Daytona from ADs What is Avg Spend

[Madman37]

Hi All

Hope you are well and can’t wait for the new year to come f@&k 2020. Can I ask my mate is in the hunt for a Daytona Ceramic. How much does he have to spend at an AD to get one at MSRP. Like what’s the average?

Thanks

[NeedMoreCoffee]

Do a search. There are plenty of threads covering cost.

Bottom line, there isn't one clear answer. Depends on market, AD, relationship, etc.

[Madman37]

Ahhh yes sorry should have searched first let me check

[Seddyspaghetti]

It really is a combination of spend and luck for most ppl. But spend > all. Imo.
But i think $80k+ of non specialty pieces puts you in a good position for one.

[goodolejr]

Originally Posted by Seddyspaghetti

It really is a combination of spend and luck for most ppl. But spend > all. Imo.
But i think $80k+ of non specialty pieces puts you in a good position for one.

Also important to note, when factoring the material depreciation associated with less-desirable pieces (as well as jewelry), your friend is likely better off just getting paying a premium to buy from a gray or trusted seller.

[Vivalas]

2013 Daytona white dial 116520 (no history, never even been in the store before)
2014 BLNR
2016 Daytona white dial 116500

That’s exactly how it happened.

Wouldn’t happen now I admit. I’ve since bought a dozen watches and a lot of jewellery. I’m loyal to my AD but to be fair, they were good to me in the beginning.

[ArtNouveau]

From less than a month ago

https://www.rolexforums.com/showthre...ytona+ad+spend

[Madman37]

Originally Posted by ArtNouveau

From less than a month ago

https://www.rolexforums.com/showthre...ytona+ad+spend

Thank you for this. Wow it is so random one person got one as their first watch the other got it after getting two hot watches. My mate called so many uk dealers out of his area and in his area and London and it seems so hard in the UK. He has been on a list for so long it feels like

[Nairn1980]

Originally Posted by Madman37

Thank you for this. Wow it is so random one person got one as their first watch the other got it after getting two hot watches. My mate called so many uk dealers out of his area and in his area and London and it seems so hard in the UK. He has been on a list for so long it feels like

Please advise him ASAP that doing this is wasting his time and irritating ADs.

He needs to be a decent to large spender to have even a slim chance. Grey market will be a better option for him.

[vh2k]

As long as you are vetted, qualified, and background checked... it could be $300K, $100K or ZERO. Many factors at play — not just how much you spend.

[Rado63]

As many have said depends on your market and the size of the AD. In a major metro I would guess at least $100K spend level to get noticed. In a smaller market maybe $50k. But this is all guesswork your actual experience will vary by AD.

[febie111]

There is only one Rolex AD in my city and the manager told me around $100K..I went grey on mine and have no regrets.

And I don't want that nagging feeling every day I wake up if I am ever going to get a call on the watch or not.

[brandrea]

It’ll vary depending on your AD and whether you are a likable chap

[Calatrava r]

Its really all about making a great first impression and being in the right place at the right time. I suspect many people spend money but remain on those elusive lists.

[dnd2984]

Large international AD, 100k. Smaller family AD said they would like to get to know us better.... That was a year ago....

[mykii]

Originally Posted by dnd2984

Large international AD, 100k. Smaller family AD said they would like to get to know us better.... That was a year ago....

My large AD is $100k minimum for consideration. Not a guarantee.

[dnd2984]

Originally Posted by mykii

My large AD is $100k minimum for consideration. Not a guarantee.

Correct I should have added this.

[mykii]

Originally Posted by dnd2984

Correct I should have added this.

All good, I think it goes without saying. I know people past that threshold who still don't have one. Go figure...

Anyway, I'm pretty sure "get to you know you better" from the family AD actually means "we'd like to see you spend more money". I like knowing where I stand, having a clear-cut "consideration threshold" is at least transparent. I at least know where I stand in the pecking order, instead of being told I am on some imaginary "list" which doesn't really exist at all for reward watches like the Daytona. .

[dnd2984]

Originally Posted by mykii

All good, I think it goes without saying. I know people past that threshold who still don't have one. Go figure...

Anyway, I'm pretty sure "get to you know you better" from the family AD actually means "we'd like to see you spend more money". I like knowing where I stand, having a clear-cut "consideration threshold" is at least transparent. I at least know where I stand in the pecking order, instead of being told I am on some imaginary "list" which doesn't really exist at all for reward watches like the Daytona. .

Transparency and AD

:)

[BOXMAN76]

I spent $0... it was my first purchase.
1/2 down and 7 month wait... Paid MSRP.

[JPBlackBay]

From an AD?

[msu_1972]

i think depends on your AD and what type of relationship you have with them.

[Tanvo]

No history, waited 4 years.

[Jack T]

This is all conjecture, and wildly unrealistic at that. So far, all that’s been reported is what people have heard, what someone is guessing.

There is no evidence of real customers who have spent $25k, $50k, $100k all for the privilege of buying a ceramic Daytona or a Pepsi GMT. Otherwise, all these threads are poppycock

[mykii]

Originally Posted by Jack T

This is all conjecture, and wildly unrealistic at that. So far, all that’s been reported is what people have heard, what someone is guessing.

There is no evidence of real customers who have spent $25k, $50k, $100k all for the privilege of buying a ceramic Daytona or a Pepsi GMT. Otherwise, all these threads are poppycock

What evidence do you want? Everyone's receipts uploaded? As others have said, the thresholds are real and many have posted in the past what ADs have told them. This is from management, SAs, and even staff themselves. It isn't anything new.

Different ADs, especially in different jurisdictions, are also going to run differently. Small uncompetitive zip codes will get fewer Daytonas and you'll have a better (lottery style) shot of nabbing one. If you're in a big city like LA or NYC, or in a country with near-zero allocation (e.g. Australia), you're probably not going to get one for very different reasons.

[Jack T]

Originally Posted by mykii

What evidence do you want? Everyone's receipts uploaded? As others have said, the thresholds are real and many have posted in the past what ADs have told them. This is from management, SAs, and even staff themselves. It isn't anything new.

Different ADs, especially in different jurisdictions, are also going to run differently. Small uncompetitive zip codes will get fewer Daytonas and you'll have a better (lottery style) shot of nabbing one. If you're in a big city like LA or NYC, or in a country with near-zero allocation (e.g. Australia), you're probably not going to get one for very different reasons.

Like I said, it’s purely conjecture, what people say AD’s have told them.

Does posting on a website make these assertions real? Not to me. You’re speculating on practices of retailers based on zip codes, the west coast, Australia!! Not unreasonable logic, but certainly nothing empirical to support it.

The only thing more ridiculous than spending tens of thousands of dollars on other items is thinking jewelers and AD’s actually expect people with that kind of money to do it!! For a freakin watch!!?!

For what seems like an endless stream of posts on the subject I haven’t seen or read one person’s first hand account of personally pre-spending $25k or $50k of their own money for the chance to buy a Sub, Daytona, Pepsi or other in demand model.

Even on this thread, some walk ins, first timers with success, but no one to raise their hand and confirm they shelled out the college tuition or the price of a Suburban for a chance to buy a Rolex. If I missed that, let me know.

[puckybadger]

Why in the world would anyone spend thousands of $$$'s for not wanted (but nice) items just to be considered for a piece that could take years to get when that same person could actually have the Daytona they wanted in a few days from one of the many legit grey dealers out there.
I wanted the "new" 124060 Sub and wanted it now. I have exactly one watch. Went to the 2 local AD's here, had no idea you have to play the game but got schooled quickly. Called every AD in a 150 mile radius that includes the Chicago area and made a complete fool of myself in the process. F that, I am not a game player.
So yes, I paid a few thousand dollars more than MSRP but I got exactly what I wanted which was BNIB, tags, warranty cards, the whole show. No regrets.

[Jack T]

Originally Posted by puckybadger

Why in the world would anyone spend thousands of $$$'s for not wanted (but nice) items just to be considered for a piece that could take years to get .

So far, it doesn’t appear that anyone has.

[mmmmp]

Originally Posted by puckybadger

Why in the world would anyone spend thousands of $$$'s for not wanted (but nice) items just to be considered for a piece that could take years to get when that same person could actually have the Daytona they wanted in a few days from one of the many legit grey dealers out there.
I wanted the "new" 124060 Sub and wanted it now. I have exactly one watch. Went to the 2 local AD's here, had no idea you have to play the game but got schooled quickly. Called every AD in a 150 mile radius that includes the Chicago area and made a complete fool of myself in the process. F that, I am not a game player.
So yes, I paid a few thousand dollars more than MSRP but I got exactly what I wanted which was BNIB, tags, warranty cards, the whole show. No regrets.

Excellent! Made a 'fool' of yourself? So what! These ain't people you'll be hanging out with, to hell with them.

TRF is stockpiled with intelligent, successful members from many walks of life. Great knowledge abounds, general courtesy is maintained and most WIS are aware we're a 'silly' but passionate breed.

But, to hear folks dropping $20, 40,
60K to simply 'qualify' for a 'hot' watch s startling. I've gotta' ask: what the hell is missing in their lives that a 'Pepsi' or Daytona is of such paramount importance?

I refer not to the OP or anyone specifically, but I really don't, can't and never will understand this phenomenon. Even classic car guys make more sense or fine art collectors, since you're getting a lot for your money as well as appreciation on investment. However a 2020 Daytona will really never get you back the dollars on diamonds, gold chains, etc. that your AD 'insinuated' you buy in order to acquire that Rolex Daytona.

As always just my opinion.

Sent from my SM-A520W using Tapatalk

[Madman37]

Originally Posted by mmmmp

Excellent! Made a 'fool' of yourself? So what! These ain't people you'll be hanging out with, to hell with them.

TRF is stockpiled with intelligent, successful members from many walks of life. Great knowledge abounds, general courtesy is maintained and most WIS are aware we're a 'silly' but passionate breed.

But, to hear folks dropping $20, 40,
60K to simply 'qualify' for a 'hot' watch s startling. I've gotta' ask: what the hell is missing in their lives that a 'Pepsi' or Daytona is of such paramount importance?

I refer not to the OP or anyone specifically, but I really don't, can't and never will understand this phenomenon. Even classic car guys make more sense or fine art collectors, since you're getting a lot for your money as well as appreciation on investment. However a 2020 Daytona will really never get you back the dollars on diamonds, gold chains, etc. that your AD 'insinuated' you buy in order to acquire that Rolex Daytona.

As always just my opinion.

Sent from my SM-A520W using Tapatalk

It’s upto people basically what they want to spend their money on they may not have anything missing from their lives. For example fine wine that gets auctioned for loads of money. For a person who has tried alcohol but doesn’t drink you could give me a bottle of wine that is made in 1968 or 2018 it all tastes like piss to me but people have hobbies and goals they want to achieve. For some it may be a watch it’s not always about making cash. Again classic cars for me a car is a car to me its something that has four wheels and a steering wheel. If it’s classic its probably going to break more and require more money for me to fix but some people have a joy in cars and it’s their goal to have a certain car.

A guy in France I worked with once asked me why do you British look at houses as an investment and making money it’s a home as long you have a garden and enough rooms that’s it.