
 
GradyPhilpott's Avatar
 
Join Date: Sep 2008
Location: New Mexico
Watch: Seiko #SRK047
Posts: 34,460
Quote:
Originally Posted by Kestrel View Post
Note this application was suspended on 12/10/2019 due to the pending cancellation proceeding against the current MILSUB mark, US 4736630.
The search was expired for the link posted and my search for "MILSUB" turned up nothing.
__________________
JJ

Inaugural TRF $50 Watch Challenge Winner
GradyPhilpott is offline   Reply With Quote
Old 17 December 2019, 11:58 PM   #22
Kestrel
"TRF" Member
 
Join Date: Apr 2014
Location: USA
Posts: 139
Quote:
Originally Posted by GradyPhilpott View Post
The search was expired for the link posted and my search for "MILSUB" turned up nothing.
Go to Tess and search for us application 88408841.

Click on TTAB status button to see the cancellation proceeding or the TSDR button to see the application status.

Link to Tess

http://tmsearch.uspto.gov/bin/showfi...801:3lzn9w.2.1
Kestrel is offline   Reply With Quote
Old 22 October 2019, 02:23 AM   #23
othertbone
Banned
 
Join Date: Nov 2018
Location: Florida, USA
Watch: Rolex/AP/Vin Omega
Posts: 1,972
Interesting hobby
othertbone is offline   Reply With Quote
Old 22 October 2019, 04:29 AM   #24
Chiboy
"TRF" Member
 
Chiboy's Avatar
 
Join Date: Aug 2016
Location: Chicago
Watch: Daytona
Posts: 5,572
It’s for one numbered watch and will be the millionth Sub produced, to be auctioned off in that one-off charity auction.

__________________
Datejust w/black Tapestry dial (1985) / Daytona (2016)
Chiboy is offline   Reply With Quote
Old 22 October 2019, 04:31 AM   #25
mmaggi
Banned
 
Join Date: Sep 2019
Real Name: Michael
Location: Nassau County, NY
Watch: 16710
Posts: 889
Or you can get this for alot cheaper. It has an ETA 2824-2 movement. I own one and luv it. -4spd.

https://images.app.goo.gl/DikVMB6aVShLNEvY8
mmaggi is offline   Reply With Quote
Old 22 October 2019, 11:02 AM   #26
Father and Son
"TRF" Member
 
Join Date: May 2016
Location: USA
Watch: Pepsi,BLNR,Hulk,DJ
Posts: 239
Quote:
Originally Posted by mmaggi View Post
Or you can get this for alot cheaper. It has an ETA 2824-2 movement. I own one and luv it. -4spd.

https://images.app.goo.gl/DikVMB6aVShLNEvY8
I had the version one of that watch but decided to sell it because it didn’t get any wrist time.. a lot of bang for the buck..
__________________
My Rolex collection includes...
• ROLEX GMT Master II BLRO (Pepsi)
• ROLEX Daytona 116500LN (Panda)
• ROLEX Submariner 116610LV "Hulk"
• ROLEX GMT II 116710 BLNR "Batman"
• ROLEX Datejust II 116334 (WG fluted bezel/Blue dial)
Father and Son is offline   Reply With Quote
Old 22 October 2019, 11:14 PM   #27
mmaggi
Banned
 
Join Date: Sep 2019
Real Name: Michael
Location: Nassau County, NY
Watch: 16710
Posts: 889
Quote:
Originally Posted by Father and Son View Post
I had the version one of that watch but decided to sell it because it didn’t get any wrist time.. a lot of bang for the buck..
Currently my daily beater. Can't believe it's a $500 watch.
mmaggi is offline   Reply With Quote
Old 22 October 2019, 05:42 AM   #28
RootBeerGMT
"TRF" Member
 
Join Date: Jul 2016
Location: Texas
Posts: 67
Uh Huh.... and Ford is re-releasing the GT-40 again to compete with Ferrari after the movie hits the screens next month folks..... " Since the Cats out of the Bag"...

ZZZZZZZZZZZ......
RootBeerGMT is offline   Reply With Quote
Old 22 October 2019, 09:23 AM   #29
Kestrel
"TRF" Member
 
Join Date: Apr 2014
Location: USA
Posts: 139
Did Rolex ever use the term milsub in marketing or sales or was it a term bestowed by collectors, like Kermit or Smurf or Hulk (all Sub nicknames)? If it was bestowed by collectors, then perhaps Rolex never used the term in a trademark sense. The current registration holder is making (or was making) “sub” style watches under the name milsub. Check out his specimen in the trademark file. The current owner may not be using mark. Who is to know? But check back in December when the reply is due to see what Rolex does.

Also if a milsub does debut at Basel 2020, TRF will go bananas in anticipation.
Kestrel is offline   Reply With Quote
Old 22 October 2019, 11:56 AM   #30
lamnyc
"TRF" Member
 
Join Date: Dec 2008
Location: nyc
Posts: 1,762
If Rolex comes out with a milsub, the grey market will be insane. Daytona C prices will finally level out.
lamnyc is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

OCWatches

Wrist Aficionado

My Watch LLC

WatchesOff5th

DavidSW Watches

Takuya Watches


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.