Rolex has a 7 year plan

[cronos]

According to to a letter from "Moneypenny".

[garyk]

Originally Posted by cronos

According to to a letter from "Moneypenny".

Ok, right!?

[drfrankenstein]

more to look forward to - fantastic

[TheVTCGuy]

Interesting theories, every watch having a 70 hour reserve? OK, Moving the coronet to-the bottom of the dial? Uhmm..... Rolex reducing the number of SS sport models even more? Hmm....

[Milibrk@]

cool..SS daytona worths 100k coming soon.

[cronos]

Steel Rolex Watches Doomed?

[kieselguhr]

Wasn’t he presented with fairly accurate information from the same insider in a thread about the change to Submariner dimensions?

Though it’s a rumor until it actually happens

[cronos]

Originally Posted by kieselguhr

Wasn’t he presented with fairly accurate information from the same insider in a thread about the change to Submariner dimensions?

[De light]

Oh they do? I didn't know.

[Krash]

He nailed the Submariner release. Everyone was laughing at it, but everything in that video turned out true.

[fishingbear]

Hahahahaha hahahahaha

[mimariani]

IF true, Very interesting.

[Polar Bear]

More Margins in PM and TT pieces, I imagine
Wouldn't be shocked if they wind back SS supply further.
If the Grey Market is anything to go by, demand doesn't seem to be slowing down

I've heard a few people say that Rolex has its eyes set on the Patek tier of the luxury goods market.
Would be interesting to see if they can pull it off.
It wouldn't be the first time a brand has elevated itself to the top luxury tier based on brand recognition and hype alone

[Fleetlord]

I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.

I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references.

The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished.

Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it.

The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex!

[teck21]

Originally Posted by Fleetlord

I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.

I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references.

The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished.

Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it.

The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex!

Spot on as usual.

It’s really funny how people bang on about how Rolex is ‘no Patek’ and refuse to pony up.

They’re right, it’s no Patek. Patek is a very special fish in the pond, but it is Rolex that rules the pond.

Every Rolex today is cheap and grossly underpriced. Get yours today.


Sent from my iPhone using Tapatalk

[sgwatchguy]

Originally Posted by teck21

Spot on as usual.

It’s really funny how people bang on about how Rolex is ‘no Patek’ and refuse to pony up.

They’re right, it’s no Patek. Patek is a very special fish in the pond, but it is Rolex that rules the pond.

Every Rolex today is cheap and grossly underpriced. Get yours today.


Sent from my iPhone using Tapatalk

Originally Posted by Fleetlord

I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.

I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references.

The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished.

Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it.

The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex!

+2

We can all come back to this thread in 5 years and see how much of this came true, but fact is that supplanting another brand isn’t as impossible an ask as people make it out to be. Put in the money and everything’s possible.

[kieselguhr]

Originally Posted by Fleetlord

I think up until recently, Rolex has been underselling itself.

I think you are right. In its current iteration, Rolex has long transcended its “tool watch” origin but its price at retail has lagged behind significantly.

[Manamana]

Originally Posted by Fleetlord

I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.

I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references.

The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished.

Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it.

The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex!

[drfrankenstein]

Originally Posted by Fleetlord

I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.

I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references.

The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished.

Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it.

The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex!

This is all manufactured by Rolex though. It’s not like they can’t fill orders fast enough, they are literally choosing not to. It’s not like you can bet against them but I’m not convinced they are heading in the right direction. Too much consolidation.

[NorthboundRolex]

I saw a follow-up on a live stream after this youtube vid was posted where Marc Goldberg further clarified that the MAIN cornet on the top of the dial below the 12 o'clock mark will stay where it is. What he meant to say was with the introduction of the new 70 hr power reserve movements in all their models, Rolex will be putting the small cornet between the words SWISS and MADE on all their dials.

The phasing out of stainless steel models wouldn't surprise me as they are trying to push that market into their Tudor brand.

Personally, if this happens, I have no interest in their Tudor line whatsoever.

[BLNR Nairobi]

Maybe it now makes sense why the ‘tool watch of tool watches,’ the SeaDweller, now has a two-tone gold variant!

[fskywalker]

Originally Posted by cronos

According to to a letter from "Moneypenny".

Thanks for sharing !


Sent from my iPhone using Tapatalk Pro

[JodyHighroller]

I think he misinterpreted moving the coronet to six o’clock when in reality it’s the “Swiss(crown)Made” change. I’ve never watched his videos before until this one. I didn’t finish it as he gave me weird vibes. This thread is right to be in this jokes and cartoon subforum lol.


Nonetheless, Fleetlord’s post presents some very interesting theories.

[rmagoo57]

I don't think SS will be extinct anytime soon. I can't see the Sub and Explorer lines (for example) going totally TT or PM. These "tools" are designed and built for rugged, hard working people, not the office or boardroom. I guess they could rebrand the SS models as Tudors and reserve the Rolex name for TT and PM's??